Marketing Lead Jobs in Massachusetts
Marketing Lead jobs in Massachusetts concentrate in technology, life sciences, financial services, and higher education, with demand at every level from emerging brand managers to seasoned campaign directors. The largest hiring metros are Boston, Cambridge, and Worcester, where companies like HubSpot, Fidelity Investments, and Massachusetts General Hospital consistently bring on marketing leads. The most in-demand specialties are digital and content marketing, demand generation, and product marketing for B2B and healthcare audiences. See the openings below and apply to the ones that match your experience.
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Showing 5 of 26+ Marketing Lead jobs
About Clients Blackbox
Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.
We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.
The Opportunity
This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.
You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.
You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.
What You'll Own
Client Strategy & Relationships
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
NOTE: Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.
How You Work
You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.
You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.
Benefits
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
About Clients Blackbox
Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.
We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.
The Opportunity
This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.
You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.
You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.
What You'll Own
Client Strategy & Relationships
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
Paid Media Performance
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
Copy & Creative Strategy
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
Tracking & Funnel Execution
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
Requirements
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
Preferred Experience
- Financial services marketing
- Lead-generation and appointment-setting campaigns
- Video sales letter marketing
- High-ticket or considered-purchase funnels
- Performance marketing agency experience
- Direct-response advertising
NOTE: Upper Compensation Range ($115K+) Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.
How You Work
You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.
You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.
Benefits
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
See All 26 Marketing Lead Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find Marketing Lead JobsMarketing Lead Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Marketing Lead Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Accounting & Auditing
- Healthcare & Medical Services
What Massachusetts Employers Look For
The qualifications that appear most often in marketing lead jobs across Massachusetts.
- Bachelor's degree in marketing, communications, business, or a related field required
- Three or more years of experience leading end-to-end marketing campaigns or programs
- Demonstrated proficiency with marketing automation platforms such as HubSpot or Marketo
- Strong command of analytics tools including Google Analytics and CRM reporting dashboards
- Experience managing cross-functional projects and coordinating with sales or product teams
- Ability to develop and present data-driven strategies to senior stakeholders and executives
Marketing Lead Jobs in Massachusetts: Frequently Asked Questions
How do you become a marketing lead in Massachusetts?
Most marketing lead roles in Massachusetts require a bachelor's degree in marketing, communications, or business, though many employers in the state's technology and life sciences sectors also value demonstrated portfolio work and platform certifications. Massachusetts has no state-issued license or registration for marketing professionals. Candidates who add certifications from recognized bodies such as the American Marketing Association, Google, or HubSpot strengthen their applications significantly with Boston-area employers.
Which companies hire marketing leads in Massachusetts?
Employers hiring marketing leads in Massachusetts right now include Whoop, Clients Blackbox, and Praxis Precision Medicines, based on current listings on Migrate Mate as of November 2026. Massachusetts's deep concentration of technology companies, life sciences firms, and major academic medical centers makes it one of the more active states for marketing lead hiring year-round.
Which Massachusetts cities have the most marketing lead jobs?
Boston, Cambridge, and Quincy account for the most marketing lead openings in Massachusetts. Boston and Cambridge dominate because the Greater Boston area is home to the state's largest concentrations of technology companies, biotech firms, financial institutions, and universities, while Worcester's growing healthcare and higher education sectors drive consistent demand in the state's second-largest city.
Are there remote marketing lead jobs in Massachusetts?
Yes, and more than most fields. About 71% of marketing lead openings tied to Massachusetts are remote or hybrid as of November 2026, reflecting how naturally the work translates to distributed teams. Strategy, content creation, campaign management, and digital analytics are the functions most commonly offered on a remote or hybrid basis by Massachusetts employers.
How can I get hired as a marketing lead in Massachusetts with little or no experience?
The most realistic entry path is moving into a marketing coordinator or marketing associate role at a Massachusetts technology company, healthcare system, or university, then building toward a lead title. Large Massachusetts employers such as Mass General Brigham, Boston Children's Hospital, and midsize Cambridge-based software firms regularly post associate marketing roles that serve as direct pipelines to lead positions. Building a portfolio of campaign results, earning a platform certification from Google or HubSpot, and applying to rotational marketing programs at anchor employers gives candidates without a long resume a concrete edge.
Where can I find and apply to marketing lead jobs in Massachusetts?
You can find and apply to marketing lead jobs in Massachusetts on Migrate Mate, which lists current openings from employers hiring across the state right now. Search the roles that match your background and apply directly to the ones that fit your experience level and preferred location.
See All 26 Marketing Lead Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find Marketing Lead Jobs