Product Marketing Manager Jobs in Washington
Product Marketing Manager jobs in Washington are among the most active in the country, concentrated in technology, cloud services, enterprise software, and consumer devices, with openings at every level from associate product marketer through director. Seattle is the dominant hiring hub, with Bellevue and Redmond close behind, anchored by employers like Microsoft, Amazon, and Expedia that maintain large, permanent product marketing functions. The most in-demand specialties are go-to-market strategy, product launches, and competitive intelligence for B2B and SaaS products. Find a role that fits below and apply directly.
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Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes
Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.
Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte's 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com
Description
As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti's product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management.
What will I be doing?
- Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution
- Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation
- Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies
- You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition
- Partner with the Customer Success team to drive adoption through supporting materials and campaigns
- Drive the overall GTM activities around new product releases and launches
- Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings
What skills do I need?
- You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio)
- You have a history of delivering results in high growth, innovative and fast paced environments
- You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software
- You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications
- You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change
- You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function
- You are equally comfortable with strategic thinking and detailed, creative execution
- You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams
- You're metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies.
Requirements
- Bachelor's Degree in Business, Marketing or related field. MBA preferred.
- 12+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning
- Experience building and managing teams of product marketers
- Experience seeing company through late-stage startup growth cycle
Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes
Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.
Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte's 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com
Description
As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti's product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management.
What will I be doing?
- Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution
- Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation
- Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies
- You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition
- Partner with the Customer Success team to drive adoption through supporting materials and campaigns
- Drive the overall GTM activities around new product releases and launches
- Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings
What skills do I need?
- You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio)
- You have a history of delivering results in high growth, innovative and fast paced environments
- You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software
- You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications
- You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change
- You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function
- You are equally comfortable with strategic thinking and detailed, creative execution
- You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams
- You're metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies.
Requirements
- Bachelor's Degree in Business, Marketing or related field. MBA preferred.
- 12+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning
- Experience building and managing teams of product marketers
- Experience seeing company through late-stage startup growth cycle
Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
See All 77 Product Marketing Manager Jobs in Washington
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Find JobsProduct Marketing Manager Jobs by City in Washington
Where Washington roles are concentrated, by current openings.
Product Marketing Manager Job Market in Washington
A snapshot from current Washington openings, updated as new roles post.
Who's Hiring
- Amazon12
- Microsoft6
- T-Mobile5
- Amazon Web Services4
- Temporal Technologies4
Top Industries Hiring
- Technology & Software
- Telecommunications
- Distribution & Wholesale
- Banking & Financial Services
What Washington Employers Look For
The qualifications that appear most often in product marketing manager jobs across Washington.
- Bachelor's degree in marketing, business, communications, or a related field
- Three or more years of product marketing or related B2B or SaaS experience
- Demonstrated ability to develop and execute go-to-market strategies end to end
- Experience conducting competitive analysis and translating insights into positioning
- Strong cross-functional collaboration skills with product, sales, and design teams
- Proficiency with marketing analytics tools and customer research methodologies
Product Marketing Manager Jobs in Washington: Frequently Asked Questions
How do you become a product marketing manager in Washington?
Most product marketing manager roles in Washington require a bachelor's degree in marketing, business, or communications, though no state-issued license applies to this role. Washington employers, particularly in the Seattle tech corridor, consistently hire candidates who can show hands-on go-to-market experience, strong messaging work, and familiarity with SaaS or enterprise products. Building a portfolio of launch campaigns, competitive briefs, or positioning documents gives candidates a concrete edge over a resume alone.
How much do product marketing managers make in Washington?
Product marketing managers in Washington earn a median of about $172,270 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $98,220 for the lowest 10% to over $293,590 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing managers in Washington?
Employers hiring product marketing managers in Washington right now include Amazon, Microsoft, and T-Mobile, based on current listings on Migrate Mate as of November 2026. Washington's concentration of large technology headquarters and cloud-services companies means product marketing roles here tend to be well-resourced, cross-functional positions tied to global product lines rather than regional campaigns.
Which Washington cities have the most product marketing manager jobs?
Seattle, Bellevue, and Redmond have the most product marketing manager openings in Washington. Seattle drives the bulk of listings because it is home to major technology headquarters and a dense cluster of SaaS and cloud companies, while Bellevue and Redmond contribute significantly thanks to Microsoft's sprawling campus and the ring of enterprise software firms that have set up offices nearby.
Are there remote product marketing manager jobs in Washington?
Yes, and more than most fields. About 79% of product marketing manager openings tied to Washington are remote or hybrid as of November 2026, reflecting how well the role's core work, including messaging, research, and campaign planning, translates to distributed teams. The parts of the role that remain most remote-compatible are competitive analysis, content development, and cross-functional stakeholder communication.
How can I get hired as a product marketing manager in Washington with little or no experience?
The most realistic entry path is a lateral move from an adjacent role such as content marketing, sales enablement, or market research, where you can point to work that overlaps with product marketing. Large Washington technology employers regularly hire associate or junior product marketing managers from these backgrounds. Building a portfolio that includes a mock go-to-market plan, a competitive landscape brief, or a messaging framework for a real or hypothetical Washington-based product gives hiring teams something concrete to evaluate.
Where can I find and apply to product marketing manager jobs in Washington?
You can find and apply to product marketing manager jobs in Washington on Migrate Mate, which lists current Washington openings. Find roles that fit your experience and apply directly to the ones that match.
See All 77 Product Marketing Manager Jobs in Washington
Find roles in Washington that match your experience and apply in just a few clicks.
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