Marketing Lead Jobs in New York
Marketing Lead jobs in New York are among the most actively recruited in the country, concentrated in advertising, consumer goods, financial services, media, and technology sectors that define the New York economy. The bulk of openings sit in New York City, with additional hiring in Albany and White Plains, and employers like NBCUniversal, Pfizer, and JPMorgan Chase consistently bring on marketing leads across brand management, digital growth, and content strategy. Demand runs from mid-level managers overseeing campaign teams to senior leads driving full-funnel strategy across major accounts. Scan the live roles below and apply to whichever ones fit.
Find Marketing Lead JobsOverview
Showing 5 of 65+ Marketing Lead jobs
Discover your future at Citi
Working at Citi is far more than just a job. A career with us means joining a team of approximately 219,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.
Job Overview
The Regional Marketing Lead Analyst is a strategic marketing professional responsible for developing and driving integrated marketing initiatives that support Citi Private Bank's business growth objectives across North America. Reporting to the Regional CPB Marketing Head, this role partners closely with bankers, investment professionals, product specialists, and business leaders to translate commercial priorities into impactful marketing programs that deepen client relationships, drive engagement, and support business development outcomes.
This individual will own a portfolio of marketing initiatives from strategy through execution, leveraging data, market insights, and stakeholder partnerships to deliver measurable results. The successful candidate combines strong marketing expertise with strategic thinking, project leadership, and the ability to influence across a highly matrixed organization.
The ideal candidate brings a deep understanding of the Ultra High Net Worth (UHNW) client segment and a passion for understanding the evolving needs, expectations, and behaviors of wealthy individuals and families. They are intellectually curious, commercially minded, and highly attuned to shifts in client expectations, competitive dynamics, and emerging engagement trends across wealth management and related industries. This individual combines strategic marketing expertise with creativity and fresh thinking, continuously identifying opportunities to enhance the Citi Private Bank client experience, strengthen client relationships, and differentiate the franchise through innovative, insight-driven marketing programs.
In addition to leading marketing programs, the role will support key operational and business management activities for the broader marketing team, including reporting, planning, budget coordination, and governance processes. However, the primary focus of the position is driving marketing strategy and execution in partnership with the business.
Responsibilities:
- Own and drive a portfolio of regional marketing initiatives aligned to Private Bank growth priorities, client engagement objectives, and business development goals.
- Partner directly with bankers, investment teams, product specialists, and business leaders to understand commercial objectives and translate them into targeted marketing strategies and campaigns.
- Develop integrated marketing plans that support client acquisition, client engagement, cross-sell opportunities, thought leadership promotion, and business growth.
- Lead end-to-end execution of marketing programs across multiple channels, ensuring alignment with business priorities and client needs.
- Identify opportunities to enhance the client experience through innovative marketing approaches, content strategies, and engagement programs.
- Serve as a trusted marketing advisor to business stakeholders, providing guidance on campaign strategy, audience targeting, messaging, and engagement opportunities.
- Drive collaboration across regional, NAM, and global marketing teams to maximize program effectiveness and consistency of execution.
- Monitor performance of marketing initiatives and recommend optimizations based on data, insights, and business outcomes.
- Develop and execute marketing campaigns and initiatives supporting key business priorities, investment themes, market outlooks, and client engagement opportunities.
- Lead planning and execution of client and prospect events, thought leadership activations, and business development programs.
- Partner with internal stakeholders to create and distribute marketing communications, content, and campaign materials aligned with strategic objectives.
- Leverage Salesforce and other marketing tools to support audience segmentation, campaign execution, engagement tracking, and performance measurement.
- Analyze campaign effectiveness and client engagement metrics to identify opportunities for increased impact and ROI.
- Continuously explore innovative engagement approaches and marketing best practices that enhance how Citi Private Bank connects with clients and prospects across the client journey.
- Monitor industry trends, competitor activity, client behaviors, and emerging marketing best practices across financial services, wealth management, luxury, and other high-touch client-centric industries.
- Develop data-driven insights and recommendations that help inform marketing strategy and business decision-making.
- Identify new opportunities to strengthen client engagement, advisor enablement, and overall marketing effectiveness.
- Leverage client research, marketplace insights, and competitive intelligence to uncover opportunities that differentiate Citi Private Bank and support sustainable business growth.
- Bring external perspectives, innovative ideas, and leading practices to marketing strategy discussions, helping elevate the firm’s approach to client engagement and experience.
