Marketing Analyst Jobs in Pennsylvania
Marketing Analyst jobs in Pennsylvania are in steady demand, with active hiring concentrated in financial services, healthcare, retail, and consumer goods sectors at levels from entry-level coordinator to senior strategist. Philadelphia, Pittsburgh, and King of Prussia are the leading hiring metros, anchored by major employers like Comcast, Independence Blue Cross, and SEI Investments. The most sought-after specialties are digital analytics, customer insights, and marketing data visualization. Find a role that fits below and apply directly.
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About the Hiring Department
The Direct Marketing team leads our consumer-focused growth and engagement efforts, with ongoing responsibility for Affordable Care Act acquisition and renewals, as well as member communications spanning onboarding, product engagement, and clinical messaging. The team also manages broker, consultant, and client communications.
Intern Job Description
The Direct Marketing Intern will:
Support the development and implementation of marketing assets across multiple marketing channels in a timely, efficient manner.
- Operate in a shared service model supporting various company brands and content areas, including consumer market acquisition/retention, member communications, and broker/client communications.
- Assist in requirements gathering and validation, asset creation and proofing, and data quality assurance checks before campaign execution.
Qualifications:
- Proficient with Microsoft word and Excel.
- A desire to learn and contribute in a dynamic work environment.
- Strong attention to detail and analytical skills.
- Good organizational and time management skills.
- Good communication skills, both written and verbal.
- Ability to interact effectively with other associates, both within the department and throughout the Company.
Accepted Majors:
- Marketing
- Advertising
Classification:
- Current Junior or Senior undergraduate students
- Recent graduate (must be within one year or less of the program start date)
Minimum GPA:
- 3.2 or higher
About the Hiring Department
The Direct Marketing team leads our consumer-focused growth and engagement efforts, with ongoing responsibility for Affordable Care Act acquisition and renewals, as well as member communications spanning onboarding, product engagement, and clinical messaging. The team also manages broker, consultant, and client communications.
Intern Job Description
The Direct Marketing Intern will:
Support the development and implementation of marketing assets across multiple marketing channels in a timely, efficient manner.
- Operate in a shared service model supporting various company brands and content areas, including consumer market acquisition/retention, member communications, and broker/client communications.
- Assist in requirements gathering and validation, asset creation and proofing, and data quality assurance checks before campaign execution.
Qualifications:
- Proficient with Microsoft word and Excel.
- A desire to learn and contribute in a dynamic work environment.
- Strong attention to detail and analytical skills.
- Good organizational and time management skills.
- Good communication skills, both written and verbal.
- Ability to interact effectively with other associates, both within the department and throughout the Company.
Accepted Majors:
- Marketing
- Advertising
Classification:
- Current Junior or Senior undergraduate students
- Recent graduate (must be within one year or less of the program start date)
Minimum GPA:
- 3.2 or higher
See All 12 Marketing Analyst Jobs in Pennsylvania
Find roles in Pennsylvania that match your experience and apply in just a few clicks.
Find Marketing Analyst JobsMarketing Analyst Jobs by City in Pennsylvania
Where Pennsylvania roles are concentrated, by current openings.
Marketing Analyst Job Market in Pennsylvania
A snapshot from current Pennsylvania openings, updated as new roles post.
Who's Hiring
What Pennsylvania Employers Look For
The qualifications that appear most often in marketing analyst jobs across Pennsylvania.
- Bachelor's degree in marketing, business, statistics, or a related field required
- Proficiency in analytics platforms such as Google Analytics, Adobe Analytics, or Tableau
- Experience with CRM tools and marketing automation systems like Salesforce or HubSpot
- Strong ability to interpret data and present findings clearly to non-technical stakeholders
- Familiarity with SQL or similar data querying tools for pulling and analyzing campaign data
- Experience with A/B testing, campaign performance measurement, and ROI reporting
Marketing Analyst Jobs in Pennsylvania: Frequently Asked Questions
How do you become a marketing analyst in Pennsylvania?
Most marketing analyst roles in Pennsylvania require a bachelor's degree in marketing, business, statistics, or a related field. There is no state-issued license or certification required to work as a marketing analyst in Pennsylvania. Employers here consistently value demonstrated proficiency in analytics tools, and earning credentials such as Google Analytics certification or a HubSpot Marketing certification strengthens your candidacy considerably with Pennsylvania's finance, healthcare, and retail employers.
How much do marketing analysts make in Pennsylvania?
Marketing analysts in Pennsylvania earn a median of about $68,760 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $34,160 for the lowest 10% to over $128,810 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing analysts in Pennsylvania?
Employers hiring marketing analysts in Pennsylvania right now include Independence Blue Cross, LANXESS, and Dentsu, based on current listings on Migrate Mate as of November 2026. Pennsylvania's mix of major media, insurance, financial services, and consumer brands creates consistent year-round demand for analysts who can tie marketing spend to measurable business outcomes.
Which Pennsylvania cities have the most marketing analyst jobs?
Philadelphia, Pittsburgh, and Pennsylvania have the most marketing analyst openings in Pennsylvania. Philadelphia dominates due to its concentration of corporate headquarters in financial services, healthcare, and media, while Pittsburgh's growing tech and healthcare sectors drive demand there, and King of Prussia draws roles from the retail and pharmaceutical companies clustered along the Route 202 corridor.
Are there remote marketing analyst jobs in Pennsylvania?
Yes, and more than most fields. About 100% of marketing analyst openings tied to Pennsylvania are remote or hybrid as of November 2026, reflecting how thoroughly desk-based this work is. The tasks most commonly performed remotely include data reporting, dashboard maintenance, and campaign performance analysis, while roles requiring close collaboration with in-house creative or sales teams tend to stay hybrid.
How can I get hired as a marketing analyst in Pennsylvania with little or no experience?
The most realistic entry path is an analytics-adjacent role such as marketing coordinator, data coordinator, or junior business analyst, which large Pennsylvania employers like Comcast, Cigna, and retailers headquartered near Philadelphia regularly post as new-grad positions. Building a portfolio of personal or freelance projects that show data interpretation and campaign reporting skills matters here. Completing a recognized credential like Google Analytics or Meta Blueprint certification gives candidates a concrete edge when applying to Pennsylvania's financial services and healthcare marketing teams.
Where can I find and apply to marketing analyst jobs in Pennsylvania?
You can find and apply to marketing analyst jobs in Pennsylvania on Migrate Mate, which lists current Pennsylvania openings updated regularly. Search for roles that match your experience level and location preference, then apply directly to the ones that fit.
See All 12 Marketing Analyst Jobs in Pennsylvania
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