Product Marketing Manager Jobs
Product Marketing Manager jobs are open across SaaS, consumer tech, healthcare, and fintech, from associate to director level, with specializations in launch strategy, competitive intelligence, and go-to-market execution. Find a role that fits from the openings below and apply directly.
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Showing 5 of 1,444+ Product Marketing Manager jobs
About Texicare
Founded in 2023 as a mission-driven health affiliate of Texas Mutual, Texicare was created by a group of seasoned healthcare professionals, and is headquartered in Austin, Texas.
Texicare is committed to changing the healthcare landscape by providing small businesses with innovative solutions that increase access to easy-to-use, more affordable, quality health care for Texans and their families. Texicare’s vision is to transform the healthcare ecosystem for the better, helping to create a healthier and happier Texas. Our healthcare plans were designed to be used, to remove barriers to care, to truly make a difference in people’s lives.
We’re looking for passionate, mission-driven individuals to join us in creating a healthier and happier Texas.
Position Summary
We are seeking a Product Marketing Strategist to translate Texicare's health plan and ancillary benefit offerings into clear, compelling stories and materials for brokers, employer decision-makers, Sales teams, and members.
In this role, you’ll develop product positioning, value propositions, messaging, and customer-facing materials. You’ll work closely with Marketing, Sales, Product, and operational teams to anticipate market needs, support Sales opportunities and enrollment, and ensure product information is accurate, differentiated, and ready for use.
To succeed in this role, you’ll bring a proactive, collaborative approach and the ability to manage multiple deliverables in a startup environment. You’ll also bring strong writing and presentation skills, the ability to simplify complex information, and the judgement to turn market feedback into practical recommendations and materials.
Essential Job Functions
In this role, you will be responsible for:
- Developing product positioning, differentiated value propositions, messaging, proof points, product facts, and FAQs for broker, employer, Sales, and member audiences.
- Translating health plan and benefit information into clear, accurate, audience-specific language and materials. Partner with Marketing to ensure materials align with brand guidelines.
- Collaborating with Sales to understand pipeline opportunities, recurring questions, customer objections, competitive pressure, and gaps in existing materials. Use these insights to improve product messaging and sales support.
- Developing and adapting product marketing and sales enablement materials that clearly communicate Texicare’s products and value, address common questions and objections, and support Sales throughout the customer decision-making process.
- Collaborating with internal stakeholders to develop open enrollment materials and presentations that help employers and members understand Texicare's products, benefits, and value.
- Maintaining a library of approved product messaging, facts, proof points, comparisons, supporting evidence, and customer-facing materials that are factually accurate and ready to use.
- Monitoring competitor offerings, market trends, broker and employer feedback, member insights, and available performance data. Recommend updates to positioning, messaging, and materials as market needs change.
- Coordinating product-marketing readiness with internal stakeholders by tracking required inputs, reviews, approvals, dependencies, and delivery dates.
- Supporting RFPs, proposals, partnerships, and other growth opportunities by validating product and benefit information, drafting product responses, and coordinating open questions and decisions.
To be successful in this role, you must have:
- A bachelor's degree or any equivalent combination of education, training, and experience.
- At least 2 years [JS1] of relevant experience in product marketing, sales enablement, healthcare marketing, product management, health plan product development, employee benefits, market research, or a related field. Equivalent combinations of experience may be considered.
- Demonstrated an ability to develop product positioning and customer-facing materials, such as sales presentations, customized finalist presentations, product comparisons, or enrollment materials, and turn complex product information and market or Sales feedback into clear, audience-specific messaging.
- Experience in healthcare and/or the health payer industry.
- Working knowledge of health insurance, employee benefits, broker distribution, employer-sponsored coverage, or the health plan competitive landscape.
- Strong writing, editing, storytelling, and presentation-development skills, including proficiency in Microsoft PowerPoint.
- The ability to gather and interpret market feedback, competitive intelligence, qualitative insights, and performance data and turn them into practical recommendations.
- Strong project-management, organization, and prioritization skills, with the ability to manage multiple deliverables, reviewers, and changing priorities.
- A proactive and collaborative working style, with the ability to identify needs, clarify objectives, move work through review and approval, and escalate material risks or decisions appropriately.
It would be great if you have:
- Product marketing or Sales enablement experience in health insurance, employee benefits, broker distribution, or employer-sponsored coverage.
- Experience developing customized finalist presentations, open enrollment materials, or health plan product training.
- Experience working with regulated content and coordinating legal, compliance, or stakeholder review and approval.
Benefits
- Automatic 4% employer contribution to retirement plan
- 401k plan with 100% match up to 6%
- Flexible time off for vacation, illness, etc.
