Product Marketing Manager Jobs in Massachusetts

JOB SUMMARY

The Product Marketing Manager will play a pivotal role in enhancing strategic relationships with global sensor partners by defining a long-term vision and identifying growth opportunities. This position involves aligning joint positioning and messaging across commercial teams, while leveraging insights, research, and KPI-based tracking to achieve shared business goals. As the primary contact for industry partners, the manager will facilitate idea sharing, manage escalations, and develop a comprehensive 1/3/5-year partner strategy that aligns with the company's operating plan. The role requires the creation of growth strategies informed by market trends and competitive analysis, along with establishing success metrics through partnership scorecards. The Product Marketing Manager will collaborate closely with key functions, ensuring global alignment in messaging and claims, while shaping the product roadmap with Product Management. This full-time position, reporting to the Senior Manager of Product Marketing – Future Growth, is ideal for a highly collaborative individual who excels in diverse partnership environments and fosters strong relationships through regular alignment meetings and best practice sharing.

POSITION OVERVIEW

The Product Marketing Manager will advance our strategic relationships with global sensor partners by defining long-term vision, identifying growth opportunities, and aligning joint positioning and messaging across commercial teams. This role will shape plans and enable performance through insights, research and KPI-based tracking to deliver against shared business goals.

As a highly collaborative and externally facing role, it is ideal for someone who thrives in diverse partnership environments and can create clarity across organizations.

This is a full-time exempt position reporting to the Senior Manager, Product Marketing – Future Growth.

Responsibilities

• Serve as the global product marketing single point of contact for industry partners, facilitating idea sharing and managing escalations to support commercial priorities
• Develop a 1/3/5-year partner strategy that aligns with our operating plan
• Create growth strategies and inform Go to Market plans through research, market trends, competitive landscape and situational analysis to identify actionable opportunities
• Establish clear definitions of success through partnership scorecards with measurable KPIs to track progress and performance
• Partner with key functions to assess new partnership opportunities
• Global alignment of partner positioning, messaging, claims & disclaimers
• Shape roadmap with Product Management and align commercial teams on priorities, timelines, and dependencies
• Build strong partnership relationships with regular collaboration and alignment meetings
• Enable forums for commercial best practice sharing
• Support planning and content creation for quarterly joint steering committee meetings with executive leadership teams
• Ensure corporate goals and business priorities are supported with sensor partners

EDUCATION & EXPERIENCE:

• Bachelor’s degree with over 5 years of experience in Product Marketing
• Proven track record in managing cross-company partnerships and co-marketing initiatives
• Strong experience presenting to leadership
• Demonstrated expertise in developing market strategies and go-to-market plans
• Proficient in market research and data analysis to inform plans and strategies

PREFERRED QUALIFICATIONS:

• Experience in the Med Tech or Med Device industry
• Knowledge of diabetes and related markets

ADDITIONAL INFORMATION

• This is a hybrid position based in our Acton, MA or San Diego, CA office
• Travel is estimated at 15-20% but will flex depending on business needs

COMPENSATION & BENEFITS

For U.S.-based positions only, the annual base salary range for this role is $124,650.00 - $186,975.00

This position may also be eligible for incentive compensation.

We offer a comprehensive benefits package, including:
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO)
- And additional employee wellness programs

APPLICATION DETAILS

This job posting will remain open until the position is filled.
To apply, please visit the Insulet Careers site and submit your application online.

Actual pay depends on skills, experience, and education.

EEO STATEMENT

At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.