Digital Marketing Manager Jobs in Texas
Digital Marketing Manager jobs in Texas are among the most active in the country, with strong demand tied to the state's technology corridor, e-commerce sector, retail headquarters, and financial services industry, and openings at every level from coordinator to director. Austin, Dallas, and Houston drive the bulk of hiring, where employers like Dell Technologies, AT&T, and H-E-B consistently seek digital marketing talent. The most in-demand specialties are paid media, SEO and content strategy, and marketing automation. Find a role that fits below and apply directly.
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Showing 5 of 6+ Digital Marketing Manager jobs
INTRODUCTION
The Digital Marketing Manager guides MB2 Dental’s B2B digital demand generation strategy, with a primary focus on SEO and paid media performance in coordination with our agency partners. Working as the in-house digital expert, this role is responsible for developing and optimizing both paid and organic digital campaigns, managing funnel performance, and driving qualified lead generation that supports MB2 partner practice growth and Carabelli Club membership.
As the internal lead for paid and organic digital programs, the Digital Marketing Manager ensures agency execution aligns with business objectives and budget targets while maintaining high lead-quality standards. The role leverages HubSpot to manage campaign execution, lead lifecycle strategy, marketing automation, and performance measurement across the full B2B funnel.
Key Responsibilities:
- Lead B2B digital demand generation strategy with an emphasis on SEO and on paid media channels, including paid search, paid social, display, and retargeting.
- Support SEO and website optimization initiatives to improve landing page performance and overall demand capture.
- Partner with paid media agency partners, providing strategic direction, campaign goals, budget guidance, and performance feedback.
- Review agency plans, targeting strategies, creative concepts, and media recommendations to ensure alignment with MB2 Dental’s growth objectives.
- Monitor paid media performance and partner closely with agencies to optimize cost-per-lead, lead quality, conversion rates, and ROI.
- Use HubSpot to support digital campaigns through landing pages, forms, email follow-up, workflows, lead routing, and lifecycle tracking.
- Ensure accurate attribution, lead capture, and handoff to Business Development, aligned with SLAs and pipeline goals.
- Partner with internal stakeholders to develop campaign messaging, offers, and digital assets that resonate with a B2B dental audience.
- Build and maintain dashboards and reports to track campaign performance, funnel metrics, and revenue contribution.
- Analyze results to identify trends and provide data-driven recommendations to improve digital efficiency and scalability.
Tools & Platforms:
- HubSpot CRM and Marketing Hub (email, workflows, landing pages, reporting)
- Paid media platforms such as Google Ads, LinkedIn, Facebook/Instagram
- Understanding of Google Analytics, Search Console, and SEO tools like Ahrefs/SEMrush
- WordPress CMS for website content updates, landing page coordination, and performance optimization support
Qualifications
- 5–7 years of experience in B2B digital marketing or demand generation is required.
- Proven experience managing and optimizing paid media programs through agency partners.
- Strong understanding of B2B funnel dynamics, lead quality, and pipeline attribution.
- Hands-on experience using HubSpot for campaign execution, automation, and reporting.
- Working knowledge of SEO and website optimization best practices.
- Strong analytical skills with the ability to interpret performance data and guide optimization decisions.
- Excellent communication, project management, and cross-functional collaboration skills.
INTRODUCTION
The Digital Marketing Manager guides MB2 Dental’s B2B digital demand generation strategy, with a primary focus on SEO and paid media performance in coordination with our agency partners. Working as the in-house digital expert, this role is responsible for developing and optimizing both paid and organic digital campaigns, managing funnel performance, and driving qualified lead generation that supports MB2 partner practice growth and Carabelli Club membership.
As the internal lead for paid and organic digital programs, the Digital Marketing Manager ensures agency execution aligns with business objectives and budget targets while maintaining high lead-quality standards. The role leverages HubSpot to manage campaign execution, lead lifecycle strategy, marketing automation, and performance measurement across the full B2B funnel.
Key Responsibilities:
- Lead B2B digital demand generation strategy with an emphasis on SEO and on paid media channels, including paid search, paid social, display, and retargeting.
- Support SEO and website optimization initiatives to improve landing page performance and overall demand capture.
- Partner with paid media agency partners, providing strategic direction, campaign goals, budget guidance, and performance feedback.
- Review agency plans, targeting strategies, creative concepts, and media recommendations to ensure alignment with MB2 Dental’s growth objectives.
- Monitor paid media performance and partner closely with agencies to optimize cost-per-lead, lead quality, conversion rates, and ROI.
- Use HubSpot to support digital campaigns through landing pages, forms, email follow-up, workflows, lead routing, and lifecycle tracking.
