Marketing Analyst Jobs in Massachusetts
Marketing Analyst jobs in Massachusetts are among the most active in the country, concentrated in biotech and life sciences, financial services, technology, and higher education, with openings at every level from entry-level through senior and director. Boston, Cambridge, and Waltham are the primary hiring centers, home to employers like Wayfair, Fidelity Investments, and Biogen, all of which maintain substantial marketing teams. The most in-demand specialties are digital analytics, customer insights, and B2B marketing analytics tied to the state's dense SaaS and life sciences ecosystem. Find a role that fits below and apply directly.
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Job Overview
Reporting to the System Director, Brand and Digital Strategy, this position drives patient acquisition, engagement, and service line growth through data-driven digital marketing strategies for Tufts Medicine, the primary health system of Tufts University School of Medicine. This role leads the optimization of the patient journey and content strategy, advances SEO and generative engine optimization (GEO) readiness, and manages paid media and digital campaign performance across the full marketing funnel. This position develops and executes integrated, multi-channel campaigns that translate consumer insights into measurable business outcomes, leveraging analytics, testing, AI, and automation to improve performance and ROI. This position serves as a strategic partner to content, digital strategy and experience, marketing operations, and service line portfolio teams to reduce friction across the patient journey.
Local candidate required. Primarily remote position. Must be able to come onsite to our locations in Massachusetts as needed.
Job Description
Minimum Qualifications:
1. Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or related field.
2. Five (5) years of progressive growth marketing, digital marketing, or performance marketing experience, with at least three (3) years in healthcare marketing.
Preferred Qualifications:
1. Experience in healthcare including academic hospitals, health systems, medical schools or life sciences.
2. Master's degree in Marketing, Business Administration (MBA), Health Informatics, or related field.
3. Eight (8) years of experience in healthcare marketing and growth marketing.
4. Experience in academic health systems or large integrated delivery networks.
5. Experience with WRITER or similar enterprise AI platforms.
6. Certification in digital marketing, analytics, or paid media (Google Analytics, Google Ads, Meta Blueprint, HubSpot).
7. Experience with patient journey mapping, consumer insights, and precision marketing.
8. Experience with healthcare content optimization, CMS platforms, and conversion rate optimization (CRO).
Duties and Responsibilities: The duties and responsibilities listed below are intended to describe the general nature of work and are not intended to be an all-inclusive list. Other duties and responsibilities may be assigned.
1. Develops and executes comprehensive growth marketing strategies aligned with Tufts Medicine's strategic goals, driving patient acquisition, engagement, and service line growth across the full consumer journey.
2. Leads patient journey optimization across the digital front door, including find-a-doctor experience, service line journeys, content pathways, conversion UX, appointment scheduling flows, lead capture, and follow-up engagement to reduce friction and increase conversion.
3. Owns and optimizes content strategy and performance across websites, blogs, service line pages, and native platforms, collaborating with content, digital strategy and experience, marketing operations, and service line portfolio teams to deploy optimized content that fuels growth.
4. Develops and implements SEO and generative engine optimization (GEO) strategies to ensure Tufts Medicine ranks prominently in traditional search and AI-powered search platforms (ChatGPT, Perplexity, Google AI Overviews), including schema markup, structured data, and AI search readiness.
5. Plans, executes, and optimizes paid media campaigns across search, social, programmatic, and display channels, managing budget allocation, bidding strategies, creative testing, and performance to maximize ROAS, CPA, and patient acquisition.
6. Defines audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns across B2C, B2B2C, and consumer audiences.
7. Establishes and monitors growth marketing KPIs, analytics frameworks, and performance dashboards to measure campaign effectiveness, ROI, and patient conversion across all digital channels.
8. Champions the adoption and governance of AI-powered marketing tools, including WRITER (organization's enterprise AI platform), for content creation, campaign optimization, SEO/GEO execution, and workflow automation.
9. Leads conversion rate optimization (CRO) initiatives including landing page testing, A/B testing, funnel optimization, and user experience enhancements to improve conversion at every stage of the funnel.
10. Translates research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey from awareness through conversion and retention.