- Nine paid holidays
- Day one health, Rx, vision, and dental insurance
- Life and disability insurance
- Flexible spending account
- Pet coverage and pet Rx discounts
- Free identity theft protection
- Free 2nd medical opinion service
Location
Texicare offers a flex-hybrid environment centered around collaboration and connection. All employees must reside in Texas. Team members living in the Austin area are expected to work from our office at least two days per week. Those based outside the greater Austin area may work remotely within Texas, with occasional travel to Austin as needed.
Texicare is an equal opportunity employer.
About Texicare
Founded in 2023 as a mission-driven health affiliate of Texas Mutual, Texicare was created by a group of seasoned healthcare professionals, and is headquartered in Austin, Texas.
Texicare is committed to changing the healthcare landscape by providing small businesses with innovative solutions that increase access to easy-to-use, more affordable, quality health care for Texans and their families. Texicare’s vision is to transform the healthcare ecosystem for the better, helping to create a healthier and happier Texas. Our healthcare plans were designed to be used, to remove barriers to care, to truly make a difference in people’s lives.
We’re looking for passionate, mission-driven individuals to join us in creating a healthier and happier Texas.
Position Summary
We are seeking a Product Marketing Strategist to translate Texicare's health plan and ancillary benefit offerings into clear, compelling stories and materials for brokers, employer decision-makers, Sales teams, and members.
In this role, you’ll develop product positioning, value propositions, messaging, and customer-facing materials. You’ll work closely with Marketing, Sales, Product, and operational teams to anticipate market needs, support Sales opportunities and enrollment, and ensure product information is accurate, differentiated, and ready for use.
To succeed in this role, you’ll bring a proactive, collaborative approach and the ability to manage multiple deliverables in a startup environment. You’ll also bring strong writing and presentation skills, the ability to simplify complex information, and the judgement to turn market feedback into practical recommendations and materials.
Essential Job Functions
In this role, you will be responsible for:
- Developing product positioning, differentiated value propositions, messaging, proof points, product facts, and FAQs for broker, employer, Sales, and member audiences.
- Translating health plan and benefit information into clear, accurate, audience-specific language and materials. Partner with Marketing to ensure materials align with brand guidelines.
- Collaborating with Sales to understand pipeline opportunities, recurring questions, customer objections, competitive pressure, and gaps in existing materials. Use these insights to improve product messaging and sales support.
- Developing and adapting product marketing and sales enablement materials that clearly communicate Texicare’s products and value, address common questions and objections, and support Sales throughout the customer decision-making process.
- Collaborating with internal stakeholders to develop open enrollment materials and presentations that help employers and members understand Texicare's products, benefits, and value.
- Maintaining a library of approved product messaging, facts, proof points, comparisons, supporting evidence, and customer-facing materials that are factually accurate and ready to use.
- Monitoring competitor offerings, market trends, broker and employer feedback, member insights, and available performance data. Recommend updates to positioning, messaging, and materials as market needs change.
- Coordinating product-marketing readiness with internal stakeholders by tracking required inputs, reviews, approvals, dependencies, and delivery dates.
- Supporting RFPs, proposals, partnerships, and other growth opportunities by validating product and benefit information, drafting product responses, and coordinating open questions and decisions.
To be successful in this role, you must have:
- A bachelor's degree or any equivalent combination of education, training, and experience.
- At least 2 years [JS1] of relevant experience in product marketing, sales enablement, healthcare marketing, product management, health plan product development, employee benefits, market research, or a related field. Equivalent combinations of experience may be considered.
- Demonstrated an ability to develop product positioning and customer-facing materials, such as sales presentations, customized finalist presentations, product comparisons, or enrollment materials, and turn complex product information and market or Sales feedback into clear, audience-specific messaging.
- Experience in healthcare and/or the health payer industry.
- Working knowledge of health insurance, employee benefits, broker distribution, employer-sponsored coverage, or the health plan competitive landscape.
- Strong writing, editing, storytelling, and presentation-development skills, including proficiency in Microsoft PowerPoint.
- The ability to gather and interpret market feedback, competitive intelligence, qualitative insights, and performance data and turn them into practical recommendations.
- Strong project-management, organization, and prioritization skills, with the ability to manage multiple deliverables, reviewers, and changing priorities.
- A proactive and collaborative working style, with the ability to identify needs, clarify objectives, move work through review and approval, and escalate material risks or decisions appropriately.
It would be great if you have:
- Product marketing or Sales enablement experience in health insurance, employee benefits, broker distribution, or employer-sponsored coverage.
- Experience developing customized finalist presentations, open enrollment materials, or health plan product training.
- Experience working with regulated content and coordinating legal, compliance, or stakeholder review and approval.
Benefits
- Automatic 4% employer contribution to retirement plan
- 401k plan with 100% match up to 6%
- Flexible time off for vacation, illness, etc.
