Digital Marketing Manager Jobs in Pennsylvania
Digital Marketing Manager jobs in Pennsylvania are in strong demand, with concentrated hiring in healthcare, financial services, higher education, and consumer retail sectors at experience levels from entry-level coordinator to senior director. Philadelphia, Pittsburgh, and Allentown are the state's primary hiring hubs, where established employers like Comcast, Independence Blue Cross, and University of Pennsylvania Health System maintain substantial marketing teams. The most sought-after specialties among Pennsylvania employers include SEO strategy, paid media management, and marketing analytics. Find a role that fits below and apply directly.
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PIC is a growth-focused marketing agency that partners with marketing teams that want smart execution, clear communication, and measurable results. We're looking for an Account Manager who loves owning client relationships, bringing structure to moving parts, and turning strategy into action.
This role, sometimes called Client Success Manager, or Marketing Project Manager at other agencies, is ideal for someone who thrives at the intersection of client communication, project coordination, and strategic thinking - and who enjoys working closely with specialists while being accountable for the overall client experience.
What You'll Do
Own the Client Relationship
- Serve as the primary point of contact and trusted guide for a portfolio of clients across industries and service mixes, walking with them to achieve their growth goals.
- Build trusted, long-term relationships by deeply understanding each client's goals, challenges, and internal dynamics.
- Interpret client needs and convert them into clear direction for internal teams. Simplify internal progress and roadblocks to report back to the client in meaningful updates or discussions for decisions to be made.
- Facilitate PIC's Hero Mission Strategy®: Help clients define their Hero and the Mission they are pursuing to ensure all marketing efforts align with the customer's journey.
Drive Strategy and Execution
- Partner with strategists and channel specialists (SEO, paid media, content, development, design) to shape and execute marketing plans.
- Ensure work is scoped accurately, priorities are clear, and projects move forward efficiently.
- Monitor performance at a high level, flag risks or opportunities early, and help guide optimization conversations.
Run Clear, Valuable Communication
- Lead recurring client meetings with purpose: setting agendas, guiding conversations, and keeping discussions grounded in goals and results.
- Coordinate reporting and insights in a way that tells a story, not just delivers metrics.
- Manage client questions, feedback, and requests with clarity, confidence, and follow-through.
Support Account Growth
- Identify opportunities to expand or refine services when it genuinely benefits the client.
- Work closely with internal leadership and strategists to scope next steps, renewals, and add-on initiatives without being "salesy."
Be a Strong Internal Operator
- Keep projects organized, timelines realistic, and expectations aligned across teams.
- Use tools like Asana and Harvest to track work, time, and progress.
- Contribute to improving templates, processes, and workflows as PIC continues to mature and scale.
This Role Is a Great Fit If You:
- Enjoy being accountable for outcomes - not just tasks.
- Are comfortable juggling multiple clients, priorities, and conversations at once.
- Can zoom out to see the big picture, then zoom in to make sure details don't slip.
- Like structure but aren't rigid. Processes help you move faster, not slower.
- Communicate clearly, directly, and thoughtfully (especially when things get complex).
- Want to grow alongside a team that's actively refining how it works.
Experience & Skills We're Looking For
- 2–5+ years of experience in account management, client services, project management, or a similar role (agency experience is a plus).
- Working knowledge of digital marketing services such as SEO, paid media, content, websites, and email marketing.
- Experience working with a variety of marketing tools and willingness to learn more (Familiarity with HubSpot/CRMs, Wordpress/Shopify, GA4, and Asana are a plus).
- Strong organizational skills and the ability to manage timelines and dependencies.
- Confidence leading meetings and communicating with stakeholders at different levels.
- A problem-solving mindset and comfort making judgment calls.
- Curiosity and a desire to keep learning as the industry (and our services) evolves.
Hours, Salary & Benefits
- Competitive salary based on experience and training needs
- 100% employer-paid health insurance for the employee
- Dental, vision, and supplemental insurance options
- Flexible schedule with hybrid / remote options
- Company-provided computer
- PTO
- Collaborative, supportive team environment
About PIC
PIC has been helping businesses grow through inbound marketing and digital strategy for 25 years. Our team consists of 20+ full-time developers, designers, strategists, and marketers that work across time zones with a shared commitment to quality, accountability, and continuous improvement. We believe in a 'Walk With You' approach to marketing, meaning we aren't just doing work for clients, we are executing with them through shared accountability and open communication.
