Customer Marketing Manager Jobs in Florida
Customer Marketing Manager jobs in Florida are actively hiring, with demand concentrated in technology, financial services, retail, and consumer packaged goods across a range of levels from coordinator to senior manager. Miami, Tampa, and Orlando anchor most of the hiring, where established employers such as Chewy, World Fuel Services, and Darden Restaurants maintain customer marketing functions. Lifecycle marketing, loyalty program management, and customer retention strategy are the most consistently sought specialties in Florida listings. Find a role that fits below and apply directly.
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Showing 5 of 7+ Customer Marketing Manager jobs
About Kaseya
Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.
Backed by Insight Partners, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.
Founded in 2000, Kaseya has built a culture centered around innovation, accountability, and results. We are a high-growth, high-performance organization that values individuals who are driven, adaptable, and committed to delivering exceptional outcomes for our customers and teammates alike.
At Kaseya, success comes from embracing challenges, moving with urgency, and continuously raising the bar.
Director Customer Marketing Commercial
- Lead and evolve an integrated, multi-channel customer marketing strategy designed to drive product adoption, renewals, retention, expansion revenue and long-term customer value.
- Direct end-to-end campaign delivery through cross-functional partners including Creative, Digital, Social, Content, Marketing Operations, Customer Success, and Sales — setting priorities, resolving blockers, and holding teams accountable to timelines and outcomes.
- Champion the use of product usage data, customer insights, automation, and AI-driven analytics to identify expansion signals and continuously optimize engagement across the customer journey.
- Own expansion MQLs and revenue influence as primary KPIs and build the strategic frameworks that connect marketing activity to measurable pipeline impact.
- Partner with Sales and Customer Success leadership to ensure expansion-ready accounts are properly nurtured, prioritized, and followed up on — and hold joint accountability for conversion outcomes.
- Define the reporting cadence and account-level intelligence (intent signals, campaign performance, engagement data) that informs account planning, renewal strategy, and expansion opportunities across the GTM org.
Primary Responsibilities
- Lead, coach, and develop a team of customer marketing professionals, fostering a culture of accountability, continuous learning and high performance.
- Define, own and continuously improve a quarterly customer expansion campaign plan focused on adoption, retention, and incremental revenue growth — with clear goals and success criteria.
- Provide strategic direction and hands-on leadership across all campaign stages: planning, segmentation, execution, optimization, reporting and post-campaign analysis.
- Lead a high-impact, multi-touch lifecycle marketing program across channels
- Oversee a comprehensive customer webinar and enablement program — setting the content strategy, managing speakers and scheduling, and ensuring follow-up workflows drive measurable outcomes across onboarding, adoption, cross-sell, and upsell.
- Partner with Product Marketing leadership to shape expansion-focused content strategy aligned to customer needs, product maturity, and value realization.
- Collaborate with Marketing Operations to design, optimize, and govern automated nurture flows, trigger logic, and attribution reporting — ensuring the infrastructure supports scale.
- Champion re-engagement strategies that reduce churn risk and reactivate dormant or underutilized accounts, working cross-functionally to align on intervention playbooks.
- Build strong alignment with Product Marketing and Account Management
- Manage campaign execution and asset delivery through a content management platform (Wrike), ensuring operational discipline across the team.
- Own and maintain the customer marketing calendar; communicate timelines, milestones, and outcomes to senior stakeholders and cross-functional partners.
- Provide regular reporting on expansion KPIs as related to impact on campaigns and influence on revenue.
- Set and enforce standards for CRM and customer data stewardship, including accurate account records, lifecycle stages, and expansion attribution.
Required Qualifications
- 6+ years of experience in customer marketing, lifecycle marketing, or expansion-focused campaign management within B2B SaaS.
- 6 + years of customer journeys, adoption frameworks and expansion motions experience
- 6+ years of hands-on experience with marketing automation platforms, CRM systems and customer data
Preferred Qualifications.
- Experience leveraging digital, automation, and AI-driven tools for segmentation, personalization, predictive insights and performance optimization.
- Ability to translate product usage and customer data into actionable marketing programs.
- Strong cross-functional collaboration skills.
- Advanced Excel with the ability to create clear, compelling and comprehensive reports and analysis.
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.
About Kaseya
Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.
Backed by Insight Partners, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.
Founded in 2000, Kaseya has built a culture centered around innovation, accountability, and results. We are a high-growth, high-performance organization that values individuals who are driven, adaptable, and committed to delivering exceptional outcomes for our customers and teammates alike.
At Kaseya, success comes from embracing challenges, moving with urgency, and continuously raising the bar.
Director Customer Marketing Commercial
- Lead and evolve an integrated, multi-channel customer marketing strategy designed to drive product adoption, renewals, retention, expansion revenue and long-term customer value.
- Direct end-to-end campaign delivery through cross-functional partners including Creative, Digital, Social, Content, Marketing Operations, Customer Success, and Sales — setting priorities, resolving blockers, and holding teams accountable to timelines and outcomes.
- Champion the use of product usage data, customer insights, automation, and AI-driven analytics to identify expansion signals and continuously optimize engagement across the customer journey.
- Own expansion MQLs and revenue influence as primary KPIs and build the strategic frameworks that connect marketing activity to measurable pipeline impact.
- Partner with Sales and Customer Success leadership to ensure expansion-ready accounts are properly nurtured, prioritized, and followed up on — and hold joint accountability for conversion outcomes.
