Marketing Specialist Jobs in Texas
Marketing Specialist jobs in Texas are among the most active in the country, concentrated in consumer brands, technology, healthcare, energy, and financial services, with openings at every level from entry-level coordinator to senior strategist. The heaviest hiring happens in Houston, Dallas, and Austin, where employers like Dell Technologies, H-E-B, and American Airlines maintain large, established marketing teams. Digital marketing, content strategy, and product marketing are the most in-demand specialties across Texas right now. Find a role that fits below and apply directly.
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Showing 5 of 183+ Marketing Specialist jobs
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Training & development
- Tuition assistance
- Vision insurance
- Wellness resources
SPECIFIC RESPONSIBILITIES:
- Assist the Marketing and Communications Manager with development, coordination, and implementation of a digital marketing strategy for TXCPA and related entities that translates organizational goals into specific campaigns.
- Coordinate and execute campaigns across email, web, social media, search, display advertising, and other digital channels.
- Create and manage a digital marketing calendar.
- Write clear, persuasive and audience-focused marketing copy.
- Provide creative and content support with graphics, ads, email layout, videos and website design.
- Follow AP style, TXCPA editorial standards, and established brand voice.
- Proactively work with TXCPA entities and staff to ensure adequate and timely coverage of events and programs in all digital campaigns and communications.
- Collaborate with internal teams to create and update website content and optimize the user experience for tx.cpa, acctofi.com, and hosted chapter websites.
- Maintain TXCPA’s social media presence with a focus on delivering relevant updates and growing the number of followers and impressions.
- Create and publish channel-appropriate content.
- Monitor engagement, report on results, and recommend changes to content, format, timing and channel strategy.
- Track and report the performance of websites, email campaigns, social media, digital advertising and other digital initiatives.
- Evaluate results against established objectives.
- Identify trends and insights and recommend strategies that optimize TXCPA’s spend and performance based on the insights.
- Perform other duties as assigned.
- Bachelor’s degree in marketing, communications, journalism, digital media, or a related field.
- Three or more years of professional digital marketing, content marketing, or marketing communications experience.
- Demonstrable professional experience writing marketing copy, optimizing landing pages, managing SEO/SEM, working with email automation, creating polished digital graphics, editing short-form video, and implementing social media and digital advertising campaigns
- Strong knowledge of website and marketing analytics tools (e.g., Google Analytics)
- Working knowledge of web publishing, HTML, CSS, and JavaScript development.
- Strong proofreading and quality-control skills.
- Ability to manage multiple priorities, meet deadlines and communicate promptly when questions or obstacles arise.
- Demonstrated initiative, curiosity, resourcefulness and willingness to learn unfamiliar subject matter.
- Ability to receive feedback professionally, apply it consistently and take accountability for the accuracy and completion of assigned work.
- Strong interpersonal, written and verbal communication skills.
- Experience working for a professional membership association or nonprofit organization.
- Knowledge of the accounting profession, business community.
- Experience with Sitefinity, Higher Logic Thrive or Informz, MemberSuite, Canva, Adobe Creative Cloud, CapCut, Monday.com or comparable platforms.
- Experience with paid search, paid social media and display advertising campaigns.
- Familiarity with web and email accessibility standards.
- Experience covering events through photography, video, interviews or real-time social content.
Flexible work from home options available.
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Training & development
- Tuition assistance
- Vision insurance
- Wellness resources
SPECIFIC RESPONSIBILITIES:
- Assist the Marketing and Communications Manager with development, coordination, and implementation of a digital marketing strategy for TXCPA and related entities that translates organizational goals into specific campaigns.
- Coordinate and execute campaigns across email, web, social media, search, display advertising, and other digital channels.
- Create and manage a digital marketing calendar.
- Write clear, persuasive and audience-focused marketing copy.
- Provide creative and content support with graphics, ads, email layout, videos and website design.
- Follow AP style, TXCPA editorial standards, and established brand voice.
- Proactively work with TXCPA entities and staff to ensure adequate and timely coverage of events and programs in all digital campaigns and communications.
- Collaborate with internal teams to create and update website content and optimize the user experience for tx.cpa, acctofi.com, and hosted chapter websites.
- Maintain TXCPA’s social media presence with a focus on delivering relevant updates and growing the number of followers and impressions.
- Create and publish channel-appropriate content.
- Monitor engagement, report on results, and recommend changes to content, format, timing and channel strategy.
- Track and report the performance of websites, email campaigns, social media, digital advertising and other digital initiatives.
- Evaluate results against established objectives.
- Identify trends and insights and recommend strategies that optimize TXCPA’s spend and performance based on the insights.