Our core values guide how we work with clients and with each other:
- We succeed when our clients thrive
- Be a good person. Care about ALL people
- Be honest, direct, confident & positive
- Yes, we can; work smart & solve problems
- I trust the team & the team trusts me
- Continuous improvement in all things
PIC is a growth-focused marketing agency that partners with marketing teams that want smart execution, clear communication, and measurable results. We're looking for an Account Manager who loves owning client relationships, bringing structure to moving parts, and turning strategy into action.
This role, sometimes called Client Success Manager, or Marketing Project Manager at other agencies, is ideal for someone who thrives at the intersection of client communication, project coordination, and strategic thinking - and who enjoys working closely with specialists while being accountable for the overall client experience.
What You'll Do
Own the Client Relationship
- Serve as the primary point of contact and trusted guide for a portfolio of clients across industries and service mixes, walking with them to achieve their growth goals.
- Build trusted, long-term relationships by deeply understanding each client's goals, challenges, and internal dynamics.
- Interpret client needs and convert them into clear direction for internal teams. Simplify internal progress and roadblocks to report back to the client in meaningful updates or discussions for decisions to be made.
- Facilitate PIC's Hero Mission Strategy®: Help clients define their Hero and the Mission they are pursuing to ensure all marketing efforts align with the customer's journey.
Drive Strategy and Execution
- Partner with strategists and channel specialists (SEO, paid media, content, development, design) to shape and execute marketing plans.
- Ensure work is scoped accurately, priorities are clear, and projects move forward efficiently.
- Monitor performance at a high level, flag risks or opportunities early, and help guide optimization conversations.
Run Clear, Valuable Communication
- Lead recurring client meetings with purpose: setting agendas, guiding conversations, and keeping discussions grounded in goals and results.
- Coordinate reporting and insights in a way that tells a story, not just delivers metrics.
- Manage client questions, feedback, and requests with clarity, confidence, and follow-through.
Support Account Growth
- Identify opportunities to expand or refine services when it genuinely benefits the client.
- Work closely with internal leadership and strategists to scope next steps, renewals, and add-on initiatives without being "salesy."
Be a Strong Internal Operator
- Keep projects organized, timelines realistic, and expectations aligned across teams.
- Use tools like Asana and Harvest to track work, time, and progress.
- Contribute to improving templates, processes, and workflows as PIC continues to mature and scale.
This Role Is a Great Fit If You:
- Enjoy being accountable for outcomes - not just tasks.
- Are comfortable juggling multiple clients, priorities, and conversations at once.
- Can zoom out to see the big picture, then zoom in to make sure details don't slip.
- Like structure but aren't rigid. Processes help you move faster, not slower.
- Communicate clearly, directly, and thoughtfully (especially when things get complex).
- Want to grow alongside a team that's actively refining how it works.
Experience & Skills We're Looking For
- 2–5+ years of experience in account management, client services, project management, or a similar role (agency experience is a plus).
- Working knowledge of digital marketing services such as SEO, paid media, content, websites, and email marketing.
- Experience working with a variety of marketing tools and willingness to learn more (Familiarity with HubSpot/CRMs, Wordpress/Shopify, GA4, and Asana are a plus).
- Strong organizational skills and the ability to manage timelines and dependencies.
- Confidence leading meetings and communicating with stakeholders at different levels.
- A problem-solving mindset and comfort making judgment calls.
- Curiosity and a desire to keep learning as the industry (and our services) evolves.
Hours, Salary & Benefits
- Competitive salary based on experience and training needs
- 100% employer-paid health insurance for the employee
- Dental, vision, and supplemental insurance options
- Flexible schedule with hybrid / remote options
- Company-provided computer
- PTO
- Collaborative, supportive team environment
About PIC
PIC has been helping businesses grow through inbound marketing and digital strategy for 25 years. Our team consists of 20+ full-time developers, designers, strategists, and marketers that work across time zones with a shared commitment to quality, accountability, and continuous improvement. We believe in a 'Walk With You' approach to marketing, meaning we aren't just doing work for clients, we are executing with them through shared accountability and open communication.