- Define the reporting cadence and account-level intelligence (intent signals, campaign performance, engagement data) that informs account planning, renewal strategy, and expansion opportunities across the GTM org.
Primary Responsibilities
- Lead, coach, and develop a team of customer marketing professionals, fostering a culture of accountability, continuous learning and high performance.
- Define, own and continuously improve a quarterly customer expansion campaign plan focused on adoption, retention, and incremental revenue growth — with clear goals and success criteria.
- Provide strategic direction and hands-on leadership across all campaign stages: planning, segmentation, execution, optimization, reporting and post-campaign analysis.
- Lead a high-impact, multi-touch lifecycle marketing program across channels
- Oversee a comprehensive customer webinar and enablement program — setting the content strategy, managing speakers and scheduling, and ensuring follow-up workflows drive measurable outcomes across onboarding, adoption, cross-sell, and upsell.
- Partner with Product Marketing leadership to shape expansion-focused content strategy aligned to customer needs, product maturity, and value realization.
- Collaborate with Marketing Operations to design, optimize, and govern automated nurture flows, trigger logic, and attribution reporting — ensuring the infrastructure supports scale.
- Champion re-engagement strategies that reduce churn risk and reactivate dormant or underutilized accounts, working cross-functionally to align on intervention playbooks.
- Build strong alignment with Product Marketing and Account Management
- Manage campaign execution and asset delivery through a content management platform (Wrike), ensuring operational discipline across the team.
- Own and maintain the customer marketing calendar; communicate timelines, milestones, and outcomes to senior stakeholders and cross-functional partners.
- Provide regular reporting on expansion KPIs as related to impact on campaigns and influence on revenue.
- Set and enforce standards for CRM and customer data stewardship, including accurate account records, lifecycle stages, and expansion attribution.
Required Qualifications
- 6+ years of experience in customer marketing, lifecycle marketing, or expansion-focused campaign management within B2B SaaS.
- 6 + years of customer journeys, adoption frameworks and expansion motions experience
- 6+ years of hands-on experience with marketing automation platforms, CRM systems and customer data
Preferred Qualifications.
- Experience leveraging digital, automation, and AI-driven tools for segmentation, personalization, predictive insights and performance optimization.
- Ability to translate product usage and customer data into actionable marketing programs.
- Strong cross-functional collaboration skills.
- Advanced Excel with the ability to create clear, compelling and comprehensive reports and analysis.
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.
See All 7 Customer Marketing Manager Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
Find JobsCustomer Marketing Manager Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Customer Marketing Manager Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
What Florida Employers Look For
The qualifications that appear most often in customer marketing manager jobs across Florida.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of experience in customer or lifecycle marketing roles
- Demonstrated experience with CRM platforms such as Salesforce or HubSpot
- Proven ability to build and execute segmented email and retention campaigns
- Strong analytical skills with experience interpreting customer engagement data
- Familiarity with cross-functional collaboration across sales, product, and customer success teams
Customer Marketing Manager Jobs in Florida: Frequently Asked Questions
How do you become a customer marketing manager in Florida?
Most customer marketing manager roles in Florida require a bachelor's degree in marketing, communications, or business, though some employers accept equivalent experience. There is no state-issued license for this role in Florida. Employers typically want candidates who have progressed through marketing coordinator or specialist roles, built CRM and email marketing skills, and can show measurable retention or engagement outcomes. Certifications from platforms like HubSpot or Salesforce strengthen a Florida application considerably.
How much do customer marketing managers make in Florida?
Customer marketing managers in Florida earn a median of about $142,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $78,250 for the lowest 10% to over $261,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire customer marketing managers in Florida?
Employers hiring customer marketing managers in Florida right now include Royal Caribbean, Kaseya, and Virgin Hotels, based on current listings on Migrate Mate as of September 2026. Florida's mix of consumer brands, technology companies, and large retail headquarters creates consistent year-round demand for customer marketing professionals across the state.
Which Florida cities have the most customer marketing manager jobs?
Miami, Pompano Beach, and Saint Petersburg have the most customer marketing manager openings in Florida. Miami leads because of its dense concentration of consumer brands, fintech firms, and Latin American regional headquarters, while Tampa and Orlando generate strong demand through their retail, hospitality, and technology employer bases.
Are there remote customer marketing manager jobs in Florida?
Yes, and more than most fields, since customer marketing work is largely digital and data-driven. About 67% of customer marketing manager openings tied to Florida are remote or hybrid as of September 2026, reflecting how broadly distributed the talent pool for this role has become. Campaign management, CRM strategy, and lifecycle email work are the functions most commonly offered remotely.
How can I get hired as a customer marketing manager in Florida with little or no experience?
The most realistic entry path is a marketing coordinator or CRM specialist role at a Florida consumer brand or technology company, where you build hands-on campaign and data skills before moving into a manager title. Large Florida employers such as Chewy and Darden run rotational or associate marketing programs that accept candidates without direct management experience. Building a portfolio of email campaigns, customer segmentation projects, or loyalty program work, combined with a HubSpot or Salesforce certification, gives Florida applicants a meaningful edge.
Where can I find and apply to customer marketing manager jobs in Florida?
You can find and apply to customer marketing manager jobs in Florida on Migrate Mate, which lists current Florida openings from employers actively hiring for this role. Search the listings, find a role that fits your experience and location, and apply directly.
See All 7 Customer Marketing Manager Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
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