Performance Marketing Analyst Jobs
Performance Marketing Analyst jobs are open across e-commerce, SaaS, fintech, and retail, from entry-level to senior analyst and lead roles, with specializations in paid search, paid social, and programmatic advertising. Find a role that fits from the openings below and apply directly.
Find JobsOverview
Showing 5 of 101+ Performance Marketing Analyst jobs
Company Description
Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.
Job Description
We are seeking an experienced Data Analyst to join our Insights and Analytics team, where you will transform complex data into strategic insights that drive marketing effectiveness and business growth for financial institutions. This role combines analytical excellence with business acumen to optimize marketing investments, enhance digital customer experiences, and inform data-driven decision-making across the organization.
As a key member of our team, you'll work at the intersection of marketing science, digital analytics, and financial services expertise, delivering actionable insights that directly impact campaign performance, customer engagement, and ROI optimization.
KEY DUTIES/RESPONSIBILITIES
-
Strategic Analysis & Insights: Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities; Design measurement frameworks and learning agendas that align with business strategies and marketing objectives; Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels; Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions (30%)
-
Digital & Marketing Analytics: Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities; Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels; Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences; Leverage tag management systems to ensure accurate data capture and tracking implementation (30%)
-
Data Visualization & Communication: Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker; Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams; Present strategic recommendations that drive action and influence stakeholder decisions; Create automated reporting solutions providing real-time visibility into marketing performance and KPIs (20%)
-
Collaboration & Project Management: Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights; Manage multiple concurrent analytical projects ensuring timely, high-quality delivery; Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights; Mentor junior analysts and contribute to team knowledge sharing (20%)
Qualifications
Education
- Master's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field
Experience
- 10+ years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
- Proven experience in financial services industry or working with financial institutions strongly preferred
- Track record of delivering impactful insights that influenced strategic business decisions
KNOWLEDGE/SKILLS/ABILITIES
- Analytics Platforms: Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
- Programming & Analysis: Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation
- Data Visualization: Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards
- Database Technologies: Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred
- Marketing Technology: Familiarity with marketing automation platforms, CRM systems, and tag management implementation
Additional Information
Base Salary Range: $120,000-$150,000
Applications will be accepted until the posted deadline July 3, 2026 or until a sufficient candidate pool has been identified.
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
Company Description
Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.
Job Description
We are seeking an experienced Data Analyst to join our Insights and Analytics team, where you will transform complex data into strategic insights that drive marketing effectiveness and business growth for financial institutions. This role combines analytical excellence with business acumen to optimize marketing investments, enhance digital customer experiences, and inform data-driven decision-making across the organization.
As a key member of our team, you'll work at the intersection of marketing science, digital analytics, and financial services expertise, delivering actionable insights that directly impact campaign performance, customer engagement, and ROI optimization.
KEY DUTIES/RESPONSIBILITIES
-
Strategic Analysis & Insights: Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities; Design measurement frameworks and learning agendas that align with business strategies and marketing objectives; Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels; Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions (30%)
-
Digital & Marketing Analytics: Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities; Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels; Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences; Leverage tag management systems to ensure accurate data capture and tracking implementation (30%)
-
Data Visualization & Communication: Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker; Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams; Present strategic recommendations that drive action and influence stakeholder decisions; Create automated reporting solutions providing real-time visibility into marketing performance and KPIs (20%)
-
Collaboration & Project Management: Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights; Manage multiple concurrent analytical projects ensuring timely, high-quality delivery; Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights; Mentor junior analysts and contribute to team knowledge sharing (20%)
Qualifications
Education
- Master's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field
Experience
- 10+ years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
- Proven experience in financial services industry or working with financial institutions strongly preferred
- Track record of delivering impactful insights that influenced strategic business decisions
KNOWLEDGE/SKILLS/ABILITIES
- Analytics Platforms: Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
- Programming & Analysis: Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation
- Data Visualization: Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards
- Database Technologies: Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred
- Marketing Technology: Familiarity with marketing automation platforms, CRM systems, and tag management implementation
Additional Information
Base Salary Range: $120,000-$150,000
Applications will be accepted until the posted deadline July 3, 2026 or until a sufficient candidate pool has been identified.
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
See All 101+ Performance Marketing Analyst Jobs
Jump back to the full list of openings and apply to any performance marketing analyst role that fits.