Our core values guide how we work with clients and with each other:
- We succeed when our clients thrive
- Be a good person. Care about ALL people
- Be honest, direct, confident & positive
- Yes, we can; work smart & solve problems
- I trust the team & the team trusts me
- Continuous improvement in all things
See All 38 Digital Marketing Manager Jobs in Pennsylvania
Find roles in Pennsylvania that match your experience and apply in just a few clicks.
Find JobsDigital Marketing Manager Jobs by City in Pennsylvania
Where Pennsylvania roles are concentrated, by current openings.
Digital Marketing Manager Job Market in Pennsylvania
A snapshot from current Pennsylvania openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
What Pennsylvania Employers Look For
The qualifications that appear most often in digital marketing manager jobs across Pennsylvania.
- Bachelor's degree in marketing, communications, or a related field required
- Proven experience managing paid search and paid social campaigns across major platforms
- Proficiency with marketing analytics tools such as Google Analytics and HubSpot
- Experience leading cross-functional teams or managing junior marketing staff
- Strong command of SEO best practices and content marketing strategy
- Familiarity with CRM platforms and marketing automation software like Salesforce or Marketo
Digital Marketing Manager Jobs in Pennsylvania: Frequently Asked Questions
How do you become a digital marketing manager in Pennsylvania?
A bachelor's degree in marketing, communications, business, or a related field is the standard entry point for digital marketing manager roles in Pennsylvania. No state-issued license is required. Pennsylvania employers consistently favor candidates who supplement their degree with recognized industry certifications from Google, Meta, or HubSpot, and who can show a portfolio of measurable campaign results. Larger Philadelphia and Pittsburgh employers often promote from specialist roles in SEO, paid media, or analytics.
How much do digital marketing managers make in Pennsylvania?
Digital marketing managers in Pennsylvania earn a median of about $150,810 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $76,990 for the lowest 10% to over $246,320 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing managers in Pennsylvania?
Employers hiring digital marketing managers in Pennsylvania right now include WebFX, Victaulic, and EAB, based on current listings on Migrate Mate as of November 2026. Pennsylvania's concentration of major healthcare systems, financial services firms, and large universities creates consistent demand for marketing managers who can navigate regulated or mission-driven industries.
Which Pennsylvania cities have the most digital marketing manager jobs?
Harrisburg, Philadelphia, and York account for the largest share of digital marketing manager openings in Pennsylvania. Philadelphia anchors demand through its dense mix of healthcare networks, financial institutions, and corporate headquarters, while Pittsburgh's growing technology and healthcare sectors drive hiring there, and Allentown's expanding retail and logistics base contributes additional openings in the Lehigh Valley.
Are there remote digital marketing manager jobs in Pennsylvania?
Yes, and more than most fields. Digital marketing is largely screen-based and collaboration-tool-driven, making it well suited to remote and hybrid arrangements. About 80% of digital marketing manager openings tied to Pennsylvania are remote or hybrid as of November 2026, reflecting how broadly employers in the state have adopted flexible work for this role. Campaign strategy, analytics, and SEO work are the functions most frequently performed fully remote.
How can I get hired as a digital marketing manager in Pennsylvania with little or no experience?
The most realistic path is securing a coordinator or specialist role in paid media, social, or content marketing first, then advancing from within. Large Pennsylvania employers like Comcast, Independence Blue Cross, and major Philadelphia-area university systems regularly hire entry-level marketing associates and offer structured rotational programs. Building a demonstrable portfolio with real campaign metrics, even from freelance or volunteer projects, and earning a Google or Meta certification substantially improves candidacy with Pennsylvania hiring managers looking at applicants without formal management history.
Where can I find and apply to digital marketing manager jobs in Pennsylvania?
You can find and apply to digital marketing manager jobs in Pennsylvania on Migrate Mate, which lists current Pennsylvania openings updated regularly. Search the available roles, identify the ones that match your experience and preferred location or work arrangement, and apply directly to each one.
See All 38 Digital Marketing Manager Jobs in Pennsylvania
Find roles in Pennsylvania that match your experience and apply in just a few clicks.
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