Product Marketing Manager Jobs in California
Product Marketing Manager jobs in California are among the most active in the country, concentrated in technology, SaaS, consumer electronics, and life sciences, with openings at every level from associate to director. The largest hiring markets are the San Francisco Bay Area, Los Angeles, and San Diego, where major employers like Google, Salesforce, and Qualcomm maintain deep product marketing teams. The most in-demand specialties are B2B go-to-market strategy, product launch, and competitive intelligence. Find a role that fits below and apply directly.
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Showing 5 of 548+ Product Marketing Manager jobs
Title: Customer Experience, Product Marketing Manager, Cisco IQ
Grade 12
The Customer Experience (CX) Marketing team’s role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive.
About the Role:
As the Product Marketing Manager for Cisco IQ you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market (GTM) execution. You are responsible for driving the overarching product marketing strategy and execution for Cisco CX.
Key Responsibilities
- Scope & Leadership: Lead the product marketing vision and narrative for Cisco IQ. Represent product marketing in executive and industry settings, forge strategic partnerships, and drive organization-level changes to processes, tools, and operating models.
- Go-To-Market (GTM) Strategy & Execution: Define and champion GTM frameworks and best practices for the organization. Develop and implement comprehensive GTM plans for Cisco IQ that are tightly aligned with product roadmaps, sales priorities, and strategic marketing objectives.
- Positioning and Messaging: Define and evolve the narrative for Cisco IQ. Craft positioning and messaging and establish the relevant Bill of Materials (BOM) for Cisco IQ.
- Sales & Field Enablement: Institutionalize enablement excellence across the organization. Define metrics and feedback loops, scale best practices cross-portfolio, and tie field readiness directly to revenue outcomes.
- Market, Customer & Competitive Intelligence: Shape long-term market bets and adjacencies. Guide large-scale investment decisions (e.g., AI models, deployment patterns) and influence product roadmaps. Identify and promote best practices and process improvements to elevate output quality.
- Domain & Technical Expertise: Act as the premier subject matter expert Cisco IQ. Provide value proposition and technical thought leadership that aligns with the product roadmap, demonstrating a clear understanding of the distinctions between service and product value propositions.
Typical Experience and Qualifications
- Bachelor’s degree
- 12 years of related experience
WeAreCisco (This is the Standard and cannot be changed)
WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.
Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.
We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!
Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!
Why Cisco?
At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Compensation
The starting salary range posted for this position is $196,000.00 to $247,000.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
- 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
- Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
- Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
- 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
- Additional paid time away may be requested to deal with critical or emergency issues for family members
- Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
- .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
- 1.5% of incentive target for each 1% of attainment between 50% and 75%;
- 1% of incentive target for each 1% of attainment between 75% and 100%; and
- Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$196,000.00 - $284,100.00
Non-Metro New York state & Washington state:
$174,000.00 - $252,100.00
- For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
Title: Customer Experience, Product Marketing Manager, Cisco IQ
Grade 12
The Customer Experience (CX) Marketing team’s role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive.
About the Role:
As the Product Marketing Manager for Cisco IQ you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market (GTM) execution. You are responsible for driving the overarching product marketing strategy and execution for Cisco CX.
Key Responsibilities
- Scope & Leadership: Lead the product marketing vision and narrative for Cisco IQ. Represent product marketing in executive and industry settings, forge strategic partnerships, and drive organization-level changes to processes, tools, and operating models.
- Go-To-Market (GTM) Strategy & Execution: Define and champion GTM frameworks and best practices for the organization. Develop and implement comprehensive GTM plans for Cisco IQ that are tightly aligned with product roadmaps, sales priorities, and strategic marketing objectives.
- Positioning and Messaging: Define and evolve the narrative for Cisco IQ. Craft positioning and messaging and establish the relevant Bill of Materials (BOM) for Cisco IQ.
- Sales & Field Enablement: Institutionalize enablement excellence across the organization. Define metrics and feedback loops, scale best practices cross-portfolio, and tie field readiness directly to revenue outcomes.
