Product Marketing Manager Jobs in Texas
Product Marketing Manager jobs in Texas are highly active, with strong demand concentrated in the technology, SaaS, semiconductor, and enterprise software sectors alongside growing opportunity in healthcare IT and financial services, covering roles from associate and entry-level through director. Austin, Dallas, and Houston account for the majority of openings, anchored by major employers such as Dell Technologies, Texas Instruments, and ServiceNow, which maintain significant product and go-to-market teams across the state. The most in-demand specializations include product launch strategy, competitive intelligence, and B2B messaging for enterprise software. Find a role that fits below and apply directly.
Find JobsOverview
Showing 5 of 99+ Product Marketing Manager jobs
About Texicare
Founded in 2023 as a mission-driven health affiliate of Texas Mutual, Texicare was created by a group of seasoned healthcare professionals, and is headquartered in Austin, Texas.
Texicare is committed to changing the healthcare landscape by providing small businesses with innovative solutions that increase access to easy-to-use, more affordable, quality health care for Texans and their families. Texicare’s vision is to transform the healthcare ecosystem for the better, helping to create a healthier and happier Texas. Our healthcare plans were designed to be used, to remove barriers to care, to truly make a difference in people’s lives.
We’re looking for passionate, mission-driven individuals to join us in creating a healthier and happier Texas.
Position Summary
We are seeking a Product Marketing Strategist to translate Texicare's health plan and ancillary benefit offerings into clear, compelling stories and materials for brokers, employer decision-makers, Sales teams, and members.
In this role, you’ll develop product positioning, value propositions, messaging, and customer-facing materials. You’ll work closely with Marketing, Sales, Product, and operational teams to anticipate market needs, support Sales opportunities and enrollment, and ensure product information is accurate, differentiated, and ready for use.
To succeed in this role, you’ll bring a proactive, collaborative approach and the ability to manage multiple deliverables in a startup environment. You’ll also bring strong writing and presentation skills, the ability to simplify complex information, and the judgement to turn market feedback into practical recommendations and materials.
Essential Job Functions
In this role, you will be responsible for:
- Developing product positioning, differentiated value propositions, messaging, proof points, product facts, and FAQs for broker, employer, Sales, and member audiences.
- Translating health plan and benefit information into clear, accurate, audience-specific language and materials. Partner with Marketing to ensure materials align with brand guidelines.
- Collaborating with Sales to understand pipeline opportunities, recurring questions, customer objections, competitive pressure, and gaps in existing materials. Use these insights to improve product messaging and sales support.
- Developing and adapting product marketing and sales enablement materials that clearly communicate Texicare’s products and value, address common questions and objections, and support Sales throughout the customer decision-making process.
- Collaborating with internal stakeholders to develop open enrollment materials and presentations that help employers and members understand Texicare's products, benefits, and value.
- Maintaining a library of approved product messaging, facts, proof points, comparisons, supporting evidence, and customer-facing materials that are factually accurate and ready to use.
- Monitoring competitor offerings, market trends, broker and employer feedback, member insights, and available performance data. Recommend updates to positioning, messaging, and materials as market needs change.
- Coordinating product-marketing readiness with internal stakeholders by tracking required inputs, reviews, approvals, dependencies, and delivery dates.
- Supporting RFPs, proposals, partnerships, and other growth opportunities by validating product and benefit information, drafting product responses, and coordinating open questions and decisions.
To be successful in this role, you must have:
- A bachelor's degree or any equivalent combination of education, training, and experience.
- At least 2 years [JS1] of relevant experience in product marketing, sales enablement, healthcare marketing, product management, health plan product development, employee benefits, market research, or a related field. Equivalent combinations of experience may be considered.
- Demonstrated an ability to develop product positioning and customer-facing materials, such as sales presentations, customized finalist presentations, product comparisons, or enrollment materials, and turn complex product information and market or Sales feedback into clear, audience-specific messaging.
- Experience in healthcare and/or the health payer industry.
- Working knowledge of health insurance, employee benefits, broker distribution, employer-sponsored coverage, or the health plan competitive landscape.
- Strong writing, editing, storytelling, and presentation-development skills, including proficiency in Microsoft PowerPoint.
- The ability to gather and interpret market feedback, competitive intelligence, qualitative insights, and performance data and turn them into practical recommendations.
- Strong project-management, organization, and prioritization skills, with the ability to manage multiple deliverables, reviewers, and changing priorities.
