Performance Marketing Analyst Jobs in Texas
Performance Marketing Analyst jobs in Texas are among the most active in the country, concentrated in e-commerce, financial technology, retail, and digital media sectors at experience levels from entry-level associate through senior manager. Austin, Dallas, and Houston lead hiring, with well-established employers like Dell Technologies, American Airlines, and H-E-B maintaining consistent demand for this role. Paid search optimization, programmatic advertising, and multi-channel attribution modeling are the most sought-after specialties across Texas listings. Find a role that fits below and apply directly.
Find JobsOverview
Showing 5 of 13+ Performance Marketing Analyst jobs
Location
Dallas
Employment Type
Full time
Location Type
Hybrid
Department
Marketing
Compensation
- $136K – $204K • Offers Equity • Offers Bonus
Additionally, this role is eligible to participate in our equity plan and benefits program. Benefits include, but not limited to: Comprehensive health, dental and vision coverage, retirement benefits (401k match up to 4%), and flexible PTO.
Why Harvey
At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come.
This is a rare chance to help build a generational company at a true inflection point. We have strong product-market fit and world-class investor support. We’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched.
Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you.
At Harvey, the future of professional services is being written today — and we’re just getting started.
Role Overview
Harvey is transforming how legal professionals work through AI. We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs.
You'll own and scale paid social as a key driver of pipeline, revenue, and market awareness—reaching legal decision-makers across law firms and corporate legal departments worldwide.
This role sits at the intersection of strategy and execution. You'll develop audience strategies, launch and optimize full-funnel campaigns, partner closely with creative and content teams, and use data to uncover new growth opportunities. You'll own the roadmap and end-to-end execution while helping shape how paid social contributes to Harvey's broader growth strategy.
We're looking for someone who thrives in fast-paced environments, embraces experimentation, and has a track record of turning paid media investments into measurable business outcomes.
What You'll Do
Own and Scale Paid Search Growth
Own Harvey's global paid search strategy across Google Ads and Microsoft Ads, defining the vision for how paid search drives customer acquisition, pipeline, and revenue growth across segments.
Manage end-to-end search performance, including budget allocation, forecasting, pacing, and investment strategy to consistently achieve ambitious pipeline and revenue targets.
Build, launch, and optimize paid search campaigns across global markets, continuously refining campaign structure, bidding strategies, audience targeting, keyword expansion, and messaging to maximize performance and efficiency.
Manage significant paid search budgets, optimizing ROI through sophisticated bid management, search intent analysis, landing page optimization, and conversion rate improvements.
Stay ahead of the evolving search landscape—including AI-powered search experiences, emerging ad products, and platform innovations—to identify new growth opportunities before competitors.
Develop executive-ready performance reports and strategic business reviews, surfacing insights, opportunities, and recommendations that connect paid search investments to measurable business outcomes.
Drive Experimentation and Performance
Design and execute a robust experimentation roadmap across bidding strategies, keyword expansion, ad copy, audience segmentation, landing pages, campaign structure, and emerging Google product betas.
Leverage AI-powered tools to accelerate creative development, automate workflows, uncover insights, and improve campaign optimization at scale.
Continuously optimize performance by analyzing search intent, auction dynamics, competitive trends, user behavior, and platform innovations.
Build scalable testing frameworks, operational playbooks, and optimization processes that enable continuous optimization and long-term growth.
Partner Across the Business
Partner with Web, Design, Content, and PMM to ensure paid search messaging is consistent across channels and tied into integrated, full-funnel campaigns.
Collaborate with Marketing Operations and Data Analytics to strengthen attribution, conversion tracking, offline conversion optimization, reporting infrastructure, and measurement frameworks.
Communicate performance trends, experimentation results, and translate performance data into clear, actional insights and strategic recommendations for cross-functional partners and executive leadership.
What You Have
7+ years of experience in performance marketing with deep, hands-on expertise in managing Google Ads and Microsoft Ads.
Track record managing large-scale paid search budgets with demonstrated impact on lead generation and pipeline.
