Product Marketing Manager Jobs in Florida
Product Marketing Manager jobs in Florida are in strong demand, with openings concentrated in technology, healthcare, financial services, and consumer goods and covering the full range from associate and coordinator roles through senior and director-level positions. Miami, Tampa, and Orlando lead the state in hiring volume, and established employers such as Chewy, Raymond James, and AdventHealth regularly bring on product marketing talent. The most sought-after specializations in Florida include go-to-market strategy, B2B product launches, and digital growth marketing. Find a role that fits below and apply directly.
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The Product Marketing Manager will support product launches, create messaging and content, enable sales teams, gather customer insights, and help drive awareness, engagement, and growth across the customer lifecycle. This creative, customer-focused, and results-driven Product Marketing Manager will shape compelling positioning, messaging and go to market materials for our healthcare technology solutions. This role will partner closely with Product, Sales, Customer Experience, and Marketing teams, translating product capabilities into compelling clear value stories for health plans, PBM’s, TPA’s and other healthcare stakeholders.
Position Responsibilities:
Product Positioning & Messaging
- Develop clear and compelling product positioning, messaging frameworks, value propositions, and buyer-facing narratives for all MHK solutions.
- Serve as product marketing SME across healthcare technology, care management, quality, compliance and/or health plan operations.
- Ensure consistency of messaging across marketing, sales, and customer communications.
Go-to-Market Execution
- Support planning and execution of product launches, feature releases, and enhancements.
- Coordinate launch activities across Product, Marketing, Sales, and Customer Experience teams.
- Develop launch assets and communications.
Content Development
- Partner with content and creative teams to produce engaging customer-facing materials.
Sales Enablement
- Create and refine sales enablement assets, pitch decks, solution briefs, web copy, campaign messaging, competitive talking points, and launch materials.
- Translate technical and operational details into concise, audience specific messaging for executives, clinical teams, operations leaders and sales teams.
- Collaborate with demand generation and content teams to ensure campaign messaging is accurate, relevant and commercially effective.
- Equip sales and customer facing teams with practical messaging, objection handling, and proof points
Customer & Market Insights
- Partner with product management to understand roadmap priorities, product functionality, customer needs and market trends.
- Gather and synthesize customer feedback to identify opportunities and challenges.
- Monitor competitors and industry trends to support positioning and product strategy.
Customer Adoption & Engagement
- Support go-to-market planning for product launches, enhancements, and strategic campaigns.
- Collaborate with Customer Experience to support onboarding and feature adoption efforts.
- Help identify opportunities for customer expansion and retention.
Performance Analysis
- Maintain consistency across product marketing materials to ensure alignment with MHK brand voice and business priorities.
- Track product marketing performance and campaign effectiveness.
- Measure launch outcomes, adoption metrics, engagement, and pipeline contribution. Provide recommendations based on data and customer insights.
Position Requirements:
- 5+ years of experience in product marketing, SaaS marketing, healthcare marketing, or related.
- Strong written and verbal communication skills.
- Ability to simplify technical concepts into customer-focused messaging.
- Experience working cross-functionally with multiple stakeholders.
- Strong organizational and project management skills.
- Healthcare technology experience.
- Ability to collaborate Hybrid at least three (3) days per week in our Tampa office.
Preferred
- Experience in healthcare payer, provider, care management, quality, compliance or population health B2B SaaS environments.
- Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
- Experience supporting product launches and sales enablement initiatives.
- Basic knowledge of customer journey mapping and buyer personas.
Education Requirement:
Bachelor's degree in Marketing, Communications, Business, or related field.At MHK we help health plans and pharmacy benefit managers deliver optimal care management across every member’s health journey. We do this through state-of-the-art technology that provides critical insights from member enrollment and maintenance through every stage of care and compliance. We believe that long-term partnerships are built on trust. Our team members are expected to build trusted advisory relationships - with MHK clients and one another - through responsive, transparent communication, while honoring commitments, and tying that trust to outcomes.