- A proactive and collaborative working style, with the ability to identify needs, clarify objectives, move work through review and approval, and escalate material risks or decisions appropriately.
It would be great if you have:
- Product marketing or Sales enablement experience in health insurance, employee benefits, broker distribution, or employer-sponsored coverage.
- Experience developing customized finalist presentations, open enrollment materials, or health plan product training.
- Experience working with regulated content and coordinating legal, compliance, or stakeholder review and approval.
Benefits
- Automatic 4% employer contribution to retirement plan
- 401k plan with 100% match up to 6%
- Flexible time off for vacation, illness, etc.
- Nine paid holidays
- Day one health, Rx, vision, and dental insurance
- Life and disability insurance
- Flexible spending account
- Pet coverage and pet Rx discounts
- Free identity theft protection
- Free 2nd medical opinion service
Location
Texicare offers a flex-hybrid environment centered around collaboration and connection. All employees must reside in Texas. Team members living in the Austin area are expected to work from our office at least two days per week. Those based outside the greater Austin area may work remotely within Texas, with occasional travel to Austin as needed.
Texicare is an equal opportunity employer.
About Texicare
Founded in 2023 as a mission-driven health affiliate of Texas Mutual, Texicare was created by a group of seasoned healthcare professionals, and is headquartered in Austin, Texas.
Texicare is committed to changing the healthcare landscape by providing small businesses with innovative solutions that increase access to easy-to-use, more affordable, quality health care for Texans and their families. Texicare’s vision is to transform the healthcare ecosystem for the better, helping to create a healthier and happier Texas. Our healthcare plans were designed to be used, to remove barriers to care, to truly make a difference in people’s lives.
We’re looking for passionate, mission-driven individuals to join us in creating a healthier and happier Texas.
Position Summary
We are seeking a Product Marketing Strategist to translate Texicare's health plan and ancillary benefit offerings into clear, compelling stories and materials for brokers, employer decision-makers, Sales teams, and members.
In this role, you’ll develop product positioning, value propositions, messaging, and customer-facing materials. You’ll work closely with Marketing, Sales, Product, and operational teams to anticipate market needs, support Sales opportunities and enrollment, and ensure product information is accurate, differentiated, and ready for use.
To succeed in this role, you’ll bring a proactive, collaborative approach and the ability to manage multiple deliverables in a startup environment. You’ll also bring strong writing and presentation skills, the ability to simplify complex information, and the judgement to turn market feedback into practical recommendations and materials.
Essential Job Functions
In this role, you will be responsible for:
- Developing product positioning, differentiated value propositions, messaging, proof points, product facts, and FAQs for broker, employer, Sales, and member audiences.
- Translating health plan and benefit information into clear, accurate, audience-specific language and materials. Partner with Marketing to ensure materials align with brand guidelines.
- Collaborating with Sales to understand pipeline opportunities, recurring questions, customer objections, competitive pressure, and gaps in existing materials. Use these insights to improve product messaging and sales support.
- Developing and adapting product marketing and sales enablement materials that clearly communicate Texicare’s products and value, address common questions and objections, and support Sales throughout the customer decision-making process.
- Collaborating with internal stakeholders to develop open enrollment materials and presentations that help employers and members understand Texicare's products, benefits, and value.
- Maintaining a library of approved product messaging, facts, proof points, comparisons, supporting evidence, and customer-facing materials that are factually accurate and ready to use.
- Monitoring competitor offerings, market trends, broker and employer feedback, member insights, and available performance data. Recommend updates to positioning, messaging, and materials as market needs change.
- Coordinating product-marketing readiness with internal stakeholders by tracking required inputs, reviews, approvals, dependencies, and delivery dates.
- Supporting RFPs, proposals, partnerships, and other growth opportunities by validating product and benefit information, drafting product responses, and coordinating open questions and decisions.
To be successful in this role, you must have:
- A bachelor's degree or any equivalent combination of education, training, and experience.
- At least 2 years [JS1] of relevant experience in product marketing, sales enablement, healthcare marketing, product management, health plan product development, employee benefits, market research, or a related field. Equivalent combinations of experience may be considered.
- Demonstrated an ability to develop product positioning and customer-facing materials, such as sales presentations, customized finalist presentations, product comparisons, or enrollment materials, and turn complex product information and market or Sales feedback into clear, audience-specific messaging.
- Experience in healthcare and/or the health payer industry.
- Working knowledge of health insurance, employee benefits, broker distribution, employer-sponsored coverage, or the health plan competitive landscape.