11. Partners with IT, clinical informatics, web, and security teams to ensure digital campaigns and content initiatives align with enterprise governance, security, risk management, and HIPAA compliance frameworks.
12. Manages relationships with digital agencies, media vendors, SEO/GEO partners, and content developers to deliver best-in-class growth marketing solutions.
13. Coordinates paid media, email, web, content, and creative teams around shared funnel goals, ensuring integrated strategies, coordinated execution, and shared accountability for outcomes.
14. Stays current with emerging technologies, digital marketing trends, AI and GEO innovations, and healthcare industry best practices to recommend strategic investments and maintain competitive advantage.
15. Develops action plans with clear deliverables, deadlines, accountabilities, and measurable benchmarks for all growth marketing initiatives.
16. Presents regular reports to the System Director, Brand and Digital Strategy and senior leadership on campaign performance, patient acquisition results, insights, and strategic recommendations.
17. Fosters and cultivates relationships across the health system (hospitals, departments, medical school), establishing MarCom as a trusted, strategic partner for growth.
Physical Requirements:
1. Ability to sit for extended periods while working at a computer workstation.
2. Manual dexterity to operate computer keyboard and mouse for content creation and editing.
3. Visual acuity to review web content, proofread text, and analyze digital interfaces and analytics dashboards.
Skills & Abilities:
1. Strategic thinking and ability to translate business objectives into actionable growth marketing strategies.
2. Expert knowledge of digital marketing channels: SEO, SEM, paid social, programmatic advertising, content marketing, and email marketing.
3. Proficiency with paid media platforms: Google Ads, Meta Ads, programmatic, and campaign management tools.
4. Knowledge of AI tools and platforms, particularly WRITER for content creation, workflow automation, and marketing optimization.
5. Expertise in SEO and generative engine optimization (GEO), including schema, structured data, and AI search prominence strategies.
6. Strong understanding of content optimization, CMS platforms, UX/UI principles, and website conversion optimization.
7. Expertise in data analytics, attribution modeling, conversion optimization, and performance measurement (CPA, CAC, LTV, ROAS).
8. Strong understanding of healthcare consumer behavior, patient journey mapping, and precision marketing.
9. Proficiency with analytics tools (Google Analytics, Adobe Analytics) and marketing automation platforms.
10. Project management skills with ability to manage multiple complex campaigns and initiatives simultaneously.
11. Exceptional communication and presentation skills for diverse audiences including clinical leaders, colleagues, and executives.
12. Collaborative approach with ability to influence stakeholders and drive change across the organization.
13. Budget management and resource allocation expertise for paid media and digital campaigns.
14. Vendor management and contract negotiation skills for agencies and media partners.
15. Commitment to data privacy, HIPAA compliance, and ethical use of patient data in marketing and communications.
Job Profile Summary
This role focuses on the marketing activities of the organization, including promoting and marketing healthcare services to the community and supporting business growth by disseminating information that promotes a favorable view of the organization. In addition, this role focuses on performing the following Media & Design duties: Designs and creates media and communications publications and materials. Produces computer-generated graphic-design for both internal and external communication materials, photography and digital editing, including stills, motion pictures and videotapes to support editorial content, non-photographer photo studio/photo shoot activities, including directing, creative consulting, styling, art and prop creation/curation, etc., creates, edits/proofreads text and layout for internal and external publications including product manuals, research findings, etc., content curation for digital and printed publications, screenwriting and copywriting/editing for films, programs or shows, production activities for a news broadcast, including research, journalism/reporting, copywriting, etc., creation and design of interactive media, including animation, visual/sound effects, etc. A professional individual contributor role that may direct the work of other lower level professionals or manage processes and programs. The majority of time is spent overseeing the design, implementation or delivery of processes, programs and policies using specialized knowledge and skills typically acquired through advanced education. An experienced level role that applies practical knowledge of job area typically obtained through advanced education and work experience. Works independently with general supervision, problems faced are difficult but typically not complex, and may influence others within the job area through explanation of facts, policies and practices.
