Customer Marketing Lead Jobs
Customer Marketing Lead jobs are open across SaaS, e-commerce, financial services, and healthcare, from mid-level to director, with specializations in lifecycle marketing, customer advocacy, and retention strategy. Find a role that fits from the openings below and apply directly.
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You will report directly to our Senior Customer Marketing Manager and work out of one of these sites: Raleigh, Charlotte, Atlanta, or Houston, on a Hybrid work schedule.
In this elevated role, you will be responsible for developing strong stakeholder relationships across a highly matrixed organization, collaborating closely with product management, offering management, sales, and other key partners. Your ability to craft clear, value-driven propositions and narratives will be critical in differentiating our offerings and driving customer engagement and business growth.
YOU MUST HAVE
- 8+ years of experience in customer marketing, product marketing, or related roles, preferably within technical or industrial markets
- Strong technical aptitude with the ability to understand complex products and translate them into clear, compelling marketing narratives
- Proven experience managing large product portfolios and leading cross-functional marketing initiatives
- Exceptional stakeholder management skills with a track record of building strong, collaborative relationships across matrixed organizations
- Expertise in developing solution-oriented value propositions that differentiate offerings and drive customer engagement
- Demonstrated ability to create and deliver impactful marketing campaigns and sales enablement materials
- Experience supporting sales with RFPs, account-based marketing strategies, and customized presentations
- Excellent communication, storytelling, and presentation skills
- Leadership experience, including mentoring and developing marketing team members
WE VALUE
- Bachelor's degree in Marketing, Engineering, Business, or related field; advanced degree preferred
- Dynamic, self-motivated, and strategic thinker who thrives in a fast-paced, innovative environment
- Collaborative team player with a passion for driving results through cross-functional partnerships
- Creative and innovative mindset with a focus on continuous improvement
- Customer-centric approach with a deep understanding of market and customer needs
- Strong business acumen and results-oriented mindset
- Passion for smart energy technologies and staying current with industry trends
ABOUT HONEYWELL
Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world’s most critical challenges around energy, safety, security, productivity, and global urbanization. We are a leading software-industrial company committed to introducing state of the art technology solutions to improve efficiency, productivity, sustainability, and safety in high growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe. Learn more (https://www.honeywell.com/us/en)
BENEFITS OF WORKING FOR HONEYWELL
In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer-subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. For more information visit: click here
The application period for the job is estimated to be 40 days from the job posting date; however, this may be shortened or extended depending on business needs and the availability of qualified candidates. Job Posting Date: June 30th, 2026
Key Responsibilities
- Lead the development and execution of customer marketing strategies for a broad and complex product portfolio within the smart energy space
- Translate technical product features and capabilities into compelling, solution-oriented value propositions and narratives that clearly articulate customer benefits
- Collaborate closely with offering and product management to understand technical details and market needs, bringing product marketing insights to life
- Build and maintain strong relationships with key stakeholders across sales, product management, and external partners to ensure alignment and maximize impact
- Develop and deliver impactful marketing campaigns, presentations, and customer communications that position Honeywell as an innovative leader and solution provider
- Drive cross-functional collaboration within a highly matrixed organization to ensure cohesive messaging and integrated marketing efforts
- Analyze market trends, customer insights, and competitive landscape to identify opportunities and inform marketing strategies
- Support sales teams with strategic account-based marketing initiatives, RFP responses, and customized presentations
- Mentor and guide junior marketing team members, sharing expertise and best practices to elevate overall team performance
- Stay abreast of industry advancements and emerging technologies to continuously refine marketing approaches and maintain competitive advantage
You will report directly to our Senior Customer Marketing Manager and work out of one of these sites: Raleigh, Charlotte, Atlanta, or Houston, on a Hybrid work schedule.
In this elevated role, you will be responsible for developing strong stakeholder relationships across a highly matrixed organization, collaborating closely with product management, offering management, sales, and other key partners. Your ability to craft clear, value-driven propositions and narratives will be critical in differentiating our offerings and driving customer engagement and business growth.
