Marketing Specialist Jobs in Minnesota
Marketing Specialist jobs in Minnesota are in steady demand, with hiring concentrated in consumer goods, healthcare, financial services, and technology, and openings at every level from coordinator to senior manager. The Twin Cities metro anchors most of the activity, with additional clusters in Rochester and Duluth, and employers like Target, UnitedHealth Group, and 3M consistently posting marketing roles across brand, digital, and content specialties. Digital marketing, content strategy, and marketing analytics are the sub-areas drawing the most consistent attention from Minnesota hiring teams. Scan the live roles below and apply to whichever ones fit.
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We are seeking a creative and results-driven Marketing Specialist focused on influencers and social media to join our dynamic marketing team. The ideal candidate will be responsible for developing, executing, and optimizing influencer partnerships and social media strategies to build brand awareness, drive engagement, and support key business objectives. In addition, this role will provide flexible support to the marketing department in a variety of ways as needed, contributing to the team’s overall success.
Key Responsibilities
- Conducts research to identify relevant influencers within the powersports or relevant related industries
- Collaborates with influencers to develop creative concepts and content ideas
- Initiates outreach to influencers and negotiate partnership terms, including compensation and deliverables
- Manages execution of influencer campaigns, ensuring timelines and objectives are met
- Monitors influencer-generated content for brand alignment and compliance with guidelines.
- Tracks and analyzes key performance indicators (KPIs) to measure the success of influencer campaigns
- Provides regular reporting and insights to stakeholders on influencer marketing performance
- Stays up to date on industry trends, emerging influencers and best practices in influencer marketing
- Identifies, evaluates, and collaborates with influencers across multiple platforms (Instagram, Facebook, TikTok, YouTube, etc.) to amplify brand messaging and campaigns
- Develops and implements comprehensive social media strategies that align with brand and marketing goals
- Creates compelling, on-brand content for social media channels and manage daily postings, stories, and community engagement
- Monitors trends, analyzes campaign performance, and provides regular reports and insights with actionable recommendations
- Manages influencer relationships, contracts, and campaign deliverables to ensure high-quality results and ROI
- Manages product seeding/gifting logistics including shipping logistics, and whitelisting execution
- Supports the marketing department in various tasks and projects as needed, adapting to shifting priorities and assisting with ad hoc initiatives
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field
- 3-5+ years of experience in influencer marketing, social media management, or related roles
- Proven track record of successful influencer campaigns and social media growth
- Excellent written and verbal communication skills with a creative flair
- Creative mindset with the ability to develop engaging and authentic influencer campaigns
- Strong analytical skills and proficiency with social media analytics tools
- Strong communication and negotiation skills
- Analytical mindset to interpret campaign data
- Deep understanding of Instagram, Facebook, TikTok, YouTube, and other social platforms
- Excellent negotiation with relationship and time management skills
- Detail-oriented with strong organizational and multitasking abilities
- Effective communication and teamwork skills for collaborating with influencers and internal teams
- Knowledge of legal and ethical considerations in influencer partnerships
- Proficiency in using social media analytics tools
The wage range for this role takes into account the wide range of job-related factors that are considered in making compensation decisions, including but not limited to skill sets, experience, training, certifications, education, location and other business and organizational needs. A reasonable estimate of the current salary range is $74K-$96K annually. Our competitive salaries are just one component to CFMOTO’s total compensation package. Additional benefits include: medical, dental & vision insurance, 401K Match, Vacation & Sick Time, Life Insurance and Employee Purchase Discounts and opportunities.
We are seeking a creative and results-driven Marketing Specialist focused on influencers and social media to join our dynamic marketing team. The ideal candidate will be responsible for developing, executing, and optimizing influencer partnerships and social media strategies to build brand awareness, drive engagement, and support key business objectives. In addition, this role will provide flexible support to the marketing department in a variety of ways as needed, contributing to the team’s overall success.
Key Responsibilities
- Conducts research to identify relevant influencers within the powersports or relevant related industries
- Collaborates with influencers to develop creative concepts and content ideas
- Initiates outreach to influencers and negotiate partnership terms, including compensation and deliverables
- Manages execution of influencer campaigns, ensuring timelines and objectives are met
- Monitors influencer-generated content for brand alignment and compliance with guidelines.