Strong analytical capabilities with experience using performance data to drive strategic decisions.
Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.
Ability to operate both strategically and tactically—you can define the roadmap and execute the details.
Excellent cross-functional communication skills with the ability to translate campaign data into strategic recommendations and align with stakeholders across marketing, sales, and operations.
Preferred Qualifications
Experience with Google Tag Manager, Google Analytics, Conversion APIs, offline conversion tracking, and value-based bidding.
Experience scaling international paid search programs across multiple regions and languages.
Experience marketing to enterprise B2B audiences—ideally within legal technology, AI, SaaS, or professional services—with complex buying cycles.
Compensation
$136,000 - $204,000 USD
Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices [here].
#LI-LT1
Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai
Location
Dallas
Employment Type
Full time
Location Type
Hybrid
Department
Marketing
Compensation
- $136K – $204K • Offers Equity • Offers Bonus
Additionally, this role is eligible to participate in our equity plan and benefits program. Benefits include, but not limited to: Comprehensive health, dental and vision coverage, retirement benefits (401k match up to 4%), and flexible PTO.
Why Harvey
At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come.
This is a rare chance to help build a generational company at a true inflection point. We have strong product-market fit and world-class investor support. We’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched.
Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you.
At Harvey, the future of professional services is being written today — and we’re just getting started.
Role Overview
Harvey is transforming how legal professionals work through AI. We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs.
You'll own and scale paid social as a key driver of pipeline, revenue, and market awareness—reaching legal decision-makers across law firms and corporate legal departments worldwide.
This role sits at the intersection of strategy and execution. You'll develop audience strategies, launch and optimize full-funnel campaigns, partner closely with creative and content teams, and use data to uncover new growth opportunities. You'll own the roadmap and end-to-end execution while helping shape how paid social contributes to Harvey's broader growth strategy.
We're looking for someone who thrives in fast-paced environments, embraces experimentation, and has a track record of turning paid media investments into measurable business outcomes.
What You'll Do
Own and Scale Paid Search Growth
Own Harvey's global paid search strategy across Google Ads and Microsoft Ads, defining the vision for how paid search drives customer acquisition, pipeline, and revenue growth across segments.
Manage end-to-end search performance, including budget allocation, forecasting, pacing, and investment strategy to consistently achieve ambitious pipeline and revenue targets.
Build, launch, and optimize paid search campaigns across global markets, continuously refining campaign structure, bidding strategies, audience targeting, keyword expansion, and messaging to maximize performance and efficiency.
Manage significant paid search budgets, optimizing ROI through sophisticated bid management, search intent analysis, landing page optimization, and conversion rate improvements.
Stay ahead of the evolving search landscape—including AI-powered search experiences, emerging ad products, and platform innovations—to identify new growth opportunities before competitors.
Develop executive-ready performance reports and strategic business reviews, surfacing insights, opportunities, and recommendations that connect paid search investments to measurable business outcomes.
Drive Experimentation and Performance
Design and execute a robust experimentation roadmap across bidding strategies, keyword expansion, ad copy, audience segmentation, landing pages, campaign structure, and emerging Google product betas.
Leverage AI-powered tools to accelerate creative development, automate workflows, uncover insights, and improve campaign optimization at scale.
Continuously optimize performance by analyzing search intent, auction dynamics, competitive trends, user behavior, and platform innovations.
Build scalable testing frameworks, operational playbooks, and optimization processes that enable continuous optimization and long-term growth.
Partner Across the Business
Partner with Web, Design, Content, and PMM to ensure paid search messaging is consistent across channels and tied into integrated, full-funnel campaigns.
Collaborate with Marketing Operations and Data Analytics to strengthen attribution, conversion tracking, offline conversion optimization, reporting infrastructure, and measurement frameworks.
Communicate performance trends, experimentation results, and translate performance data into clear, actional insights and strategic recommendations for cross-functional partners and executive leadership.
What You Have
7+ years of experience in performance marketing with deep, hands-on expertise in managing Google Ads and Microsoft Ads.