- Nine paid holidays
- Day one health, Rx, vision, and dental insurance
- Life and disability insurance
- Flexible spending account
- Pet coverage and pet Rx discounts
- Free identity theft protection
- Free 2nd medical opinion service
Location
Texicare offers a flex-hybrid environment centered around collaboration and connection. All employees must reside in Texas. Team members living in the Austin area are expected to work from our office at least two days per week. Those based outside the greater Austin area may work remotely within Texas, with occasional travel to Austin as needed.
Texicare is an equal opportunity employer.
Product Marketing Manager Jobs by Experience Level
Top Cities Hiring Product Marketing Managers
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Find JobsProduct Marketing Manager Job Market
Who's Hiring
- Intuit66
- Meta42
- Amazon38
- TikTok19
- ADP16
Top Industries Hiring
- Technology & Software42
- Banking & Financial Services10
- Electronics & Hardware7
- Manufacturing4
- Science & Research3
What Employers Look For
The qualifications that appear most often in product marketing manager jobs.
- 3 to 6 years of product marketing or related B2B or B2C marketing experience
- Demonstrated ability to develop go-to-market strategy and launch execution plans
- Experience writing messaging frameworks, positioning documents, and sales enablement content
- Proficiency with tools such as Salesforce, HubSpot, Confluence, and Productboard
- Strong cross-functional collaboration with product management, sales, and demand generation teams
- Bachelor's degree in marketing, business, communications, or a related field
Tips for Your Product Marketing Manager Job Search
Quantify your launch impact specifically
Hiring managers for product marketing manager roles want to see what your launches actually moved. Replace vague claims with metrics tied to pipeline generated, win rate improvement, or feature adoption lift. Generic GTM ownership without outcomes won't stand out.
Tailor your portfolio to product stage
Early-stage companies want proof you can build messaging from scratch. Enterprise employers want cross-functional execution at scale. Match the work samples you lead with in your portfolio to where the company is in its product lifecycle, not just what you're proudest of.
Apply early to roles that fit
Migrate Mate lists product marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Filter for ICP ownership in job descriptions
Some product marketing manager roles own persona research and customer segmentation end-to-end. Others inherit those from growth or sales. Read the JD for who owns ICP definition. If that scope matches your experience, lead with it in your cover note and resume summary.
Prepare a competitive positioning walkthrough
Most product marketing manager interviews include a live exercise on competitive differentiation. Practice narrating how you'd build a battle card or reposition against a named competitor. Interviewers reward structured thinking over memorized frameworks, so show your actual reasoning process.
Negotiate scope before negotiating compensation
Before accepting an offer, clarify whether the role owns pricing inputs, analyst relations, or sales enablement. These determine your future leverage for promotion and your next search. Roles with narrow scope at the same title can limit your growth more than a lower starting point would.
Product Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most product marketing managers?
The companies hiring the most product marketing managers right now include Intuit, Meta, and Amazon, with the largest share of openings in California, New York, and Texas, based on current listings on Migrate Mate as of November 2026. Demand is concentrated in SaaS and enterprise software, where product marketing drives both pipeline and retention.
How many product marketing manager jobs are remote?
About 87% of product marketing manager openings are fully remote or hybrid as of November 2026, reflecting how much of the role's core work, messaging, content production, and competitive research, can be done asynchronously. Roles that require heavy in-person collaboration with sales or executive stakeholders tend to be the least remote-friendly.
How do you become a product marketing manager?
Most product marketing managers move into the role from adjacent positions in content marketing, demand generation, sales enablement, or product management. Building a portfolio that demonstrates messaging work, launch ownership, and customer insight is more important than any single credential. Pursuing a Pragmatic Institute or Product Marketing Alliance certification can strengthen your candidacy, and taking on GTM projects in your current role accelerates the transition.
Can you get a product marketing manager job with little or no experience?
Yes, entry-level product marketing manager roles exist, especially at growth-stage startups where the team is small and scope is broad. The strongest candidates without direct PMM experience come from content marketing, sales, or customer success and bring a portfolio of messaging projects, persona research, or competitive analysis they've owned. Demonstrating that you can write sharp positioning copy and synthesize customer feedback matters more than job title history at this level.
What does the product marketing manager interview process look like?
The process typically runs three to four rounds, starting with a recruiter screen and a hiring manager conversation focused on your GTM experience. A take-home or live exercise usually follows, often a positioning brief, a launch plan outline, or a competitive teardown. Final rounds typically include cross-functional interviews with product, sales, and sometimes a marketing leader or executive, testing how you'd collaborate across the org.
Where can I find and apply to product marketing manager jobs?
You can find and apply to product marketing manager jobs on Migrate Mate, which lists current openings from employers across the United States. Search the listings for roles that match your seniority level and industry focus, then apply directly to each one that fits.
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