Performance Marketing Analyst Jobs in California

INTRODUCTION

Founded in 1977 as the Senior Care Action Network, SCAN began with a simple but radical idea: that older adults deserve to stay healthy and independent. That belief was championed by a group of community activists we still honor today as the “12 Angry Seniors.” Their mission continues to guide everything we do.

Today, SCAN is a nonprofit health organization serving more than 500,000 people across Arizona, California, Nevada, New Mexico, Texas, and Washington, with over $8 billion in annual revenue. With nearly five decades of experience, we have built a distinctive, values-driven platform dedicated to improving care for older adults.

Our work spans Medicare Advantage, fully integrated care models, primary care, care for the most medically and socially complex populations, and next-generation care delivery models. Across all of this, we are united by a shared commitment: combining compassion with discipline, innovation with stewardship, and growth with integrity.

At SCAN, we believe scale should strengthen—not dilute—our mission. We are building the future of care for older adults, grounded in purpose, accountability, and respect for the people and communities we serve.

THE JOB

You will be joining the SCAN team focused on acquisition marketing analytics and operations. This full-time position as Marketing Analytics Analyst Sr is responsible for creating marketing data strategy, setting up data structure and implementing reports to ensure the team can leverage data-driven insights related to budget, spend and performance to optimize marketing strategies, improve campaign performance, and support business growth. The successful candidate should be a power-user of MS Excel; capable of using formulas and pivots to do organize and analyze varying sets of data. They should be a proactive, detail-oriented collaborator with strong traditional and digital media understanding, capable of driving new innovations from the ground up.

YOU WILL

• Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing
• Ensure data integrity and compliance with privacy regulations.
• Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance
• Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports).
• Create and organize complex data in excel spreadsheets to enable analysis
• Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives.
• Provide actionable insights to improve customer acquisition, retention, and engagement.
• Support forecasting, budgeting, and ROI analysis for marketing initiatives.
• Ensure data integrity and compliance with privacy regulations.
• Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise)

YOUR QUALIFICATIONS

• Bachelor's Degree or equivalent experience required.
• Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master’s preferred).
• 5+ years in marketing analytics or related role.
• Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot).
• Expertise in digital media and direct-to-consumer marketing or comparable experience.
• Experience with strategic planning is preferred.
• Should have an understanding of digital campaign performance, attribution, and optimizations
• Should have expertise in understanding consumer conversion funnels.
• Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required.
• Agency background is preferred
• Google AdWords, Analytics and Google Data Studio experience preferred
• Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred
• Excellent written and verbal communication skills
• Familiarity with website analytics and reporting as it relates to digital marketing
• Ability to work and deliver multiple projects simultaneously on tight deadlines
• Excellent organizational and project management skills
• Advanced MS Excel expertise (formulas, pivots, analyses)

WHAT’S IN IT FOR YOU?

• Base salary range: $80,300 to $138,330 annually
• Work Mode - Remote
• An annual employee bonus program
• Robust Wellness Program
• Generous paid-time-off (PTO)
• Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
• Excellent 401(k) Retirement Saving Plan with employer match and contribution
• Robust employee recognition program
• Tuition reimbursement
• An opportunity to become part of a team that makes a difference to our members and our community every day!

We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!

At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities