Marketing Analyst Jobs in Illinois
Marketing Analyst jobs in Illinois are in strong demand, with openings concentrated in consumer goods, financial services, healthcare, and technology across experience levels from entry-level coordinators through senior strategists. Chicago is the dominant hiring hub, with Naperville and Schaumburg adding substantial suburban volume through corporate campuses anchored by employers like McDonald's, Kraft Heinz, and Allstate. Digital analytics, marketing mix modeling, and CRM-driven campaign analysis are the specialties Illinois employers seek most consistently. Find a role that fits below and apply directly.
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Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
The Sr. Digital Analyst is a strategic partner across marketing, product, and data teams, transforming complex datasets into actionable insights, predictive models, and forward-looking recommendations. This role influences digital product strategy and marketing effectiveness by applying rigorous analysis, using AI-enabled tools where appropriate, and communicating insights clearly to senior stakeholders.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Key Responsibilities
Advanced Data Modeling & Forecasting
- Design and implement statistical models (e.g., regression, time series, clustering, classification) to forecast performance, identify key drivers of marketing ROI, and predict user behavior across channels.
- Build and maintain forecasting models to project marketing performance (e.g., CPA, LTV, ROAS) and inform budget allocation decisions.
- Partner with Finance and Marketing teams to inform media-mix and budget-allocation decisions through scenario modeling and simulations.
Strategic Marketing & Product Analytics
- Partner with Marketing teams to define requirements for website measurement frameworks that support reliable web analytics.
- Lead deep-dive analyses on digital campaign performance across channels (Paid Search, Paid Social, Display, etc.) to identify key levers for growth.
- Develop and refine attribution models to understand marketing effectiveness across touchpoints and inform investment decisions.
- Support Digital Product teams in quantifying feature adoption, conversion funnel performance, and retention metrics with statistically sound methodologies.
- Guide A/B and multivariate testing strategies, including test design, lift analysis, and statistical significance validation.
Data Engineering & Infrastructure Collaboration
- Partner with data engineering teams to define requirements for analytics infrastructure, data pipelines, and ETL processes.
- Develop robust data validation, transformation, and QA processes to ensure analytical accuracy and consistency.
- Support privacy-aware measurement and first-party data strategies by documenting data lineage, consent requirements, metric definitions, and model limitations.
- Leverage tools such as Azure Synapse to manage large-scale datasets efficiently.
Dashboarding & Visualization
- Build scalable, interactive dashboards and data stories in Power BI to surface insights for stakeholders.
- Deliver reporting frameworks that enable timely monitoring of key performance indicators, including CPC, CTR, and conversion rate.
Competitive & Market Intelligence
- Perform market research, competitive benchmarking, and digital trend analyses to uncover new growth opportunities and strategic threats.
Cross-Functional Partnership
- Serve as the analytics lead for Marketing and Product stakeholders, helping them define success metrics and measure impact.
- Communicate complex analytical findings in a clear, concise, and actionable way to both technical and non-technical stakeholders, including executives.
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
Required Qualifications:
- Experience using AI-enabled tools to support analytics workflows, with the ability to evaluate outputs for accuracy, bias, privacy, security, and business relevance.
- Expertise in web and marketing analytics platforms such as Adobe Analytics, Adobe Customer Journey Analytics (CJA), Adobe Launch, GA4, Google Tag Manager, and CRM systems.
- 5+ years of hands-on experience in digital analytics, marketing science, or data science roles with demonstrated impact.
- Ability to work with paid media platforms including DV360, Google Ads and Meta Ads.
- Proficiency in SQL and Python (Pandas, NumPy, Scikit-learn), R or other statistical languages a plus.
- Background in statistical modeling, forecasting, and experimental design (e.g., A/B testing, causal inference) a plus.
- Experience building predictive models using large datasets from sources like media platforms, customer databases, and product telemetry.
- Deep understanding of data visualization best practices; experience with Microsoft Power BI, Tableau, Looker Studio, or equivalent tools.
- Comfortable working with cloud data platforms (e.g., Azure Synapse).
- Strong business acumen with the ability to influence cross-functional stakeholders using data and analytical insights.
- Excellent communication skills, with a demonstrated ability to distill complex findings into executive-ready narratives.
