Marketing Specialist Jobs in Massachusetts
Marketing Specialist jobs in Massachusetts are in strong demand, concentrated in biotech and life sciences, financial services, higher education, and technology sectors, with openings at every level from entry-level coordinator to senior brand strategist. The largest hiring metros are Boston, Cambridge, and Worcester, where employers like Biogen, Fidelity Investments, and Wayfair maintain substantial marketing operations. The most sought-after specialties in Massachusetts listings are digital marketing, content strategy, and product marketing. Find a role that fits below and apply directly.
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The Enrollment Marketing Department seeks an Email Marketing Automation Specialist to lead the execution of foundational email initiatives, automated journeys, and ad hoc, surgical email campaigns designed to recruit prospective students to attend the university for the Enrollment Division. The Email Marketing Automation Specialist will aid in designing and maintaining creative technology solutions to manage and oversee all email communication needs, improve efficiency, and elevate messaging to prospective students. The ideal candidate is always keen on evolving personalization to ensure all communications resonate deeply and drive engagement.
They will be the subject matter expert and primary Admission-based administrator of email marketing automation systems on the Salesforce platform (operating exclusively in Marketing Cloud, alongside FormAssembly and Mogli), primarily focused on creating targeted digital experiences. To successfully manage this high volume of rapid-turnaround campaigns, the candidate must be highly organized and possess exceptional task management skills. They must also be highly collaborative, able to work with and indirectly influence and motivate multiple stakeholders to achieve desired outcomes, and enjoy understanding the technical processes undergirding systems and creating programming to further email marketing automation efforts.
This position is based on MCPHS' Boston MA campus, with occasional travel to the other campuses. The position offers a flexible work arrangement schedule.
Email Marketing 70%
- Leverages programming/coding knowledge and Salesforce's native languages to develop email marketing communications within Salesforce platforms to create personalized, segmented, and behavioral-based communications based on audience data using programming languages such as HTML and Salesforce programming with content provided, working with the Enrollment Marketing team to achieve goals.
- Builds and executes email communications within Salesforce platforms (Marketing Cloud) including audience lists, data extensions, email sends, automations, and testing. Communications include triggered, date-based, drip, and automated emails, plus text messages, landing pages, print.
- Creates forms, landing pages, and email templates to support marketing initiatives, information generation, and data capture.
Marketing Operations 30%
- While reporting to the Senior Director of Enrollment Marketing, the Email Marketing Automation Specialist works closely with the Senior Associate Director of Enrollment Marketing, Information Services, and the Executive Director of Admission Operations, to create, maintain, and monitor timely and accurate data flow and process integration between the Salesforce CRM and email marketing automation systems.
- Writes and maintains documentation to describe data and technical implementations, procedures, workflows logic, coding, testing, changes, and corrections. Designs, develops, documents, and implements email marketing automation programming, procedures, and processes with appropriate levels of testing.
- Collaborates with internal and external partners to ensure all technical and operational needs are met.
- Stays current on trends in email marketing, automation, and higher education to leverage capabilities to amplify and personalize communications to prospective students.
- Tracks, reports, and analyzes the performance of internal and external marketing activities, and ad-hoc analytic requests.
- Communicates changes, enhancements, and modifications of business requirements — verbally or through written documentation — to project managers, sponsors, and other stakeholders so that issues and solutions are understood.
- Contributes to sustaining and enhancing an inclusive working and learning environment.
- Assists with on-campus enrollment events, which may include nights and weekends on occasion.
- Other operations projects as assigned.
Required:
- Bachelor's degree; advanced degree preferred
- Minimum of 5 years of relevant and progressive experience, preferably managing email marketing automation efforts in a complex organization.
- Certifications in marketing automation platforms and processes highly desired.
- Strong set of broad technical skills and expertise with email marketing automation software.
- Higher education experience desired.
- Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
- Skilled at programming or markup languages such as HTML, CSS, XML, SQL, Apex, AMPscript, Handlebars Merge Language.
- Familiar with CRMs, marketing automation processes, data visualization systems, and programming languages.
- Experience working with complex files/tables and relational databases.
- Extensive use of various marketing automation platforms (e.g., Pardot, Marketing Cloud, Marketo) from execution of programs to systems design, database management and administration perspectives strongly desired, knowledge of Salesforce, Pardot, and/or Marketing Cloud preferred. Demonstrated competencies and/or ability to learn new systems and programming skills accepted in lieu of experience with Salesforce platforms.
- Knowledge of higher education and areas of enrollment, admissions, and financial aid appreciated.
- Demonstrated ability to work effectively both independently and as part of a team to meet deadlines in a fast-paced environment, and able to accommodate changing priorities.
- Experience with developing and manipulating data and reports, including creating and maintaining complex logic.
- Detail-oriented, methodical, and thorough, ensuring data accuracy, integrity, and relevance. Attention to detail is critical in this role.
- Ability to analyze, define and document requirements for data, workflow, logical processes, interfaces with other systems, internal and external checks and controls, and outputs.
- Able to identify opportunities for improvement, research solutions, implement plans, assess performance, and communicate recommendations for optimization.