- Support the Regional CPB Marketing Head with planning, reporting, and execution of key team priorities.
- Assist with management reporting, performance dashboards, and executive updates that track progress against marketing and business objectives.
- Support regional marketing budget management, including forecasting, expense tracking, invoice processing, accruals, and reconciliation.
- Coordinate cross-functional workflows and stakeholder communications to ensure successful delivery of marketing initiatives.
- Contribute to annual planning processes and support measurement of marketing performance and return on investment.
- Ensure all marketing activities adhere to regulatory requirements, risk controls, and Citi policies.
- Partner with Legal, Compliance, Risk, and Control teams to facilitate reviews and approvals of marketing initiatives.
- Maintain strong governance practices throughout campaign planning and execution.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
- 6-10 years of marketing experience, preferably within financial services, wealth management, private banking, asset management, or a related industry.
- Demonstrated experience developing and executing strategic marketing programs that drive business outcomes.
- Strong ability to partner with senior business stakeholders and translate business objectives into marketing strategies and campaigns.
- Proven project leadership skills with experience managing multiple initiatives from concept through execution.
- Experience with client engagement programs, event marketing, content marketing, thought leadership campaigns, or integrated marketing initiatives.
- Strong analytical mindset with the ability to interpret performance data and generate actionable insights.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to influence and collaborate effectively across a highly matrixed organization.
- Familiarity with Salesforce, marketing technologies, and marketing performance reporting.
- Deep understanding of the Ultra High Net Worth (UHNW) client segment, including the unique needs, expectations, behaviors, and decision-making dynamics of Private Bank clients and their families.
- Strong knowledge of financial markets, investment concepts, wealth management solutions, and the broader Private Banking landscape, with the ability to translate client insights into effective marketing strategies and engagement programs.
- Naturally curious about the UHNW marketplace, with a pulse on evolving client expectations, competitive trends, emerging engagement strategies, and innovations shaping the wealth management and luxury client experience.
- Demonstrated ability to leverage market intelligence, client research, industry best practices, and competitive insights to identify opportunities that strengthen client engagement, differentiate the Citi Private Bank brand, and support business growth.
- Creative and forward-thinking marketer who continually seeks new approaches to enhance the end-to-end client experience, deepen relationships, and elevate how Citi Private Bank engages with clients across all touchpoints.
- Passion for bringing ideas and best practices from both financial services and other client-centric industries to develop innovative marketing programs that create meaningful client value and competitive advantage.
- Experience supporting planning, reporting, budgeting, and business management activities is a plus.
- Proactive, strategic, and results-oriented with the ability to work independently in a fast-paced environment.
- Willingness to travel approximately 10-15% as business needs require.
Education:
- Bachelor's/University degree, Master's degree preferred (Bachelor's degree in Marketing, Business, Communications, Finance, or a related field is highly preferred)
#LI-JR5
-
Job Family Group:
Marketing-
Job Family:
In-Business Marketing-
Time Type:
Full time-
Primary Location:
New York New York United States-
Primary Location Full Time Salary Range:
$129,840.00 - $194,760.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
-
Most Relevant Skills
Please see the requirements listed above.-
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.-
Anticipated Posting Close Date:
Sep 11, 2026-
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents – AI Notice and Right
-
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
Discover your future at Citi
Working at Citi is far more than just a job. A career with us means joining a team of approximately 219,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.
Job Overview
The Regional Marketing Lead Analyst is a strategic marketing professional responsible for developing and driving integrated marketing initiatives that support Citi Private Bank's business growth objectives across North America. Reporting to the Regional CPB Marketing Head, this role partners closely with bankers, investment professionals, product specialists, and business leaders to translate commercial priorities into impactful marketing programs that deepen client relationships, drive engagement, and support business development outcomes.
This individual will own a portfolio of marketing initiatives from strategy through execution, leveraging data, market insights, and stakeholder partnerships to deliver measurable results. The successful candidate combines strong marketing expertise with strategic thinking, project leadership, and the ability to influence across a highly matrixed organization.
The ideal candidate brings a deep understanding of the Ultra High Net Worth (UHNW) client segment and a passion for understanding the evolving needs, expectations, and behaviors of wealthy individuals and families. They are intellectually curious, commercially minded, and highly attuned to shifts in client expectations, competitive dynamics, and emerging engagement trends across wealth management and related industries. This individual combines strategic marketing expertise with creativity and fresh thinking, continuously identifying opportunities to enhance the Citi Private Bank client experience, strengthen client relationships, and differentiate the franchise through innovative, insight-driven marketing programs.