- Ensure accurate attribution, lead capture, and handoff to Business Development, aligned with SLAs and pipeline goals.
- Partner with internal stakeholders to develop campaign messaging, offers, and digital assets that resonate with a B2B dental audience.
- Build and maintain dashboards and reports to track campaign performance, funnel metrics, and revenue contribution.
- Analyze results to identify trends and provide data-driven recommendations to improve digital efficiency and scalability.
Tools & Platforms:
- HubSpot CRM and Marketing Hub (email, workflows, landing pages, reporting)
- Paid media platforms such as Google Ads, LinkedIn, Facebook/Instagram
- Understanding of Google Analytics, Search Console, and SEO tools like Ahrefs/SEMrush
- WordPress CMS for website content updates, landing page coordination, and performance optimization support
Qualifications
- 5–7 years of experience in B2B digital marketing or demand generation is required.
- Proven experience managing and optimizing paid media programs through agency partners.
- Strong understanding of B2B funnel dynamics, lead quality, and pipeline attribution.
- Hands-on experience using HubSpot for campaign execution, automation, and reporting.
- Working knowledge of SEO and website optimization best practices.
- Strong analytical skills with the ability to interpret performance data and guide optimization decisions.
- Excellent communication, project management, and cross-functional collaboration skills.
See All 6 Digital Marketing Manager Jobs in Texas
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Find JobsDigital Marketing Manager Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Digital Marketing Manager Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- American Heart Association1
- BTI Solutions1
- Flowserve1
- Four Seasons1
- MB2 Dental1
Top Industries Hiring
- Consulting & Professional Services1
- Electronics & Hardware1
- Healthcare & Medical Services1
- Hospitality & Tourism1
- Non-Profit & Social Services1
What Texas Employers Look For
The qualifications that appear most often in digital marketing manager jobs across Texas.
- Bachelor's degree in marketing, communications, or a closely related field
- Three or more years of experience managing digital marketing campaigns end to end
- Demonstrated proficiency with platforms such as Google Ads, Meta Ads, and HubSpot
- Proven ability to interpret analytics data and translate findings into strategy
- Experience managing or mentoring a marketing team or external agency partners
- Familiarity with CRM systems and marketing automation tools used in Texas enterprise environments
Digital Marketing Manager Jobs in Texas: Frequently Asked Questions
How do you become a digital marketing manager in Texas?
Most digital marketing managers in Texas reach the role by combining a bachelor's degree in marketing, communications, or business with hands-on campaign experience. There is no state-issued license required in Texas. Employers here commonly favor candidates who have earned platform certifications such as Google Analytics, Google Ads, or HubSpot, and who can show a portfolio of measurable campaign results. Progression typically runs from coordinator or specialist roles into a manager title.
How much do digital marketing managers make in Texas?
Digital marketing managers in Texas earn a median of about $147,880 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $81,820 for the lowest 10% to over $259,200 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing managers in Texas?
Employers hiring digital marketing managers in Texas right now include American Heart Association, BTI Solutions, and Flowserve, based on current listings on Migrate Mate as of June 2026. Texas's concentration of retail headquarters, tech firms, and healthcare systems means steady demand from a wide range of industries beyond a single sector.
Which Texas cities have the most digital marketing manager jobs?
Austin, Carrollton, and Dallas have the most digital marketing manager openings in Texas. Austin's technology and SaaS company base generates consistent demand, Dallas attracts roles tied to its dense retail and financial services headquarters, and Houston's energy, healthcare, and logistics sectors add substantial volume, with suburban corridors like The Woodlands and Plano also contributing meaningfully to the total count.
Are there remote digital marketing manager jobs in Texas?
Yes, and more than most fields, because digital marketing work is largely desk-based and output-driven. About 17% of digital marketing manager openings tied to Texas are remote or hybrid as of June 2026, reflecting the role's natural fit for distributed teams. Paid media management, SEO strategy, and content oversight are the sub-areas most commonly offered on a fully remote basis.
How can I get hired as a digital marketing manager in Texas with little or no experience?
The most realistic entry path is through a coordinator or specialist role at a Texas agency, retailer, or tech company, where you build hands-on campaign experience before stepping into management. Large Texas employers like H-E-B, Dell Technologies, and regional agency groups regularly bring on marketing associates and digital specialists who grow into manager roles. Earning Google Ads or HubSpot certifications and assembling a portfolio of real campaign results, even from freelance or internship work, gives candidates a clear edge in the Texas market.
Where can I find and apply to digital marketing manager jobs in Texas?
You can find and apply to digital marketing manager jobs in Texas on Migrate Mate, which lists current Texas openings across industries and metros. Find the roles that fit your experience and location and apply directly.
See All 6 Digital Marketing Manager Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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