Performance Marketing Analyst Jobs in California
Performance Marketing Analyst jobs in California are among the most active in the country, concentrated in technology, e-commerce, direct-to-consumer brands, and digital media across a range of levels from entry-level campaign coordinators through senior analytics leads. The largest hiring metros are Los Angeles, San Francisco, and San Diego, where companies like Google, Meta, and Salesforce maintain major operations and consistently bring on performance marketing talent. Paid search and paid social optimization, multi-touch attribution modeling, and lifecycle marketing analytics are the most in-demand specialties in California right now. Find a role that fits below and apply directly.
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Ecommerce & Performance Marketing Manager
Location: Santa Clara, CA
Work Location: In-Person | Full-time | Relocation not offered
About HYFIX
HYFIX Spatial Intelligence is building the next generation of autonomous drones and robotic lawnmowers for dynamic, unstructured outdoor environments. Our systems enable precision landscaping, spatial mapping, and property maintenance that scales seamlessly, built on top of our proprietary RTK stack. We are developing autonomous systems with no humans in the loop and are looking for a Digital Performance Manager to help drive customer acquisition, ecommerce growth, and revenue as we scale.
About the Role
We are seeking a hands on Digital Performance Manager to manage and optimize our digital advertising, ecommerce, and lead generation activities across Google Ads, Meta, Shopify, and HubSpot.
This position will be responsible for driving measurable results from our digital marketing investment. The ideal candidate understands the complete customer journey, from the first advertisement or website visit through lead capture, nurturing, conversion, and purchase.
This is a hands on role. The Digital Performance Manager will personally manage campaigns, monitor performance, maintain marketing systems, analyze results, and continuously improve conversion rates and return on advertising spend.
Responsibilities
Paid Digital Advertising
- Manage Google Ads, including Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns
- Manage Meta advertising across Facebook and Instagram
- Build, launch, monitor, and optimize campaigns directly within the advertising platforms
- Manage advertising budgets and allocate spend based on performance
- Develop audience targeting, retargeting, and customer acquisition strategies
- Coordinate advertising creative, messaging, and promotional offers
- Conduct ongoing testing of advertisements, audiences, landing pages, and offers
- Monitor campaign performance and make timely adjustments to improve results
HubSpot & Lead Management
- Manage HubSpot as a central platform for marketing leads and customer acquisition
- Build and maintain lead capture forms, landing pages, lists, workflows, and marketing automation
- Create and manage email campaigns and automated lead nurturing sequences
- Establish and maintain lead lifecycle stages, lead sources, and campaign attribution
- Ensure leads generated through Google Ads, Meta, website forms, trade shows, and other marketing activities are properly captured and tracked in HubSpot
- Build lead segmentation and retargeting audiences based on customer behavior and lifecycle stage
- Monitor the progression of leads from initial inquiry through qualified opportunity and customer conversion
- Maintain data quality and proper tracking within HubSpot
- Work with the sales team to improve marketing and sales handoff processes
- Develop HubSpot dashboards and reports to measure lead generation, conversion, campaign performance, and marketing ROI
Shopify & Ecommerce
- Manage day to day Shopify ecommerce operations
- Create and update products, collections, pricing, promotions, and discount codes
- Build and optimize product pages and ecommerce landing pages
- Coordinate new product launches and promotional campaigns
- Monitor the customer journey from advertisement through checkout
- Identify opportunities to improve Shopify conversion rates and reduce cart abandonment
- Ensure product information, pricing, inventory, and promotional offers are accurate
- Manage integrations between Shopify and applicable marketing and analytics platforms
Analytics & Performance
- Own marketing performance reporting across Google Ads, Meta, Shopify, HubSpot, and Google Analytics
- Implement and maintain accurate conversion and attribution tracking
- Build dashboards that provide management with clear visibility into marketing performance
- Analyze the complete customer acquisition funnel to identify where prospects are converting or dropping off
- Track and report key performance indicators, including:
- Advertising spend
- Revenue attributed to advertising
- Return on advertising spend (ROAS)
- Customer acquisition cost (CAC)
- Cost per lead (CPL)
- Cost per qualified lead
- Lead to customer conversion rate
- Ecommerce conversion rate
- Average order value
- Shopify revenue
- Cart abandonment rate
- Marketing sourced pipeline and revenue
- Provide regular reporting that explains what happened, why performance changed, and what actions should be taken to improve results
Qualifications
- 4+ years of hands-on digital marketing, performance marketing, or ecommerce experience.
- Strong hands-on experience managing Google Ads.
- Strong hands-on experience managing Meta Ads across Facebook and Instagram.
- Strong Shopify experience.
- Experience managing meaningful advertising budgets.
- Strong understanding of ecommerce conversion funnels.
- Experience with Google Analytics 4 and conversion tracking.