Find JobsPerformance Marketing Analyst Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- Tinuiti4
- Amazon3
- Delaware North3
- Central Garden & Pet2
- Fanduel2
Top Industries Hiring
- Technology & Software22
- Consulting & Professional Services10
- Marketing & Advertising10
- Insurance7
- Hospitality & Tourism6
What Employers Look For
The qualifications that appear most often in performance marketing analyst jobs.
- Proficiency in Google Ads, Meta Ads Manager, and at least one programmatic platform
- Experience analyzing campaign data in Google Analytics, Looker, or a comparable BI tool
- Ability to build and interpret performance reports with clear budget and ROAS metrics
- Bachelor's degree in marketing, statistics, business, or a related analytical field
- Familiarity with A/B testing methodology and statistical significance in ad experiments
- Google Ads or Meta Blueprint certification preferred by most mid-size and enterprise employers
Tips for Your Performance Marketing Analyst Job Search
Quantify campaign results on your resume
Hiring managers scan for numbers tied to your work. Replace vague phrases like 'managed campaigns' with specifics: ROAS improvements, cost-per-acquisition reductions, or revenue attributed to paid channels. Analysts who can connect their work to business outcomes move to the top of the pile.
List your platform certifications prominently
Google Ads, Meta Blueprint, and programmatic platform certifications carry real weight in performance marketing analyst screening. Put them in a dedicated credentials section near the top of your resume, not buried in a skills list at the bottom.
Filter openings by attribution model fluency
Job postings that mention multi-touch attribution, incrementality testing, or media mix modeling signal a more advanced role than one listing basic paid search management. Target listings whose language matches your actual experience level so you're not under- or over-applying.
Apply early to roles that fit
Migrate Mate lists performance marketing analyst openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a campaign teardown for interviews
Many performance marketing analyst interviews include a take-home or live case where you audit a mock campaign. Practice diagnosing underperformance by channel, identifying budget inefficiencies, and recommending a reallocation with a clear rationale before your first interview.
Negotiate with channel-specific benchmarks
When discussing compensation, anchor your ask to the scope of ad spend you'll manage and the channels you'll own. Analysts overseeing seven-figure monthly budgets or complex cross-channel attribution frameworks command different ranges than single-channel specialists, so make that distinction explicit.
Performance Marketing Analyst Jobs: Frequently Asked Questions
Which companies are hiring the most performance marketing analysts?
The companies hiring the most performance marketing analysts right now include Tinuiti, Amazon, and Delaware North, with the largest share of openings in California, New York, and Texas, based on current listings on Migrate Mate as of June 2026. Demand is especially concentrated in e-commerce and direct-to-consumer brands scaling paid acquisition.
How many performance marketing analyst jobs are remote?
About 49% of performance marketing analyst openings are fully remote or hybrid as of June 2026, making it one of the more location-flexible roles in marketing. Paid social and programmatic-focused positions tend to be the most remote-friendly, while roles tied to in-house creative teams or offline channel integration more often require some on-site presence.
How do you become a performance marketing analyst?
Start by building hands-on experience managing paid campaigns, even on a small budget through freelance projects or an in-house internship. Earn platform certifications in Google Ads and Meta Blueprint, then develop fluency in analytics tools like Google Analytics and a BI platform. A degree in marketing, statistics, or business strengthens your candidacy, but a portfolio showing real campaign results matters most to hiring managers.
Can I get a performance marketing analyst job with little experience?
Entry-level performance marketing analyst roles exist, but they expect candidates to demonstrate hands-on platform experience, not just theoretical knowledge. Running your own small paid search or paid social campaigns, contributing to a startup's growth efforts, or completing a structured internship gives you the proof of work that separates you from applicants with only coursework. Platform certifications close gaps when direct job experience is thin.
What does the performance marketing analyst interview process look like?
The process typically starts with a recruiter screen focused on your channel experience and tool proficiency, followed by a hiring manager interview that goes deeper on past campaign performance and how you measure success. Most employers then assign a take-home case or live exercise asking you to audit campaign data and recommend optimizations. Final rounds often include a presentation to the marketing or growth team and a conversation with a cross-functional stakeholder.
Where can I find and apply to performance marketing analyst jobs?
You can find and apply to performance marketing analyst jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your channel expertise and experience level, then apply directly to each listing without leaving the platform.
See All 101+ Performance Marketing Analyst Jobs
Jump back to the full list of openings and apply to any performance marketing analyst role that fits.
Find Jobs