Marketing Lead Jobs in California
Marketing Lead jobs in California are among the most active in the country, concentrated in technology, entertainment, consumer goods, and SaaS across Los Angeles, San Francisco, and San Diego. Major employers with a lasting California presence, including Apple, Google, and The Walt Disney Company, hire marketing leads at every level from emerging team leads to directors overseeing multi-channel programs. Demand is strongest for product marketing, performance marketing, and brand strategy specialists. Find a role that fits below and apply directly.
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Showing 5 of 89+ Marketing Lead jobs
Company
Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability.
Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal in 2017). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.
Overview:
As an Integrated Marketing Lead at Credit Genie, you will be responsible for owning how our brand shows up across every channel our audience touches. This is a broad, senior individual-contributor role that brings brand marketing, social media, and influencer marketing under one roof, with the ownership to set strategy and execute it.
You will be the connective tissue across marketing: shaping our brand narrative, running an always-on and campaign driven social presence, owning our influencer and creator program end to end, leading PR and communications, and orchestrating integrated campaigns that move people from awareness to consideration to adoption. You will partner closely with growth, design, product, customer service, and the people team to translate Credit Genie's mission into work that builds awareness, drives consideration, and earns lasting loyalty.
What You'll Do:
You will be the connective tissue across marketing: shaping our brand narrative, running an always-on and campaign driven social presence, owning our influencer and creator program end to end, leading PR and communications, and orchestrating integrated campaigns that move people from awareness to consideration to adoption. You will partner closely with growth, design, product, customer service, and the people team to translate Credit Genie's mission into work that builds awareness, drives consideration, and earns lasting loyalty.
Be a brand ambassador. Act as a champion and guardian of the Credit Genie brand executing our positioning, voice, and visual identity consistently across every touchpoint, and building brand awareness and consideration through on-brand creative and brand-building programs, including brand campaigns across channels such as OOH, video, and digital.
Build and own social strategy. Establish Credit Genie's social media strategy from the ground up and own it end to end across all major platforms. Partner with the design team to develop campaigns, manage the content pipeline and editorial calendar, maintain a consistent brand presence, and tailor content to the strengths and audience of each platform.
Own influencer and creator marketing end to end. Own the strategy and execute the full program: sourcing, vetting, briefing, contracting, content review, and reporting. Turning partnerships into organic growth in following and recognition.
Build the employer brand. Partner with the people team to tell Credit Genie's story as a place to work. Culture and employee content that attracts talent and a strong presence on platforms like LinkedIn and Glassdoor.
Own integrated go-to-market. Translate business goals into integrated campaigns that span brand, social, influencer, PR, OOH, and lifecycle channels — owning them from concept through launch and optimization as one coherent story.
Be the voice of our community. Engage customers across social networks, nurture our communities, and protect brand sentiment.
Drive PR and communications. Lead media relations, press materials, and announcement plans; secure earned coverage; and support launches, milestones, and issues and reputation management with leadership and legal.
Lead across the company. Align partners across growth, design, product, customer service, and people, influencing cross-functional teams without direct authority to deliver business outcomes and keep the brand consistent everywhere.
Measure, experiment, and optimize. Define KPIs, run tests, and turn results and consumer insight into recommendations that shape strategy and investment — using web and social analytics tools (e.g., Sprout Social, Google Analytics, Sigma).
Requirements:
7+ years of experience leading all aspects of social strategy across major platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, X, and YouTube.
Proven track record of building awareness and consideration
Hands-on experience owning influencer and creator marketing end to end: sourcing, briefing, contracting, managing partnerships, and measuring ROI.
Proven track record of growing and managing social communities — day-to-day operations, growth, engagement campaigns, content strategy, and measurement.
Successful experience partnering on employer branding initiatives and supporting the development of a strong internal and external brand narrative.
Experience leading PR and communications - pitching media, drafting press materials, securing earned coverage, and supporting issues and reputation management.
Experience managing and measuring both ongoing and campaign-specific social programs.
Excellent creative judgment paired with a data-driven mindset, with sharp attention to detail and strong organization.
Strong analytical skills and experience with web and social media analytics tools and reporting (e.g., Hootsuite, Google Analytics, Sprout Social, Tableau).
Comfort operating in ambiguity and building new programs from the ground up, with a collaborative style that influences cross-functional teams without direct authority.
Experience with consumer fintech or related industries is a plus.
Benefits and Perks
Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.
We believe working alongside each other in person is the best way to build a great product and foster a strong company culture. Our expectation is that employees are in the office five days a week, allowing for optimal collaboration, inclusivity, and productivity. At the same time, we understand that life happens and recognize the importance of flexibility. We are committed to supporting our employees when circumstances arise that require remote work or adjusted schedules. Our goal is to ensure everyone can effectively balance personal and professional responsibilities while maintaining our collaborative and productive environment.
Here are some highlights of our benefits and perks offerings, feel free to ask your recruiting partner for more details on our comprehensive offering for employees.
