Marketing Lead Jobs in Ohio
Marketing Lead jobs in Ohio are concentrated in consumer goods, financial services, healthcare, and B2B technology, with demand running from mid-level specialists to senior brand strategists. Columbus, Cleveland, and Cincinnati are the most active hiring markets, anchored by employers like Procter and Gamble, Nationwide Insurance, and L Brands. The most sought-after specialties in Ohio right now are digital campaign management, demand generation, and product marketing. Find a role that fits below and apply directly.
Find Marketing Lead JobsOverview
Showing 5 of 10+ Marketing Lead jobs
Do You...
1. Get genuinely excited about testing campaign changes, analyzing the data, and optimizing for better results?
2. Think analytically rather than emotionally—trusting data over hunches, and learning just as much from failures as from wins?
3. Have hands-on experience managing substantial advertising budgets across multiple platforms (Google Ads, Facebook, TikTok, YouTube)?
4. Thrive on structured experimentation, documenting results, and systematically applying learnings to future campaigns?
5. Enjoy collaborating with creative, product, and engineering teams to solve growth problems end-to-end?
6. Have the discipline to work independently in a remote environment, maintain meticulous documentation, and report results weekly?
7. Combine the mindset of a scientist (hypothesis, testing, measurement) with the execution of an operator (speed, rigor, results)?
8. Take ownership of outcomes and continuously ask: 'How can we improve this?'
If you answered yes to most of these questions, we would love to talk to you!
Tasks
The Role
We are seeking a hands-on Performance Marketing Lead who thinks like a scientist, operates like an engineer, and reports like a professional. This is an execution-focused role for someone who loves solving growth problems, testing ideas, and seeing measurable business impact from their work.
This is not an administrative role; you'll be in the campaigns daily. You'll set up tracking, optimize targeting, launch experiments, analyze results, and make recommendations backed by data. You'll work closely with creative, product, and analytics teams to continuously improve customer acquisition and campaign efficiency.
The ideal candidate combines the empathy of understanding customer experience with the discipline of a process-driven operator—meticulous on documentation, firm on timelines, rigorous in testing, and persuasive in presenting data-backed recommendations.
Requirements
What You'll Own
As Performance Marketing Lead, you will own the following functional areas:
1. Daily Paid Media Execution & Campaign Optimization
2. Build, launch, and manage campaigns across Google Ads (Search, Display, Performance Max), Microsoft Ads (Bing), YouTube, and TikTok
3. Monitor campaign health daily: CTR, conversion rates, CPC, CAC, ROAS
4. Manage budgets to maximize ROI; scale winning campaigns, pause underperformers
5. Refine audience targeting, keywords, bidding strategies based on performance data
6. Report campaign performance to CEO weekly with clear insights and recommendations
Structured Experimentation & Learning Program
1. Design and execute 4-6 structured experiments per week across targeting, keywords, bidding, creative, landing pages, offers
2. Document 100% of experiment results with hypothesis, results, insights, and business impact
3. Conduct weekly performance reviews with CEO: analyze results, identify winners, plan next week's tests
4. Systematically scale winning experiments into ongoing campaigns; retire underperforming approaches
Creative Performance & Collaboration
1. Analyze ad performance by creative asset; identify winners and detect creative fatigue
2. Provide data-driven feedback to Creative Strategist on what's working and what to test next
3. Scale high-performing creative; test new hooks, messaging, and offers continuously
4. Work with the creative strategist to maintain the pipeline
Funnel Optimization & Cross-Team Collaboration
1. Analyze acquisition funnel end-to-end: ad click landing page registration paid member
2. Work with Product/Design on landing page optimization and A/B testing
3. Collaborate with Engineering on registration flow optimization and conversion improvement
4. Provide weekly funnel insights to Product, Engineering, and Sales teams
Analytics, Reporting & Data Integrity
1. Set up and maintain accurate tracking via Google Analytics 4, Google Tag Manager, platform native reporting
2. Track all key metrics: impressions, clicks, conversions, CTR, CPC, CAC, ROAS, cost-per-registration