At Tufts Medicine, we want every individual to feel valued for the skills and experience they bring. Our compensation philosophy is designed to offer fair, competitive pay that attracts, retains, and motivates highly talented individuals, while rewarding the important work you do every day.
The base pay ranges reflect the minimum qualifications for the role. Individual offers are determined using a comprehensive approach that considers relevant experience, certifications, education, skills, and internal equity to ensure compensation is fair, consistent, and aligned with our business goals.
Beyond base pay, Tufts Medicine provides a comprehensive Total Rewards package that supports your health, financial security, and career growth—one of the many ways we invest in you so you can thrive both at work and outside of it.
Pay Range:
$66,397.24 - $82,991.27
based on full-time equivalent
Job Overview
Reporting to the System Director, Brand and Digital Strategy, this position drives patient acquisition, engagement, and service line growth through data-driven digital marketing strategies for Tufts Medicine, the primary health system of Tufts University School of Medicine. This role leads the optimization of the patient journey and content strategy, advances SEO and generative engine optimization (GEO) readiness, and manages paid media and digital campaign performance across the full marketing funnel. This position develops and executes integrated, multi-channel campaigns that translate consumer insights into measurable business outcomes, leveraging analytics, testing, AI, and automation to improve performance and ROI. This position serves as a strategic partner to content, digital strategy and experience, marketing operations, and service line portfolio teams to reduce friction across the patient journey.
Local candidate required. Primarily remote position. Must be able to come onsite to our locations in Massachusetts as needed.
Job Description
Minimum Qualifications:
1. Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or related field.
2. Five (5) years of progressive growth marketing, digital marketing, or performance marketing experience, with at least three (3) years in healthcare marketing.
Preferred Qualifications:
1. Experience in healthcare including academic hospitals, health systems, medical schools or life sciences.
2. Master's degree in Marketing, Business Administration (MBA), Health Informatics, or related field.
3. Eight (8) years of experience in healthcare marketing and growth marketing.
4. Experience in academic health systems or large integrated delivery networks.
5. Experience with WRITER or similar enterprise AI platforms.
6. Certification in digital marketing, analytics, or paid media (Google Analytics, Google Ads, Meta Blueprint, HubSpot).
7. Experience with patient journey mapping, consumer insights, and precision marketing.
8. Experience with healthcare content optimization, CMS platforms, and conversion rate optimization (CRO).
Duties and Responsibilities: The duties and responsibilities listed below are intended to describe the general nature of work and are not intended to be an all-inclusive list. Other duties and responsibilities may be assigned.
1. Develops and executes comprehensive growth marketing strategies aligned with Tufts Medicine's strategic goals, driving patient acquisition, engagement, and service line growth across the full consumer journey.
2. Leads patient journey optimization across the digital front door, including find-a-doctor experience, service line journeys, content pathways, conversion UX, appointment scheduling flows, lead capture, and follow-up engagement to reduce friction and increase conversion.
3. Owns and optimizes content strategy and performance across websites, blogs, service line pages, and native platforms, collaborating with content, digital strategy and experience, marketing operations, and service line portfolio teams to deploy optimized content that fuels growth.
4. Develops and implements SEO and generative engine optimization (GEO) strategies to ensure Tufts Medicine ranks prominently in traditional search and AI-powered search platforms (ChatGPT, Perplexity, Google AI Overviews), including schema markup, structured data, and AI search readiness.
5. Plans, executes, and optimizes paid media campaigns across search, social, programmatic, and display channels, managing budget allocation, bidding strategies, creative testing, and performance to maximize ROAS, CPA, and patient acquisition.
6. Defines audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns across B2C, B2B2C, and consumer audiences.
7. Establishes and monitors growth marketing KPIs, analytics frameworks, and performance dashboards to measure campaign effectiveness, ROI, and patient conversion across all digital channels.
8. Champions the adoption and governance of AI-powered marketing tools, including WRITER (organization's enterprise AI platform), for content creation, campaign optimization, SEO/GEO execution, and workflow automation.
9. Leads conversion rate optimization (CRO) initiatives including landing page testing, A/B testing, funnel optimization, and user experience enhancements to improve conversion at every stage of the funnel.
