Performance Marketing Analyst Jobs in Massachusetts
Performance Marketing Analyst jobs in Massachusetts are in strong demand, concentrated in fintech, edtech, biotech, and e-commerce sectors, with openings at every level from entry-level coordinator to senior analyst. Boston, Cambridge, and Waltham are the primary hiring hubs, where established employers like Fidelity Investments, HubSpot, and Wayfair consistently recruit performance marketing analysts. Paid search, programmatic advertising, and marketing mix modeling are the most sought-after specialties across Massachusetts listings. Find a role that fits below and apply directly.
Find JobsOverview
Showing 5 of 15+ Performance Marketing Analyst jobs
River Run is a shared services organization that supports banking affiliates, Newburyport Bank, Pentucket Bank and Rollstone Bank & Trust.
The Performance Marketing Manager drives growth in low-cost deposits, customer relationships, and loan generation across River Run Banks by leading data-driven marketing strategies, optimizing performance, and linking marketing efforts to account growth, product adoption, and customer value.
Essential Job Functions
Strategic Performance Marketing
- Drive key bank objectives, including low-cost deposit growth, relationship deepening, and loan application generation through campaign channel strategy and budget allocation recommendations based on performance data, cost efficiency, and business priorities
- Lead campaign development to attract new customers, increase primary banking relationships, and support lending growth
Campaign Optimization & Measurement
- Own campaign strategy, delivery, performance tracking and optimization across digital and owned channels
- Establish KPIs tied to business outcomes such as new account openings, funding levels, cross-sell activity, and loan applications
- Continuously test and optimize messaging, offers, audiences, and channels to improve conversion rates and cost efficiency
- Evaluate campaign ROI and recommend refinements to maximize impact and efficiency
Insights & Analytics
- Translate performance data into actionable insights that inform strategy and investment decisions
- Leverage analytics platforms such as GA4, CRM (Quest), and Google Ads, to understand customer behavior and conversion paths
- Develop clear dashboards and reports that connect marketing activity to deposit, relationship, and loan growth
- Use insights to guide future campaign planning and product prioritization
Cross-Functional Collaboration
- Partner with internal marketing team members, business partners, and external agencies to ensure campaigns are aligned with performance goals
- Bring a data-informed perspective to creative, messaging, and channel decisions
- Ensure all performance marketing activities meet brand, compliance, and regulatory standards
Qualifications, Experience, and Education
- Bachelor’s degree in Marketing, Business, Analytics, or related field or an equivalent combination of education and professional experience.
- 5+ years of experience in performance marketing, digital marketing, or marketing analytics required.
- Proven experience managing and optimizing multi-channel campaigns tied to measurable business outcomes
- Strong analytical skills with the ability to turn data into strategic recommendations
- Experience with analytics and advertising platforms (e.g., GA4, Google Ads, Meta, CRM systems)
- Ability to influence and collaborate effectively with cross-functional business partners
River Run Services, LLC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing or service in the military.
If you are an individual with a disability and require a reasonable accommodation to complete the application process, you may contact Human Resources at hr@riverrun.com or call 978-462-3136.
The salary range represents an estimate based on market data for this position. Final compensation decisions are made based on experience, skills, and internal equity to ensure fairness and consistency across our organization.
River Run is a shared services organization that supports banking affiliates, Newburyport Bank, Pentucket Bank and Rollstone Bank & Trust.
The Performance Marketing Manager drives growth in low-cost deposits, customer relationships, and loan generation across River Run Banks by leading data-driven marketing strategies, optimizing performance, and linking marketing efforts to account growth, product adoption, and customer value.
Essential Job Functions
Strategic Performance Marketing
- Drive key bank objectives, including low-cost deposit growth, relationship deepening, and loan application generation through campaign channel strategy and budget allocation recommendations based on performance data, cost efficiency, and business priorities
- Lead campaign development to attract new customers, increase primary banking relationships, and support lending growth
Campaign Optimization & Measurement
- Own campaign strategy, delivery, performance tracking and optimization across digital and owned channels
- Establish KPIs tied to business outcomes such as new account openings, funding levels, cross-sell activity, and loan applications
- Continuously test and optimize messaging, offers, audiences, and channels to improve conversion rates and cost efficiency
- Evaluate campaign ROI and recommend refinements to maximize impact and efficiency
Insights & Analytics
- Translate performance data into actionable insights that inform strategy and investment decisions
- Leverage analytics platforms such as GA4, CRM (Quest), and Google Ads, to understand customer behavior and conversion paths
- Develop clear dashboards and reports that connect marketing activity to deposit, relationship, and loan growth
- Use insights to guide future campaign planning and product prioritization
Cross-Functional Collaboration
- Partner with internal marketing team members, business partners, and external agencies to ensure campaigns are aligned with performance goals
- Bring a data-informed perspective to creative, messaging, and channel decisions
- Ensure all performance marketing activities meet brand, compliance, and regulatory standards
Qualifications, Experience, and Education
- Bachelor’s degree in Marketing, Business, Analytics, or related field or an equivalent combination of education and professional experience.