Benefits Snapshot:
Medical, vision, and dental plans for full time employees
401(k) offered with a generous match
Benefits begin on first day of the month following employment
Exercise/Health Club reimbursement opportunity
Monthly dependent care reimbursement opportunity
Short Term and Long Term disability
Basic Term Life and AD&D Insurance
Generous Paid Time Off and Holiday Pay
EQUAL OPPORTUNITY EMPLOYER - VETERANS/DISABLED. Always be aware of Recruitment Fraud
Degree Level : Bachelor's Degree
The Product Marketing Manager will support product launches, create messaging and content, enable sales teams, gather customer insights, and help drive awareness, engagement, and growth across the customer lifecycle. This creative, customer-focused, and results-driven Product Marketing Manager will shape compelling positioning, messaging and go to market materials for our healthcare technology solutions. This role will partner closely with Product, Sales, Customer Experience, and Marketing teams, translating product capabilities into compelling clear value stories for health plans, PBM’s, TPA’s and other healthcare stakeholders.
Position Responsibilities:
Product Positioning & Messaging
- Develop clear and compelling product positioning, messaging frameworks, value propositions, and buyer-facing narratives for all MHK solutions.
- Serve as product marketing SME across healthcare technology, care management, quality, compliance and/or health plan operations.
- Ensure consistency of messaging across marketing, sales, and customer communications.
Go-to-Market Execution
- Support planning and execution of product launches, feature releases, and enhancements.
- Coordinate launch activities across Product, Marketing, Sales, and Customer Experience teams.
- Develop launch assets and communications.
Content Development
- Partner with content and creative teams to produce engaging customer-facing materials.
Sales Enablement
- Create and refine sales enablement assets, pitch decks, solution briefs, web copy, campaign messaging, competitive talking points, and launch materials.
- Translate technical and operational details into concise, audience specific messaging for executives, clinical teams, operations leaders and sales teams.
- Collaborate with demand generation and content teams to ensure campaign messaging is accurate, relevant and commercially effective.
- Equip sales and customer facing teams with practical messaging, objection handling, and proof points
Customer & Market Insights
- Partner with product management to understand roadmap priorities, product functionality, customer needs and market trends.
- Gather and synthesize customer feedback to identify opportunities and challenges.
- Monitor competitors and industry trends to support positioning and product strategy.
Customer Adoption & Engagement
- Support go-to-market planning for product launches, enhancements, and strategic campaigns.
- Collaborate with Customer Experience to support onboarding and feature adoption efforts.
- Help identify opportunities for customer expansion and retention.
Performance Analysis
- Maintain consistency across product marketing materials to ensure alignment with MHK brand voice and business priorities.
- Track product marketing performance and campaign effectiveness.
- Measure launch outcomes, adoption metrics, engagement, and pipeline contribution. Provide recommendations based on data and customer insights.
Position Requirements:
- 5+ years of experience in product marketing, SaaS marketing, healthcare marketing, or related.
- Strong written and verbal communication skills.
- Ability to simplify technical concepts into customer-focused messaging.
- Experience working cross-functionally with multiple stakeholders.
- Strong organizational and project management skills.
- Healthcare technology experience.
- Ability to collaborate Hybrid at least three (3) days per week in our Tampa office.
Preferred
- Experience in healthcare payer, provider, care management, quality, compliance or population health B2B SaaS environments.
- Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
- Experience supporting product launches and sales enablement initiatives.
- Basic knowledge of customer journey mapping and buyer personas.
Education Requirement:
Bachelor's degree in Marketing, Communications, Business, or related field.At MHK we help health plans and pharmacy benefit managers deliver optimal care management across every member’s health journey. We do this through state-of-the-art technology that provides critical insights from member enrollment and maintenance through every stage of care and compliance. We believe that long-term partnerships are built on trust. Our team members are expected to build trusted advisory relationships - with MHK clients and one another - through responsive, transparent communication, while honoring commitments, and tying that trust to outcomes.