10. Translates research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey from awareness through conversion and retention.
11. Partners with IT, clinical informatics, web, and security teams to ensure digital campaigns and content initiatives align with enterprise governance, security, risk management, and HIPAA compliance frameworks.
12. Manages relationships with digital agencies, media vendors, SEO/GEO partners, and content developers to deliver best-in-class growth marketing solutions.
13. Coordinates paid media, email, web, content, and creative teams around shared funnel goals, ensuring integrated strategies, coordinated execution, and shared accountability for outcomes.
14. Stays current with emerging technologies, digital marketing trends, AI and GEO innovations, and healthcare industry best practices to recommend strategic investments and maintain competitive advantage.
15. Develops action plans with clear deliverables, deadlines, accountabilities, and measurable benchmarks for all growth marketing initiatives.
16. Presents regular reports to the System Director, Brand and Digital Strategy and senior leadership on campaign performance, patient acquisition results, insights, and strategic recommendations.
17. Fosters and cultivates relationships across the health system (hospitals, departments, medical school), establishing MarCom as a trusted, strategic partner for growth.
Physical Requirements:
1. Ability to sit for extended periods while working at a computer workstation.
2. Manual dexterity to operate computer keyboard and mouse for content creation and editing.
3. Visual acuity to review web content, proofread text, and analyze digital interfaces and analytics dashboards.
Skills & Abilities:
1. Strategic thinking and ability to translate business objectives into actionable growth marketing strategies.
2. Expert knowledge of digital marketing channels: SEO, SEM, paid social, programmatic advertising, content marketing, and email marketing.
3. Proficiency with paid media platforms: Google Ads, Meta Ads, programmatic, and campaign management tools.
4. Knowledge of AI tools and platforms, particularly WRITER for content creation, workflow automation, and marketing optimization.
5. Expertise in SEO and generative engine optimization (GEO), including schema, structured data, and AI search prominence strategies.
6. Strong understanding of content optimization, CMS platforms, UX/UI principles, and website conversion optimization.
7. Expertise in data analytics, attribution modeling, conversion optimization, and performance measurement (CPA, CAC, LTV, ROAS).
8. Strong understanding of healthcare consumer behavior, patient journey mapping, and precision marketing.
9. Proficiency with analytics tools (Google Analytics, Adobe Analytics) and marketing automation platforms.
10. Project management skills with ability to manage multiple complex campaigns and initiatives simultaneously.
11. Exceptional communication and presentation skills for diverse audiences including clinical leaders, colleagues, and executives.
12. Collaborative approach with ability to influence stakeholders and drive change across the organization.
13. Budget management and resource allocation expertise for paid media and digital campaigns.
14. Vendor management and contract negotiation skills for agencies and media partners.
15. Commitment to data privacy, HIPAA compliance, and ethical use of patient data in marketing and communications.
Job Profile Summary
This role focuses on the marketing activities of the organization, including promoting and marketing healthcare services to the community and supporting business growth by disseminating information that promotes a favorable view of the organization. In addition, this role focuses on performing the following Media & Design duties: Designs and creates media and communications publications and materials. Produces computer-generated graphic-design for both internal and external communication materials, photography and digital editing, including stills, motion pictures and videotapes to support editorial content, non-photographer photo studio/photo shoot activities, including directing, creative consulting, styling, art and prop creation/curation, etc., creates, edits/proofreads text and layout for internal and external publications including product manuals, research findings, etc., content curation for digital and printed publications, screenwriting and copywriting/editing for films, programs or shows, production activities for a news broadcast, including research, journalism/reporting, copywriting, etc., creation and design of interactive media, including animation, visual/sound effects, etc. A professional individual contributor role that may direct the work of other lower level professionals or manage processes and programs. The majority of time is spent overseeing the design, implementation or delivery of processes, programs and policies using specialized knowledge and skills typically acquired through advanced education. An experienced level role that applies practical knowledge of job area typically obtained through advanced education and work experience. Works independently with general supervision, problems faced are difficult but typically not complex, and may influence others within the job area through explanation of facts, policies and practices.