- Market, Customer & Competitive Intelligence: Shape long-term market bets and adjacencies. Guide large-scale investment decisions (e.g., AI models, deployment patterns) and influence product roadmaps. Identify and promote best practices and process improvements to elevate output quality.
- Domain & Technical Expertise: Act as the premier subject matter expert Cisco IQ. Provide value proposition and technical thought leadership that aligns with the product roadmap, demonstrating a clear understanding of the distinctions between service and product value propositions.
Typical Experience and Qualifications
- Bachelor’s degree
- 12 years of related experience
WeAreCisco (This is the Standard and cannot be changed)
WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.
Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.
We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!
Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!
Why Cisco?
At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Compensation
The starting salary range posted for this position is $196,000.00 to $247,000.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
- 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
- Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
- Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
- 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
- Additional paid time away may be requested to deal with critical or emergency issues for family members
- Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
- .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
- 1.5% of incentive target for each 1% of attainment between 50% and 75%;
- 1% of incentive target for each 1% of attainment between 75% and 100%; and
- Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$196,000.00 - $284,100.00
Non-Metro New York state & Washington state:
$174,000.00 - $252,100.00
- For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
See All 548+ Product Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Product Marketing Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Adobe19
- NVIDIA19
- TikTok19
- Apple18
- Intuit17
Top Industries Hiring
- Technology & Software244
- Electronics & Hardware64
- Manufacturing36
- Banking & Financial Services28
- Medical Devices25
What California Employers Look For
The qualifications that appear most often in product marketing manager jobs across California.
- Bachelor's degree in marketing, business, communications, or a related field required
- Three or more years of product marketing experience in a technology or SaaS environment
- Demonstrated ability to develop go-to-market strategy and lead product launch campaigns
- Strong cross-functional collaboration skills with product, sales, and engineering teams
- Proficiency with tools such as Salesforce, Marketo, or similar marketing automation platforms
- Experience conducting competitive analysis and translating insights into positioning and messaging
Product Marketing Manager Jobs in California: Frequently Asked Questions
How do you become a product marketing manager in California?
Most product marketing managers in California enter the role with a bachelor's degree in marketing, business, or communications, followed by experience in product management, brand marketing, or growth roles at a California tech or consumer company. California has no state license or exam for this role. Building a portfolio that demonstrates go-to-market execution, messaging frameworks, and launch results is the most effective way to advance into the title at California employers.
How much do product marketing managers make in California?
Product marketing managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing managers in California?
Employers hiring product marketing managers in California right now include Adobe, NVIDIA, and TikTok, based on current listings on Migrate Mate as of June 2026. California's dense concentration of technology headquarters and consumer brand offices means product marketing roles turn over and expand frequently across both large enterprises and growth-stage companies.
Which California cities have the most product marketing manager jobs?
San Francisco, Santa Clara, and San Jose have the most product marketing manager openings in California. The Bay Area leads because it is home to the headquarters of many of the world's largest technology companies, while Los Angeles draws from a strong base of consumer, media, and entertainment brands, and San Diego adds volume through its established life sciences and wireless technology sectors.
Are there remote product marketing manager jobs in California?
Yes, and more than most fields. About 27% of product marketing manager openings tied to California are remote or hybrid as of June 2026, reflecting how desk-based and collaboration-tool-driven this work has become. The parts of the role most commonly done remotely are messaging development, competitive research, and content creation, while product launches and cross-functional strategy sessions more often require in-person presence.
How can I get hired as a product marketing manager in California with little or no experience?
The most realistic entry path is moving into product marketing from an adjacent role such as content marketing, sales enablement, or product management at a California tech or SaaS company. Large California employers like Salesforce, Adobe, and Google run associate product marketing manager programs and rotational marketing tracks specifically designed for candidates early in their careers. Building a portfolio with launch case studies, positioning documents, or competitive teardowns gives candidates a clear edge when applying to these programs.
Where can I find and apply to product marketing manager jobs in California?
You can find and apply to product marketing manager jobs in California on Migrate Mate, which lists current California openings across industries and seniority levels. Find roles that fit your experience and location and apply directly from the listing.
See All 548+ Product Marketing Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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