In addition to leading marketing programs, the role will support key operational and business management activities for the broader marketing team, including reporting, planning, budget coordination, and governance processes. However, the primary focus of the position is driving marketing strategy and execution in partnership with the business.
Responsibilities:
- Own and drive a portfolio of regional marketing initiatives aligned to Private Bank growth priorities, client engagement objectives, and business development goals.
- Partner directly with bankers, investment teams, product specialists, and business leaders to understand commercial objectives and translate them into targeted marketing strategies and campaigns.
- Develop integrated marketing plans that support client acquisition, client engagement, cross-sell opportunities, thought leadership promotion, and business growth.
- Lead end-to-end execution of marketing programs across multiple channels, ensuring alignment with business priorities and client needs.
- Identify opportunities to enhance the client experience through innovative marketing approaches, content strategies, and engagement programs.
- Serve as a trusted marketing advisor to business stakeholders, providing guidance on campaign strategy, audience targeting, messaging, and engagement opportunities.
- Drive collaboration across regional, NAM, and global marketing teams to maximize program effectiveness and consistency of execution.
- Monitor performance of marketing initiatives and recommend optimizations based on data, insights, and business outcomes.
- Develop and execute marketing campaigns and initiatives supporting key business priorities, investment themes, market outlooks, and client engagement opportunities.
- Lead planning and execution of client and prospect events, thought leadership activations, and business development programs.
- Partner with internal stakeholders to create and distribute marketing communications, content, and campaign materials aligned with strategic objectives.
- Leverage Salesforce and other marketing tools to support audience segmentation, campaign execution, engagement tracking, and performance measurement.
- Analyze campaign effectiveness and client engagement metrics to identify opportunities for increased impact and ROI.
- Continuously explore innovative engagement approaches and marketing best practices that enhance how Citi Private Bank connects with clients and prospects across the client journey.
- Monitor industry trends, competitor activity, client behaviors, and emerging marketing best practices across financial services, wealth management, luxury, and other high-touch client-centric industries.
- Develop data-driven insights and recommendations that help inform marketing strategy and business decision-making.
- Identify new opportunities to strengthen client engagement, advisor enablement, and overall marketing effectiveness.
- Leverage client research, marketplace insights, and competitive intelligence to uncover opportunities that differentiate Citi Private Bank and support sustainable business growth.
- Bring external perspectives, innovative ideas, and leading practices to marketing strategy discussions, helping elevate the firm’s approach to client engagement and experience.
- Support the Regional CPB Marketing Head with planning, reporting, and execution of key team priorities.
- Assist with management reporting, performance dashboards, and executive updates that track progress against marketing and business objectives.
- Support regional marketing budget management, including forecasting, expense tracking, invoice processing, accruals, and reconciliation.
- Coordinate cross-functional workflows and stakeholder communications to ensure successful delivery of marketing initiatives.
- Contribute to annual planning processes and support measurement of marketing performance and return on investment.
- Ensure all marketing activities adhere to regulatory requirements, risk controls, and Citi policies.
- Partner with Legal, Compliance, Risk, and Control teams to facilitate reviews and approvals of marketing initiatives.
- Maintain strong governance practices throughout campaign planning and execution.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
- 6-10 years of marketing experience, preferably within financial services, wealth management, private banking, asset management, or a related industry.
- Demonstrated experience developing and executing strategic marketing programs that drive business outcomes.
- Strong ability to partner with senior business stakeholders and translate business objectives into marketing strategies and campaigns.
- Proven project leadership skills with experience managing multiple initiatives from concept through execution.
- Experience with client engagement programs, event marketing, content marketing, thought leadership campaigns, or integrated marketing initiatives.
- Strong analytical mindset with the ability to interpret performance data and generate actionable insights.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to influence and collaborate effectively across a highly matrixed organization.
- Familiarity with Salesforce, marketing technologies, and marketing performance reporting.
- Deep understanding of the Ultra High Net Worth (UHNW) client segment, including the unique needs, expectations, behaviors, and decision-making dynamics of Private Bank clients and their families.
- Strong knowledge of financial markets, investment concepts, wealth management solutions, and the broader Private Banking landscape, with the ability to translate client insights into effective marketing strategies and engagement programs.
- Naturally curious about the UHNW marketplace, with a pulse on evolving client expectations, competitive trends, emerging engagement strategies, and innovations shaping the wealth management and luxury client experience.
