Growth Marketing Manager Jobs in Massachusetts
Growth Marketing Manager jobs in Massachusetts are in high demand, with strong concentrations in technology, life sciences, fintech, and consumer software, and openings at every level from associate growth marketer through senior and director-track roles. Boston, Cambridge, and Waltham account for the bulk of hiring, anchored by established employers like HubSpot, Wayfair, and Fidelity Investments. The most sought-after specialties are product-led growth, paid acquisition, and lifecycle and retention marketing. Find a role that fits below and apply directly.
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Job Overview
Reporting to the System Director, Brand and Digital Strategy, this position drives patient acquisition, engagement, and service line growth through data-driven digital marketing strategies for Tufts Medicine, the primary health system of Tufts University School of Medicine. This role leads the optimization of the patient journey and content strategy, advances SEO and generative engine optimization (GEO) readiness, and manages paid media and digital campaign performance across the full marketing funnel. This position develops and executes integrated, multi-channel campaigns that translate consumer insights into measurable business outcomes, leveraging analytics, testing, AI, and automation to improve performance and ROI. This position serves as a strategic partner to content, digital strategy and experience, marketing operations, and service line portfolio teams to reduce friction across the patient journey.
Local candidate required. Primarily remote position. Must be able to come onsite to our locations in Massachusetts as needed.
Job Description
Minimum Qualifications:
1. Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or related field.
2. Five (5) years of progressive growth marketing, digital marketing, or performance marketing experience, with at least three (3) years in healthcare marketing.
Preferred Qualifications:
1. Experience in healthcare including academic hospitals, health systems, medical schools or life sciences.
2. Master's degree in Marketing, Business Administration (MBA), Health Informatics, or related field.
3. Eight (8) years of experience in healthcare marketing and growth marketing.
4. Experience in academic health systems or large integrated delivery networks.
5. Experience with WRITER or similar enterprise AI platforms.
6. Certification in digital marketing, analytics, or paid media (Google Analytics, Google Ads, Meta Blueprint, HubSpot).
7. Experience with patient journey mapping, consumer insights, and precision marketing.
8. Experience with healthcare content optimization, CMS platforms, and conversion rate optimization (CRO).
Duties and Responsibilities: The duties and responsibilities listed below are intended to describe the general nature of work and are not intended to be an all-inclusive list. Other duties and responsibilities may be assigned.
1. Develops and executes comprehensive growth marketing strategies aligned with Tufts Medicine's strategic goals, driving patient acquisition, engagement, and service line growth across the full consumer journey.
2. Leads patient journey optimization across the digital front door, including find-a-doctor experience, service line journeys, content pathways, conversion UX, appointment scheduling flows, lead capture, and follow-up engagement to reduce friction and increase conversion.
3. Owns and optimizes content strategy and performance across websites, blogs, service line pages, and native platforms, collaborating with content, digital strategy and experience, marketing operations, and service line portfolio teams to deploy optimized content that fuels growth.
4. Develops and implements SEO and generative engine optimization (GEO) strategies to ensure Tufts Medicine ranks prominently in traditional search and AI-powered search platforms (ChatGPT, Perplexity, Google AI Overviews), including schema markup, structured data, and AI search readiness.
5. Plans, executes, and optimizes paid media campaigns across search, social, programmatic, and display channels, managing budget allocation, bidding strategies, creative testing, and performance to maximize ROAS, CPA, and patient acquisition.
6. Defines audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns across B2C, B2B2C, and consumer audiences.
7. Establishes and monitors growth marketing KPIs, analytics frameworks, and performance dashboards to measure campaign effectiveness, ROI, and patient conversion across all digital channels.
8. Champions the adoption and governance of AI-powered marketing tools, including WRITER (organization's enterprise AI platform), for content creation, campaign optimization, SEO/GEO execution, and workflow automation.
9. Leads conversion rate optimization (CRO) initiatives including landing page testing, A/B testing, funnel optimization, and user experience enhancements to improve conversion at every stage of the funnel.
10. Translates research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey from awareness through conversion and retention.
