Marketing Lead Jobs in New York
Marketing Lead jobs in New York are among the most active in the country, with strong demand concentrated in consumer goods, financial services, media, and technology sectors and openings at every level from coordinator to senior lead. Most hiring is centered in New York City, with additional volume in Buffalo and Albany, where employers including American Express, Verizon, and Condé Nast regularly bring on marketing leads. The most in-demand specialties are performance marketing, brand strategy, and content-led growth. Find a role that fits below and apply directly.
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Job Description
If you are a dynamic leader with a passion for advertising and a keen eye for industry trends, ready to make a significant impact on a high-profile business, we invite you to join our team and help shape the future of the Chase Sapphire brand. As a Vice President, Brand Marketing Lead on the Chase Business Cards team, you are at the helm of shaping and executing the brand strategy for one of our prestigious card portfolios. This role seeks a leader who will be responsible for all paid media creative campaigns to drive measurable impact on both the brand and business. You will collaborate with internal teams and external agencies to develop game-changing creative and innovative media plans, overseeing all paid advertising and owned channels including messaging focus, creative approach, talent integrations, production, channel mix, budget allocations, and ROI measurement.
Job Responsibilities
- Manage and evolve paid creative strategy and development from concept to execution, partnering with teams to identify the optimal approach across several types of campaigns, including brand-building, action-driving, and experiential. Oversee and partner on the execution of creative assets from brief development, concepting, creative testing, production, and trafficking.
- Manage owned campaign strategy, partnering with teams to ensure proper brand representation and alignment.
- Partner to refine and evolve media channel strategy, collaborating with media planners to optimize channel mix, targeting, and spend across full funnel and platform recommendations, including driving innovation and exploration into new channels and opportunities.
- Oversee brand budget, necessary finance approvals, and budget efficiencies.
- Build a paid media learning roadmap: partner with analytics teams to manage campaign reporting and results share-out, measure ROI, and identify best practices.
- Cultivate strong relationships across diverse teams, including brand, media, sports & entertainment, talent, social media, market research, analytics, and PR, to foster open collaboration and achieve shared goals.
- Guide and develop junior team members, nurturing their growth and expertise.
Required Qualifications, Capabilities And Skills
- Bachelor's Degree required.
- 8+ years of relevant experience in Advertising, Media, or Brand.
- Proven track record as a self-starter, capable of translating high-level objectives into actionable campaigns.
- Strong project and timeline management skills, ensuring timely and efficient campaign execution.
- Production experience.
- Proficient in trafficking assets.
- Expertise in budget management and financial oversight.
- Ability to innovate and bring fresh perspectives to campaign creative, media strategies, and project management.
- Exceptional collaboration skills, with the ability to navigate diverse opinions and maintain strong relationships.
Preferred Qualifications, Capabilities And Skills
- Adaptability to changing priorities and responsibilities.
- Ability to balance strategic vision with meticulous attention to execution details.
- Commitment to mentoring and developing junior team members.
- Willingness to travel up to 20%, including occasional nights or weekends for production shoots.
About us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer/Disability/Veterans
About The Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.
Job Description
If you are a dynamic leader with a passion for advertising and a keen eye for industry trends, ready to make a significant impact on a high-profile business, we invite you to join our team and help shape the future of the Chase Sapphire brand. As a Vice President, Brand Marketing Lead on the Chase Business Cards team, you are at the helm of shaping and executing the brand strategy for one of our prestigious card portfolios. This role seeks a leader who will be responsible for all paid media creative campaigns to drive measurable impact on both the brand and business. You will collaborate with internal teams and external agencies to develop game-changing creative and innovative media plans, overseeing all paid advertising and owned channels including messaging focus, creative approach, talent integrations, production, channel mix, budget allocations, and ROI measurement.
Job Responsibilities
- Manage and evolve paid creative strategy and development from concept to execution, partnering with teams to identify the optimal approach across several types of campaigns, including brand-building, action-driving, and experiential. Oversee and partner on the execution of creative assets from brief development, concepting, creative testing, production, and trafficking.
- Manage owned campaign strategy, partnering with teams to ensure proper brand representation and alignment.
- Partner to refine and evolve media channel strategy, collaborating with media planners to optimize channel mix, targeting, and spend across full funnel and platform recommendations, including driving innovation and exploration into new channels and opportunities.
- Oversee brand budget, necessary finance approvals, and budget efficiencies.