- Dedicated, motivated, and driven individual who is able and willing to work hard and have fun at the same time.
- Has a desire for continuous improvement of skills and processes and possesses self-starter initiative.
- Ability to exercise critical human relations skills in establishing and maintaining effective working relations with the University community.
- Ability to work with people of all levels of technical knowledge.
Physical Requirements:
- Typical office or administrative working conditions. Staff is not exposed to adverse environmental conditions. Work is primarily sedentary in nature; there are no special physical demands.
Compensation: N/A
Additional Details :
Please attach a cover letter and a curriculum vitae/resume. Finalist candidate(s) for this position will be subject to reference checks and a pre-employment background check as a condition of employment.
Established in 1823, Massachusetts College of Pharmacy and Health Sciences (MCPHS) is the oldest institution of higher education in Boston, a city that is home to many of the world's top universities and healthcare institutions. We are one of the largest and most highly-ranked schools for health and life sciences, and our alumni and faculty continually distinguish themselves in healthcare settings around the globe.
Pay Transparency The pay range associated with this posting reflects the amount the University reasonably expects to pay for this role at this time. Salary offers are determined based on experience, skills, and qualifications as well as internal equity, market data, and pay in comparison to similarly situated employees doing comparable work.
The Enrollment Marketing Department seeks an Email Marketing Automation Specialist to lead the execution of foundational email initiatives, automated journeys, and ad hoc, surgical email campaigns designed to recruit prospective students to attend the university for the Enrollment Division. The Email Marketing Automation Specialist will aid in designing and maintaining creative technology solutions to manage and oversee all email communication needs, improve efficiency, and elevate messaging to prospective students. The ideal candidate is always keen on evolving personalization to ensure all communications resonate deeply and drive engagement.
They will be the subject matter expert and primary Admission-based administrator of email marketing automation systems on the Salesforce platform (operating exclusively in Marketing Cloud, alongside FormAssembly and Mogli), primarily focused on creating targeted digital experiences. To successfully manage this high volume of rapid-turnaround campaigns, the candidate must be highly organized and possess exceptional task management skills. They must also be highly collaborative, able to work with and indirectly influence and motivate multiple stakeholders to achieve desired outcomes, and enjoy understanding the technical processes undergirding systems and creating programming to further email marketing automation efforts.
This position is based on MCPHS' Boston MA campus, with occasional travel to the other campuses. The position offers a flexible work arrangement schedule.
Email Marketing 70%
- Leverages programming/coding knowledge and Salesforce's native languages to develop email marketing communications within Salesforce platforms to create personalized, segmented, and behavioral-based communications based on audience data using programming languages such as HTML and Salesforce programming with content provided, working with the Enrollment Marketing team to achieve goals.
- Builds and executes email communications within Salesforce platforms (Marketing Cloud) including audience lists, data extensions, email sends, automations, and testing. Communications include triggered, date-based, drip, and automated emails, plus text messages, landing pages, print.
- Creates forms, landing pages, and email templates to support marketing initiatives, information generation, and data capture.
Marketing Operations 30%
- While reporting to the Senior Director of Enrollment Marketing, the Email Marketing Automation Specialist works closely with the Senior Associate Director of Enrollment Marketing, Information Services, and the Executive Director of Admission Operations, to create, maintain, and monitor timely and accurate data flow and process integration between the Salesforce CRM and email marketing automation systems.
- Writes and maintains documentation to describe data and technical implementations, procedures, workflows logic, coding, testing, changes, and corrections. Designs, develops, documents, and implements email marketing automation programming, procedures, and processes with appropriate levels of testing.
- Collaborates with internal and external partners to ensure all technical and operational needs are met.
- Stays current on trends in email marketing, automation, and higher education to leverage capabilities to amplify and personalize communications to prospective students.
- Tracks, reports, and analyzes the performance of internal and external marketing activities, and ad-hoc analytic requests.
- Communicates changes, enhancements, and modifications of business requirements — verbally or through written documentation — to project managers, sponsors, and other stakeholders so that issues and solutions are understood.
- Contributes to sustaining and enhancing an inclusive working and learning environment.
- Assists with on-campus enrollment events, which may include nights and weekends on occasion.
- Other operations projects as assigned.
Required:
- Bachelor's degree; advanced degree preferred
- Minimum of 5 years of relevant and progressive experience, preferably managing email marketing automation efforts in a complex organization.
- Certifications in marketing automation platforms and processes highly desired.
- Strong set of broad technical skills and expertise with email marketing automation software.
- Higher education experience desired.
- Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
- Skilled at programming or markup languages such as HTML, CSS, XML, SQL, Apex, AMPscript, Handlebars Merge Language.
- Familiar with CRMs, marketing automation processes, data visualization systems, and programming languages.
- Experience working with complex files/tables and relational databases.
- Extensive use of various marketing automation platforms (e.g., Pardot, Marketing Cloud, Marketo) from execution of programs to systems design, database management and administration perspectives strongly desired, knowledge of Salesforce, Pardot, and/or Marketing Cloud preferred. Demonstrated competencies and/or ability to learn new systems and programming skills accepted in lieu of experience with Salesforce platforms.
