Product Marketing Manager Jobs in Minnesota
Product Marketing Manager jobs in Minnesota are actively in demand, with the strongest concentration in technology, medical devices, financial services, and enterprise software. Minneapolis and its suburbs anchor most of the hiring, with additional openings in St. Paul and Rochester, where companies like Best Buy, UnitedHealth Group, and Medtronic regularly bring on product marketers at associate through senior and director levels. The most sought-after specialties in Minnesota listings are B2B product marketing, go-to-market strategy, and healthcare technology positioning. See the openings below and apply to the ones that match your experience.
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Showing 5 of 22+ Product Marketing Manager jobs
Job Summary
The Dir Product Marketing leads the development and execution of product marketing strategies, campaigns, and programs to shape long-term market positioning and growth strategies. This role oversees cross-functional execution and drives enterprise-level impact through integrated marketing initiatives. This role is accountable for leading managers and teams in delivering marketing initiatives, optimizing marketing effectiveness, and achieving short- and long-term business objectives.
Essential Functions
- Define and lead short- and long-term product marketing strategies, driving sustained growth, market share expansion, and competitive differentiation.
- Direct comprehensive market research and trend analysis to identify opportunities and inform strategic decisions across product portfolios
- Oversee development and governance of all product marketing content and messaging, ensuring consistency and impact across channels
- Lead product lifecycle marketing, including go-to-market strategies, growth initiatives, and retirement planning to optimize portfolio performance
- Establish and direct integrated marketing programs in partnership with sales and technical leadership to maximize revenue and market penetration
- Own marketing budget strategy and allocation, evaluating performance across campaigns to optimize investment outcomes
- Sponsor and oversee high-impact promotional events and industry engagements to strengthen brand presence.
- Comply with Company and department policies and standards; performs other duties as assigned
People Management
- Accountable for team staffing and managing direct reports to include development, performance management, goal setting, and other managerial duties
- Ensures direct reports are aware of and follow ethical business practices and Company’s Code of Conduct to maintain a supportive and productive working environment.
Minimum Requirements
- Bachelor's degree in marketing, Business, Communications, or related field or equivalent education and/or experience
- 10 years of progressive experience in product marketing or related field 5 years leadership or people management experience
Preferred Requirements
Skills and Abilities
- Demonstrated success leading business transformation, organizational change, and category performance improvement initiatives
- Expertise in product marketing strategy, portfolio management, and go-to-market execution
- Strong strategic and financial acumen, including budget ownership and ROI optimization
- Creativity in developing product positioning, messaging, marketing campaigns, and promotional strategies
- Ability to influence senior leadership and drive alignment across complex organizations Advanced understanding of market dynamics, segmentation, and competitive positioning
Physical and Cognitive Demands
- Communicate/Hearing Frequently
- Communicate/Talking Frequently
- Learn New Tasks or Concepts Frequently
- Make Timely Decisions in the Context of a Workflow Frequently
- Complete Tasks Independently Constantly
- Maintain Focus Constantly
- Remember Processes & Procedures Constantly
- Stationary Position (Seated) Constantly
- Vision Constantly
- Hand/Eye Coordination Occasionally
- Bend Rarely
- Complete Tasks in a Noisy Environment Rarely
- Feeling/Grasping/Handling Rarely
- Move/Traverse Rarely
- Repetitive Motions Rarely
Working Environment
- Hazards Occasionally
Environmental Conditions
Office: This position primarily operates in a professional office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building's primary work areas consist of desks, chairs, computers, and other office equipment and devices for professional services.
Travel Requirements
- This position may require occasional travel (e.g., supplier executive meetings, line reviews, industry events), up to 10%
The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills. $139,200.00 - $185,666.67
Job Summary
The Dir Product Marketing leads the development and execution of product marketing strategies, campaigns, and programs to shape long-term market positioning and growth strategies. This role oversees cross-functional execution and drives enterprise-level impact through integrated marketing initiatives. This role is accountable for leading managers and teams in delivering marketing initiatives, optimizing marketing effectiveness, and achieving short- and long-term business objectives.
Essential Functions
- Define and lead short- and long-term product marketing strategies, driving sustained growth, market share expansion, and competitive differentiation.
- Direct comprehensive market research and trend analysis to identify opportunities and inform strategic decisions across product portfolios
- Oversee development and governance of all product marketing content and messaging, ensuring consistency and impact across channels
- Lead product lifecycle marketing, including go-to-market strategies, growth initiatives, and retirement planning to optimize portfolio performance
- Establish and direct integrated marketing programs in partnership with sales and technical leadership to maximize revenue and market penetration
- Own marketing budget strategy and allocation, evaluating performance across campaigns to optimize investment outcomes
- Sponsor and oversee high-impact promotional events and industry engagements to strengthen brand presence.
- Comply with Company and department policies and standards; performs other duties as assigned
People Management
- Accountable for team staffing and managing direct reports to include development, performance management, goal setting, and other managerial duties
- Ensures direct reports are aware of and follow ethical business practices and Company’s Code of Conduct to maintain a supportive and productive working environment.