Working Conditions:
- Hybrid - 3 Days per week onsite
The anticipated pay range for this position is $87,800 - $128,750 USD annually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.
In addition to base pay, this position is eligible for an annual discretionary bonus. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.
About Brunswick Corporate
Brunswick Corporation is a leader in the marine industry, and we’re looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling, innovative products for our customers around the globe. As such, diversity, equity, and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies, when you join our team, you become part of some of the most innovative, forward-looking brands in the marine industry today.
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
Brunswick and Workday Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.
For more information about EEO laws, - click here
Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: https://www.brunswick.com/e-verify.
Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
The Sr. Digital Analyst is a strategic partner across marketing, product, and data teams, transforming complex datasets into actionable insights, predictive models, and forward-looking recommendations. This role influences digital product strategy and marketing effectiveness by applying rigorous analysis, using AI-enabled tools where appropriate, and communicating insights clearly to senior stakeholders.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Key Responsibilities
Advanced Data Modeling & Forecasting
- Design and implement statistical models (e.g., regression, time series, clustering, classification) to forecast performance, identify key drivers of marketing ROI, and predict user behavior across channels.
- Build and maintain forecasting models to project marketing performance (e.g., CPA, LTV, ROAS) and inform budget allocation decisions.
- Partner with Finance and Marketing teams to inform media-mix and budget-allocation decisions through scenario modeling and simulations.
Strategic Marketing & Product Analytics
- Partner with Marketing teams to define requirements for website measurement frameworks that support reliable web analytics.
- Lead deep-dive analyses on digital campaign performance across channels (Paid Search, Paid Social, Display, etc.) to identify key levers for growth.
- Develop and refine attribution models to understand marketing effectiveness across touchpoints and inform investment decisions.
- Support Digital Product teams in quantifying feature adoption, conversion funnel performance, and retention metrics with statistically sound methodologies.
- Guide A/B and multivariate testing strategies, including test design, lift analysis, and statistical significance validation.
Data Engineering & Infrastructure Collaboration
- Partner with data engineering teams to define requirements for analytics infrastructure, data pipelines, and ETL processes.
- Develop robust data validation, transformation, and QA processes to ensure analytical accuracy and consistency.
- Support privacy-aware measurement and first-party data strategies by documenting data lineage, consent requirements, metric definitions, and model limitations.
- Leverage tools such as Azure Synapse to manage large-scale datasets efficiently.
Dashboarding & Visualization
- Build scalable, interactive dashboards and data stories in Power BI to surface insights for stakeholders.
- Deliver reporting frameworks that enable timely monitoring of key performance indicators, including CPC, CTR, and conversion rate.
Competitive & Market Intelligence
- Perform market research, competitive benchmarking, and digital trend analyses to uncover new growth opportunities and strategic threats.
Cross-Functional Partnership
- Serve as the analytics lead for Marketing and Product stakeholders, helping them define success metrics and measure impact.
- Communicate complex analytical findings in a clear, concise, and actionable way to both technical and non-technical stakeholders, including executives.
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
Required Qualifications:
- Experience using AI-enabled tools to support analytics workflows, with the ability to evaluate outputs for accuracy, bias, privacy, security, and business relevance.
- Expertise in web and marketing analytics platforms such as Adobe Analytics, Adobe Customer Journey Analytics (CJA), Adobe Launch, GA4, Google Tag Manager, and CRM systems.
- 5+ years of hands-on experience in digital analytics, marketing science, or data science roles with demonstrated impact.
- Ability to work with paid media platforms including DV360, Google Ads and Meta Ads.
- Proficiency in SQL and Python (Pandas, NumPy, Scikit-learn), R or other statistical languages a plus.
- Background in statistical modeling, forecasting, and experimental design (e.g., A/B testing, causal inference) a plus.
- Experience building predictive models using large datasets from sources like media platforms, customer databases, and product telemetry.
- Deep understanding of data visualization best practices; experience with Microsoft Power BI, Tableau, Looker Studio, or equivalent tools.
- Comfortable working with cloud data platforms (e.g., Azure Synapse).
- Strong business acumen with the ability to influence cross-functional stakeholders using data and analytical insights.
- Excellent communication skills, with a demonstrated ability to distill complex findings into executive-ready narratives.
