Marketing Analyst Jobs in New Jersey
Marketing Analyst jobs in New Jersey are in strong and steady demand, with the state's dense concentration of pharmaceutical, financial services, consumer goods, and media companies generating openings at every level from entry-level research associate through senior strategist. The heaviest hiring is centered in Newark, Jersey City, and the Princeton corridor, where companies like Johnson & Johnson, Prudential Financial, and Campbell Soup Company maintain substantial marketing operations. Digital analytics, brand performance measurement, and CRM strategy are the most sought-after specializations across New Jersey listings. Find a role that fits below and apply directly.
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Showing 4 of 12+ Marketing Analyst jobs
This position provides analytical and strategic support to the IA Channel Marketing Department, combining hands-on marketing analytics with the rigor of a Product Management approach to problem solving. The Strategic Marketing Analyst designs, develops, and maintains reports, independently analyzes complex business issues, and delivers actionable, data-driven recommendations that improve agency performance, product competitiveness, and overall business.
Key Responsibilities:
Marketing Agency Distribution & Field Operations Support:
- Assist in overall KPI management oversight, applying strong project management discipline to keep initiatives on track.
- Independently analyze quoting and selling trends within and between agents, developing hypotheses and applying structured problem-solving to identify issues and opportunities.
- Consistently analyze the changing competitive landscape regarding agency compensation (including base commission, profit share, and new business incentives), linking multiple data sources to draw sound conclusions and articulate findings.
- Recommend and implement changes to agent incentive and business plans, taking ownership of complex, ambiguous business issues and making sound decisions even with limited or incomplete data.
- Utilize AI, design tools, and analyses to understand specific state and individual agent issues; troubleshoot inconsistencies and present recommendations for improvement to upper management.
- Serve as a liaison between Analytics and Field Marketing to address trends, recommendations review documentation and coordinating activities for both the Field Marketing Team and Analytics.
Comparative Rater Strategy:
- Study comparative rater vendor options, including agent usage, and apply quantitative analysis to recommend optimal company questions, mappings, and defaults.
- Analyze vendor flow changes and constructively challenge current processes to recommend Plymouth Rock's response and obtain the best outcome.
- Develop and conduct testing, using a rigorous, hypothesis-driven approach to determine the most effective quote flow.
- Recommend implementation strategy for new Plymouth Rock rating/coverage changes, managing projects of high complexity across available tools and data systems.
- Analyze new vendors and opportunities, independently seeking out new ideas and approaches to strategic business issues.
- Monitor impacts of change management versus expectations, troubleshooting inconsistencies within data/reports and presenting findings to upper management.
- Work with Product and other stakeholders to ensure product enhancements are implemented in the best way to present competitive positions
Education, Requirements & Skills:
- BA/BS degree in a technical discipline.
- Insurance experience in product management.
- Excellent project management and problem-solving skills, with confidence to take ownership of challenging business issues and make decisions with limited or incomplete data.
- Strong quantitative and analytical ability — skilled in linking multiple data sources, organizing data into a logical format, identifying results outside the norm, and drawing and articulating sound conclusions.
- Extensive SQL query experience; Microsoft Excel skill is a must. SAS (or related software) and regression analysis experience a plus.
- Ability to work with counterparts across the organization at varying levels of technical expertise, including Marketing, Product, and IT personnel.
- Ability to communicate effectively and directly with both technical and non-technical business partners, and to influence their views through the use of data.
- Ability to work independently and efficiently across a high volume of tasks, seeing issues through to resolution.
Salary Range:
The pay range for this position is $90,000 to $137,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.
Perks & Benefits
- 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
- Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
- Annual 401(k) Employer Contribution
- Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
- Robust health and wellness program and fitness reimbursements
- Various Paid Family leave options including Paid Parental Leave
- Tuition Reimbursement
ABOUT THE COMPANY
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 2,000 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
#LI-RJ1
This position provides analytical and strategic support to the IA Channel Marketing Department, combining hands-on marketing analytics with the rigor of a Product Management approach to problem solving. The Strategic Marketing Analyst designs, develops, and maintains reports, independently analyzes complex business issues, and delivers actionable, data-driven recommendations that improve agency performance, product competitiveness, and overall business.
Key Responsibilities:
Marketing Agency Distribution & Field Operations Support:
- Assist in overall KPI management oversight, applying strong project management discipline to keep initiatives on track.
- Independently analyze quoting and selling trends within and between agents, developing hypotheses and applying structured problem-solving to identify issues and opportunities.
- Consistently analyze the changing competitive landscape regarding agency compensation (including base commission, profit share, and new business incentives), linking multiple data sources to draw sound conclusions and articulate findings.
- Recommend and implement changes to agent incentive and business plans, taking ownership of complex, ambiguous business issues and making sound decisions even with limited or incomplete data.
- Utilize AI, design tools, and analyses to understand specific state and individual agent issues; troubleshoot inconsistencies and present recommendations for improvement to upper management.
- Serve as a liaison between Analytics and Field Marketing to address trends, recommendations review documentation and coordinating activities for both the Field Marketing Team and Analytics.
Comparative Rater Strategy:
- Study comparative rater vendor options, including agent usage, and apply quantitative analysis to recommend optimal company questions, mappings, and defaults.
- Analyze vendor flow changes and constructively challenge current processes to recommend Plymouth Rock's response and obtain the best outcome.
