Performance Marketing Analyst Jobs in Massachusetts
Performance Marketing Analyst jobs in Massachusetts are in strong demand, concentrated in fintech, edtech, biotech, and e-commerce sectors, with openings at every level from entry-level coordinator to senior analyst. Boston, Cambridge, and Waltham are the primary hiring hubs, where established employers like Fidelity Investments, HubSpot, and Wayfair consistently recruit performance marketing analysts. Paid search, programmatic advertising, and marketing mix modeling are the most sought-after specialties across Massachusetts listings. Find a role that fits below and apply directly.
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Showing 5 of 16+ Performance Marketing Analyst jobs
About Clients Blackbox
Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.
We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.
The Opportunity
This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.
You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.
You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.
What You'll Own
Client Strategy & Relationships
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
NOTE: Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.
How You Work
You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.
You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.
Benefits
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
About Clients Blackbox
Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.
We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.
The Opportunity
This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.
You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.
You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.
What You'll Own
Client Strategy & Relationships
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
NOTE: Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.
How You Work
You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.
You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.
Benefits
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
See All 16 Performance Marketing Analyst Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find JobsPerformance Marketing Analyst Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Performance Marketing Analyst Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Manufacturing
- Consulting & Professional Services
What Massachusetts Employers Look For
The qualifications that appear most often in performance marketing analyst jobs across Massachusetts.
- Bachelor's degree in marketing, statistics, business, or a related quantitative field
- Proficiency in Google Ads, Meta Ads Manager, and paid search campaign management
- Experience with analytics platforms such as Google Analytics and Adobe Analytics
- Demonstrated ability to build performance reports and dashboards using SQL or Tableau
- Familiarity with A/B testing, attribution modeling, and conversion rate optimization
- Strong communication skills for presenting campaign performance to cross-functional stakeholders
Performance Marketing Analyst Jobs in Massachusetts: Frequently Asked Questions
How do you become a performance marketing analyst in Massachusetts?
A bachelor's degree in marketing, business, statistics, or a related field is the standard starting point for performance marketing analyst roles in Massachusetts. No state-issued license is required for this role. Massachusetts employers, particularly in Boston's fintech and edtech sectors, place strong weight on platform certifications such as Google Ads and Meta Blueprint, along with a portfolio of campaign results that demonstrates measurable impact.
How much do performance marketing analysts make in Massachusetts?
Performance marketing analysts in Massachusetts earn a median of about $101,810 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $58,090 for the lowest 10% to over $166,970 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire performance marketing analysts in Massachusetts?
Employers hiring performance marketing analysts in Massachusetts right now include Formlabs, Whoop, and Clients Blackbox, based on current listings on Migrate Mate as of November 2026. Massachusetts's concentration of e-commerce, financial services, and technology firms means demand stays consistent throughout the year across the Greater Boston area and Route 128 corridor.
Which Massachusetts cities have the most performance marketing analyst jobs?
Boston, Cambridge, and Somerville have the most performance marketing analyst openings in Massachusetts. Boston anchors the majority of listings given its dense concentration of technology, financial services, and consumer brands, while Cambridge draws roles tied to research-driven and edtech companies, and Waltham benefits from the established tech and healthcare marketing firms clustered along the Route 128 corridor.
Are there remote performance marketing analyst jobs in Massachusetts?
Yes, and more than most fields. About 67% of performance marketing analyst openings tied to Massachusetts are remote or hybrid as of November 2026, reflecting the desk-based and data-driven nature of the work. Roles focused on paid search management, reporting, and campaign analytics are the most likely to offer full remote or hybrid flexibility.
How can I get hired as a performance marketing analyst in Massachusetts with little or no experience?
The most realistic entry path is through a marketing coordinator or digital marketing associate role at a Boston-area agency or technology company, where hands-on platform work builds the foundation employers expect. Companies like HubSpot and Wayfair run structured associate and rotational marketing programs that accept candidates without prior full-time experience. Earning Google Ads and Meta Blueprint certifications before applying, and assembling a portfolio from freelance or academic campaigns, gives candidates a concrete edge over others at the entry level.
Where can I find and apply to performance marketing analyst jobs in Massachusetts?
You can find and apply to performance marketing analyst jobs in Massachusetts on Migrate Mate, which lists current Massachusetts openings from employers actively hiring. Search the listings for roles that match your experience level and specialization, then apply directly to the ones that fit.
See All 16 Performance Marketing Analyst Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
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