Marketing Associate Jobs in Massachusetts

Title: Marketing Associate — HubSpot Experience

Location: Danvers, MA (On-site)

Commitment: Full-Time Exempt
Salary: $60,000-$70,000 per year

Workplace Summary

Backer Hotwatt, Inc., established in 1952, is a leader in manufacturing resistance heating elements. Our world-class component-level heaters add value, make integration easy, and help solve complex application challenges.

Backer Hotwatt is seeking an organized, detail-oriented Marketing Assistant to support marketing campaigns, maintain accurate HubSpot data, increase lead development, and help connect marketing activity with sales opportunities.

The ideal candidate has hands-on HubSpot experience, strong writing skills, and the ability to manage multiple projects. This role will work with sales, engineering, and external marketing partners to promote our electric heating solutions to manufacturers and equipment designers across a range of industries.

Key Responsibilities

HubSpot and Marketing Support

• Maintain accurate contact and company records, including industry, lifecycle stage, campaign history, deals, and general up-to-date contact information.
• Build and update audience segments for targeted outreach.
• Assist with creating, testing, and scheduling marketing emails, forms, and landing pages.
• Support basic workflows, lead routing, and follow-up processes.
• Monitor campaign results and prepare reports on engagement, inquiries, and lead progression.
• Help maintain database quality by identifying duplicate records and incomplete information.

Content and Digital Marketing

• Assist our marketing agency with drafting and coordinating LinkedIn posts, blogs, email campaigns, website updates, and sales materials.
• Work with engineering and sales to turn technical information into clear, customer-focused content.
• Maintain a content calendar and organize marketing assets.
• Coordinate website changes and campaign deliverables with external marketing partners.
• Support basic search engine optimization efforts, including page descriptions, keywords, and internal links along with marketing agency

Sales and Event Support

• Assist with trade show planning, promotional materials, logistics, and lead capture.
• Enter/upload and organize event leads in HubSpot and coordinate timely follow-up with sales.
• Help prepare presentations, product literature, and industry-specific materials.
• Track project deadlines and communicate progress to internal teams.
• Attend tradeshows as required

Required Qualifications

• Two to four years of experience in marketing, marketing coordination, or a related support role.
• Hands-on experience using HubSpot CRM and Marketing Hub.
• Strong writing, editing, and proofreading skills.
• Excellent organization, attention to detail, and follow-through.
• Proficiency with Microsoft Office, including Excel and PowerPoint.
• Ability to interpret basic marketing metrics and summarize results.
• Ability to collaborate with technical and commercial teams while managing multiple deadlines.

Preferred Qualifications

• Experience in B2B marketing in a manufacturing, or an industrial environment.
• HubSpot certifications in email marketing, inbound marketing, or marketing software.
• Familiarity with Canva or Adobe Creative Suite.
• Experience updating websites through a content management system.
• Working knowledge of LinkedIn marketing, SEO, and Google Analytics.
• Associate’s or bachelor’s degree in marketing, communications, business, or equivalent practical experience.
• High sense of urgency is important

What Success Looks Like

• Accurate, well-organized HubSpot records that support targeted campaigns and sales follow-up.
• Marketing campaigns and content delivered on schedule.
• Clear reporting that helps the team understand what generates engagement and qualified inquiries.
• Consistent coordination among marketing, sales, engineering, and agency partners.

What We Have To Offer:

We offer benefit packages that may include Medical, Dental, Vision, Life, Short- and Long-Term Disability, Flexible Spending Accounts, Paid Time Off (including your birthday), Paid Holidays, and 401(k).

Additional Duties You Should Understand:

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, obligations, and activities may change at any time, with or without notice.

Backer Hotwatt, Inc. is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by local laws, regulations, or ordinances.