- Ability to analyze campaign performance and make data-driven decisions.
- Experience with Google Merchant Center and product feeds preferred.
- Experience with email marketing and customer remarketing is a plus.
- Strong written communication skills.
- Comfortable working in a fast-moving environment where priorities can change quickly.
What Success Looks Like
This position will be measured primarily on business results rather than impressions or clicks.
Key measures of success include:
- Increasing qualified leads and ecommerce sales
- Improving ROAS and overall advertising efficiency
- Reducing customer acquisition cost (CAC) and cost per qualified lead
- Improving lead-to-customer and Shopify conversion rates
- Increasing marketing-sourced pipeline and revenue
- Ensuring HubSpot lead data is accurate and leads are properly tracked from source through conversion
- Successfully executing product launches and promotional campaigns
- Providing management with clear, actionable performance reporting
Benefits
- Paid Time Off (PTO)
- 401(k) with company matching
- Health, dental, and vision insurance
- Dynamic startup environment with hands-on engineering opportunities
How to Apply
Send your resume to recruiting@hyfix.ai.
Follow HYFIX on LinkedIn for company updates and future career opportunities: https://www.linkedin.com/company/hyfix/
Pay: $80,000.00 - $90,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Application Question(s):
- Will you now or in the future require sponsorship for an employment visa to work in the United States?
Ability to Commute:
- Santa Clara, CA 95054 (Preferred)
Work Location: In person
See All 42 Performance Marketing Analyst Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsPerformance Marketing Analyst Jobs by City in California
Where California roles are concentrated, by current openings.
Performance Marketing Analyst Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Banking & Financial Services
- Non-Profit & Social Services
- Fintech
- Media & Entertainment
What California Employers Look For
The qualifications that appear most often in performance marketing analyst jobs across California.
- Bachelor's degree in marketing, statistics, business, or a closely related field
- Hands-on experience with Google Ads, Meta Ads, and programmatic platforms
- Proficiency in web analytics tools such as Google Analytics and Adobe Analytics
- Demonstrated ability to build and interpret multi-touch attribution models
- Experience with SQL, Python, or BI tools like Tableau or Looker for data analysis
- Strong written communication skills for presenting campaign insights to stakeholders
Performance Marketing Analyst Jobs in California: Frequently Asked Questions
How do you become a performance marketing analyst in California?
Most performance marketing analysts in California start with a bachelor's degree in marketing, statistics, economics, or a related field, then build platform certifications in Google Ads and Meta Blueprint. California has no state-issued license for this role, so employers prioritize demonstrated analytics experience and a portfolio of campaigns. Many candidates break in through digital marketing coordinator or data analyst roles at California tech or e-commerce companies before moving into a dedicated performance analytics position.
How much do performance marketing analysts make in California?
Performance marketing analysts in California earn a median of about $94,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $48,440 for the lowest 10% to over $181,600 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire performance marketing analysts in California?
Employers hiring performance marketing analysts in California right now include Airwallex, Uber, and Zymo Research, based on current listings on Migrate Mate as of September 2026. California's concentration of tech headquarters, direct-to-consumer brands, and entertainment companies means performance marketing roles appear across a wider range of industries here than in most other states.
Which California cities have the most performance marketing analyst jobs?
San Francisco, Los Angeles, and Irvine have the most performance marketing analyst openings in California right now. Los Angeles draws the highest volume overall given its density of e-commerce, streaming, and entertainment brands, while San Francisco and the broader Bay Area are driven by major technology and SaaS companies that run large in-house performance marketing teams, and San Diego's growing biotech and direct-to-consumer sector adds a third pocket of consistent demand.
Are there remote performance marketing analyst jobs in California?
Yes, and more than most fields. Performance marketing analytics is inherently desk-based and platform-driven, which makes it well suited to remote and hybrid arrangements. About 58% of performance marketing analyst openings tied to California are remote or hybrid as of September 2026, reflecting how broadly California employers have adopted flexible work for analytical roles. Campaign management, reporting, and attribution modeling are the functions most commonly performed fully remotely.
How can I get hired as a performance marketing analyst in California with little or no experience?
The most realistic entry path is a digital marketing coordinator or marketing operations associate role at a California tech, retail, or media company, then building toward performance analytics from there. Large California employers like e-commerce brands and growth-stage Bay Area startups often hire junior analysts who show strong platform certification credentials from Google and Meta and a self-directed portfolio of campaign experiments. A working knowledge of Google Analytics and basic SQL noticeably strengthens applications from candidates without professional experience.
Where can I find and apply to performance marketing analyst jobs in California?
You can find and apply to performance marketing analyst jobs in California on Migrate Mate, which lists current California openings across industries and metro areas. Find roles that fit your experience level and location, then apply directly to the employer. No account is required to search current listings.
See All 42 Performance Marketing Analyst Jobs in California
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