- Demonstrated ability to leverage market intelligence, client research, industry best practices, and competitive insights to identify opportunities that strengthen client engagement, differentiate the Citi Private Bank brand, and support business growth.
- Creative and forward-thinking marketer who continually seeks new approaches to enhance the end-to-end client experience, deepen relationships, and elevate how Citi Private Bank engages with clients across all touchpoints.
- Passion for bringing ideas and best practices from both financial services and other client-centric industries to develop innovative marketing programs that create meaningful client value and competitive advantage.
- Experience supporting planning, reporting, budgeting, and business management activities is a plus.
- Proactive, strategic, and results-oriented with the ability to work independently in a fast-paced environment.
- Willingness to travel approximately 10-15% as business needs require.
Education:
- Bachelor's/University degree, Master's degree preferred (Bachelor's degree in Marketing, Business, Communications, Finance, or a related field is highly preferred)
#LI-JR5
-
Job Family Group:
Marketing-
Job Family:
In-Business Marketing-
Time Type:
Full time-
Primary Location:
New York New York United States-
Primary Location Full Time Salary Range:
$129,840.00 - $194,760.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
-
Most Relevant Skills
Please see the requirements listed above.-
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.-
Anticipated Posting Close Date:
Sep 11, 2026-
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents – AI Notice and Right
-
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
See All 65 Marketing Lead Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
Find Marketing Lead JobsMarketing Lead Jobs by City in New York
Where New York roles are concentrated, by current openings.
Marketing Lead Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Banking & Financial Services
- Investment & Asset Management
- Fintech
- Healthcare & Medical Services
What New York Employers Look For
The qualifications that appear most often in marketing lead jobs across New York.
- Bachelor's degree in marketing, communications, or a related business field required
- Proven experience leading campaigns across paid, owned, and earned channels
- Strong working knowledge of marketing automation platforms and CRM tools
- Experience managing cross-functional teams or agency partners in a marketing capacity
- Demonstrated ability to translate data and analytics into actionable marketing strategy
- Familiarity with New York's competitive advertising and media landscape preferred
Marketing Lead Jobs in New York: Frequently Asked Questions
How do you become a marketing lead in New York?
Most marketing leads in New York start with a bachelor's degree in marketing, communications, or business, then build toward the role through progressively senior positions in campaign management, brand strategy, or digital marketing. New York does not require a state-issued license or registration for marketing leads. Employers in New York typically look for candidates who have managed budgets, led teams, and can point to measurable campaign results in competitive consumer or B2B markets.
Which companies hire marketing leads in New York?
Employers hiring marketing leads in New York right now include JPMorganChase, Braze, and Meta, based on current listings on Migrate Mate as of September 2026. New York's concentration of global headquarters in media, finance, and consumer goods means openings appear across a wide range of industries and company sizes throughout the state.
Which New York cities have the most marketing lead jobs?
The cities with the most marketing lead openings in New York are New York, Sleepy Hollow, and Syracuse. New York City dominates the distribution because it hosts the headquarters of major media companies, financial institutions, and consumer brands that maintain large in-house marketing teams, while smaller markets like Albany and White Plains reflect regional corporate campuses and healthcare systems that also recruit at the lead level.
Are there remote marketing lead jobs in New York?
Yes, and more than most fields. About 70% of marketing lead openings tied to New York are remote or hybrid as of September 2026, reflecting the desk-based, digital nature of most marketing work. Strategy, content, and digital growth roles are the most likely to be fully remote, while positions tied to product launches, on-site agency collaboration, or executive stakeholder management tend to require at least a hybrid presence.
How can I get hired as a marketing lead in New York with little or no experience?
The most realistic entry path is to move into a marketing coordinator or associate role at a New York agency or in-house team, then grow toward a lead position by owning progressively larger campaign scopes. Large New York employers in media and consumer goods, including publishing houses and packaged goods companies based in the metro, often run structured associate marketing programs that build toward lead-level responsibility. Building a portfolio of measurable campaign results, even from internships or freelance projects, gives candidates a clear edge over those relying on credentials alone.
Where can I find and apply to marketing lead jobs in New York?
You can find and apply to marketing lead jobs in New York on Migrate Mate, which lists current openings across the state. Search the available roles, find the ones that fit your background and location, and apply directly through the listings.
See All 65 Marketing Lead Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
Find Marketing Lead Jobs