- Perform other duties as assigned.
- Bachelor’s degree in marketing, communications, journalism, digital media, or a related field.
- Three or more years of professional digital marketing, content marketing, or marketing communications experience.
- Demonstrable professional experience writing marketing copy, optimizing landing pages, managing SEO/SEM, working with email automation, creating polished digital graphics, editing short-form video, and implementing social media and digital advertising campaigns
- Strong knowledge of website and marketing analytics tools (e.g., Google Analytics)
- Working knowledge of web publishing, HTML, CSS, and JavaScript development.
- Strong proofreading and quality-control skills.
- Ability to manage multiple priorities, meet deadlines and communicate promptly when questions or obstacles arise.
- Demonstrated initiative, curiosity, resourcefulness and willingness to learn unfamiliar subject matter.
- Ability to receive feedback professionally, apply it consistently and take accountability for the accuracy and completion of assigned work.
- Strong interpersonal, written and verbal communication skills.
- Experience working for a professional membership association or nonprofit organization.
- Knowledge of the accounting profession, business community.
- Experience with Sitefinity, Higher Logic Thrive or Informz, MemberSuite, Canva, Adobe Creative Cloud, CapCut, Monday.com or comparable platforms.
- Experience with paid search, paid social media and display advertising campaigns.
- Familiarity with web and email accessibility standards.
- Experience covering events through photography, video, interviews or real-time social content.
Flexible work from home options available.
See All 183+ Marketing Specialist Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find Marketing Specialist JobsMarketing Specialist Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Marketing Specialist Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Construction & Real Estate
- Insurance
- Manufacturing
- Media & Entertainment
- Retail
What Texas Employers Look For
The qualifications that appear most often in marketing specialist jobs across Texas.
- Bachelor's degree in marketing, communications, business, or a related field
- Proficiency with marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud
- Demonstrated experience managing paid and organic digital channels including search and social
- Ability to analyze campaign performance data and translate findings into actionable recommendations
- Strong written and verbal communication skills for cross-functional collaboration
- Experience with content management systems and basic graphic or design tools such as Canva or Adobe Creative Suite
Marketing Specialist Jobs in Texas: Frequently Asked Questions
How do you become a marketing specialist in Texas?
Marketing specialists in Texas do not need a state-issued license, so the path runs through education and portfolio. Most employers require a bachelor's degree in marketing, communications, advertising, or a related discipline. Texas universities including the University of Texas at Austin, Texas A&M, and SMU produce strong marketing graduates. Building hands-on experience through internships, freelance campaigns, or in-house roles at Texas brands is what most hiring managers weigh most heavily alongside your degree.
How much do marketing specialists make in Texas?
Marketing specialists in Texas earn a median of about $72,520 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $37,640 for the lowest 10% to over $135,710 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing specialists in Texas?
Employers hiring marketing specialists in Texas right now include Sinclair Broadcast, Renesas, and Dal-Tile, based on current listings on Migrate Mate as of September 2026. Texas's mix of Fortune 500 headquarters, major healthcare systems, and fast-growing technology companies creates consistent demand for marketing talent at all levels.
Which Texas cities have the most marketing specialist jobs?
Houston, Austin, and Dallas have the most marketing specialist openings in Texas. Dallas and Houston anchor demand through their concentration of corporate headquarters, retail chains, and energy sector brands, while Austin's technology and startup ecosystem generates consistent openings for digital and product marketing specialists.
Are there remote marketing specialist jobs in Texas?
Yes, and more than most fields. Marketing specialist work is largely desk-based and digital, making it well suited to remote and hybrid arrangements. About 49% of marketing specialist openings tied to Texas are remote or hybrid as of September 2026, reflecting how broadly companies have adopted flexible work for this role. Content, SEO, and email marketing positions tend to be the most consistently remote.
How can I get hired as a marketing specialist in Texas with little or no experience?
The most realistic entry path is landing a marketing coordinator or marketing associate role, which Texas employers treat as the training ground for specialist-level work. Large Texas retailers like H-E-B, healthcare systems like Ascension Texas, and technology companies in the Austin corridor regularly hire entry-level marketing staff. A portfolio of real projects, even from freelance or nonprofit work, and familiarity with HubSpot or Google Analytics gives candidates a measurable edge over those with only coursework.
Where can I find and apply to marketing specialist jobs in Texas?
You can find and apply to marketing specialist jobs in Texas on Migrate Mate, which lists current Texas openings updated regularly. Search the listings, find roles that match your experience and preferred location, and apply directly to the ones that fit.
See All 183+ Marketing Specialist Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find Marketing Specialist Jobs