Product Marketing Manager Jobs in Texas
Product Marketing Manager jobs in Texas are highly active, with strong demand concentrated in the technology, SaaS, semiconductor, and enterprise software sectors alongside growing opportunity in healthcare IT and financial services, covering roles from associate and entry-level through director. Austin, Dallas, and Houston account for the majority of openings, anchored by major employers such as Dell Technologies, Texas Instruments, and ServiceNow, which maintain significant product and go-to-market teams across the state. The most in-demand specializations include product launch strategy, competitive intelligence, and B2B messaging for enterprise software. Find a role that fits below and apply directly.
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Showing 5 of 99+ Product Marketing Manager jobs
The application window is expected to close on: 06/30/2026. Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.
Title: Customer Experience, Product Marketing Manager, Security and Observability
Grade 10
Meet the Team
The Customer Experience (CX) Marketing team’s role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive. The Product Marketing team has a mix of high-performing product marketers and go-to-market strategists, encompassing experience across positioning, messaging, content strategy and development, launch execution, and competitive analysis.
Overview
As a Product Marketing Manager focused on security and observability services at Cisco, you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market execution. Your goal is to ensure Cisco’s offerings are understood, wanted, and adopted by our target audiences.
Key Responsibilities
- Scope: Lead marketing for multiple products and/or services within a portfolio.
- Go-To-Market (GTM) Strategy & Execution: Lead the orchestration of multi-channel GTM campaigns, major launches, or solution-level initiatives.
- Positioning, Messaging, and Content: Develop and own messaging frameworks and narrative arcs for multiple products and/or services within a portfolio. Tailor content by persona/vertical (e.g., CIO, CISO, Practitioner) and buyer journey stage. Prepare presentations, demos, briefs, and other marketing/sales collaterals as needed.
- Sales, Partners, and Field Enablement: Support enablement programs with certification paths. Partner with sales leadership to address gaps and track impact, such as pipeline and win rates.
- Market, Customer & Competitive Intelligence: Synthesize multi-source insights (including usage data, surveys, and analyst notes) to flag trends. Recommend specific shifts to positioning, messaging, pricing, or program focus based on these insights.
- Stakeholder & Cross-Functional Collaboration: Lead and support cross-functional initiatives (launches, events, digital journeys, competitive plays). Escalate trade-offs and secure alignment on scope, sequencing, and resourcing.
Minimum Qualifications
- Bachelor’s degree
- 7+ years of related experience.
- Demonstrated experience creating product vision/direction via compelling positioning and messaging.
- Strong organizational and analytical skills, excellent written and oral communication skills, including experience in sales discussions.
- Strong ability to influence and work cross-functionally.
- Strong domain and technical knowledge of security services and products.
- Exceptional writing and presentation skills.
- Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve individual and team output.
Desired but not required
- Previous experience in IT Security and Observability B2B marketing
- Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders
- Ability to travel domestically and internationally 25% of the time
- Professional and technical certifications in product marketing, AI, or Security (e.g. CCNA, CCST)
WeAreCisco (This is the Standard and cannot be changed)
WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.
Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.
We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!
Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!
Why Cisco?
At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada:
The starting salary range posted for this position is $120,000.00 to $151,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
- 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
- Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
- Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
- 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
- Additional paid time away may be requested to deal with critical or emergency issues for family members
- Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
- .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
- 1.5% of incentive target for each 1% of attainment between 50% and 75%;
- 1% of incentive target for each 1% of attainment between 75% and 100%; and
- Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$145,000.00 - $210,200.00
Non-Metro New York state & Washington state:
$129,000.00 - $187,000.00
- For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
The application window is expected to close on: 06/30/2026. Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.
Title: Customer Experience, Product Marketing Manager, Security and Observability
Grade 10
Meet the Team
The Customer Experience (CX) Marketing team’s role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive. The Product Marketing team has a mix of high-performing product marketers and go-to-market strategists, encompassing experience across positioning, messaging, content strategy and development, launch execution, and competitive analysis.
Overview
As a Product Marketing Manager focused on security and observability services at Cisco, you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market execution. Your goal is to ensure Cisco’s offerings are understood, wanted, and adopted by our target audiences.
Key Responsibilities
- Scope: Lead marketing for multiple products and/or services within a portfolio.
- Go-To-Market (GTM) Strategy & Execution: Lead the orchestration of multi-channel GTM campaigns, major launches, or solution-level initiatives.
- Positioning, Messaging, and Content: Develop and own messaging frameworks and narrative arcs for multiple products and/or services within a portfolio. Tailor content by persona/vertical (e.g., CIO, CISO, Practitioner) and buyer journey stage. Prepare presentations, demos, briefs, and other marketing/sales collaterals as needed.
- Sales, Partners, and Field Enablement: Support enablement programs with certification paths. Partner with sales leadership to address gaps and track impact, such as pipeline and win rates.
