Customer Marketing Lead Jobs in California
Customer Marketing Lead jobs in California are highly active, with demand concentrated in SaaS, fintech, and consumer technology companies at levels from associate to senior director. San Francisco, Los Angeles, and San Diego are the primary hiring metros, where established employers like Salesforce, Adobe, and Intuit consistently staff these roles. Lifecycle marketing, customer retention strategy, and cross-sell campaign management are the specialties California employers emphasize most. Find a role that fits below and apply directly.
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Showing 5 of 34+ Customer Marketing Lead jobs
Why Harvey
At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come. This is a rare chance to help build a generational company at a true inflection point. With 1500+ customers in 60+ countries, strong product-market fit, and world-class investor support, we’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched. Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you. At Harvey, the future of professional services is being written today — and we’re just getting started.
Role Overview
Harvey is looking for a Field Marketing Lead to own our in-person events and drive critical pipe generation and revenue influence across the Americas. Field marketing plays a critical part in driving demand, community, connection, and velocity across our customer base, and we need a smart, thoughtful, and collaborative field marketing manager to oversee our continued growth in this space.
Pipeline & Revenue:
- Own the US, Canada, and Latin America field marketing contribution to pipeline: Set targets, track performance, and report on revenue influence across segments and regions
Events & Experiences:
- Lead Harvey's presence at marquee legal industry events (CLOC, ILTA, LegalWeek, etc.) from booth strategy to executive dinners to hosted roundtables
- Build some proprietary event series (e.g. Harvey Circle and Women in Legal) that establishes Harvey as the convener of serious conversation around AI and the future of legal practice
- Own field event budget and ROI measurement
Team Building:
- Hire and develop a lean, high-output Americas field marketing team as the business scales
- Establish the operating model, tooling, and reporting cadence for the function working with the marketing operations and GTM systems teams.
What You Have
- Proven experience in B2B field marketing, with a demonstrated track record of building field marketing programs that directly influenced pipeline and closed revenue.
- A bias for action and collaboration; you’ll partner deeply with our entire marketing team, our sales and customer success teams, and our legal engineering teams on event success, so having a strong bias for action and a collaborative mindset are critical.
- Strong executive presence, comfortable running executive dinners, speaking at events, and partnering with C-level stakeholders inside and outside the company
- Operator's mindset: you build systems, move fast, and don't wait for perfect conditions
- Experience managing agencies, vendors, and budgets of $1M+
- Ability to thrive in an ambiguous, fast-moving environment where the function is being built in real time
- A strong people manager who can build and mentor a high performing team.
Compensation
$173,700 - $260,500 USD
Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices here.
Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai
Why Harvey
At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come. This is a rare chance to help build a generational company at a true inflection point. With 1500+ customers in 60+ countries, strong product-market fit, and world-class investor support, we’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched. Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you. At Harvey, the future of professional services is being written today — and we’re just getting started.
Role Overview
Harvey is looking for a Field Marketing Lead to own our in-person events and drive critical pipe generation and revenue influence across the Americas. Field marketing plays a critical part in driving demand, community, connection, and velocity across our customer base, and we need a smart, thoughtful, and collaborative field marketing manager to oversee our continued growth in this space.
Pipeline & Revenue:
- Own the US, Canada, and Latin America field marketing contribution to pipeline: Set targets, track performance, and report on revenue influence across segments and regions
Events & Experiences:
- Lead Harvey's presence at marquee legal industry events (CLOC, ILTA, LegalWeek, etc.) from booth strategy to executive dinners to hosted roundtables
- Build some proprietary event series (e.g. Harvey Circle and Women in Legal) that establishes Harvey as the convener of serious conversation around AI and the future of legal practice
- Own field event budget and ROI measurement
Team Building:
- Hire and develop a lean, high-output Americas field marketing team as the business scales
- Establish the operating model, tooling, and reporting cadence for the function working with the marketing operations and GTM systems teams.