- Build a paid media learning roadmap: partner with analytics teams to manage campaign reporting and results share-out, measure ROI, and identify best practices.
- Cultivate strong relationships across diverse teams, including brand, media, sports & entertainment, talent, social media, market research, analytics, and PR, to foster open collaboration and achieve shared goals.
- Guide and develop junior team members, nurturing their growth and expertise.
Required Qualifications, Capabilities And Skills
- Bachelor's Degree required.
- 8+ years of relevant experience in Advertising, Media, or Brand.
- Proven track record as a self-starter, capable of translating high-level objectives into actionable campaigns.
- Strong project and timeline management skills, ensuring timely and efficient campaign execution.
- Production experience.
- Proficient in trafficking assets.
- Expertise in budget management and financial oversight.
- Ability to innovate and bring fresh perspectives to campaign creative, media strategies, and project management.
- Exceptional collaboration skills, with the ability to navigate diverse opinions and maintain strong relationships.
Preferred Qualifications, Capabilities And Skills
- Adaptability to changing priorities and responsibilities.
- Ability to balance strategic vision with meticulous attention to execution details.
- Commitment to mentoring and developing junior team members.
- Willingness to travel up to 20%, including occasional nights or weekends for production shoots.
About us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer/Disability/Veterans
About The Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.
See All 91 Marketing Lead Jobs in New York
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Find Marketing Lead JobsMarketing Lead Jobs by City in New York
Where New York roles are concentrated, by current openings.
Marketing Lead Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
- Ralph Lauren6
- Google4
- Anthropic3
- Citi3
- Amazon2
Top Industries Hiring
- Technology & Software35
- Retail10
- Consulting & Professional Services9
- Banking & Financial Services6
- Media & Entertainment5
What New York Employers Look For
The qualifications that appear most often in marketing lead jobs across New York.
- Bachelor's degree in marketing, communications, or a related field from an accredited institution
- Three or more years of experience managing marketing campaigns or a marketing team
- Demonstrated proficiency with marketing automation platforms such as HubSpot or Marketo
- Experience developing and executing multi-channel digital marketing strategies
- Strong analytical skills with hands-on experience using Google Analytics or similar tools
- Excellent written and verbal communication skills for cross-functional collaboration
Marketing Lead Jobs in New York: Frequently Asked Questions
How do you become a marketing lead in New York?
Marketing lead is not a licensed or credentialed role in New York, so the path runs through education and experience rather than a state board. Most New York employers expect a bachelor's degree in marketing, communications, or business, followed by several years in roles such as marketing coordinator or campaign manager. Building a portfolio of measurable results, proficiency with major marketing platforms, and familiarity with New York's competitive consumer and media landscape will strengthen any application.
How much do marketing leads make in New York?
Marketing leads in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing leads in New York?
Employers hiring marketing leads in New York right now include Ralph Lauren, Google, and Anthropic, based on current listings on Migrate Mate as of June 2026. New York's concentration of major consumer brands, financial firms, and media companies means demand for marketing leads stays consistent throughout the year.
Which New York cities have the most marketing lead jobs?
New York, New York City, and Brooklyn are the cities with the most marketing lead openings in New York. New York City dominates because it is home to the headquarters of major consumer brands, media companies, and financial institutions, while Buffalo and Albany generate steady volume through regional corporate offices, healthcare systems, and state agency communications teams.
Are there remote marketing lead jobs in New York?
Yes, and more than most fields. About 36% of marketing lead openings tied to New York are remote or hybrid as of June 2026, reflecting how much of the work involves strategy, content creation, and digital campaign management that does not require a physical presence. Brand strategy and performance marketing roles tend to have the most remote flexibility, while roles tied to events or retail tend to require on-site availability.
How can I get hired as a marketing lead in New York with little or no experience?
The most realistic entry path is starting in a marketing coordinator or marketing associate role at a New York company and moving up after demonstrating measurable campaign results. Large New York employers such as consumer goods companies, media agencies, and financial services firms run rotational marketing programs and new-grad associate tracks worth targeting. Building a portfolio that shows hands-on work with paid search, social campaigns, or email automation, combined with a relevant certification from a recognized platform, gives candidates a concrete edge over those with only academic credentials.
Where can I find and apply to marketing lead jobs in New York?
You can find and apply to marketing lead jobs in New York on Migrate Mate, which lists current openings across the state. Find roles that fit your experience and location and apply directly from the listing.
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