11. Partners with IT, clinical informatics, web, and security teams to ensure digital campaigns and content initiatives align with enterprise governance, security, risk management, and HIPAA compliance frameworks.
12. Manages relationships with digital agencies, media vendors, SEO/GEO partners, and content developers to deliver best-in-class growth marketing solutions.
13. Coordinates paid media, email, web, content, and creative teams around shared funnel goals, ensuring integrated strategies, coordinated execution, and shared accountability for outcomes.
14. Stays current with emerging technologies, digital marketing trends, AI and GEO innovations, and healthcare industry best practices to recommend strategic investments and maintain competitive advantage.
15. Develops action plans with clear deliverables, deadlines, accountabilities, and measurable benchmarks for all growth marketing initiatives.
16. Presents regular reports to the System Director, Brand and Digital Strategy and senior leadership on campaign performance, patient acquisition results, insights, and strategic recommendations.
17. Fosters and cultivates relationships across the health system (hospitals, departments, medical school), establishing MarCom as a trusted, strategic partner for growth.
Physical Requirements:
1. Ability to sit for extended periods while working at a computer workstation.
2. Manual dexterity to operate computer keyboard and mouse for content creation and editing.
3. Visual acuity to review web content, proofread text, and analyze digital interfaces and analytics dashboards.
Skills & Abilities:
1. Strategic thinking and ability to translate business objectives into actionable growth marketing strategies.
2. Expert knowledge of digital marketing channels: SEO, SEM, paid social, programmatic advertising, content marketing, and email marketing.
3. Proficiency with paid media platforms: Google Ads, Meta Ads, programmatic, and campaign management tools.
4. Knowledge of AI tools and platforms, particularly WRITER for content creation, workflow automation, and marketing optimization.
5. Expertise in SEO and generative engine optimization (GEO), including schema, structured data, and AI search prominence strategies.
6. Strong understanding of content optimization, CMS platforms, UX/UI principles, and website conversion optimization.
7. Expertise in data analytics, attribution modeling, conversion optimization, and performance measurement (CPA, CAC, LTV, ROAS).
8. Strong understanding of healthcare consumer behavior, patient journey mapping, and precision marketing.
9. Proficiency with analytics tools (Google Analytics, Adobe Analytics) and marketing automation platforms.
10. Project management skills with ability to manage multiple complex campaigns and initiatives simultaneously.
11. Exceptional communication and presentation skills for diverse audiences including clinical leaders, colleagues, and executives.
12. Collaborative approach with ability to influence stakeholders and drive change across the organization.
13. Budget management and resource allocation expertise for paid media and digital campaigns.
14. Vendor management and contract negotiation skills for agencies and media partners.
15. Commitment to data privacy, HIPAA compliance, and ethical use of patient data in marketing and communications.
Job Profile Summary
This role focuses on the marketing activities of the organization, including promoting and marketing healthcare services to the community and supporting business growth by disseminating information that promotes a favorable view of the organization. In addition, this role focuses on performing the following Media & Design duties: Designs and creates media and communications publications and materials. Produces computer-generated graphic-design for both internal and external communication materials, photography and digital editing, including stills, motion pictures and videotapes to support editorial content, non-photographer photo studio/photo shoot activities, including directing, creative consulting, styling, art and prop creation/curation, etc., creates, edits/proofreads text and layout for internal and external publications including product manuals, research findings, etc., content curation for digital and printed publications, screenwriting and copywriting/editing for films, programs or shows, production activities for a news broadcast, including research, journalism/reporting, copywriting, etc., creation and design of interactive media, including animation, visual/sound effects, etc. A professional individual contributor role that may direct the work of other lower level professionals or manage processes and programs. The majority of time is spent overseeing the design, implementation or delivery of processes, programs and policies using specialized knowledge and skills typically acquired through advanced education. An experienced level role that applies practical knowledge of job area typically obtained through advanced education and work experience. Works independently with general supervision, problems faced are difficult but typically not complex, and may influence others within the job area through explanation of facts, policies and practices.
