Marketing Associate Jobs in Minnesota

Associate Marketing Manager – Shopper Marketing

Location: Hopkins, MN (Hybrid – Minimum 3 Days Onsite)

Employment Type: Contract-to-Hire (6–12 Months)

About the Opportunity

Our client, a leading consumer packaged goods company, is seeking an Associate Marketing Manager, Shopper Marketing to support the development, execution, and measurement of shopper marketing programs across major retail partners. This is an exciting opportunity for a strategic, hands-on marketing professional who enjoys owning campaigns, collaborating across teams, and translating marketing performance data into actionable business insights. The ideal candidate brings experience in shopper marketing, retail media, integrated marketing, or agency environments and is comfortable independently managing multiple initiatives from planning through execution and post-campaign analysis.

Key Responsibilities

• Lead the planning, execution, optimization, and measurement of shopper marketing campaigns across key retail partners and retail media networks.
• Develop and execute integrated shopper marketing plans supporting product launches, line extensions, promotional initiatives, and brand partnerships.
• Collaborate with sales, brand marketing, creative teams, external agencies, retail partners, and corporate stakeholders to deliver successful marketing programs.
• Manage multiple campaigns and initiatives simultaneously, ensuring alignment with business objectives, timelines, and budgets.
• Analyze campaign performance data across multiple retail media platforms to identify trends, measure effectiveness, and recommend opportunities for optimization.
• Consolidate reporting from various data sources into clear, actionable insights and compelling PowerPoint presentations for marketing leadership.
• Present campaign performance, key learnings, and recommendations to internal stakeholders and leadership teams.
• Support ongoing improvements to campaign reporting, measurement processes, and marketing effectiveness.
• Manage campaign budgets, track spending, and evaluate return on investment.
• Contribute to strategic planning initiatives and identify opportunities to strengthen shopper engagement and retail marketing effectiveness.

Qualifications

• Professional experience in shopper marketing, integrated marketing, brand marketing, retail media, or agency campaign management.
• Experience independently managing marketing campaigns from planning through execution, measurement, and reporting.
• Strong analytical skills, including the ability to consolidate information from multiple sources and translate performance metrics into meaningful insights.
• Excellent PowerPoint and presentation development skills, with experience communicating campaign results and recommendations to business stakeholders.
• Strong project management, organizational, and prioritization skills.
• Demonstrated ability to collaborate effectively with cross-functional teams, agencies, vendors, and external partners.
• Experience managing marketing budgets and evaluating campaign effectiveness.
• Strong written and verbal communication skills, with the ability to confidently present to leadership.
• Self-directed, adaptable, and comfortable working in a fast-paced, collaborative environment.

Preferred Qualifications

• Direct shopper marketing experience within a consumer packaged goods (CPG) company or shopper-focused marketing agency.
• Familiarity with retail media networks and measurement platforms such as Target Roundel, Walmart Connect, Instacart Ads, or Circana.
• Experience analyzing retail media performance, digital campaign effectiveness, search visibility, and share-of-voice metrics.
• Background supporting product launches, retail promotions, or omnichannel marketing campaigns.
• Experience with reporting and visualization tools such as Power BI or Tableau.
• Interest in growing into broader marketing leadership responsibilities over time.

Why This Opportunity?

This position offers the chance to work on high-visibility shopper marketing programs for well-known consumer brands while partnering with cross-functional teams across marketing, sales, and retail. You'll have meaningful ownership of campaign execution and performance measurement, exposure to major retail media platforms, and opportunities to contribute to the continued evolution of the shopper marketing function.

This is a 6–12 month contract-to-hire opportunity with the potential to transition into a permanent position. Candidates must be available to work onsite in Hopkins, Minnesota, at least three days per week.