Track record managing large-scale paid search budgets with demonstrated impact on lead generation and pipeline.
Strong analytical capabilities with experience using performance data to drive strategic decisions.
Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.
Ability to operate both strategically and tactically—you can define the roadmap and execute the details.
Excellent cross-functional communication skills with the ability to translate campaign data into strategic recommendations and align with stakeholders across marketing, sales, and operations.
Preferred Qualifications
Experience with Google Tag Manager, Google Analytics, Conversion APIs, offline conversion tracking, and value-based bidding.
Experience scaling international paid search programs across multiple regions and languages.
Experience marketing to enterprise B2B audiences—ideally within legal technology, AI, SaaS, or professional services—with complex buying cycles.
Compensation
$136,000 - $204,000 USD
Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices [here].
#LI-LT1
Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai
See All 13 Performance Marketing Analyst Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find JobsPerformance Marketing Analyst Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Performance Marketing Analyst Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Chemicals & Materials
What Texas Employers Look For
The qualifications that appear most often in performance marketing analyst jobs across Texas.
- Bachelor's degree in marketing, business, statistics, or a related analytical field
- Hands-on experience with Google Ads, Meta Ads Manager, or similar paid media platforms
- Proficiency in analytics tools such as Google Analytics, Tableau, or Looker
- Demonstrated ability to interpret campaign data and translate findings into actionable recommendations
- Familiarity with A/B testing methodologies and conversion rate optimization practices
- Experience collaborating with cross-functional teams including creative, product, and sales
Performance Marketing Analyst Jobs in Texas: Frequently Asked Questions
How do you become a performance marketing analyst in Texas?
A bachelor's degree in marketing, business, statistics, or a related field is the standard entry point for performance marketing analyst roles in Texas. No state-issued license is required. Texas employers, particularly those in Austin's tech corridor and Dallas's corporate hub, typically want candidates who can show platform certifications such as Google Ads or Meta Blueprint credentials alongside a portfolio demonstrating real campaign results.
How much do performance marketing analysts make in Texas?
Performance marketing analysts in Texas earn a median of about $72,520 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $37,640 for the lowest 10% to over $135,710 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire performance marketing analysts in Texas?
Employers hiring performance marketing analysts in Texas right now include HARVEY, Imaginuity, and Trivium, based on current listings on Migrate Mate as of September 2026. Texas's large retail, financial services, and technology sectors mean demand is distributed across both corporate headquarters and regional marketing teams throughout the state.
Which Texas cities have the most performance marketing analyst jobs?
Dallas, Austin, and Houston have the most performance marketing analyst openings in Texas. Austin's concentration of technology and SaaS companies drives strong demand there, while Dallas attracts listings from major corporate headquarters in retail, financial services, and telecommunications, and Houston's energy and healthcare sectors contribute a steady share of openings.
Are there remote performance marketing analyst jobs in Texas?
Yes, and more than most fields. Performance marketing analysis is inherently desk-based and data-driven, making it well suited to remote arrangements. About 88% of performance marketing analyst openings tied to Texas are remote or hybrid as of September 2026, reflecting how broadly Texas employers have adopted flexible work for analytical marketing roles. Campaign management and reporting tasks are the functions most commonly performed fully remote.
How can I get hired as a performance marketing analyst in Texas with little or no experience?
The most realistic entry path is an associate or coordinator role in digital marketing or paid media at a Texas retailer, regional agency, or technology company, then building toward analyst responsibilities. Employers like H-E-B, Dell, and mid-size Austin agencies regularly bring on entry-level marketing associates who rotate through paid channels. A Google Ads certification or Meta Blueprint credential combined with a portfolio of even freelance or capstone campaign results gives candidates a measurable edge over other applicants without formal experience.
Where can I find and apply to performance marketing analyst jobs in Texas?
You can find and apply to performance marketing analyst jobs in Texas on Migrate Mate, which lists current Texas openings across industries and experience levels. Find roles that fit your background and apply directly to each employer through the listing.
See All 13 Performance Marketing Analyst Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find Jobs