- Develop and conduct testing, using a rigorous, hypothesis-driven approach to determine the most effective quote flow.
- Recommend implementation strategy for new Plymouth Rock rating/coverage changes, managing projects of high complexity across available tools and data systems.
- Analyze new vendors and opportunities, independently seeking out new ideas and approaches to strategic business issues.
- Monitor impacts of change management versus expectations, troubleshooting inconsistencies within data/reports and presenting findings to upper management.
- Work with Product and other stakeholders to ensure product enhancements are implemented in the best way to present competitive positions
Education, Requirements & Skills:
- BA/BS degree in a technical discipline.
- Insurance experience in product management.
- Excellent project management and problem-solving skills, with confidence to take ownership of challenging business issues and make decisions with limited or incomplete data.
- Strong quantitative and analytical ability — skilled in linking multiple data sources, organizing data into a logical format, identifying results outside the norm, and drawing and articulating sound conclusions.
- Extensive SQL query experience; Microsoft Excel skill is a must. SAS (or related software) and regression analysis experience a plus.
- Ability to work with counterparts across the organization at varying levels of technical expertise, including Marketing, Product, and IT personnel.
- Ability to communicate effectively and directly with both technical and non-technical business partners, and to influence their views through the use of data.
- Ability to work independently and efficiently across a high volume of tasks, seeing issues through to resolution.
Salary Range:
The pay range for this position is $90,000 to $137,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.
Perks & Benefits
- 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
- Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
- Annual 401(k) Employer Contribution
- Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
- Robust health and wellness program and fitness reimbursements
- Various Paid Family leave options including Paid Parental Leave
- Tuition Reimbursement
ABOUT THE COMPANY
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 2,000 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
#LI-RJ1
See All 12 Marketing Analyst Jobs in New Jersey
Find roles in New Jersey that match your experience and apply in just a few clicks.
Find Marketing Analyst JobsMarketing Analyst Jobs by City in New Jersey
Where New Jersey roles are concentrated, by current openings.
Marketing Analyst Job Market in New Jersey
A snapshot from current New Jersey openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Retail
- Manufacturing
- Technology & Software
- Consulting & Professional Services
What New Jersey Employers Look For
The qualifications that appear most often in marketing analyst jobs across New Jersey.
- Bachelor's degree in marketing, business, statistics, or a related analytical field
- Proficiency in Google Analytics, Tableau, or comparable data visualization platforms
- Experience building and interpreting campaign performance reports across digital channels
- Strong command of Excel or SQL for data extraction and market trend analysis
- Familiarity with CRM systems such as Salesforce or HubSpot in a marketing context
- Effective written and verbal communication skills for presenting insights to cross-functional teams
Marketing Analyst Jobs in New Jersey: Frequently Asked Questions
How do you become a marketing analyst in New Jersey?
Marketing analysts in New Jersey do not require a state-issued license, but employers consistently expect a bachelor's degree in marketing, business, statistics, or economics. Most candidates enter through corporate marketing departments, market research firms, or the large pharmaceutical and financial services companies concentrated in the state. Building a portfolio of data projects, earning a Google Analytics certification, and targeting New Jersey's robust pharma and consumer goods sectors are the most reliable steps toward a first role.
How much do marketing analysts make in New Jersey?
Marketing analysts in New Jersey earn a median of about $88,190 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $49,900 for the lowest 10% to over $145,010 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing analysts in New Jersey?
Employers hiring marketing analysts in New Jersey right now include Ferrero, Plymouth Rock Assurance, and JLR, based on current listings on Migrate Mate as of November 2026. New Jersey's dense cluster of Fortune 500 pharmaceutical, insurance, and consumer packaged goods headquarters means demand remains consistent throughout the year across both large corporations and regional agencies.
Which New Jersey cities have the most marketing analyst jobs?
Newark, Woodbridge, and Jersey City are the cities with the most marketing analyst openings in New Jersey. Newark and Jersey City benefit from their proximity to New York City's advertising and financial sectors, while the Princeton corridor draws significant demand from the pharmaceutical and biotech companies headquartered along the Route 1 technology belt, making even smaller suburban markets competitive for the role.
Are there remote marketing analyst jobs in New Jersey?
Yes, and more than most fields. Marketing analyst work is largely desk-based and data-driven, making it well suited to remote and hybrid arrangements. About 57% of marketing analyst openings tied to New Jersey are remote or hybrid as of November 2026, reflecting how broadly this role has shifted away from full on-site requirements. Digital analytics and CRM-focused positions tend to carry the most flexibility.
How can I get hired as a marketing analyst in New Jersey with little or no experience?
The most realistic entry path is through a marketing coordinator or junior analyst role at one of New Jersey's large pharmaceutical, financial services, or consumer goods companies, many of which run structured new-graduate rotational programs. Johnson & Johnson and Prudential Financial, for example, offer rotational business and analytics programs open to recent graduates. A Google Analytics or HubSpot certification, a capstone data project, or an internship with a New Jersey agency gives candidates a concrete edge when competing against others with similar academic backgrounds.
Where can I find and apply to marketing analyst jobs in New Jersey?
You can find and apply to marketing analyst jobs in New Jersey on Migrate Mate, which lists current openings across the state. Search the available roles, find the ones that match your background and preferences, and apply directly to the ones that fit.
See All 12 Marketing Analyst Jobs in New Jersey
Find roles in New Jersey that match your experience and apply in just a few clicks.
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