3. Prepare detailed weekly reports for CEO on revenue, ROAS by channel, CAC trends, and actionable insights
4. Ensure data integrity and troubleshoot tracking issues across all platforms
Qualifications:
1. 5+ years managing paid digital advertising campaigns at scale
2. Demonstrated track record of improving measurable business results through paid acquisition (revenue growth, CAC reduction, ROAS improvement)
3. Strong hands-on experience with Google Ads (Search, Display, Shopping, Performance Max)
4. Experience managing campaigns on at least one additional platform: Microsoft Ads (Bing), TikTok, YouTube, or Meta
5. Proven ability to set up tracking (Google Analytics 4, Google Tag Manager) and analyze marketing funnel metrics
6. Experience with A/B testing, experimentation, and landing page optimization
7. Strong analytical and quantitative skills; comfortable analyzing data and making evidence-based decisions
8. Excellent written and verbal communication skills; ability to explain complex concepts clearly to both technical and non-technical audiences
9. Comfortable working independently in a remote environment with minimal supervision
10. Highly organized, meticulous with documentation, and disciplined about process
Benefits
What We're Looking For
The ideal candidate:
1. Thinks analytically rather than emotionally
2. Takes ownership of outcomes and learns quickly from both successes and failures
3. Is naturally curious and continuously seeks improvement
4. Communicates clearly with both technical and non-technical audiences
5. Thrives in a fast-moving environment where testing and optimization never stop
What Success Looks Like
Within your first six months, you will have:
1. Developed a deep understanding of our customer acquisition funnel
2. Identified the highest-impact opportunities to improve paid marketing performance
3. Established a consistent cadence of structured experimentation
4. Improved campaign efficiency across multiple advertising channels
5. Built strong working relationships with Creative, Product, Engineering, and Analytics
6. Reduced acquisition costs while increasing marketing-generated revenue
7. Delivered reporting that helps leadership make better marketing decisions
About Together Light Inc.
Together Light Inc. operates several online businesses serving an international customer base, including Christian Filipina, Filipino Visa, and related travel services. Every month, thousands of prospective customers discover our brands through paid advertising.
We believe exceptional marketing is built through disciplined experimentation, rapid learning, and continuous optimization—not opinions.
We're looking for a hands-on Performance Marketing Lead who enjoys solving difficult growth problems, improving advertising performance, and using data to make better decisions.
This is an execution-focused role for someone who loves testing ideas, optimizing campaigns, and continuously improving results.
Do You...
1. Get genuinely excited about testing campaign changes, analyzing the data, and optimizing for better results?
2. Think analytically rather than emotionally—trusting data over hunches, and learning just as much from failures as from wins?
3. Have hands-on experience managing substantial advertising budgets across multiple platforms (Google Ads, Facebook, TikTok, YouTube)?
4. Thrive on structured experimentation, documenting results, and systematically applying learnings to future campaigns?
5. Enjoy collaborating with creative, product, and engineering teams to solve growth problems end-to-end?
6. Have the discipline to work independently in a remote environment, maintain meticulous documentation, and report results weekly?
7. Combine the mindset of a scientist (hypothesis, testing, measurement) with the execution of an operator (speed, rigor, results)?
8. Take ownership of outcomes and continuously ask: 'How can we improve this?'
If you answered yes to most of these questions, we would love to talk to you!
Tasks
The Role
We are seeking a hands-on Performance Marketing Lead who thinks like a scientist, operates like an engineer, and reports like a professional. This is an execution-focused role for someone who loves solving growth problems, testing ideas, and seeing measurable business impact from their work.
This is not an administrative role; you'll be in the campaigns daily. You'll set up tracking, optimize targeting, launch experiments, analyze results, and make recommendations backed by data. You'll work closely with creative, product, and analytics teams to continuously improve customer acquisition and campaign efficiency.