At Tufts Medicine, we want every individual to feel valued for the skills and experience they bring. Our compensation philosophy is designed to offer fair, competitive pay that attracts, retains, and motivates highly talented individuals, while rewarding the important work you do every day.
The base pay ranges reflect the minimum qualifications for the role. Individual offers are determined using a comprehensive approach that considers relevant experience, certifications, education, skills, and internal equity to ensure compensation is fair, consistent, and aligned with our business goals.
Beyond base pay, Tufts Medicine provides a comprehensive Total Rewards package that supports your health, financial security, and career growth—one of the many ways we invest in you so you can thrive both at work and outside of it.
Pay Range:
$66,397.24 - $82,991.27
based on full-time equivalent
See All 14 Marketing Analyst Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find Marketing Analyst JobsMarketing Analyst Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Marketing Analyst Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Medical Devices
- Technology & Software
What Massachusetts Employers Look For
The qualifications that appear most often in marketing analyst jobs across Massachusetts.
- Bachelor's degree in marketing, business, statistics, or a closely related field
- Proficiency in analytics platforms such as Google Analytics, Tableau, or Adobe Analytics
- Experience with SQL or other data querying tools for pulling and analyzing marketing data
- Demonstrated ability to translate data findings into actionable campaign recommendations
- Familiarity with CRM systems, particularly Salesforce or HubSpot, in a B2B or B2C context
- Strong written communication skills for presenting insights to cross-functional stakeholders
Marketing Analyst Jobs in Massachusetts: Frequently Asked Questions
How do you become a marketing analyst in Massachusetts?
Marketing analyst roles in Massachusetts do not require a state-issued license or certification, so the path runs through education and demonstrated skills. Most employers expect a bachelor's degree in marketing, business, statistics, or economics, and many Boston-area firms also value Google Analytics or Salesforce certifications. Candidates who build a portfolio showing real campaign analysis, even from internships or coursework at Massachusetts colleges, consistently stand out in this competitive market.
How much do marketing analysts make in Massachusetts?
Marketing analysts in Massachusetts earn a median of about $101,810 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $58,090 for the lowest 10% to over $166,970 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing analysts in Massachusetts?
Employers hiring marketing analysts in Massachusetts right now include Waters, Watts Water Technologies, and Matter, based on current listings on Migrate Mate as of November 2026. Massachusetts's concentration of technology companies, financial institutions, and life sciences firms creates steady, year-round demand for analysts who can work across digital, product, and customer data.
Which Massachusetts cities have the most marketing analyst jobs?
Boston, Andover, and Milford lead Massachusetts in marketing analyst openings. Boston drives the bulk of demand through its dense cluster of financial services, healthcare, and technology headquarters, while Cambridge attracts analysts tied to biotech and edtech companies, and Waltham has grown as a suburban hub for SaaS and pharmaceutical firms that prefer lower-cost office space close to Route 128.
Are there remote marketing analyst jobs in Massachusetts?
Yes, and more than most fields. About 83% of marketing analyst openings tied to Massachusetts are remote or hybrid as of November 2026, reflecting how thoroughly this role moved to desk-based digital work. Roles focused on digital analytics, SEO reporting, and marketing automation tend to offer the most location flexibility, while positions requiring in-person collaboration with sales or product teams are more likely to require a hybrid schedule.
How can I get hired as a marketing analyst in Massachusetts with little or no experience?
The most realistic entry path is through a marketing coordinator or junior analyst role, which large Massachusetts employers like Fidelity, HubSpot, and Wayfair post regularly and treat as a training pipeline. Completing a Google Analytics or Salesforce certification before applying gives candidates a concrete credential that compensates for thin work history. Internships at Boston-area agencies or university marketing departments at schools like Northeastern or UMass Amherst also convert regularly into full-time analyst offers.
Where can I find and apply to marketing analyst jobs in Massachusetts?
You can find and apply to marketing analyst jobs in Massachusetts on Migrate Mate, which lists current Massachusetts openings updated regularly. Find roles that match your experience level and the industries you want to work in, then apply directly to the ones that fit.
See All 14 Marketing Analyst Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
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