- Tracks and analyzes key performance indicators (KPIs) to measure the success of influencer campaigns
- Provides regular reporting and insights to stakeholders on influencer marketing performance
- Stays up to date on industry trends, emerging influencers and best practices in influencer marketing
- Identifies, evaluates, and collaborates with influencers across multiple platforms (Instagram, Facebook, TikTok, YouTube, etc.) to amplify brand messaging and campaigns
- Develops and implements comprehensive social media strategies that align with brand and marketing goals
- Creates compelling, on-brand content for social media channels and manage daily postings, stories, and community engagement
- Monitors trends, analyzes campaign performance, and provides regular reports and insights with actionable recommendations
- Manages influencer relationships, contracts, and campaign deliverables to ensure high-quality results and ROI
- Manages product seeding/gifting logistics including shipping logistics, and whitelisting execution
- Supports the marketing department in various tasks and projects as needed, adapting to shifting priorities and assisting with ad hoc initiatives
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field
- 3-5+ years of experience in influencer marketing, social media management, or related roles
- Proven track record of successful influencer campaigns and social media growth
- Excellent written and verbal communication skills with a creative flair
- Creative mindset with the ability to develop engaging and authentic influencer campaigns
- Strong analytical skills and proficiency with social media analytics tools
- Strong communication and negotiation skills
- Analytical mindset to interpret campaign data
- Deep understanding of Instagram, Facebook, TikTok, YouTube, and other social platforms
- Excellent negotiation with relationship and time management skills
- Detail-oriented with strong organizational and multitasking abilities
- Effective communication and teamwork skills for collaborating with influencers and internal teams
- Knowledge of legal and ethical considerations in influencer partnerships
- Proficiency in using social media analytics tools
The wage range for this role takes into account the wide range of job-related factors that are considered in making compensation decisions, including but not limited to skill sets, experience, training, certifications, education, location and other business and organizational needs. A reasonable estimate of the current salary range is $74K-$96K annually. Our competitive salaries are just one component to CFMOTO’s total compensation package. Additional benefits include: medical, dental & vision insurance, 401K Match, Vacation & Sick Time, Life Insurance and Employee Purchase Discounts and opportunities.
See All 38 Marketing Specialist Jobs in Minnesota
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Find Marketing Specialist JobsMarketing Specialist Jobs by City in Minnesota
Where Minnesota roles are concentrated, by current openings.
Marketing Specialist Job Market in Minnesota
A snapshot from current Minnesota openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Distribution & Wholesale
What Minnesota Employers Look For
The qualifications that appear most often in marketing specialist jobs across Minnesota.
- Bachelor's degree in marketing, communications, or a related business field
- Demonstrated experience with digital marketing channels including SEO, email, and paid media
- Proficiency in marketing analytics platforms such as Google Analytics or Adobe Analytics
- Experience developing and executing integrated marketing campaigns from brief to delivery
- Familiarity with CRM tools and marketing automation platforms such as Salesforce or HubSpot
- Strong written communication skills with the ability to produce audience-targeted content
Marketing Specialist Jobs in Minnesota: Frequently Asked Questions
How do you become a marketing specialist in Minnesota?
Marketing specialists in Minnesota are not required to hold a state-issued license or sit for a state exam, so entry centers on education and demonstrated skill. Most employers expect a bachelor's degree in marketing, communications, advertising, or a related business discipline. Certifications from platforms such as Google, HubSpot, or the American Marketing Association carry weight in Minnesota hiring and help candidates without deep experience stand out. Building a portfolio of campaign work or analytics projects accelerates progression into specialist-level roles.
How much do marketing specialists make in Minnesota?
Marketing specialists in Minnesota earn a median of about $87,510 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $50,400 for the lowest 10% to over $143,180 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing specialists in Minnesota?
Minnesota marketing specialist roles are posted by Hollstadt Consulting, TSI, and nVent and others right now, based on current listings on Migrate Mate as of September 2026. Minnesota's mix of Fortune 500 headquarters, large health systems, and established financial institutions means demand is distributed across multiple industries rather than concentrated in a single sector.
Which Minnesota cities have the most marketing specialist jobs?
Minneapolis, Burnsville, and Minnesota account for the largest share of marketing specialist openings in Minnesota. Minneapolis and its surrounding Twin Cities suburbs dominate because that is where the state's major corporate headquarters, agency networks, and healthcare systems are based, while Rochester's presence reflects the marketing functions tied to large medical and technology employers operating there.
Are there remote marketing specialist jobs in Minnesota?
Yes, and more than most fields. About 84% of marketing specialist openings tied to Minnesota are remote or hybrid as of September 2026, reflecting how much of the work is screen-based and deliverable-driven. Content development, digital advertising, and marketing analytics are the sub-areas most commonly posted as fully remote, while roles tied to events, retail merchandising, or local brand activations tend to require an in-person presence.
How can I get hired as a marketing specialist in Minnesota with little or no experience?
The most realistic entry path is a marketing coordinator or marketing assistant role at one of Minnesota's large corporate employers or regional agencies. Companies like Target, General Mills, and Ecolab regularly hire new graduates into rotational or entry-level marketing programs that provide structured exposure across brand, digital, and analytics functions. A focused portfolio demonstrating one or two completed campaigns, even from coursework or freelance projects, matters more than years of experience in initial screening. Adjacent roles in communications, customer success, or market research at Minnesota health systems or financial services firms also serve as practical on-ramps.
Where can I find and apply to marketing specialist jobs in Minnesota?
You can find and apply to marketing specialist jobs in Minnesota on Migrate Mate, which lists current openings from employers hiring in the state right now. Search the listings to find roles that match your background and apply directly to the ones that fit.
See All 38 Marketing Specialist Jobs in Minnesota
Find roles in Minnesota that match your experience and apply in just a few clicks.
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