Customer Marketing Manager Jobs in California

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the ABM strategy and end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strategic marketing expertise, strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

We are looking for a marketer who is intellectually curious, analytically grounded and creatively agile; someone who can navigate ambiguity, challenge conventional approaches, and build scalable solutions while maintaining the personalization required for strategic account outreach.



Key job responsibilities

• Develop account-based marketing strategies for priority enterprise customers, translating business objectives, customer insights, account priorities, and market dynamics into actionable 1:1 and 1:few marketing plans.
• Serve as a strategic marketing partner to Sales, working closely with account teams and Sales leaders to understand customer priorities, identify growth opportunities, and determine where marketing can have the greatest impact.
• Build integrated customer engagement initiatives that connect account insights, messaging, content, executive engagement, digital marketing, events, and other channels into cohesive customer experiences.
• Bring creative agility to account challenges, identifying new approaches and developing differentiated programs that engage key decision makers, buying groups, and influencers.
• Own programs from strategy through execution, establishing objectives, developing plans, coordinating cross-functional resources, managing budgets and timelines, and ensuring high-quality delivery.
• Develop account-specific content and messaging that translates account insights, business priorities and AWS capabilities into relevant narratives and assets that engage key decision makers and buying groups.
• Use data and customer intelligence to inform strategy, leveraging engagement data, buying signals, account insights, and market trends to identify opportunities and continuously optimize programs.
• Partner across AWS marketing organizations, including Global CoE, Industry, Partner, Digital, Events, and other teams, to orchestrate AWS capabilities around strategic customer opportunities.
• Identify opportunities to collaborate with AWS partners where joint engagement can strengthen customer value propositions, deepen relationships, or accelerate strategic opportunities.
• Measure business impact, establishing account-level objectives and evaluating engagement, account progression, opportunity acceleration, pipeline influence, revenue contribution, and program ROI.
• Build for scale, identifying successful approaches, codifying best practices, and creating repeatable frameworks that can be adopted across accounts and regions.
• Contribute to the evolution of ABM at AWS, sharing insights, experimentation, and best practices with the broader global ABM community.

A day in the life
The Account-Based Marketing Manager role sits within the NAMER Strategic Customer and Partner Marketing organization and is responsible for accelerating adoption, growth and revenue across our largest and and fastest growing enterprise customers. The ABM Marketer
will develop a deep understanding of the accounts within their portfolio and use those insights to develop and execute account-specific marketing strategies that advance account and business goals. This marketer will partner closely with Sales and Business Development teams to identify opportunities and lead the end to end execution of targeted marketing programs, which may include integrated campaigns, executive engagements, events and other account-specific activations. The ABM Manager will measure performance, optimize strategies based on results and provide regular reporting and insights to key stakeholders and business partners.



About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

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