Marketing Analyst Jobs in California
Marketing Analyst jobs in California are among the most active in the country, concentrated in technology, entertainment, e-commerce, and financial services, with openings at every level from entry-level to senior and director-track. The heaviest hiring is in Los Angeles, San Francisco, and San Diego, where companies like Google, Salesforce, and The Walt Disney Company maintain deep marketing functions. The most in-demand specialties are digital analytics, customer data and CRM analysis, and performance marketing measurement. Find a role that fits below and apply directly.
Find Marketing Analyst JobsOverview
Showing 5 of 50+ Marketing Analyst jobs
Position Summary...
The (WF+) Programming team at VIZIO is looking for a Sr. Content Analyst to join our team. Reporting to the AVOD Content Manager, you will execute the programming strategy and merchandising of film and TV episodic content on VIZIO WatchFree+. You will contribute to the editorial voice, programming quality, and overall success of our platform by engaging and growing our audience. The successful candidate will have a demonstrated background working with multiple internal stakeholders within the entertainment industry. This role requires strong organizational skills, outstanding time management, and the ability to regularly balance multiple priorities in a fast-paced, team-oriented environment. This is a full-time position primarily based in Los Angeles with some travel to the Irvine corporate office.What you'll do...
- Merchandise and execute the programming strategy across WF+ utilizing all available tools, data, and research for VIZIO WF+.
- Track and optimize all WF+ content priorities across the service.
- Make recommendations on carousels and storefront optimization to reduce friction for the audience.
- Test and analyze data to support the success of the programming strategy.
- Collaborate on programming best practices and strategies.
- Perform competitive analysis to ensure programming strategy is aligned with VIZIO’s goals and content initiatives.
- Familiarity and interest in AI to help support and optimize content scheduling and discovery.
- Execute special projects including back-up scheduling for our FAST Channels.
- You have a bachelor’s degree and have 5+ years of relevant entertainment experience (FAST/AVOD/OTT/SVOD) with a recent focus on content programming and strategy.
- You have direct experience in programming and scheduling with a CMS (Content Management Systems), especially for FAST Digital Linear Channels/AVOD/VOD.
- Advanced Excel and PowerPoint skills with a working knowledge of Air Table and are systems savvy.
- You have excellent project management skills with proven ability to work effectively with cross functional teams with an emphasis on strong teamwork and communication skills.
- Broad knowledge and passion for pop culture, TV, film content, and either own or have access to a smart TV.
- Experience with programming En Español content and/or Spanish speaking is a plus.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $84,000.00 - $156,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
ㅤ
ㅤ
ㅤ
ㅤ
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s degree in business, technology, communications, or related area. Option 2: 2 years’ experience in eCommerce, retail operations, or related area.2 years’ experience in SQL, Python, or Looker.
Advanced Excel skills.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...
6701 Center Dr W, Ste E_h Los Angeles, CA 90045-1535, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Position Summary...
The (WF+) Programming team at VIZIO is looking for a Sr. Content Analyst to join our team. Reporting to the AVOD Content Manager, you will execute the programming strategy and merchandising of film and TV episodic content on VIZIO WatchFree+. You will contribute to the editorial voice, programming quality, and overall success of our platform by engaging and growing our audience. The successful candidate will have a demonstrated background working with multiple internal stakeholders within the entertainment industry. This role requires strong organizational skills, outstanding time management, and the ability to regularly balance multiple priorities in a fast-paced, team-oriented environment. This is a full-time position primarily based in Los Angeles with some travel to the Irvine corporate office.What you'll do...
- Merchandise and execute the programming strategy across WF+ utilizing all available tools, data, and research for VIZIO WF+.
- Track and optimize all WF+ content priorities across the service.
- Make recommendations on carousels and storefront optimization to reduce friction for the audience.
- Test and analyze data to support the success of the programming strategy.
- Collaborate on programming best practices and strategies.
- Perform competitive analysis to ensure programming strategy is aligned with VIZIO’s goals and content initiatives.
- Familiarity and interest in AI to help support and optimize content scheduling and discovery.
- Execute special projects including back-up scheduling for our FAST Channels.
