Digital Marketing Manager Jobs
Digital Marketing Manager jobs are open across e-commerce, SaaS, healthcare, financial services, and agencies, at every level from associate to director, with specializations in demand generation, content strategy, and paid media. Find a role that fits from the openings below and apply directly.
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Location:
- [San Francisco, CA] This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work.
Compensation:
- The annual salary range for this role is $153,000 - $170,000 in addition to equity & benefits.
The range displayed on this job posting reflects the minimum and maximum compensation. Factors including location, level, job-related knowledge, skills, and experience will determine compensation.
About Gem
Gem is the only AI-first all-in-one recruiting platform. It brings together your ATS, CRM, sourcing, scheduling, and analytics — plus 800+ million profiles to source from — with AI built into every workflow. By eliminating the headaches of juggling multiple tools, Gem helps customers boost recruiter productivity by up to 5x while saving 30-50% on technology costs. Over 1,000 organizations — from startups to industry leaders like Zillow, DoorDash, and Asana — trust Gem to fuel their growth. With an industry-leading 4.8/5 rating on G2, Gem is the platform recruiters actually love to use. Gem has raised $148M from renown investors including Accel, Greylock, ICONIQ, Sapphire, and Meritech.
With Gem, you can experience the power of a truly connected recruiting platform — one consistent interface, unified data, smarter AI recommendations, and simplified permissions. Our customers achieve remarkable results.
Just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:
- Forbes America's Best Startup Employers 2024, 2025, and 2026
- Great Place to Work Certified, 2024
- Fortune Best Workplaces for Millennials, 2023
The Team & Role
Gem’s marketing team is scaling fast, and paid digital is the engine behind our pipeline growth. This role sits at the center of our demand generation motion, owning the strategy and execution of Gem’s $1M+ annual digital advertising budget across Google Ads, LinkedIn, and emerging B2B channels.
You’ll report to the Head of Demand Gen and work shoulder-to-shoulder with campaigns, product marketing, content, SDRs, revenue operations, and sales. This isn’t a “set it and forget it” media buying role. You’ll build sophisticated, multi-channel programs that create and capture demand for an AI-first recruiting platform selling into TA leaders, recruiters, and recruiting ops teams at companies ranging from 30 to 5,000 employees.
The right person for this role is equal parts strategist and operator. You think in terms of pipeline and revenue, not just clicks and impressions. You’re deep in Google Ads and LinkedIn Ads. You’ve run account-based programs and know how to use intent data and enrichment tools to target the right accounts at the right time. You use AI tools daily to move faster, test more, and optimize harder. And you thrive in environments where you own the outcome end-to-end.
What You’ll Do Day-to-Day
- Own and optimize paid campaigns across Google Ads, LinkedIn Ads, and other B2B platforms, with full accountability for budget, targeting, creative, and performance
- Manage and allocate a $1M+ annual digital advertising budget across search, social, display, and ABM channels
- Build and execute account-based advertising programs using intent data and enrichment tools (we use Vector and Clay) to target high-value accounts through the buying journey
- Design and run structured testing programs (A/B, multivariate, audience, bidding) to continuously improve campaign efficiency and conversion rates
- Track, analyze, and report on pipeline-impacting metrics including CAC, CPS2, pipeline influence, and ROI on a daily, weekly, and quarterly cadence
- Partner with product marketing to align ad messaging with product positioning, launches, and competitive differentiation
- Collaborate with content and creative teams to develop high-performing ad assets, landing pages, and syndication programs
- Work closely with revenue operations to ensure clean data flow from ad platforms through Marketo and Salesforce, and accurate attribution tracking
- Align with SDRs and sales on targeting, messaging, and lead quality to ensure marketing-sourced leads convert at high rates
- Use AI tools to accelerate workflows: ad copy generation, audience research, performance analysis, creative iteration, and reporting automation
- Stay current with platform changes, industry trends, and emerging channels. Recommend and test new approaches
About You
- 5+ years of B2B digital marketing experience, with at least 3 years focused on managing paid channels (Google Ads and LinkedIn Ads required)
- Deep, hands-on expertise in Google Ads: search, display, remarketing, account structure, bidding strategies, and conversion tracking
- Deep, hands-on expertise in LinkedIn Ads: sponsored content, conversation ads, audience targeting, matched audiences, and ABM campaigns
- Proven experience building and scaling account-based advertising programs that deliver measurable pipeline results
- Experience using intent data or enrichment tools (e.g., Vector, Clay, 6Sense, DemandBase, Bombora, or similar) to inform targeting and campaign strategy
- Strong analytical skills with experience in marketing attribution (Bizible or equivalent), CRM reporting (Salesforce), and data visualization (Looker or similar)
- Comfort with marketing automation platforms (Marketo preferred) for lead flow, scoring, and campaign integration
- Demonstrated AI fluency: you actively use AI tools to improve campaign performance, whether for ad copy, audience analysis, reporting, or workflow automation
- Experience in B2B SaaS is required. HR Tech or recruiting industry experience is a plus
- Strong project management skills and ability to manage multiple campaigns and stakeholders simultaneously
- Startup or growth-stage company experience preferred. Comfortable with ambiguity, shifting priorities, and wearing multiple hats
Benefits
- Highly competitive salary & equity
- 10-year window to exercise your stock options
- Supportive Flexible Time Off program
- 16 paid holidays, including regular company-wide wellness days
- Best-in-class medical, dental & vision insurance
- $1,200 annual stipend for learning and development opportunities
- 16 weeks of Paid Parental Leave for birthing and non-birthing parents
- New Parent Perks totaling $1,500 and flexibility upon return to work
Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.
Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at accommodations@gem.com we’ll work with you to meet your accessibility needs.
Gem’s Candidate Privacy Notice
By clicking “Submit Application”, you acknowledge and agree that you have read and understand Gem’s Candidate Privacy Statement, including the information provided on how Gem processes your personal data and your related rights as set forth therein.
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Find JobsDigital Marketing Manager Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- Nexstar Media Group4

- Veolia4

- Amazon Web Services3

- Amazon3

- Applied Systems3

Top Industries Hiring
- Technology & Software28
- Manufacturing15
- Consulting & Professional Services14
- Healthcare & Medical Services12
- Retail12
What Employers Look For
The qualifications that appear most often in digital marketing manager jobs.
- 5 or more years of experience managing digital marketing campaigns across multiple channels
- Proven ability to manage paid media budgets across Google Ads and Meta platforms
- Hands-on experience with a marketing automation platform such as HubSpot or Marketo
- Strong proficiency in analytics tools including Google Analytics 4 and data visualization platforms
- Bachelor's degree in marketing, communications, business, or a related field
- Experience leading cross-functional teams or managing contractors and agency partners
Tips for Your Digital Marketing Manager Job Search
Quantify every campaign result you claim
Hiring managers for digital marketing manager roles want numbers, not descriptions. Replace 'grew email engagement' with the actual lift in open rate or click-through rate. Concrete metrics signal you can own a channel, not just run it.
Tailor your resume to the channel mix
A B2B SaaS company and a direct-to-consumer brand are not looking for the same skills. Read each job description closely and reorder your resume bullets to front-load the channels, from paid search to lifecycle email, that match that employer's stack.
Get certified in the tools the role requires
Google Ads, HubSpot, Meta Blueprint, and similar platform certifications are free or low-cost and carry real weight in applicant screening. Check which tools appear in the job description and earn the matching credential before you apply.
Apply early to roles that fit
Migrate Mate lists digital marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a brief paid media case study
Many digital marketing manager interviews include a take-home or live scenario about allocating a media budget. Walk in ready to explain how you'd split spend across channels, set success metrics, and adjust based on early performance data.
Follow up with a specific insight after interviews
After your interview, send a follow-up that references one concrete observation about the company's current digital presence, a gap in their content, an ad you noticed, or a missed keyword opportunity. It shows you're already thinking like a team member.
Digital Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most digital marketing managers?
The companies hiring the most digital marketing managers right now include Nexstar Media Group, Veolia, and Amazon Web Services, with the largest share of openings in California, New York, and Illinois, based on current listings on Migrate Mate as of June 2026. Demand is consistent across both in-house brand teams and full-service agencies.
How many digital marketing manager jobs are remote?
About 37% of digital marketing manager openings are fully remote or hybrid as of June 2026, making it one of the more flexible roles in marketing. Fully remote arrangements are most common in content strategy, SEO, and lifecycle email, while roles requiring frequent stakeholder collaboration or agency client work tend to favor hybrid or on-site schedules.
How do you become a digital marketing manager?
Start by building hands-on experience in at least one core channel, whether paid search, email, SEO, or social, and earn the platform certification that matches it. Move into a coordinator or specialist role, take ownership of campaign reporting, and progressively manage larger budgets. Demonstrating you can tie channel activity to business outcomes, like pipeline or revenue, is what gets you promoted or hired into a manager title.
Can you get hired as a digital marketing manager without much experience?
It's possible if you can show real campaign results, even from freelance, contract, or side projects. Build a portfolio that includes at least one paid media or SEO case study with before-and-after metrics. Smaller companies, startups, and agencies are more likely to hire someone with strong fundamentals and initiative than enterprise brands, which typically require several years of documented channel ownership.
What does the digital marketing manager interview process look like?
Most processes run three to four stages: an initial screen with a recruiter or HR contact, a hiring manager conversation focused on your channel experience and past results, and a final round that often includes a take-home or live case exercise where you present a marketing strategy or campaign plan. Some employers add a stakeholder panel in the final stage, particularly when the role involves cross-functional collaboration with product, sales, or creative teams.
Where can I find and apply to digital marketing manager jobs?
You can find and apply to digital marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience and specialization, then apply directly to each one that fits.
See All 189+ Digital Marketing Manager Jobs
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