Customer Marketing Manager Jobs in California
Customer Marketing Manager jobs in California are among the most active in the country, concentrated in technology, SaaS, e-commerce, and consumer goods industries across a seniority range from associate-level through director. The largest hiring markets are San Francisco, Los Angeles, and San Diego, where companies like Salesforce, Adobe, and Intuit have major California presences and regularly recruit for this role. The most in-demand specialties include lifecycle marketing, customer retention programs, and product-led growth initiatives. Find a role that fits below and apply directly.
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Showing 5 of 323+ Customer Marketing Manager jobs
The Position
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Senior Customer Marketing Manager is integral to successfully delivering the Respiratory Marketing Vision. You will be responsible for shaping strategy and building and executing tactics for Organized Customers (e.g., payers, practice managers, financial decision makers) as well as supporting nonclinical and access-related messaging to HCPs and patients. This individual will join a high-impact team and will partner across our Commercial, Medical, and Access & External Affairs teams to advance our access strategies and execution during a critical time in our products’ lifecycle. We are looking for someone who can execute today while preparing for the landscape of tomorrow.
Key Job Responsibilities
Strategy
- Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
- Collaborates with all Customer Marketers to translate brand strategy to customer strategies
- Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
- Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
- Helps define the customer journey, identifying key stages, segments, behaviors, opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
- Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
- Drives key ongoing TA activities, including forecasting, and competitive preparation
- Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations
Execution
- Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
- Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
- Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)
People
- Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
- Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy
- Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools
Demonstrates Proficiency within the following Key Competencies
TA Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered.
- Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions
- Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts
- Access experience in biopharma such as contracting and non-clinical messaging
Location
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus
- Relocation assistance is not available for this posting.
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
The Position
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Senior Customer Marketing Manager is integral to successfully delivering the Respiratory Marketing Vision. You will be responsible for shaping strategy and building and executing tactics for Organized Customers (e.g., payers, practice managers, financial decision makers) as well as supporting nonclinical and access-related messaging to HCPs and patients. This individual will join a high-impact team and will partner across our Commercial, Medical, and Access & External Affairs teams to advance our access strategies and execution during a critical time in our products’ lifecycle. We are looking for someone who can execute today while preparing for the landscape of tomorrow.
Key Job Responsibilities
Strategy
- Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
- Collaborates with all Customer Marketers to translate brand strategy to customer strategies
- Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
- Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
- Helps define the customer journey, identifying key stages, segments, behaviors, opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
- Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
- Drives key ongoing TA activities, including forecasting, and competitive preparation
- Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations
Execution
- Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
- Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
- Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)
People
- Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
- Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy
- Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools
Demonstrates Proficiency within the following Key Competencies
TA Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered.
- Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions
- Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts
- Access experience in biopharma such as contracting and non-clinical messaging
Location
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus
- Relocation assistance is not available for this posting.
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
See All 323+ Customer Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsCustomer Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Customer Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- TikTok20
- Intuit9
- Adobe8
- Amazon7
- Apple7
Top Industries Hiring
- Technology & Software148
- Electronics & Hardware33
- Banking & Financial Services15
- Consulting & Professional Services13
- Manufacturing13
What California Employers Look For
The qualifications that appear most often in customer marketing manager jobs across California.
- Bachelor's degree in marketing, business, or a closely related field required
- Three or more years of experience in customer or lifecycle marketing roles
- Demonstrated experience with CRM and marketing automation platforms such as Salesforce or Marketo
- Proven ability to develop and execute customer retention and upsell campaigns
- Strong analytical skills with experience measuring campaign performance and customer engagement metrics
- Experience collaborating cross-functionally with sales, product, and customer success teams
Customer Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a customer marketing manager in California?
Most customer marketing managers in California enter the role with a bachelor's degree in marketing, communications, or business, followed by several years in customer success, demand generation, or product marketing. California does not require a state license or certification for this role. Many hiring managers in the state favor candidates who have held titles like marketing specialist, customer success manager, or lifecycle marketing coordinator before moving into a manager position.
How much do customer marketing managers make in California?
Customer marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire customer marketing managers in California?
Employers hiring customer marketing managers in California right now include TikTok, Intuit, and Adobe, based on current listings on Migrate Mate as of June 2026. California's concentration of enterprise SaaS companies, consumer technology firms, and direct-to-consumer brands makes it one of the deepest markets in the country for this role.
Which California cities have the most customer marketing manager jobs?
San Francisco, Los Angeles, and San Jose have the most customer marketing manager openings in California. San Francisco leads because of its dense concentration of enterprise software and SaaS headquarters, Los Angeles draws demand from large consumer brands and media companies, and San Diego has a growing mid-market tech and biotech sector that increasingly staffs dedicated customer marketing functions.
Are there remote customer marketing manager jobs in California?
Yes, and more than most fields. Customer marketing work is primarily digital and collaboration-based, making it well suited to remote arrangements. About 25% of customer marketing manager openings tied to California are remote or hybrid as of June 2026, reflecting how common flexible work has become for this role. Lifecycle campaign management, customer communications, and analytics-heavy functions are the most frequently offered as fully remote.
How can I get hired as a customer marketing manager in California with little or no experience?
The most realistic entry path is moving from a customer success, marketing coordinator, or demand generation role into a junior customer marketing position. Large California-based SaaS companies, including those headquartered in the Bay Area and San Diego, often post associate or specialist roles that serve as a direct pipeline into manager-level work. Building a portfolio of campaign results, even from internships or contract projects, and earning a platform certification from tools like Salesforce or HubSpot gives candidates a measurable edge in California hiring processes.
Where can I find and apply to customer marketing manager jobs in California?
You can find and apply to customer marketing manager jobs in California on Migrate Mate, which lists current California openings for this role. Search the listings to find roles that match your experience level, preferred location, and industry, then apply directly to the ones that fit.
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Find roles in California that match your experience and apply in just a few clicks.
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