What You Have
- Proven experience in B2B field marketing, with a demonstrated track record of building field marketing programs that directly influenced pipeline and closed revenue.
- A bias for action and collaboration; you’ll partner deeply with our entire marketing team, our sales and customer success teams, and our legal engineering teams on event success, so having a strong bias for action and a collaborative mindset are critical.
- Strong executive presence, comfortable running executive dinners, speaking at events, and partnering with C-level stakeholders inside and outside the company
- Operator's mindset: you build systems, move fast, and don't wait for perfect conditions
- Experience managing agencies, vendors, and budgets of $1M+
- Ability to thrive in an ambiguous, fast-moving environment where the function is being built in real time
- A strong people manager who can build and mentor a high performing team.
Compensation
$173,700 - $260,500 USD
Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices here.
Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai
See All 34 Customer Marketing Lead Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Customer Marketing Lead JobsCustomer Marketing Lead Jobs by City in California
Where California roles are concentrated, by current openings.
Customer Marketing Lead Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Everyday Dose3
- Google3
- Amazon2
- Anrok2
- Apple2
Top Industries Hiring
- Technology & Software11
- Food & Beverage4
- Electronics & Hardware3
- Science & Research3
- Fintech2
What California Employers Look For
The qualifications that appear most often in customer marketing lead jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of experience in customer or lifecycle marketing
- Demonstrated proficiency with marketing automation platforms such as Marketo or HubSpot
- Experience building and executing segmented email and in-app campaigns end to end
- Strong analytical skills with ability to interpret customer engagement and retention data
- Cross-functional collaboration experience with product, sales, and customer success teams
Customer Marketing Lead Jobs in California: Frequently Asked Questions
How do you become a customer marketing lead in California?
The path to a customer marketing lead role in California typically starts with a bachelor's degree in marketing, communications, or business, followed by several years in customer marketing, lifecycle marketing, or demand generation. California employers, especially in the SaaS and tech sectors concentrated in the Bay Area and Los Angeles, favor candidates who have owned retention or expansion programs. No state-issued license is required, but platform certifications from Salesforce or HubSpot strengthen your candidacy.
How much do customer marketing leads make in California?
Customer marketing leads in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire customer marketing leads in California?
Employers hiring customer marketing leads in California right now include Everyday Dose, Google, and Amazon, based on current listings on Migrate Mate as of June 2026. California's dense concentration of enterprise software and consumer technology companies means openings appear regularly across both large publicly traded firms and well-funded growth-stage companies.
Which California cities have the most customer marketing lead jobs?
San Francisco, Los Angeles, and Culver City post the most customer marketing lead openings in California. San Francisco leads because of the Bay Area's concentration of SaaS and cloud software headquarters, while Los Angeles reflects a broad base of consumer tech, media, and direct-to-consumer brands, and San Diego draws on its growing biotech and cybersecurity employer base.
Are there remote customer marketing lead jobs in California?
Yes, and more than most fields. Customer marketing is largely a desk and strategy role, making it well suited to remote and hybrid arrangements. About 35% of customer marketing lead openings tied to California are remote or hybrid as of June 2026, reflecting broader tech-sector norms in the state. Campaign strategy, content development, and performance analysis are the functions most commonly performed fully remote.
How can I get hired as a customer marketing lead in California with little or no experience?
The most realistic entry path is through a coordinator or specialist role in email marketing, customer success operations, or marketing analytics at a California technology or SaaS company. Large Bay Area employers often run rotational marketing programs or structured associate tracks that move early-career candidates into customer marketing. Building a portfolio of campaign results, even from internships or contract work, and earning a platform certification from Salesforce or HubSpot gives candidates a concrete edge with California hiring managers.
Where can I find and apply to customer marketing lead jobs in California?
You can find and apply to customer marketing lead jobs in California on Migrate Mate, which lists current openings across the state. Search the available roles, find the ones that fit your background and location, and apply directly to each employer.
See All 34 Customer Marketing Lead Jobs in California
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