At Tufts Medicine, we want every individual to feel valued for the skills and experience they bring. Our compensation philosophy is designed to offer fair, competitive pay that attracts, retains, and motivates highly talented individuals, while rewarding the important work you do every day.
The base pay ranges reflect the minimum qualifications for the role. Individual offers are determined using a comprehensive approach that considers relevant experience, certifications, education, skills, and internal equity to ensure compensation is fair, consistent, and aligned with our business goals.
Beyond base pay, Tufts Medicine provides a comprehensive Total Rewards package that supports your health, financial security, and career growth—one of the many ways we invest in you so you can thrive both at work and outside of it.
Pay Range:
$66,397.24 - $82,991.27
based on full-time equivalent
Job Overview
Reporting to the System Director, Brand and Digital Strategy, this position drives patient acquisition, engagement, and service line growth through data-driven digital marketing strategies for Tufts Medicine, the primary health system of Tufts University School of Medicine. This role leads the optimization of the patient journey and content strategy, advances SEO and generative engine optimization (GEO) readiness, and manages paid media and digital campaign performance across the full marketing funnel. This position develops and executes integrated, multi-channel campaigns that translate consumer insights into measurable business outcomes, leveraging analytics, testing, AI, and automation to improve performance and ROI. This position serves as a strategic partner to content, digital strategy and experience, marketing operations, and service line portfolio teams to reduce friction across the patient journey.
Local candidate required. Primarily remote position. Must be able to come onsite to our locations in Massachusetts as needed.
Job Description
Minimum Qualifications:
1. Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or related field.
2. Five (5) years of progressive growth marketing, digital marketing, or performance marketing experience, with at least three (3) years in healthcare marketing.
Preferred Qualifications:
1. Experience in healthcare including academic hospitals, health systems, medical schools or life sciences.
2. Master's degree in Marketing, Business Administration (MBA), Health Informatics, or related field.
3. Eight (8) years of experience in healthcare marketing and growth marketing.
4. Experience in academic health systems or large integrated delivery networks.
5. Experience with WRITER or similar enterprise AI platforms.
6. Certification in digital marketing, analytics, or paid media (Google Analytics, Google Ads, Meta Blueprint, HubSpot).
7. Experience with patient journey mapping, consumer insights, and precision marketing.
8. Experience with healthcare content optimization, CMS platforms, and conversion rate optimization (CRO).
Duties and Responsibilities: The duties and responsibilities listed below are intended to describe the general nature of work and are not intended to be an all-inclusive list. Other duties and responsibilities may be assigned.
1. Develops and executes comprehensive growth marketing strategies aligned with Tufts Medicine's strategic goals, driving patient acquisition, engagement, and service line growth across the full consumer journey.
2. Leads patient journey optimization across the digital front door, including find-a-doctor experience, service line journeys, content pathways, conversion UX, appointment scheduling flows, lead capture, and follow-up engagement to reduce friction and increase conversion.
3. Owns and optimizes content strategy and performance across websites, blogs, service line pages, and native platforms, collaborating with content, digital strategy and experience, marketing operations, and service line portfolio teams to deploy optimized content that fuels growth.
4. Develops and implements SEO and generative engine optimization (GEO) strategies to ensure Tufts Medicine ranks prominently in traditional search and AI-powered search platforms (ChatGPT, Perplexity, Google AI Overviews), including schema markup, structured data, and AI search readiness.
5. Plans, executes, and optimizes paid media campaigns across search, social, programmatic, and display channels, managing budget allocation, bidding strategies, creative testing, and performance to maximize ROAS, CPA, and patient acquisition.
6. Defines audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns across B2C, B2B2C, and consumer audiences.
7. Establishes and monitors growth marketing KPIs, analytics frameworks, and performance dashboards to measure campaign effectiveness, ROI, and patient conversion across all digital channels.
8. Champions the adoption and governance of AI-powered marketing tools, including WRITER (organization's enterprise AI platform), for content creation, campaign optimization, SEO/GEO execution, and workflow automation.
9. Leads conversion rate optimization (CRO) initiatives including landing page testing, A/B testing, funnel optimization, and user experience enhancements to improve conversion at every stage of the funnel.