Working Conditions:
- Hybrid - 3 Days per week onsite
The anticipated pay range for this position is $87,800 - $128,750 USD annually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.
In addition to base pay, this position is eligible for an annual discretionary bonus. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.
About Brunswick Corporate
Brunswick Corporation is a leader in the marine industry, and we’re looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling, innovative products for our customers around the globe. As such, diversity, equity, and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies, when you join our team, you become part of some of the most innovative, forward-looking brands in the marine industry today.
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
Brunswick and Workday Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.
For more information about EEO laws, - click here
Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: https://www.brunswick.com/e-verify.
See All 22 Marketing Analyst Jobs in Illinois
Find roles in Illinois that match your experience and apply in just a few clicks.
Find Marketing Analyst JobsMarketing Analyst Jobs by City in Illinois
Where Illinois roles are concentrated, by current openings.
Marketing Analyst Job Market in Illinois
A snapshot from current Illinois openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Banking & Financial Services
- Biotechnology & Pharmaceuticals
What Illinois Employers Look For
The qualifications that appear most often in marketing analyst jobs across Illinois.
- Bachelor's degree in marketing, business, statistics, or a related field required
- Proficiency in Google Analytics, Tableau, or comparable data visualization tools
- Experience building reports and dashboards to communicate marketing performance to stakeholders
- Familiarity with CRM platforms such as Salesforce or HubSpot and campaign tracking workflows
- Strong command of Excel or SQL for segmentation, trend analysis, and forecasting
- Ability to translate quantitative findings into actionable recommendations for marketing teams
Marketing Analyst Jobs in Illinois: Frequently Asked Questions
How do you become a marketing analyst in Illinois?
Most Illinois employers require a bachelor's degree in marketing, business, statistics, or economics as the foundation for this role. Marketing analyst work in Illinois carries no state-issued license or certification requirement, but credentials such as the Professional Certified Marketer designation from the American Marketing Association or Google Analytics certification consistently strengthen applications. Chicago-area employers particularly value candidates who can demonstrate hands-on experience with data tools through coursework projects, internships, or portfolio work.
How much do marketing analysts make in Illinois?
Marketing analysts in Illinois earn a median of about $79,120 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $46,970 for the lowest 10% to over $139,110 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing analysts in Illinois?
Employers hiring marketing analysts in Illinois right now include Kraft Heinz, ITW, and Citi, based on current listings on Migrate Mate as of November 2026. Illinois's deep concentration of Fortune 500 headquarters and major consumer brands creates a steady pipeline of openings beyond large names, including mid-size agencies and regional retailers headquartered in the Chicago metro.
Which Illinois cities have the most marketing analyst jobs?
Chicago, Itasca, and Moline have the most marketing analyst openings in Illinois. Chicago drives the bulk of demand through its concentration of corporate headquarters, advertising agencies, and financial services firms, while Naperville and Schaumburg attract significant volume from consumer goods companies and insurance carriers that have established large suburban campuses along the I-88 and I-90 corridors.
Are there remote marketing analyst jobs in Illinois?
Yes, and more than most fields. About 75% of marketing analyst openings tied to Illinois are remote or hybrid as of November 2026, reflecting the desk-based and data-driven nature of the role. The work most consistently offered remotely covers digital analytics, reporting, and campaign performance analysis, where output is delivered through dashboards and presentations rather than in-person collaboration.
How can I get hired as a marketing analyst in Illinois with little or no experience?
The most realistic entry path is through a marketing coordinator or marketing data associate role at one of Illinois's large consumer brands or financial services firms, which routinely post junior-level openings that build toward analyst titles. Companies like Walgreens, Discover Financial, and CME Group run structured rotational or associate programs that accept new graduates. A portfolio demonstrating Google Analytics, Excel modeling, or a capstone campaign analysis project gives candidates a concrete edge when formal experience is limited.
Where can I find and apply to marketing analyst jobs in Illinois?
You can find and apply to marketing analyst jobs in Illinois on Migrate Mate, which lists current Illinois openings across the Chicago metro, suburban corridors, and downstate markets. Find roles that fit your background and apply directly without creating a profile or signing up.
See All 22 Marketing Analyst Jobs in Illinois
Find roles in Illinois that match your experience and apply in just a few clicks.
Find Marketing Analyst Jobs