- 5+ years of experience in performance marketing, digital marketing, or marketing analytics required.
- Proven experience managing and optimizing multi-channel campaigns tied to measurable business outcomes
- Strong analytical skills with the ability to turn data into strategic recommendations
- Experience with analytics and advertising platforms (e.g., GA4, Google Ads, Meta, CRM systems)
- Ability to influence and collaborate effectively with cross-functional business partners
River Run Services, LLC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing or service in the military.
If you are an individual with a disability and require a reasonable accommodation to complete the application process, you may contact Human Resources at hr@riverrun.com or call 978-462-3136.
The salary range represents an estimate based on market data for this position. Final compensation decisions are made based on experience, skills, and internal equity to ensure fairness and consistency across our organization.
See All 15 Performance Marketing Analyst Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find JobsPerformance Marketing Analyst Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Performance Marketing Analyst Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Consulting & Professional Services
What Massachusetts Employers Look For
The qualifications that appear most often in performance marketing analyst jobs across Massachusetts.
- Bachelor's degree in marketing, statistics, business, or a related quantitative field
- Proficiency in Google Ads, Meta Ads Manager, and paid search campaign management
- Experience with analytics platforms such as Google Analytics and Adobe Analytics
- Demonstrated ability to build performance reports and dashboards using SQL or Tableau
- Familiarity with A/B testing, attribution modeling, and conversion rate optimization
- Strong communication skills for presenting campaign performance to cross-functional stakeholders
Performance Marketing Analyst Jobs in Massachusetts: Frequently Asked Questions
How do you become a performance marketing analyst in Massachusetts?
A bachelor's degree in marketing, business, statistics, or a related field is the standard starting point for performance marketing analyst roles in Massachusetts. No state-issued license is required for this role. Massachusetts employers, particularly in Boston's fintech and edtech sectors, place strong weight on platform certifications such as Google Ads and Meta Blueprint, along with a portfolio of campaign results that demonstrates measurable impact.
How much do performance marketing analysts make in Massachusetts?
Performance marketing analysts in Massachusetts earn a median of about $101,810 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $58,090 for the lowest 10% to over $166,970 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire performance marketing analysts in Massachusetts?
Employers hiring performance marketing analysts in Massachusetts right now include Whoop, SharkNinja, and Bevi, based on current listings on Migrate Mate as of September 2026. Massachusetts's concentration of e-commerce, financial services, and technology firms means demand stays consistent throughout the year across the Greater Boston area and Route 128 corridor.
Which Massachusetts cities have the most performance marketing analyst jobs?
Boston, Needham, and Cambridge have the most performance marketing analyst openings in Massachusetts. Boston anchors the majority of listings given its dense concentration of technology, financial services, and consumer brands, while Cambridge draws roles tied to research-driven and edtech companies, and Waltham benefits from the established tech and healthcare marketing firms clustered along the Route 128 corridor.
Are there remote performance marketing analyst jobs in Massachusetts?
Yes, and more than most fields. About 71% of performance marketing analyst openings tied to Massachusetts are remote or hybrid as of September 2026, reflecting the desk-based and data-driven nature of the work. Roles focused on paid search management, reporting, and campaign analytics are the most likely to offer full remote or hybrid flexibility.
How can I get hired as a performance marketing analyst in Massachusetts with little or no experience?
The most realistic entry path is through a marketing coordinator or digital marketing associate role at a Boston-area agency or technology company, where hands-on platform work builds the foundation employers expect. Companies like HubSpot and Wayfair run structured associate and rotational marketing programs that accept candidates without prior full-time experience. Earning Google Ads and Meta Blueprint certifications before applying, and assembling a portfolio from freelance or academic campaigns, gives candidates a concrete edge over others at the entry level.
Where can I find and apply to performance marketing analyst jobs in Massachusetts?
You can find and apply to performance marketing analyst jobs in Massachusetts on Migrate Mate, which lists current Massachusetts openings from employers actively hiring. Search the listings for roles that match your experience level and specialization, then apply directly to the ones that fit.
See All 15 Performance Marketing Analyst Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find Jobs