Product Marketing Manager Jobs in Florida
Product Marketing Manager jobs in Florida are in strong demand, with openings concentrated in technology, healthcare, financial services, and consumer goods and covering the full range from associate and coordinator roles through senior and director-level positions. Miami, Tampa, and Orlando lead the state in hiring volume, and established employers such as Chewy, Raymond James, and AdventHealth regularly bring on product marketing talent. The most sought-after specializations in Florida include go-to-market strategy, B2B product launches, and digital growth marketing. Find a role that fits below and apply directly.
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Showing 5 of 26+ Product Marketing Manager jobs
Miami, FL (Hybrid)
About the Role
Boats Group is seeking a Senior Product Marketing Manager to lead product positioning, go-to-market strategy, and marketing initiatives across our portfolio of brands, including Boat Trader, YachtWorld, boats.com, and YachtCloser. Working closely with Product, Sales, Sales Enablement, and Marketing, this role will translate product capabilities into compelling customer benefits, drive product adoption, and support revenue growth. The ideal candidate is a strategic thinker and hands-on marketer who combines creativity, commercial awareness, and a strong understanding of technology and AI.
What You'll Do:
Product Strategy & Go-to-Market
- Develop product positioning, messaging, and value propositions that communicate customer benefits and competitive differentiation.
- Lead go-to-market strategies and launches for new products, features, and commercial offerings.
- Partner with Product teams to understand roadmaps, customer needs, and opportunities to drive adoption.
- Monitor market trends, competitive offerings, and customer feedback to inform marketing strategies.
- Partner with the Director of Sales Enablement and Sales leadership to ensure customer-facing teams have effective product messaging and materials.
- Create sales presentations, product collateral, competitive comparisons, FAQs, and other tools that support sales conversations.
- Collaborate on product training, launches, and commercial initiatives supporting acquisition, upselling, renewals, and retention.
- Develop and execute integrated product marketing campaigns across digital, email, content, and other channels.
- Plan customer webinars, product demonstrations, and educational programs to drive awareness and adoption.
- Support industry events, trade shows, and customer meetings with product messaging, presentations, and marketing materials.
- Partner with Content, Communications, and Creative teams on product announcements, campaigns, and customer communications.
- Leverage AI and automation to improve marketing efficiency, content development, research, and campaign effectiveness.
- Translate Boats Group's AI-driven product capabilities into clear, compelling customer benefits.
- Track product marketing KPIs, campaign performance, and customer adoption to optimize strategies and support revenue growth.
- Commercially minded: You understand how product marketing contributes to sales, retention, and revenue growth.
- Strategic and hands-on: You can develop a strategy and roll up your sleeves to execute it.
- A strong communicator: You turn complex product capabilities into clear, persuasive messaging.
- Collaborative: You build strong relationships and work effectively across teams.
- Tech-savvy and curious: You embrace AI, automation, and emerging technologies.
- Proactive and results-oriented: You take ownership, manage priorities, and use data to drive decisions.
- 5+ years of experience in product marketing or B2B marketing, preferably in technology, SaaS, digital marketplaces, or advertising.
- Proven experience developing go-to-market strategies, product launches, and integrated marketing campaigns.
- Experience creating sales enablement materials and collaborating with Sales and Product teams.
- Excellent writing, presentation, communication, and project management skills.
- Experience with webinars, customer education, and digital marketing programs.
- Familiarity with AI-powered tools, marketing automation, CRM platforms, and analytics.
- Strong analytical skills and ability to connect marketing performance to business outcomes.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- Marine industry knowledge is a plus.
- Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
- Generous Time Off: With a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the year
- Volunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.
- Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
- Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
- Commuter Benefits: Park conveniently in our building’s garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
- Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
- Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.
Our passion and unyielding dedication to getting people on the water influence our culture in ways you won’t find at other companies. We’re the best at what we do because we’re working in an industry we love. When you walk through our doors, you’ll find smart, dedicated people who consider one another family.
If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents and actively shape the future of the company, then you will enjoy working here!
#LI-Hybrid
Miami, FL (Hybrid)
About the Role
Boats Group is seeking a Senior Product Marketing Manager to lead product positioning, go-to-market strategy, and marketing initiatives across our portfolio of brands, including Boat Trader, YachtWorld, boats.com, and YachtCloser. Working closely with Product, Sales, Sales Enablement, and Marketing, this role will translate product capabilities into compelling customer benefits, drive product adoption, and support revenue growth. The ideal candidate is a strategic thinker and hands-on marketer who combines creativity, commercial awareness, and a strong understanding of technology and AI.
What You'll Do:
Product Strategy & Go-to-Market
- Develop product positioning, messaging, and value propositions that communicate customer benefits and competitive differentiation.
- Lead go-to-market strategies and launches for new products, features, and commercial offerings.
- Partner with Product teams to understand roadmaps, customer needs, and opportunities to drive adoption.
- Monitor market trends, competitive offerings, and customer feedback to inform marketing strategies.
- Partner with the Director of Sales Enablement and Sales leadership to ensure customer-facing teams have effective product messaging and materials.
- Create sales presentations, product collateral, competitive comparisons, FAQs, and other tools that support sales conversations.
- Collaborate on product training, launches, and commercial initiatives supporting acquisition, upselling, renewals, and retention.
- Develop and execute integrated product marketing campaigns across digital, email, content, and other channels.