- Strong writing, editing, storytelling, and presentation-development skills, including proficiency in Microsoft PowerPoint.
- The ability to gather and interpret market feedback, competitive intelligence, qualitative insights, and performance data and turn them into practical recommendations.
- Strong project-management, organization, and prioritization skills, with the ability to manage multiple deliverables, reviewers, and changing priorities.
- A proactive and collaborative working style, with the ability to identify needs, clarify objectives, move work through review and approval, and escalate material risks or decisions appropriately.
It would be great if you have:
- Product marketing or Sales enablement experience in health insurance, employee benefits, broker distribution, or employer-sponsored coverage.
- Experience developing customized finalist presentations, open enrollment materials, or health plan product training.
- Experience working with regulated content and coordinating legal, compliance, or stakeholder review and approval.
Benefits
- Automatic 4% employer contribution to retirement plan
- 401k plan with 100% match up to 6%
- Flexible time off for vacation, illness, etc.
- Nine paid holidays
- Day one health, Rx, vision, and dental insurance
- Life and disability insurance
- Flexible spending account
- Pet coverage and pet Rx discounts
- Free identity theft protection
- Free 2nd medical opinion service
Location
Texicare offers a flex-hybrid environment centered around collaboration and connection. All employees must reside in Texas. Team members living in the Austin area are expected to work from our office at least two days per week. Those based outside the greater Austin area may work remotely within Texas, with occasional travel to Austin as needed.
Texicare is an equal opportunity employer.
See All 99 Product Marketing Manager Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Manager Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Product Marketing Manager Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Electronics & Hardware
- Energy
- Education
- Manufacturing
- Telecommunications
What Texas Employers Look For
The qualifications that appear most often in product marketing manager jobs across Texas.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of product marketing or B2B marketing experience preferred
- Demonstrated ability to develop go-to-market strategies for technology products
- Experience creating sales enablement materials, battlecards, and positioning frameworks
- Strong cross-functional collaboration with product management and sales teams
- Proficiency with CRM platforms, marketing automation tools, and analytics software
Product Marketing Manager Jobs in Texas: Frequently Asked Questions
How do you become a product marketing manager in Texas?
The typical path starts with a bachelor's degree in marketing, business, communications, or a related field, followed by experience in a marketing, product, or sales role. Texas has no state-issued license or registration required for product marketing managers. Most Texas employers expect candidates to build a portfolio demonstrating go-to-market work, messaging, or launch campaigns, and industry certifications from organizations like the Product Marketing Alliance can strengthen an application in competitive Austin and Dallas markets.
How much do product marketing managers make in Texas?
Product marketing managers in Texas earn a median of about $147,880 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $81,820 for the lowest 10% to over $259,200 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing managers in Texas?
Employers hiring product marketing managers in Texas right now include Texas Instruments, Samsung Electronics, and AMD, based on current listings on Migrate Mate as of November 2026. Texas's concentration of enterprise technology companies, semiconductor manufacturers, and fast-growing SaaS firms means product marketing roles here tend to focus on technical product positioning and B2B audiences.
Which Texas cities have the most product marketing manager jobs?
Austin, Dallas, and Plano lead Texas for product marketing manager openings. Austin's density of SaaS and enterprise software companies drives the highest volume, Dallas draws demand from corporate headquarters in financial services and technology, and Houston's energy-tech and healthcare IT sectors support a steady share of roles across the metro.
Are there remote product marketing manager jobs in Texas?
Yes, and more than most fields. About 85% of product marketing manager openings tied to Texas are remote or hybrid as of November 2026, reflecting the desk-based, collaborative nature of the role. The tasks most commonly done remotely include content development, competitive research, and campaign planning, while in-person presence is most often expected for product launches and sales kickoffs.
How can I get hired as a product marketing manager in Texas with little or no experience?
The most realistic entry path is moving laterally from a related role such as content marketing, sales development, or product management associate. Large Texas technology employers including Dell, Oracle, and NXP Semiconductors run structured rotational and new-grad marketing programs that place candidates without direct product marketing experience. Building a portfolio of positioning documents, launch plans, or competitive analyses, and earning a Product Marketing Alliance certification, gives Texas candidates a concrete edge when applying to these programs or to associate-level openings.
Where can I find and apply to product marketing manager jobs in Texas?
You can find and apply to product marketing manager jobs in Texas on Migrate Mate, which lists current Texas openings across the state's major hiring metros and industries. Find the roles that fit your background and apply directly to the ones that match.
See All 99 Product Marketing Manager Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find Jobs