- Market, Customer & Competitive Intelligence: Synthesize multi-source insights (including usage data, surveys, and analyst notes) to flag trends. Recommend specific shifts to positioning, messaging, pricing, or program focus based on these insights.
- Stakeholder & Cross-Functional Collaboration: Lead and support cross-functional initiatives (launches, events, digital journeys, competitive plays). Escalate trade-offs and secure alignment on scope, sequencing, and resourcing.
Minimum Qualifications
- Bachelor’s degree
- 7+ years of related experience.
- Demonstrated experience creating product vision/direction via compelling positioning and messaging.
- Strong organizational and analytical skills, excellent written and oral communication skills, including experience in sales discussions.
- Strong ability to influence and work cross-functionally.
- Strong domain and technical knowledge of security services and products.
- Exceptional writing and presentation skills.
- Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve individual and team output.
Desired but not required
- Previous experience in IT Security and Observability B2B marketing
- Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders
- Ability to travel domestically and internationally 25% of the time
- Professional and technical certifications in product marketing, AI, or Security (e.g. CCNA, CCST)
WeAreCisco (This is the Standard and cannot be changed)
WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.
Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.
We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!
Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!
Why Cisco?
At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada:
The starting salary range posted for this position is $120,000.00 to $151,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
- 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
- Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
- Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
- 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
- Additional paid time away may be requested to deal with critical or emergency issues for family members
- Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
- .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
- 1.5% of incentive target for each 1% of attainment between 50% and 75%;
- 1% of incentive target for each 1% of attainment between 75% and 100%; and
- Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$145,000.00 - $210,200.00
Non-Metro New York state & Washington state:
$129,000.00 - $187,000.00
- For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
See All 99 Product Marketing Manager Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Manager Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Product Marketing Manager Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- DoorDash7
- Abbott5
- Google5
- Affirm3
- Amazon3
Top Industries Hiring
- Technology & Software33
- Consulting & Professional Services11
- Electronics & Hardware10
- Biotechnology & Pharmaceuticals8
- Manufacturing7
What Texas Employers Look For
The qualifications that appear most often in product marketing manager jobs across Texas.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of product marketing or B2B marketing experience preferred
- Demonstrated ability to develop go-to-market strategies for technology products
- Experience creating sales enablement materials, battlecards, and positioning frameworks
- Strong cross-functional collaboration with product management and sales teams
- Proficiency with CRM platforms, marketing automation tools, and analytics software
Product Marketing Manager Jobs in Texas: Frequently Asked Questions
How do you become a product marketing manager in Texas?
The typical path starts with a bachelor's degree in marketing, business, communications, or a related field, followed by experience in a marketing, product, or sales role. Texas has no state-issued license or registration required for product marketing managers. Most Texas employers expect candidates to build a portfolio demonstrating go-to-market work, messaging, or launch campaigns, and industry certifications from organizations like the Product Marketing Alliance can strengthen an application in competitive Austin and Dallas markets.
How much do product marketing managers make in Texas?
Product marketing managers in Texas earn a median of about $147,880 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $81,820 for the lowest 10% to over $259,200 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing managers in Texas?
Employers hiring product marketing managers in Texas right now include DoorDash, Abbott, and Google, based on current listings on Migrate Mate as of June 2026. Texas's concentration of enterprise technology companies, semiconductor manufacturers, and fast-growing SaaS firms means product marketing roles here tend to focus on technical product positioning and B2B audiences.
Which Texas cities have the most product marketing manager jobs?
Austin, Houston, and Irving lead Texas for product marketing manager openings. Austin's density of SaaS and enterprise software companies drives the highest volume, Dallas draws demand from corporate headquarters in financial services and technology, and Houston's energy-tech and healthcare IT sectors support a steady share of roles across the metro.
Are there remote product marketing manager jobs in Texas?
Yes, and more than most fields. About 24% of product marketing manager openings tied to Texas are remote or hybrid as of June 2026, reflecting the desk-based, collaborative nature of the role. The tasks most commonly done remotely include content development, competitive research, and campaign planning, while in-person presence is most often expected for product launches and sales kickoffs.
How can I get hired as a product marketing manager in Texas with little or no experience?
The most realistic entry path is moving laterally from a related role such as content marketing, sales development, or product management associate. Large Texas technology employers including Dell, Oracle, and NXP Semiconductors run structured rotational and new-grad marketing programs that place candidates without direct product marketing experience. Building a portfolio of positioning documents, launch plans, or competitive analyses, and earning a Product Marketing Alliance certification, gives Texas candidates a concrete edge when applying to these programs or to associate-level openings.
Where can I find and apply to product marketing manager jobs in Texas?
You can find and apply to product marketing manager jobs in Texas on Migrate Mate, which lists current Texas openings across the state's major hiring metros and industries. Find the roles that fit your background and apply directly to the ones that match.
See All 99 Product Marketing Manager Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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