Benefits Snapshot:
Medical, vision, and dental plans for full time employees
401(k) offered with a generous match
Benefits begin on first day of the month following employment
Exercise/Health Club reimbursement opportunity
Monthly dependent care reimbursement opportunity
Short Term and Long Term disability
Basic Term Life and AD&D Insurance
Generous Paid Time Off and Holiday Pay
EQUAL OPPORTUNITY EMPLOYER - VETERANS/DISABLED. Always be aware of Recruitment Fraud
Degree Level : Bachelor's Degree
See All 20 Product Marketing Manager Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Manager Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Product Marketing Manager Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Construction & Real Estate
What Florida Employers Look For
The qualifications that appear most often in product marketing manager jobs across Florida.
- Bachelor's degree in marketing, business, communications, or a closely related field
- Three or more years of experience in product marketing or related B2B or B2C roles
- Demonstrated ability to develop and execute go-to-market strategies for new products
- Proficiency with marketing analytics tools such as Salesforce, HubSpot, or Google Analytics
- Strong cross-functional collaboration skills working with product, sales, and design teams
- Experience producing customer research, competitive analysis, and positioning documents
Product Marketing Manager Jobs in Florida: Frequently Asked Questions
How do you become a product marketing manager in Florida?
The standard path into product marketing management in Florida starts with a bachelor's degree in marketing, business, or communications, followed by two to four years in a related role such as content marketing, brand management, or product management. Florida does not require a state-issued license for this role. Employers in Miami, Tampa, and Orlando typically look for candidates who can show ownership of a product launch, so building a portfolio of go-to-market projects or earning a recognized product marketing certification from groups like the Product Marketing Alliance strengthens applications considerably.
How much do product marketing managers make in Florida?
Product marketing managers in Florida earn a median of about $142,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $78,250 for the lowest 10% to over $261,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing managers in Florida?
Employers hiring product marketing managers in Florida right now include Royal Caribbean, BNY, and Chewy, based on current listings on Migrate Mate as of September 2026. Florida's mix of technology companies, healthcare systems, and financial services firms in cities like Miami, Tampa, and Orlando creates consistent demand for product marketing talent across both B2B and B2C sectors.
Which Florida cities have the most product marketing manager jobs?
Miami, Tampa, and Fort Lauderdale have the highest concentration of product marketing manager openings in Florida. Miami's role as a hub for fintech startups, consumer brands, and Latin American market operations drives significant demand there, while Tampa's growing technology corridor and headquarters presence from companies like Raymond James and WEX fuel hiring, and Orlando's blend of hospitality technology, simulation, and healthcare generates steady openings for product-focused marketers.
Are there remote product marketing manager jobs in Florida?
Yes, and more than most fields, since product marketing work is primarily desk-based and centered on strategy, writing, and cross-functional communication that translates well to remote settings. About 82% of product marketing manager openings tied to Florida are remote or hybrid as of September 2026, reflecting how broadly companies have accepted distributed arrangements for this role. The tasks most commonly done fully remotely include competitive research, messaging development, and campaign planning.
How can I get hired as a product marketing manager in Florida with little or no experience?
The most realistic entry path is moving from an adjacent role such as content marketing specialist, marketing coordinator, or product analyst into a junior or associate product marketing position. Large Florida employers in Tampa and Miami, including technology firms and healthcare companies, often post associate product marketing roles that are explicitly open to candidates with under two years of experience. Building a portfolio with a mock go-to-market plan for a real Florida product or brand, earning a foundational certification, and targeting companies in high-growth sectors like healthtech or fintech gives candidates the clearest edge.
Where can I find and apply to product marketing manager jobs in Florida?
You can find and apply to product marketing manager jobs in Florida on Migrate Mate, which lists current Florida openings updated regularly. Find the roles that fit your experience and location and apply directly from the listing.
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