YOU MUST HAVE
- 8+ years of experience in customer marketing, product marketing, or related roles, preferably within technical or industrial markets
- Strong technical aptitude with the ability to understand complex products and translate them into clear, compelling marketing narratives
- Proven experience managing large product portfolios and leading cross-functional marketing initiatives
- Exceptional stakeholder management skills with a track record of building strong, collaborative relationships across matrixed organizations
- Expertise in developing solution-oriented value propositions that differentiate offerings and drive customer engagement
- Demonstrated ability to create and deliver impactful marketing campaigns and sales enablement materials
- Experience supporting sales with RFPs, account-based marketing strategies, and customized presentations
- Excellent communication, storytelling, and presentation skills
- Leadership experience, including mentoring and developing marketing team members
WE VALUE
- Bachelor's degree in Marketing, Engineering, Business, or related field; advanced degree preferred
- Dynamic, self-motivated, and strategic thinker who thrives in a fast-paced, innovative environment
- Collaborative team player with a passion for driving results through cross-functional partnerships
- Creative and innovative mindset with a focus on continuous improvement
- Customer-centric approach with a deep understanding of market and customer needs
- Strong business acumen and results-oriented mindset
- Passion for smart energy technologies and staying current with industry trends
ABOUT HONEYWELL
Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world’s most critical challenges around energy, safety, security, productivity, and global urbanization. We are a leading software-industrial company committed to introducing state of the art technology solutions to improve efficiency, productivity, sustainability, and safety in high growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe. Learn more (https://www.honeywell.com/us/en)
BENEFITS OF WORKING FOR HONEYWELL
In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer-subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. For more information visit: click here
The application period for the job is estimated to be 40 days from the job posting date; however, this may be shortened or extended depending on business needs and the availability of qualified candidates. Job Posting Date: June 30th, 2026
Key Responsibilities
- Lead the development and execution of customer marketing strategies for a broad and complex product portfolio within the smart energy space
- Translate technical product features and capabilities into compelling, solution-oriented value propositions and narratives that clearly articulate customer benefits
- Collaborate closely with offering and product management to understand technical details and market needs, bringing product marketing insights to life
- Build and maintain strong relationships with key stakeholders across sales, product management, and external partners to ensure alignment and maximize impact
- Develop and deliver impactful marketing campaigns, presentations, and customer communications that position Honeywell as an innovative leader and solution provider
- Drive cross-functional collaboration within a highly matrixed organization to ensure cohesive messaging and integrated marketing efforts
- Analyze market trends, customer insights, and competitive landscape to identify opportunities and inform marketing strategies
- Support sales teams with strategic account-based marketing initiatives, RFP responses, and customized presentations
- Mentor and guide junior marketing team members, sharing expertise and best practices to elevate overall team performance
- Stay abreast of industry advancements and emerging technologies to continuously refine marketing approaches and maintain competitive advantage
Customer Marketing Lead Jobs by Experience Level
See All 8 Customer Marketing Lead Jobs
Find roles that match your experience and apply in just a few clicks.
Find Customer Marketing Lead JobsCustomer Marketing Lead Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
- Banking & Financial Services
- Fintech
- Investment & Asset Management
What Employers Look For
The qualifications that appear most often in customer marketing lead jobs.
- 3 to 7 years of experience in customer marketing, lifecycle marketing, or customer success
- Demonstrated ability to build and manage customer advocacy or reference programs
- Proficiency with marketing automation platforms such as Marketo, HubSpot, or Eloqua
- Experience developing customer case studies, testimonials, and co-marketing content
- Strong cross-functional collaboration skills across sales, product, and customer success
- Bachelor's degree in marketing, communications, business, or a related field
Tips for Your Customer Marketing Lead Job Search
Quantify retention and expansion outcomes
Customer marketing is measured by numbers, so your resume needs them. Replace vague claims with specific outcomes: churn reduced, net revenue retention improved, or upsell pipeline generated through programs you owned. Hiring managers in this role scan for evidence you move metrics, not just manage programs.
Highlight cross-functional alignment experience
Customer marketing leads sit between CS, product, and sales, and employers flag candidates who can't work across those lines. Call out specific initiatives where you drove alignment, such as a customer story program that fed both sales enablement and a product launch.
Tailor your portfolio to the company's growth stage
A Series B company wants proof you can build programs from scratch. An enterprise company wants governance and scale. Review the job description for signals like 'build out' versus 'optimize,' then lead your application materials with the evidence that matches their stage.
Apply early to roles that fit
Migrate Mate lists customer marketing lead openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a case study for the interview loop
Most customer marketing lead interviews include a take-home or presentation round. Prepare a concise case study of a customer advocacy or lifecycle program you led, covering the problem, your approach, the result, and what you'd do differently, so you're not building it under pressure.
Negotiate around program budget and headcount
Salary is only part of the offer. Ask about the existing customer marketing budget, the size of the customer base you'd market to, and whether you'd have dedicated headcount or rely on shared resources. These factors determine how much impact you can actually drive in the role.
Customer Marketing Lead Jobs: Frequently Asked Questions
Which companies are hiring the most customer marketing leads?
The companies hiring the most customer marketing leads right now include JPMorganChase, Adobe, and Socure, with the largest share of openings in Ohio, California, and Washington, based on current listings on Migrate Mate as of August 2026. Demand is strongest at SaaS companies with established customer bases looking to grow net revenue retention.
How many customer marketing lead jobs are remote?
About 67% of customer marketing lead openings are fully remote or hybrid as of August 2026, reflecting how much of the role is executed digitally. Customer advocacy, lifecycle email programs, and community management sub-functions tend to have the highest share of remote-eligible postings.
How do you become a customer marketing lead?
Most customer marketing leads move into the role from customer success, demand generation, or content marketing. Building hands-on experience with lifecycle programs, customer advocacy initiatives, or upsell campaigns gets you there faster than any single credential. Demonstrating ownership of a program from strategy through measurable results is what separates candidates who get interviews from those who don't.
Can you get a customer marketing lead job with little experience?
Yes, if you can show adjacent ownership. Employers care most about whether you've run a customer-facing program end to end, even if your title was different. Experience managing a customer community, coordinating a reference program, or owning a retention email series in a junior role can substitute for a direct title match, especially at smaller companies building out the function.
What does the customer marketing lead interview process look like?
The process typically runs three to four stages: an initial screen with a recruiter, a deeper conversation with the hiring manager focused on your program experience, a cross-functional panel with stakeholders from CS or sales, and a final presentation or case study. The take-home portion often asks you to propose a customer advocacy or retention program for the company's actual customer base.
Where can I find and apply to customer marketing lead jobs?
You can find and apply to customer marketing lead jobs on Migrate Mate, which lists current openings from companies across the United States. Search the listings to find roles that match your experience level and specialization, then apply directly to each one that fits.
See All 8 Customer Marketing Lead Jobs
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