The ideal candidate combines the empathy of understanding customer experience with the discipline of a process-driven operator—meticulous on documentation, firm on timelines, rigorous in testing, and persuasive in presenting data-backed recommendations.
Requirements
What You'll Own
As Performance Marketing Lead, you will own the following functional areas:
1. Daily Paid Media Execution & Campaign Optimization
2. Build, launch, and manage campaigns across Google Ads (Search, Display, Performance Max), Microsoft Ads (Bing), YouTube, and TikTok
3. Monitor campaign health daily: CTR, conversion rates, CPC, CAC, ROAS
4. Manage budgets to maximize ROI; scale winning campaigns, pause underperformers
5. Refine audience targeting, keywords, bidding strategies based on performance data
6. Report campaign performance to CEO weekly with clear insights and recommendations
Structured Experimentation & Learning Program
1. Design and execute 4-6 structured experiments per week across targeting, keywords, bidding, creative, landing pages, offers
2. Document 100% of experiment results with hypothesis, results, insights, and business impact
3. Conduct weekly performance reviews with CEO: analyze results, identify winners, plan next week's tests
4. Systematically scale winning experiments into ongoing campaigns; retire underperforming approaches
Creative Performance & Collaboration
1. Analyze ad performance by creative asset; identify winners and detect creative fatigue
2. Provide data-driven feedback to Creative Strategist on what's working and what to test next
3. Scale high-performing creative; test new hooks, messaging, and offers continuously
4. Work with the creative strategist to maintain the pipeline
Funnel Optimization & Cross-Team Collaboration
1. Analyze acquisition funnel end-to-end: ad click landing page registration paid member
2. Work with Product/Design on landing page optimization and A/B testing
3. Collaborate with Engineering on registration flow optimization and conversion improvement
4. Provide weekly funnel insights to Product, Engineering, and Sales teams
Analytics, Reporting & Data Integrity
1. Set up and maintain accurate tracking via Google Analytics 4, Google Tag Manager, platform native reporting
2. Track all key metrics: impressions, clicks, conversions, CTR, CPC, CAC, ROAS, cost-per-registration
3. Prepare detailed weekly reports for CEO on revenue, ROAS by channel, CAC trends, and actionable insights
4. Ensure data integrity and troubleshoot tracking issues across all platforms
Qualifications:
1. 5+ years managing paid digital advertising campaigns at scale
2. Demonstrated track record of improving measurable business results through paid acquisition (revenue growth, CAC reduction, ROAS improvement)
3. Strong hands-on experience with Google Ads (Search, Display, Shopping, Performance Max)
4. Experience managing campaigns on at least one additional platform: Microsoft Ads (Bing), TikTok, YouTube, or Meta
5. Proven ability to set up tracking (Google Analytics 4, Google Tag Manager) and analyze marketing funnel metrics
6. Experience with A/B testing, experimentation, and landing page optimization
7. Strong analytical and quantitative skills; comfortable analyzing data and making evidence-based decisions
8. Excellent written and verbal communication skills; ability to explain complex concepts clearly to both technical and non-technical audiences
9. Comfortable working independently in a remote environment with minimal supervision
10. Highly organized, meticulous with documentation, and disciplined about process
Benefits
What We're Looking For
The ideal candidate:
1. Thinks analytically rather than emotionally
2. Takes ownership of outcomes and learns quickly from both successes and failures
3. Is naturally curious and continuously seeks improvement
4. Communicates clearly with both technical and non-technical audiences
5. Thrives in a fast-moving environment where testing and optimization never stop
What Success Looks Like
Within your first six months, you will have:
1. Developed a deep understanding of our customer acquisition funnel
2. Identified the highest-impact opportunities to improve paid marketing performance
3. Established a consistent cadence of structured experimentation
4. Improved campaign efficiency across multiple advertising channels
5. Built strong working relationships with Creative, Product, Engineering, and Analytics
6. Reduced acquisition costs while increasing marketing-generated revenue
7. Delivered reporting that helps leadership make better marketing decisions
About Together Light Inc.