10. Translates research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey from awareness through conversion and retention.
11. Partners with IT, clinical informatics, web, and security teams to ensure digital campaigns and content initiatives align with enterprise governance, security, risk management, and HIPAA compliance frameworks.
12. Manages relationships with digital agencies, media vendors, SEO/GEO partners, and content developers to deliver best-in-class growth marketing solutions.
13. Coordinates paid media, email, web, content, and creative teams around shared funnel goals, ensuring integrated strategies, coordinated execution, and shared accountability for outcomes.
14. Stays current with emerging technologies, digital marketing trends, AI and GEO innovations, and healthcare industry best practices to recommend strategic investments and maintain competitive advantage.
15. Develops action plans with clear deliverables, deadlines, accountabilities, and measurable benchmarks for all growth marketing initiatives.
16. Presents regular reports to the System Director, Brand and Digital Strategy and senior leadership on campaign performance, patient acquisition results, insights, and strategic recommendations.
17. Fosters and cultivates relationships across the health system (hospitals, departments, medical school), establishing MarCom as a trusted, strategic partner for growth.
Physical Requirements:
1. Ability to sit for extended periods while working at a computer workstation.
2. Manual dexterity to operate computer keyboard and mouse for content creation and editing.
3. Visual acuity to review web content, proofread text, and analyze digital interfaces and analytics dashboards.
Skills & Abilities:
1. Strategic thinking and ability to translate business objectives into actionable growth marketing strategies.
2. Expert knowledge of digital marketing channels: SEO, SEM, paid social, programmatic advertising, content marketing, and email marketing.
3. Proficiency with paid media platforms: Google Ads, Meta Ads, programmatic, and campaign management tools.
4. Knowledge of AI tools and platforms, particularly WRITER for content creation, workflow automation, and marketing optimization.
5. Expertise in SEO and generative engine optimization (GEO), including schema, structured data, and AI search prominence strategies.
6. Strong understanding of content optimization, CMS platforms, UX/UI principles, and website conversion optimization.
7. Expertise in data analytics, attribution modeling, conversion optimization, and performance measurement (CPA, CAC, LTV, ROAS).
8. Strong understanding of healthcare consumer behavior, patient journey mapping, and precision marketing.
9. Proficiency with analytics tools (Google Analytics, Adobe Analytics) and marketing automation platforms.
10. Project management skills with ability to manage multiple complex campaigns and initiatives simultaneously.
11. Exceptional communication and presentation skills for diverse audiences including clinical leaders, colleagues, and executives.
12. Collaborative approach with ability to influence stakeholders and drive change across the organization.
13. Budget management and resource allocation expertise for paid media and digital campaigns.
14. Vendor management and contract negotiation skills for agencies and media partners.
15. Commitment to data privacy, HIPAA compliance, and ethical use of patient data in marketing and communications.
Job Profile Summary
This role focuses on the marketing activities of the organization, including promoting and marketing healthcare services to the community and supporting business growth by disseminating information that promotes a favorable view of the organization. In addition, this role focuses on performing the following Media & Design duties: Designs and creates media and communications publications and materials. Produces computer-generated graphic-design for both internal and external communication materials, photography and digital editing, including stills, motion pictures and videotapes to support editorial content, non-photographer photo studio/photo shoot activities, including directing, creative consulting, styling, art and prop creation/curation, etc., creates, edits/proofreads text and layout for internal and external publications including product manuals, research findings, etc., content curation for digital and printed publications, screenwriting and copywriting/editing for films, programs or shows, production activities for a news broadcast, including research, journalism/reporting, copywriting, etc., creation and design of interactive media, including animation, visual/sound effects, etc. A professional individual contributor role that may direct the work of other lower level professionals or manage processes and programs. The majority of time is spent overseeing the design, implementation or delivery of processes, programs and policies using specialized knowledge and skills typically acquired through advanced education. An experienced level role that applies practical knowledge of job area typically obtained through advanced education and work experience. Works independently with general supervision, problems faced are difficult but typically not complex, and may influence others within the job area through explanation of facts, policies and practices.
