Marketing Lead Jobs in Texas
Marketing Lead jobs in Texas are in strong demand, with active hiring concentrated in technology, consumer goods, financial services, and healthcare sectors at levels from coordinator-track candidates through senior strategists. Austin, Dallas, and Houston account for the largest share of openings, where established employers like Dell Technologies, AT&T, and H-E-B consistently hire marketing leads. The most sought-after specialties in Texas include digital marketing, brand management, and demand generation. Find a role that fits below and apply directly.
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Showing 5 of 26+ Marketing Lead jobs
INTRODUCTION
The DB Marketing Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.
Responsibilities:
- Provide subject matter expertise and leadership for various business initiatives throughout the project lifecycle to support requirements and consult on solutions. Code, test and execute the requirements for complex marketing campaign and non-marketing activities. Consult on campaign solutions and create automated solutions to streamline execution. Develop solutions to solve or fulfill the business requirements. Identify and segment campaign populations across multiple delivery channels (e.g. direct mail, email, statement, etc.) Execution of special projects to drive portfolio sales and revenue.
- Contribute and have the ability to create project documentation to support related activities such as creating business requirements, project plans, decision documentation, testing documentation, as well as process and procedural materials.
- Responsible for timely review, research and resolution of database marketing related issues that occur throughout business.
- Accountable for reviewing and evaluating quality assurance testing and processes to ensure aligned with the appropriate governance controls; ensure issues are addressed as depicted by the service level agreements (SLA) and the controls are outlined within the Manager Control Assessment (MCA) processes.
- Support internal and external audits and walk-throughs as required.
- Ensure understanding and adherence to the regulatory requirements for the related activities.
- Understand critical data processes and technology components within the defined processes; identifying critical gaps and/or opportunities.
- Provide conversion and data mapping support.
- Develop trust-based relationships with critical internal business partners.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
QUALIFICATIONS
- 6-10 years of experience
- Experience in system analysis and writing business and functional specifications.
- Knowledge of consumer financial services regulatory environment.
- Demonstrated business acumen.
- Project management discipline and problem solving capabilities.
Education:
- Bachelor’s/University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group: Marketing
Job Family: Database Marketing & Analytics
Time Type: Full time
Primary Location: Irving Texas United States
Primary Location Full Time Salary Range: $114,720.00 - $172,080.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date: Jun 23, 2026
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
INTRODUCTION
The DB Marketing Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.
Responsibilities:
- Provide subject matter expertise and leadership for various business initiatives throughout the project lifecycle to support requirements and consult on solutions. Code, test and execute the requirements for complex marketing campaign and non-marketing activities. Consult on campaign solutions and create automated solutions to streamline execution. Develop solutions to solve or fulfill the business requirements. Identify and segment campaign populations across multiple delivery channels (e.g. direct mail, email, statement, etc.) Execution of special projects to drive portfolio sales and revenue.
- Contribute and have the ability to create project documentation to support related activities such as creating business requirements, project plans, decision documentation, testing documentation, as well as process and procedural materials.
- Responsible for timely review, research and resolution of database marketing related issues that occur throughout business.
- Accountable for reviewing and evaluating quality assurance testing and processes to ensure aligned with the appropriate governance controls; ensure issues are addressed as depicted by the service level agreements (SLA) and the controls are outlined within the Manager Control Assessment (MCA) processes.
- Support internal and external audits and walk-throughs as required.
- Ensure understanding and adherence to the regulatory requirements for the related activities.
- Understand critical data processes and technology components within the defined processes; identifying critical gaps and/or opportunities.
- Provide conversion and data mapping support.
- Develop trust-based relationships with critical internal business partners.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
QUALIFICATIONS
- 6-10 years of experience
- Experience in system analysis and writing business and functional specifications.
- Knowledge of consumer financial services regulatory environment.
- Demonstrated business acumen.
- Project management discipline and problem solving capabilities.
Education:
- Bachelor’s/University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group: Marketing
Job Family: Database Marketing & Analytics
Time Type: Full time
Primary Location: Irving Texas United States
Primary Location Full Time Salary Range: $114,720.00 - $172,080.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date: Jun 23, 2026
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
See All 26 Marketing Lead Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find Marketing Lead JobsMarketing Lead Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Marketing Lead Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- Apple2
- Citi2
- Nokia2
- Aceable1
- Atlassian1
Top Industries Hiring
- Technology & Software9
- Banking & Financial Services3
- Electronics & Hardware2
- Food & Beverage2
- Insurance2
What Texas Employers Look For
The qualifications that appear most often in marketing lead jobs across Texas.
- Bachelor's degree in marketing, communications, business, or a related field required
- Three or more years of experience leading marketing campaigns or managing a marketing function
- Demonstrated ability to develop and execute multi-channel marketing strategies
- Proficiency with marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud
- Experience analyzing campaign performance data and translating insights into actionable plans
- Strong cross-functional collaboration skills with product, sales, and creative teams
Marketing Lead Jobs in Texas: Frequently Asked Questions
How do you become a marketing lead in Texas?
Marketing lead roles in Texas do not require a state-issued license or exam. Most employers expect a bachelor's degree in marketing, business, or communications, followed by several years of progressively responsible marketing work. Texas's large technology and consumer sectors reward candidates who have managed campaigns end to end and can show measurable results. Building experience in digital channels, brand strategy, or demand generation positions you well for lead-level roles across the state's major metros.
How much do marketing leads make in Texas?
Marketing leads in Texas earn a median of about $147,880 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $81,820 for the lowest 10% to over $259,200 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing leads in Texas?
Employers hiring marketing leads in Texas right now include Apple, Citi, and Nokia, based on current listings on Migrate Mate as of June 2026. Texas's mix of Fortune 500 headquarters, major retail and energy brands, and a thriving technology corridor in Austin means marketing lead openings appear across a wide range of industries and company sizes throughout the year.
Which Texas cities have the most marketing lead jobs?
Austin, Dallas, and Houston have the highest concentration of marketing lead openings in Texas. Dallas draws significant volume from its dense cluster of corporate headquarters and financial services firms, Austin from its technology and startup ecosystem, and Houston from energy, healthcare, and international trade companies that maintain large in-house marketing functions.
Are there remote marketing lead jobs in Texas?
Yes, and more than most fields. About 23% of marketing lead openings tied to Texas are remote or hybrid as of June 2026, reflecting how much of the work centers on strategy, content, and digital channels rather than on-site presence. Campaign management, content strategy, and demand generation functions are the most commonly offered as fully remote arrangements.
How can I get hired as a marketing lead in Texas with little or no experience?
The most realistic entry path is to start in a marketing coordinator or marketing specialist role at a Texas employer and build toward lead-level responsibilities. Large Texas-based retailers, technology companies, and healthcare systems regularly onboard junior marketers and advance strong performers internally. A portfolio of campaign work, even from freelance or volunteer projects, carries real weight. Earning a platform certification in Google Ads, HubSpot, or Meta Business Suite gives candidates a concrete credential that opens doors when direct experience is limited.
Where can I find and apply to marketing lead jobs in Texas?
You can find and apply to marketing lead jobs in Texas on Migrate Mate, which lists current openings from employers actively hiring in the state. Search the available roles, find the ones that fit your background and location, and apply directly to the employers posting them.
See All 26 Marketing Lead Jobs in Texas
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