- Plan customer webinars, product demonstrations, and educational programs to drive awareness and adoption.
- Support industry events, trade shows, and customer meetings with product messaging, presentations, and marketing materials.
- Partner with Content, Communications, and Creative teams on product announcements, campaigns, and customer communications.
- Leverage AI and automation to improve marketing efficiency, content development, research, and campaign effectiveness.
- Translate Boats Group's AI-driven product capabilities into clear, compelling customer benefits.
- Track product marketing KPIs, campaign performance, and customer adoption to optimize strategies and support revenue growth.
- Commercially minded: You understand how product marketing contributes to sales, retention, and revenue growth.
- Strategic and hands-on: You can develop a strategy and roll up your sleeves to execute it.
- A strong communicator: You turn complex product capabilities into clear, persuasive messaging.
- Collaborative: You build strong relationships and work effectively across teams.
- Tech-savvy and curious: You embrace AI, automation, and emerging technologies.
- Proactive and results-oriented: You take ownership, manage priorities, and use data to drive decisions.
- 5+ years of experience in product marketing or B2B marketing, preferably in technology, SaaS, digital marketplaces, or advertising.
- Proven experience developing go-to-market strategies, product launches, and integrated marketing campaigns.
- Experience creating sales enablement materials and collaborating with Sales and Product teams.
- Excellent writing, presentation, communication, and project management skills.
- Experience with webinars, customer education, and digital marketing programs.
- Familiarity with AI-powered tools, marketing automation, CRM platforms, and analytics.
- Strong analytical skills and ability to connect marketing performance to business outcomes.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- Marine industry knowledge is a plus.
- Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
- Generous Time Off: With a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the year
- Volunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.
- Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
- Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
- Commuter Benefits: Park conveniently in our building’s garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
- Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
- Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.
Our passion and unyielding dedication to getting people on the water influence our culture in ways you won’t find at other companies. We’re the best at what we do because we’re working in an industry we love. When you walk through our doors, you’ll find smart, dedicated people who consider one another family.
If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents and actively shape the future of the company, then you will enjoy working here!
#LI-Hybrid
See All 26 Product Marketing Manager Jobs in Florida
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Find JobsProduct Marketing Manager Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Product Marketing Manager Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Distribution & Wholesale
- Construction & Real Estate
What Florida Employers Look For
The qualifications that appear most often in product marketing manager jobs across Florida.
- Bachelor's degree in marketing, business, communications, or a closely related field
- Three or more years of experience in product marketing or related B2B or B2C roles
- Demonstrated ability to develop and execute go-to-market strategies for new products
- Proficiency with marketing analytics tools such as Salesforce, HubSpot, or Google Analytics
- Strong cross-functional collaboration skills working with product, sales, and design teams
- Experience producing customer research, competitive analysis, and positioning documents
Product Marketing Manager Jobs in Florida: Frequently Asked Questions
How do you become a product marketing manager in Florida?
The standard path into product marketing management in Florida starts with a bachelor's degree in marketing, business, or communications, followed by two to four years in a related role such as content marketing, brand management, or product management. Florida does not require a state-issued license for this role. Employers in Miami, Tampa, and Orlando typically look for candidates who can show ownership of a product launch, so building a portfolio of go-to-market projects or earning a recognized product marketing certification from groups like the Product Marketing Alliance strengthens applications considerably.
How much do product marketing managers make in Florida?
Product marketing managers in Florida earn a median of about $142,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $78,250 for the lowest 10% to over $261,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing managers in Florida?
Employers hiring product marketing managers in Florida right now include Arthrex, Boats, and ADP, based on current listings on Migrate Mate as of November 2026. Florida's mix of technology companies, healthcare systems, and financial services firms in cities like Miami, Tampa, and Orlando creates consistent demand for product marketing talent across both B2B and B2C sectors.
Which Florida cities have the most product marketing manager jobs?
Miami, Tampa, and Naples have the highest concentration of product marketing manager openings in Florida. Miami's role as a hub for fintech startups, consumer brands, and Latin American market operations drives significant demand there, while Tampa's growing technology corridor and headquarters presence from companies like Raymond James and WEX fuel hiring, and Orlando's blend of hospitality technology, simulation, and healthcare generates steady openings for product-focused marketers.
Are there remote product marketing manager jobs in Florida?
Yes, and more than most fields, since product marketing work is primarily desk-based and centered on strategy, writing, and cross-functional communication that translates well to remote settings. About 83% of product marketing manager openings tied to Florida are remote or hybrid as of November 2026, reflecting how broadly companies have accepted distributed arrangements for this role. The tasks most commonly done fully remotely include competitive research, messaging development, and campaign planning.
How can I get hired as a product marketing manager in Florida with little or no experience?
The most realistic entry path is moving from an adjacent role such as content marketing specialist, marketing coordinator, or product analyst into a junior or associate product marketing position. Large Florida employers in Tampa and Miami, including technology firms and healthcare companies, often post associate product marketing roles that are explicitly open to candidates with under two years of experience. Building a portfolio with a mock go-to-market plan for a real Florida product or brand, earning a foundational certification, and targeting companies in high-growth sectors like healthtech or fintech gives candidates the clearest edge.
Where can I find and apply to product marketing manager jobs in Florida?
You can find and apply to product marketing manager jobs in Florida on Migrate Mate, which lists current Florida openings updated regularly. Find the roles that fit your experience and location and apply directly from the listing.
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