At Tufts Medicine, we want every individual to feel valued for the skills and experience they bring. Our compensation philosophy is designed to offer fair, competitive pay that attracts, retains, and motivates highly talented individuals, while rewarding the important work you do every day.
The base pay ranges reflect the minimum qualifications for the role. Individual offers are determined using a comprehensive approach that considers relevant experience, certifications, education, skills, and internal equity to ensure compensation is fair, consistent, and aligned with our business goals.
Beyond base pay, Tufts Medicine provides a comprehensive Total Rewards package that supports your health, financial security, and career growth—one of the many ways we invest in you so you can thrive both at work and outside of it.
Pay Range:
$66,397.24 - $82,991.27
based on full-time equivalent
See All 21 Growth Marketing Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find Growth Marketing Manager JobsGrowth Marketing Manager Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Growth Marketing Manager Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
What Massachusetts Employers Look For
The qualifications that appear most often in growth marketing manager jobs across Massachusetts.
- Bachelor's degree in marketing, business, or a related analytical field required
- Three or more years of experience in growth, demand generation, or digital marketing
- Demonstrated proficiency with A/B testing frameworks and experimentation tools
- Hands-on experience with CRM and marketing automation platforms such as HubSpot or Marketo
- Strong command of paid acquisition channels including Google Ads and paid social
- Proven ability to analyze funnel metrics and translate data into actionable campaigns
Growth Marketing Manager Jobs in Massachusetts: Frequently Asked Questions
How do you become a growth marketing manager in Massachusetts?
The path to a growth marketing manager role in Massachusetts typically starts with a bachelor's degree in marketing, business, communications, or a quantitative field. There is no state-issued license required for this role. Massachusetts employers place heavy weight on demonstrated analytical skills and channel ownership, so building a portfolio of experiments, attribution reporting, and campaign results is more decisive than any single credential. Professional certifications in Google Analytics, HubSpot, or paid media platforms strengthen early-career applications.
How much do growth marketing managers make in Massachusetts?
Growth marketing managers in Massachusetts earn a median of about $212,020 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $122,350 for the lowest 10% to over $310,510 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire growth marketing managers in Massachusetts?
Employers hiring growth marketing managers in Massachusetts right now include Clients Blackbox, Perk, and Bevi, based on current listings on Migrate Mate as of November 2026. Massachusetts's dense cluster of SaaS, healthtech, and fintech companies means that growth marketing talent is in demand well beyond just the largest consumer brands.
Which Massachusetts cities have the most growth marketing manager jobs?
Boston, Cambridge, and Burlington hold the most growth marketing manager openings in Massachusetts. Boston and Cambridge dominate because of the region's concentration of venture-backed software companies, established SaaS firms, and major financial institutions, while Waltham and the Route 128 corridor attract openings from technology and life sciences companies that have long maintained offices there.
Are there remote growth marketing manager jobs in Massachusetts?
Yes, and more than most fields. Growth marketing is an inherently desk-based and data-driven role, making it well suited to remote and hybrid arrangements. About 94% of growth marketing manager openings tied to Massachusetts are remote or hybrid as of November 2026, reflecting how widely this has been accepted across the tech and SaaS sector. Lifecycle marketing, SEO strategy, and paid acquisition sub-roles tend to be the most remote-friendly within the discipline.
How can I get hired as a growth marketing manager in Massachusetts with little or no experience?
The most realistic entry path is a growth marketing associate or marketing analyst role at a Boston-area SaaS or e-commerce company, where hands-on channel ownership is expected from day one. Companies like HubSpot and Wayfair run structured early-career programs that place new graduates directly onto growth teams. Candidates moving laterally from content marketing, marketing operations, or business analytics roles are commonly considered. A portfolio showing one or two real experiments, even from freelance or internship work, carries more weight with Massachusetts hiring managers than an entry-level title alone.
Where can I find and apply to growth marketing manager jobs in Massachusetts?
You can find and apply to growth marketing manager jobs in Massachusetts on Migrate Mate, which lists current openings from employers hiring in the state right now. Find roles that fit your experience and apply directly.
See All 21 Growth Marketing Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
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