- You have a bachelor’s degree and have 5+ years of relevant entertainment experience (FAST/AVOD/OTT/SVOD) with a recent focus on content programming and strategy.
- You have direct experience in programming and scheduling with a CMS (Content Management Systems), especially for FAST Digital Linear Channels/AVOD/VOD.
- Advanced Excel and PowerPoint skills with a working knowledge of Air Table and are systems savvy.
- You have excellent project management skills with proven ability to work effectively with cross functional teams with an emphasis on strong teamwork and communication skills.
- Broad knowledge and passion for pop culture, TV, film content, and either own or have access to a smart TV.
- Experience with programming En Español content and/or Spanish speaking is a plus.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $84,000.00 - $156,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
ㅤ
ㅤ
ㅤ
ㅤ
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s degree in business, technology, communications, or related area. Option 2: 2 years’ experience in eCommerce, retail operations, or related area.2 years’ experience in SQL, Python, or Looker.
Advanced Excel skills.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...
6701 Center Dr W, Ste E_h Los Angeles, CA 90045-1535, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.See All 50 Marketing Analyst Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Marketing Analyst JobsMarketing Analyst Jobs by City in California
Where California roles are concentrated, by current openings.
Marketing Analyst Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Banking & Financial Services
- Retail
- Insurance
- Food & Beverage
What California Employers Look For
The qualifications that appear most often in marketing analyst jobs across California.
- Bachelor's degree in marketing, statistics, business, or a closely related field
- Proficiency in analytics tools such as Google Analytics, Tableau, or Looker
- Experience with SQL or other data querying languages for pulling and analyzing datasets
- Hands-on background with CRM platforms such as Salesforce or HubSpot
- Demonstrated ability to build and present data-driven campaign performance reports
- Familiarity with paid digital channels including search, social, and programmatic advertising
Marketing Analyst Jobs in California: Frequently Asked Questions
How do you become a marketing analyst in California?
A bachelor's degree in marketing, business analytics, economics, or statistics is the standard entry point for marketing analyst roles in California. No state-issued license or certification is required to work in this role. Most California employers expect candidates to demonstrate proficiency with analytics platforms and data visualization tools, and industry certifications from Google or similar technology vendors are widely recognized by California hiring managers as a practical credential.
How much do marketing analysts make in California?
Marketing analysts in California earn a median of about $94,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $48,440 for the lowest 10% to over $181,600 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing analysts in California?
Employers hiring marketing analysts in California right now include Williams-Sonoma, Box, and FCT, based on current listings on Migrate Mate as of September 2026. California's concentration of technology headquarters, entertainment studios, and large consumer brands means the hiring pool is broad, covering both in-house corporate teams and marketing agencies with dedicated analytics functions.
Which California cities have the most marketing analyst jobs?
San Francisco, Irvine, and Los Angeles have the most marketing analyst openings in California. Los Angeles drives volume through its entertainment, media, and e-commerce sectors, while the San Francisco Bay Area reflects demand from technology and SaaS companies headquartered there, and San Diego's growing biotech and defense-adjacent commercial sectors contribute a steady share of openings.
Are there remote marketing analyst jobs in California?
Yes, and more than most fields. About 72% of marketing analyst openings tied to California are remote or hybrid as of September 2026, reflecting the desk-based and data-focused nature of the work. Performance analysis, reporting, and digital campaign tracking are the sub-areas most consistently offered on a fully remote basis by California employers.
How can I get hired as a marketing analyst in California with little or no experience?
The most realistic entry path is applying for a marketing coordinator or junior data analyst role at a mid-size California technology or consumer brand, where internal movement into analytics is common. Large California employers like those in the Los Angeles entertainment corridor and the Bay Area tech cluster run rotational marketing associate programs and regularly promote from adjacent roles in customer support, sales operations, and social media. Building a portfolio of Google Analytics projects or completing a Google Data Analytics certificate gives early-career candidates a measurable edge.
Where can I find and apply to marketing analyst jobs in California?
You can find and apply to marketing analyst jobs in California on Migrate Mate, which lists current California openings across industries and experience levels. Find the roles that fit your background and apply directly from the listing.
See All 50 Marketing Analyst Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Marketing Analyst Jobs