Senior Level Performance Marketing Analyst Jobs
Senior level performance marketing analyst jobs place experienced professionals in ownership of full-funnel strategy, budget allocation, and the measurement frameworks that guide executive decisions. Openings are split between remote, hybrid, and on-site settings, concentrated in Technology & Software, Media & Entertainment, and Banking & Financial Services, with employers like Harvey, Rippling, and Airwallex hiring at this level now.
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Showing 5 of 15+ Senior Level Performance Marketing Analyst jobs
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
Here you can find more than a job. Here you can be part of a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more.
We are looking for you – a dynamic, data-driven, best-in-class talent to join as the Director, Performance Marketing, Programmatic + Search. This is an important role within the Growth Marketing organization, specifically the Performance Marketing team. You will lead the Programmatic + Search team in planning and executing strategies and tactics, leading an in-house team of performance marketing experts, and delivering strong results for the Peacock business.
Role Overview
You will lead Programmatic + Search strategy, investment, and platform partnerships across Peacock and the broader Performance Marketing organization. You'll execute the vision for how these channels drive incremental growth and engagement, oversees cross‑channel testing and measurement, and serves as a thought partner to Growth Strategy, Analytics, Finance, and external platform partners.
Key Responsibilities
- Own Programmatic + Search strategy and execution across platforms including Google, Amazon and others.
- Lead the day-to-day management of partner relationships with Programmatic platforms, ensuring the partners are delivering against Peacock business goals and driving innovation.
- Partner with counterparts on the Performance Planning and Paid Social teams to develop efficient media plans for Standalone and Always On performance campaigns.
- Lead and manage a high-performing team of Performance marketing experts, serving as the primary decision-maker on campaign execution, optimizations and channel strategy. Develop the team via regular feedback, career guidance, and leadership that fosters growth, curiosity, rigorous testing, and constructive debate.
- Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of business objectives, deployment of effective measurement solutions and generation of new approaches to challenges.
- Oversee the Learning Agenda and testing roadmap, translating performance data and experimentation into clear strategic recommendations for senior leadership.
- Guide overall MarTech and data strategy to activate best-in-class tech solutions and emerging technologies.
Qualifications
- 8+ years of experience in Performance Marketing, with deep Programmatic + Search expertise.
- Strong Programmatic platform and AdTech knowledge (Google, Amazon and others) and partner management skills.
- Strong analytical skills and demonstrated ability to connect data, strategy, and storytelling to provide recommendations and direction.
- Experience leading teams and developing high-performing talent.
- Familiarity with testing methodologies, experimental design and ability to input into learning agenda.
- Experience working with MMM and MTA measurement and planning solutions.
- Ability to thrive in a dynamic business with changing objectives. Ability to make decisions with varying levels of direction/available data.
- Strong project management and prioritization skills.
- Proven experience leading teams, developing talent and influencing senior stakeholders
Desired Characteristics
- Experience with onboarding and implementing DCO solutions
- Experience with campaign automation tools, automated and AI-powered workflows
- Experience operating in a fast‑paced, cross‑functional media or streaming or D2C environment
- Self-motivated and results oriented with a high regard for attention to detail
Additional Requirements
- Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $140,000 - $175,000 (bonus and long-term incentive eligible).
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
Here you can find more than a job. Here you can be part of a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more.
We are looking for you – a dynamic, data-driven, best-in-class talent to join as the Director, Performance Marketing, Programmatic + Search. This is an important role within the Growth Marketing organization, specifically the Performance Marketing team. You will lead the Programmatic + Search team in planning and executing strategies and tactics, leading an in-house team of performance marketing experts, and delivering strong results for the Peacock business.
Role Overview
You will lead Programmatic + Search strategy, investment, and platform partnerships across Peacock and the broader Performance Marketing organization. You'll execute the vision for how these channels drive incremental growth and engagement, oversees cross‑channel testing and measurement, and serves as a thought partner to Growth Strategy, Analytics, Finance, and external platform partners.
Key Responsibilities
- Own Programmatic + Search strategy and execution across platforms including Google, Amazon and others.
- Lead the day-to-day management of partner relationships with Programmatic platforms, ensuring the partners are delivering against Peacock business goals and driving innovation.
- Partner with counterparts on the Performance Planning and Paid Social teams to develop efficient media plans for Standalone and Always On performance campaigns.
- Lead and manage a high-performing team of Performance marketing experts, serving as the primary decision-maker on campaign execution, optimizations and channel strategy. Develop the team via regular feedback, career guidance, and leadership that fosters growth, curiosity, rigorous testing, and constructive debate.
- Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of business objectives, deployment of effective measurement solutions and generation of new approaches to challenges.
- Oversee the Learning Agenda and testing roadmap, translating performance data and experimentation into clear strategic recommendations for senior leadership.
- Guide overall MarTech and data strategy to activate best-in-class tech solutions and emerging technologies.
Qualifications
- 8+ years of experience in Performance Marketing, with deep Programmatic + Search expertise.
- Strong Programmatic platform and AdTech knowledge (Google, Amazon and others) and partner management skills.
- Strong analytical skills and demonstrated ability to connect data, strategy, and storytelling to provide recommendations and direction.
- Experience leading teams and developing high-performing talent.
- Familiarity with testing methodologies, experimental design and ability to input into learning agenda.
- Experience working with MMM and MTA measurement and planning solutions.
- Ability to thrive in a dynamic business with changing objectives. Ability to make decisions with varying levels of direction/available data.
- Strong project management and prioritization skills.
- Proven experience leading teams, developing talent and influencing senior stakeholders
Desired Characteristics
- Experience with onboarding and implementing DCO solutions
- Experience with campaign automation tools, automated and AI-powered workflows
- Experience operating in a fast‑paced, cross‑functional media or streaming or D2C environment
- Self-motivated and results oriented with a high regard for attention to detail
Additional Requirements
- Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $140,000 - $175,000 (bonus and long-term incentive eligible).
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
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Senior Level Performance Marketing Analyst Jobs: Frequently Asked Questions
How do I get a senior level performance marketing analyst job?
Employers at this level look for candidates who have owned performance programs end-to-end, not just executed tasks. Demonstrable experience setting attribution strategy, managing seven-figure budgets, and presenting performance results to leadership separates senior candidates from mid-level ones. A portfolio of measurable outcomes, fluency in incrementality testing, and evidence of mentoring junior analysts all strengthen an application significantly.
Which companies hire senior level performance marketing analysts?
Companies hiring senior level performance marketing analysts right now include Harvey, Rippling, and Airwallex, based on current listings on Migrate Mate as of September 2026. Hiring at this level covers established enterprises running large paid media programs, high-growth technology companies scaling acquisition, and agencies managing complex multi-channel portfolios for major clients.
Are there remote senior level performance marketing analyst jobs?
Yes, remote and hybrid options are common at this level. About 33% of senior level performance marketing analyst openings are remote or hybrid as of September 2026, reflecting how many employers treat this as a knowledge-work role that performs well outside a central office. On-site roles still appear, typically where teams prioritize close collaboration across paid, creative, and data functions.
What makes a performance marketing analyst role senior level?
Senior level roles go beyond executing campaigns and reporting results. Expectations include owning channel strategy across paid search, paid social, and programmatic, defining measurement methodology, leading test-and-learn roadmaps, and influencing budget decisions at the leadership level. Most senior postings also expect candidates to mentor junior analysts, collaborate cross-functionally with product and finance, and translate performance data into business-level recommendations.
Which industries hire the most senior level performance marketing analysts?
Senior level performance marketing analyst roles concentrate in Technology & Software, Media & Entertainment, and Banking & Financial Services, based on current listings on Migrate Mate as of September 2026. These sectors drive hiring because they run large, continuous paid media investments where rigorous measurement and optimization directly affect revenue, customer acquisition costs, and growth targets at scale.