Together Light Inc. operates several online businesses serving an international customer base, including Christian Filipina, Filipino Visa, and related travel services. Every month, thousands of prospective customers discover our brands through paid advertising.
We believe exceptional marketing is built through disciplined experimentation, rapid learning, and continuous optimization—not opinions.
We're looking for a hands-on Performance Marketing Lead who enjoys solving difficult growth problems, improving advertising performance, and using data to make better decisions.
This is an execution-focused role for someone who loves testing ideas, optimizing campaigns, and continuously improving results.
See All 10 Marketing Lead Jobs in Ohio
Find roles in Ohio that match your experience and apply in just a few clicks.
Find Marketing Lead JobsMarketing Lead Jobs by City in Ohio
Where Ohio roles are concentrated, by current openings.
Marketing Lead Job Market in Ohio
A snapshot from current Ohio openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Banking & Financial Services
- Fintech
- Investment & Asset Management
What Ohio Employers Look For
The qualifications that appear most often in marketing lead jobs across Ohio.
- Bachelor's degree in marketing, communications, or a closely related field required
- Three or more years of experience leading integrated marketing campaigns end to end
- Demonstrated proficiency with CRM and marketing automation platforms such as Salesforce or HubSpot
- Proven ability to manage budgets, timelines, and cross-functional teams simultaneously
- Strong analytical skills with experience interpreting campaign data and presenting performance insights
- Experience in B2B, consumer goods, healthcare, or financial services preferred by most Ohio employers
Marketing Lead Jobs in Ohio: Frequently Asked Questions
How do you become a marketing lead in Ohio?
The standard Ohio path starts with a bachelor's degree in marketing, communications, business, or a related field from an accredited institution. No state-issued license is required for this role in Ohio. Most Ohio employers expect candidates to have progressed through coordinator or specialist roles before stepping into a lead position. A portfolio of measurable campaign results and familiarity with platforms like HubSpot or Salesforce strengthens any application considerably.
Which companies hire marketing leads in Ohio?
Companies currently hiring marketing leads in Ohio include JPMorganChase, 84.51°, and VNTG Home, per current listings on Migrate Mate as of November 2026. Ohio's large base of Fortune 500 headquarters, regional insurance carriers, and healthcare systems means marketing lead openings are posted throughout the year rather than in concentrated seasonal waves.
Which Ohio cities have the most marketing lead jobs?
Columbus, Cleveland, and Cincinnati have the most marketing lead openings in Ohio. Columbus leads because of its dense cluster of insurance, financial services, and retail headquarters, while Cleveland's strength in manufacturing and healthcare drives consistent demand, and Cincinnati benefits from major consumer goods and logistics employers headquartered in the region.
Are there remote marketing lead jobs in Ohio?
Yes, and more than most fields. About 43% of marketing lead openings tied to Ohio are remote or hybrid as of November 2026, reflecting how much of the work, strategy, content creation, and campaign management, is done entirely through digital tools. Roles that require close coordination with local sales teams or in-person events tend to be hybrid rather than fully remote.
How can I get hired as a marketing lead in Ohio with little or no experience?
The most realistic entry path is a marketing coordinator or associate marketing manager role at one of Ohio's large regional employers, such as a Columbus-area insurance company, a Cleveland health system like Cleveland Clinic, or a Cincinnati consumer goods firm. Many of these organizations run formal rotational or associate programs for recent graduates. Building a portfolio through freelance projects, nonprofit work, or agency internships adds the measurable results Ohio employers consistently ask for.
Where can I find and apply to marketing lead jobs in Ohio?
You can find and apply to marketing lead jobs in Ohio on Migrate Mate, which lists current openings from employers hiring across the state. Find roles that fit your experience and location, then apply directly through each listing. No profile creation is required to search or apply.
See All 10 Marketing Lead Jobs in Ohio
Find roles in Ohio that match your experience and apply in just a few clicks.
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