- Knowledge of higher education and areas of enrollment, admissions, and financial aid appreciated.
- Demonstrated ability to work effectively both independently and as part of a team to meet deadlines in a fast-paced environment, and able to accommodate changing priorities.
- Experience with developing and manipulating data and reports, including creating and maintaining complex logic.
- Detail-oriented, methodical, and thorough, ensuring data accuracy, integrity, and relevance. Attention to detail is critical in this role.
- Ability to analyze, define and document requirements for data, workflow, logical processes, interfaces with other systems, internal and external checks and controls, and outputs.
- Able to identify opportunities for improvement, research solutions, implement plans, assess performance, and communicate recommendations for optimization.
- Dedicated, motivated, and driven individual who is able and willing to work hard and have fun at the same time.
- Has a desire for continuous improvement of skills and processes and possesses self-starter initiative.
- Ability to exercise critical human relations skills in establishing and maintaining effective working relations with the University community.
- Ability to work with people of all levels of technical knowledge.
Physical Requirements:
- Typical office or administrative working conditions. Staff is not exposed to adverse environmental conditions. Work is primarily sedentary in nature; there are no special physical demands.
Compensation: N/A
Additional Details :
Please attach a cover letter and a curriculum vitae/resume. Finalist candidate(s) for this position will be subject to reference checks and a pre-employment background check as a condition of employment.
Established in 1823, Massachusetts College of Pharmacy and Health Sciences (MCPHS) is the oldest institution of higher education in Boston, a city that is home to many of the world's top universities and healthcare institutions. We are one of the largest and most highly-ranked schools for health and life sciences, and our alumni and faculty continually distinguish themselves in healthcare settings around the globe.
Pay Transparency The pay range associated with this posting reflects the amount the University reasonably expects to pay for this role at this time. Salary offers are determined based on experience, skills, and qualifications as well as internal equity, market data, and pay in comparison to similarly situated employees doing comparable work.
See All 50 Marketing Specialist Jobs in Massachusetts
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Find Marketing Specialist JobsMarketing Specialist Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Marketing Specialist Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Manufacturing
- Consulting & Professional Services
What Massachusetts Employers Look For
The qualifications that appear most often in marketing specialist jobs across Massachusetts.
- Bachelor's degree in marketing, communications, or a related business field
- Demonstrated experience with digital marketing tools such as Google Analytics and HubSpot
- Ability to develop and execute multi-channel marketing campaigns independently
- Strong written communication skills for content creation and brand messaging
- Familiarity with CRM platforms and marketing automation software
- Experience collaborating with cross-functional teams in a fast-paced environment
Marketing Specialist Jobs in Massachusetts: Frequently Asked Questions
How do you become a marketing specialist in Massachusetts?
Marketing specialist roles in Massachusetts do not require a state-issued license. The standard path is a bachelor's degree in marketing, communications, business, or a related field, followed by hands-on experience through internships or entry-level roles. Massachusetts employers, particularly those in biotech and financial services, value candidates who can show a portfolio of campaigns or measurable results alongside their degree.
How much do marketing specialists make in Massachusetts?
Marketing specialists in Massachusetts earn a median of about $101,810 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $58,090 for the lowest 10% to over $166,970 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing specialists in Massachusetts?
Employers hiring marketing specialists in Massachusetts right now include CarGurus, SharkNinja, and Colliers Engineering & Design, based on current listings on Migrate Mate as of November 2026. Massachusetts's concentration of life sciences, technology, and financial services firms means marketing roles here often involve highly specialized or regulated industries.
Which Massachusetts cities have the most marketing specialist jobs?
Boston, Cambridge, and Massachusetts have the most marketing specialist openings in Massachusetts. Boston and Cambridge drive the majority of postings because of the dense cluster of biotech, financial services, and technology headquarters in those cities, while Worcester draws openings from healthcare systems and regional insurers with significant marketing functions.
Are there remote marketing specialist jobs in Massachusetts?
Yes, and more than most fields. About 84% of marketing specialist openings tied to Massachusetts are remote or hybrid as of November 2026, reflecting the desk-based and digital nature of most marketing work. Roles focused on content creation, SEO, and paid digital media tend to offer the most location flexibility, while event marketing and field roles typically require an on-site presence.
How can I get hired as a marketing specialist in Massachusetts with little or no experience?
The most realistic entry path is an internship or a marketing coordinator role with a Massachusetts employer. Large local organizations such as hospitals affiliated with Partners HealthCare, university marketing departments, and regional insurance firms regularly bring on entry-level candidates. Adjacent roles in communications, public relations, or sales operations at Massachusetts technology companies also serve as a common bridge into a full marketing specialist position.
Where can I find and apply to marketing specialist jobs in Massachusetts?
You can find and apply to marketing specialist jobs in Massachusetts on Migrate Mate, which lists current Massachusetts openings. Find a role that fits and apply directly from the listing.
See All 50 Marketing Specialist Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
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