Marketing Specialist Jobs in Texas

Job Summary

The Marketing Specialist will be responsible for promoting Reunion Inn Assisted Living, generating new leads and referrals, maintaining relationships with referral partners, and helping increase occupancy.

This position is ideal for someone who enjoys sales, networking, community outreach, social media, relationship-building, and achieving measurable results.

Duties

• Develop and implement marketing strategies to increase awareness of Reunion Inn Assisted Living.
• Generate new leads and identify potential residents and referral opportunities.
• Build and maintain strong relationships with hospitals, physicians, clinics, rehabilitation centers, home health agencies, hospice organizations, senior organizations, churches, and other referral sources.
• Conduct regular outreach to referral partners and prospective residents/families.
• Follow up promptly with inquiries, leads, tours, and referrals.
• Schedule and coordinate community tours for prospective residents and families.
• Clearly communicate Reunion Inn's services, amenities, programs, and benefits to prospective residents and their families.
• Represent Reunion Inn professionally at community events, networking meetings, health fairs, and other promotional activities.
• Develop and maintain a referral network within the local community.
• Assist with social media marketing, online promotions, flyers, newsletters, and other marketing materials.
• Create engaging marketing content that promotes the community and its services.
• Monitor marketing leads and follow up to help convert inquiries into tours and admissions.
• Maintain accurate records of marketing activities, leads, referrals, contacts, and follow-ups.
• Track marketing results and provide regular updates to management.
• Identify new marketing opportunities and strategies for increasing occupancy.
• Research competitors and local market trends.
• Work closely with the Admissions, Sales, and Management teams to ensure a smooth transition from lead generation to admission.
• Maintain a professional and positive image of Reunion Inn Assisted Living at all times.
• Perform other marketing and outreach duties as assigned.

Qualifications and Requirements

• Previous experience in marketing, sales, business development, healthcare marketing, senior living, hospitality, or a related field preferred.
• Strong communication and interpersonal skills.
• Confident speaking with families, healthcare professionals, businesses, and community organizations.
• Excellent follow-up and relationship-building skills.
• Self-motivated and able to work independently.
• Goal-oriented and results-driven.
• Professional appearance and demeanor.
• Strong organizational and time-management skills.
• Comfortable making phone calls and conducting in-person outreach.
• Basic knowledge of social media platforms and digital marketing.
• Ability to create or coordinate basic marketing materials.
• Comfortable using email, Microsoft Office/Google Workspace, and other computer systems.
• Ability to maintain confidentiality and handle sensitive information professionally.
• Reliable transportation for community outreach and networking activities may be required.
• Previous experience working with assisted living, senior care, healthcare, or referral-based businesses is a plus.

Join us as a vital part of our vibrant team where your creativity meets strategic thinking! We’re dedicated to empowering our employees through innovative projects that make a real impact—helping us grow while advancing your career in the exciting world of modern marketing!

Pay: $20,000.00 - $80,000.00 per year

Work Location: In person