Digital Marketing Manager Jobs in Massachusetts
Digital Marketing Manager jobs in Massachusetts are in strong demand, concentrated in biotech and life sciences, financial services, higher education, and e-commerce, with openings at every level from coordinator stepping into management through senior director. Boston, Cambridge, and Waltham are the primary hiring centers, where employers like Wayfair, Fidelity Investments, and Biogen maintain sizable marketing teams. The most sought-after specialties are demand generation, SEO and content strategy, and paid media with analytics fluency. Find a role that fits below and apply directly.
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The ideal candidate is curious, analytical, and eager to make an impact, someone who thrives in a fast-paced environment, loves finding the "why" behind the numbers, and communicates findings so that anyone can act on them. You will bring a passion for data-driven marketing and a drive to help unlock new digital revenue opportunities while continuously improving performance.
- Analyze performance across paid, email, SEO, social, and eCommerce channels, translating results into clear optimization recommendations.
- Build and maintain automated, self-serve dashboards and deliver weekly and monthly performance readouts to marketing stakeholders.
- Analyze the customer journey from visit to lead to order to show which channels and content drive revenue and net new customers.
- Design measurement plans and read out A/B and CRO tests with statistical rigor, turning results into next-step actions.
- Partner with Performance Marketing, eCommerce, Marketplaces, and SEO/GEO teams to answer business questions and prioritize opportunities.
- Proactively identify performance risks, tracking gaps, and growth opportunities, and recommend corrective actions.
- Segment audiences and size opportunities to support planning, AOP, and investment cases.
- Translate complex data into concise insights and compelling presentations for senior leaders.
- Bachelor's degree in marketing, business, analytics, or a related field required
- 2-5 years of experience in digital marketing analytics, web analytics, or business intelligence
- Proficiency with web analytics tools (e.g., GA4, Adobe Analytics) and BI/dashboard tools (e.g., Tableau, Power BI, Looker)
- Strong SQL and advanced Excel skills; Python or R a plus
- Working knowledge of A/B testing, statistics, and marketing attribution
- Strong communication & organizational skills
- Excellent presentation and data storytelling skills
- Experience in B2B, eCommerce, or life sciences environments strongly preferred
Company Description:
Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.
The ideal candidate is curious, analytical, and eager to make an impact, someone who thrives in a fast-paced environment, loves finding the "why" behind the numbers, and communicates findings so that anyone can act on them. You will bring a passion for data-driven marketing and a drive to help unlock new digital revenue opportunities while continuously improving performance.
- Analyze performance across paid, email, SEO, social, and eCommerce channels, translating results into clear optimization recommendations.
- Build and maintain automated, self-serve dashboards and deliver weekly and monthly performance readouts to marketing stakeholders.
- Analyze the customer journey from visit to lead to order to show which channels and content drive revenue and net new customers.
- Design measurement plans and read out A/B and CRO tests with statistical rigor, turning results into next-step actions.
- Partner with Performance Marketing, eCommerce, Marketplaces, and SEO/GEO teams to answer business questions and prioritize opportunities.
- Proactively identify performance risks, tracking gaps, and growth opportunities, and recommend corrective actions.
- Segment audiences and size opportunities to support planning, AOP, and investment cases.
- Translate complex data into concise insights and compelling presentations for senior leaders.
- Bachelor's degree in marketing, business, analytics, or a related field required
- 2-5 years of experience in digital marketing analytics, web analytics, or business intelligence
- Proficiency with web analytics tools (e.g., GA4, Adobe Analytics) and BI/dashboard tools (e.g., Tableau, Power BI, Looker)
- Strong SQL and advanced Excel skills; Python or R a plus
- Working knowledge of A/B testing, statistics, and marketing attribution
- Strong communication & organizational skills
- Excellent presentation and data storytelling skills
- Experience in B2B, eCommerce, or life sciences environments strongly preferred
Company Description:
Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.
See All 31 Digital Marketing Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find JobsDigital Marketing Manager Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Digital Marketing Manager Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Manufacturing
- Medical Devices
- Healthcare & Medical Services
What Massachusetts Employers Look For
The qualifications that appear most often in digital marketing manager jobs across Massachusetts.
- Bachelor's degree in marketing, communications, business, or a related field
- Three or more years of experience managing digital marketing campaigns or teams
- Demonstrated proficiency with marketing automation platforms such as HubSpot or Marketo
- Hands-on experience with SEO, SEM, and paid social advertising channels
- Strong analytical skills with proficiency in Google Analytics or similar reporting tools
- Experience collaborating with product, sales, or content teams in a cross-functional environment
Digital Marketing Manager Jobs in Massachusetts: Frequently Asked Questions
How do you become a digital marketing manager in Massachusetts?
Most digital marketing managers in Massachusetts hold a bachelor's degree in marketing, communications, or business, though the role carries no state-issued license or required certification. Employers in Boston's competitive market increasingly expect hands-on experience with marketing automation, paid media, and analytics tools. Earning a recognized credential such as Google Analytics certification or HubSpot's marketing certifications strengthens a candidacy, and Massachusetts's large higher-education sector often provides pathways through internships and entry-level marketing roles.
How much do digital marketing managers make in Massachusetts?
Digital marketing managers in Massachusetts earn a median of about $212,020 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $122,350 for the lowest 10% to over $310,510 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing managers in Massachusetts?
Employers hiring digital marketing managers in Massachusetts right now include Waters, Force Factor, and Biogen, based on current listings on Migrate Mate as of November 2026. Massachusetts's mix of established financial firms, growing biotech companies, and major e-commerce players means demand for digital marketing managers stays active across multiple industries throughout the year.
Which Massachusetts cities have the most digital marketing manager jobs?
Boston, Bedford, and Milford have the most digital marketing manager openings in Massachusetts. Boston dominates due to its concentration of financial services, biotech, and e-commerce headquarters, while Cambridge's research and technology ecosystem and Waltham's suburban corporate corridor attract employers who prefer larger campuses and lower overhead than downtown Boston.
Are there remote digital marketing manager jobs in Massachusetts?
Yes, and more than most fields. Digital marketing manager work is largely screen-based and highly compatible with remote arrangements. About 88% of digital marketing manager openings tied to Massachusetts are remote or hybrid as of November 2026, reflecting how broadly employers in this market have accepted flexible work for marketing roles. Strategy, content, and paid media functions tend to be the most remote-friendly, while roles requiring close collaboration with local brand or events teams more often require in-office presence.
How can I get hired as a digital marketing manager in Massachusetts with little or no experience?
The most realistic entry path is moving up from a coordinator or specialist role within a Massachusetts organization, particularly in the state's large higher-education, biotech, or e-commerce sectors. Institutions like Boston University and Massachusetts General Hospital, as well as companies like Wayfair and Liberty Mutual, regularly post entry-level marketing positions that develop into management tracks. Building a portfolio of owned projects or campaign results and earning certifications in Google Ads or HubSpot gives candidates a measurable edge when competing for their first manager-level role.
Where can I find and apply to digital marketing manager jobs in Massachusetts?
You can find and apply to digital marketing manager jobs in Massachusetts on Migrate Mate, which lists current openings from employers across the state. Search the listings to find roles that match your experience level, preferred location, and area of specialty, then apply directly to the ones that fit.
See All 31 Digital Marketing Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
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