Minimum Requirements
- Bachelor's degree in marketing, Business, Communications, or related field or equivalent education and/or experience
- 10 years of progressive experience in product marketing or related field 5 years leadership or people management experience
Preferred Requirements
Skills and Abilities
- Demonstrated success leading business transformation, organizational change, and category performance improvement initiatives
- Expertise in product marketing strategy, portfolio management, and go-to-market execution
- Strong strategic and financial acumen, including budget ownership and ROI optimization
- Creativity in developing product positioning, messaging, marketing campaigns, and promotional strategies
- Ability to influence senior leadership and drive alignment across complex organizations Advanced understanding of market dynamics, segmentation, and competitive positioning
Physical and Cognitive Demands
- Communicate/Hearing Frequently
- Communicate/Talking Frequently
- Learn New Tasks or Concepts Frequently
- Make Timely Decisions in the Context of a Workflow Frequently
- Complete Tasks Independently Constantly
- Maintain Focus Constantly
- Remember Processes & Procedures Constantly
- Stationary Position (Seated) Constantly
- Vision Constantly
- Hand/Eye Coordination Occasionally
- Bend Rarely
- Complete Tasks in a Noisy Environment Rarely
- Feeling/Grasping/Handling Rarely
- Move/Traverse Rarely
- Repetitive Motions Rarely
Working Environment
- Hazards Occasionally
Environmental Conditions
Office: This position primarily operates in a professional office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building's primary work areas consist of desks, chairs, computers, and other office equipment and devices for professional services.
Travel Requirements
- This position may require occasional travel (e.g., supplier executive meetings, line reviews, industry events), up to 10%
The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills. $139,200.00 - $185,666.67
See All 22 Product Marketing Manager Jobs in Minnesota
Find roles in Minnesota that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Manager Jobs by City in Minnesota
Where Minnesota roles are concentrated, by current openings.
Product Marketing Manager Job Market in Minnesota
A snapshot from current Minnesota openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Healthcare & Medical Services
What Minnesota Employers Look For
The qualifications that appear most often in product marketing manager jobs across Minnesota.
- Bachelor's degree in marketing, business, communications, or a related field required
- Three or more years of product marketing or related B2B marketing experience preferred
- Demonstrated ability to develop and execute go-to-market strategies for product launches
- Experience translating technical product capabilities into customer-facing messaging and positioning
- Proficiency with CRM platforms, marketing automation tools, and product analytics software
- Strong cross-functional collaboration skills working with product, sales, and engineering teams
Product Marketing Manager Jobs in Minnesota: Frequently Asked Questions
How do you become a product marketing manager in Minnesota?
The most common path into product marketing management in Minnesota starts with a bachelor's degree in marketing, business, or communications, followed by experience in roles like marketing coordinator, content strategist, or product analyst. Minnesota does not require a state-issued license for this role. Large Twin Cities employers including those in medical devices and enterprise software typically look for candidates with two or more years in B2B or product-focused marketing before moving into a manager title.
How much do product marketing managers make in Minnesota?
Product marketing managers in Minnesota earn a median of about $173,300 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $103,160 for the lowest 10% to over $303,350 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing managers in Minnesota?
Companies currently hiring product marketing managers in Minnesota include Imricor Medical Systems, Coupe, and Optum, per current listings on Migrate Mate as of November 2026. Minnesota's deep base of medical device, financial services, and enterprise technology headquarters makes it a consistent market for product marketing talent year-round.
Which Minnesota cities have the most product marketing manager jobs?
Minneapolis, Eagan, and Plymouth have the most product marketing manager openings in Minnesota. The Minneapolis metro drives the large majority of listings because it is home to major corporate headquarters in technology, retail, healthcare insurance, and medical devices, while Rochester benefits from the strong presence of large healthcare and life sciences employers anchored there.
Are there remote product marketing manager jobs in Minnesota?
Yes, and more than most fields. About 100% of product marketing manager openings tied to Minnesota are remote or hybrid as of November 2026, reflecting how much of the work involves messaging, content development, and cross-functional coordination that can happen off-site. Strategy, content creation, and competitive analysis duties are the tasks most commonly performed fully remotely in this role.
How can I get hired as a product marketing manager in Minnesota with little or no experience?
The most realistic entry point is landing a marketing coordinator, content marketing, or product analyst role at a Twin Cities technology, medical device, or financial services company, then moving laterally into product marketing after building familiarity with a product line. Companies like those in the Medtronic, UnitedHealth Group, and Best Buy ecosystems run structured rotational or associate marketing programs that place early-career candidates on product-focused teams. A portfolio of launch campaigns, messaging frameworks, or competitive analyses strengthens applications significantly when formal experience is limited.
Where can I find and apply to product marketing manager jobs in Minnesota?
You can find and apply to product marketing manager jobs in Minnesota on Migrate Mate, which lists current openings across the state. Search the listings, find the roles that fit your background and location, and apply directly to the ones that match.
See All 22 Product Marketing Manager Jobs in Minnesota
Find roles in Minnesota that match your experience and apply in just a few clicks.
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