100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
401(k) with a 3.5% match and immediate vesting
Meal program available for both lunch and dinner
Pre-tax benefits, including a $1,000 HSA match
Life and accidental insurance
Flexible PTO
Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in the bonus and equity programs. You will also have access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan with company match, short & long term disability insurance, life insurance, and flexible PTO along with many other benefits and perks.
Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.
Compensation Range: $185K - $205K
Company
Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability.
Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal in 2017). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.
Overview:
As an Integrated Marketing Lead at Credit Genie, you will be responsible for owning how our brand shows up across every channel our audience touches. This is a broad, senior individual-contributor role that brings brand marketing, social media, and influencer marketing under one roof, with the ownership to set strategy and execute it.
You will be the connective tissue across marketing: shaping our brand narrative, running an always-on and campaign driven social presence, owning our influencer and creator program end to end, leading PR and communications, and orchestrating integrated campaigns that move people from awareness to consideration to adoption. You will partner closely with growth, design, product, customer service, and the people team to translate Credit Genie's mission into work that builds awareness, drives consideration, and earns lasting loyalty.
What You'll Do:
You will be the connective tissue across marketing: shaping our brand narrative, running an always-on and campaign driven social presence, owning our influencer and creator program end to end, leading PR and communications, and orchestrating integrated campaigns that move people from awareness to consideration to adoption. You will partner closely with growth, design, product, customer service, and the people team to translate Credit Genie's mission into work that builds awareness, drives consideration, and earns lasting loyalty.
Be a brand ambassador. Act as a champion and guardian of the Credit Genie brand executing our positioning, voice, and visual identity consistently across every touchpoint, and building brand awareness and consideration through on-brand creative and brand-building programs, including brand campaigns across channels such as OOH, video, and digital.
Build and own social strategy. Establish Credit Genie's social media strategy from the ground up and own it end to end across all major platforms. Partner with the design team to develop campaigns, manage the content pipeline and editorial calendar, maintain a consistent brand presence, and tailor content to the strengths and audience of each platform.
Own influencer and creator marketing end to end. Own the strategy and execute the full program: sourcing, vetting, briefing, contracting, content review, and reporting. Turning partnerships into organic growth in following and recognition.
Build the employer brand. Partner with the people team to tell Credit Genie's story as a place to work. Culture and employee content that attracts talent and a strong presence on platforms like LinkedIn and Glassdoor.
Own integrated go-to-market. Translate business goals into integrated campaigns that span brand, social, influencer, PR, OOH, and lifecycle channels — owning them from concept through launch and optimization as one coherent story.
Be the voice of our community. Engage customers across social networks, nurture our communities, and protect brand sentiment.
Drive PR and communications. Lead media relations, press materials, and announcement plans; secure earned coverage; and support launches, milestones, and issues and reputation management with leadership and legal.
Lead across the company. Align partners across growth, design, product, customer service, and people, influencing cross-functional teams without direct authority to deliver business outcomes and keep the brand consistent everywhere.
Measure, experiment, and optimize. Define KPIs, run tests, and turn results and consumer insight into recommendations that shape strategy and investment — using web and social analytics tools (e.g., Sprout Social, Google Analytics, Sigma).
Requirements:
7+ years of experience leading all aspects of social strategy across major platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, X, and YouTube.
Proven track record of building awareness and consideration
Hands-on experience owning influencer and creator marketing end to end: sourcing, briefing, contracting, managing partnerships, and measuring ROI.
Proven track record of growing and managing social communities — day-to-day operations, growth, engagement campaigns, content strategy, and measurement.
Successful experience partnering on employer branding initiatives and supporting the development of a strong internal and external brand narrative.
Experience leading PR and communications - pitching media, drafting press materials, securing earned coverage, and supporting issues and reputation management.
Experience managing and measuring both ongoing and campaign-specific social programs.
Excellent creative judgment paired with a data-driven mindset, with sharp attention to detail and strong organization.
Strong analytical skills and experience with web and social media analytics tools and reporting (e.g., Hootsuite, Google Analytics, Sprout Social, Tableau).
Comfort operating in ambiguity and building new programs from the ground up, with a collaborative style that influences cross-functional teams without direct authority.
Experience with consumer fintech or related industries is a plus.
Benefits and Perks
Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.
We believe working alongside each other in person is the best way to build a great product and foster a strong company culture. Our expectation is that employees are in the office five days a week, allowing for optimal collaboration, inclusivity, and productivity. At the same time, we understand that life happens and recognize the importance of flexibility. We are committed to supporting our employees when circumstances arise that require remote work or adjusted schedules. Our goal is to ensure everyone can effectively balance personal and professional responsibilities while maintaining our collaborative and productive environment.
Here are some highlights of our benefits and perks offerings, feel free to ask your recruiting partner for more details on our comprehensive offering for employees.
100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
401(k) with a 3.5% match and immediate vesting
Meal program available for both lunch and dinner
Pre-tax benefits, including a $1,000 HSA match
Life and accidental insurance
Flexible PTO
Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in the bonus and equity programs. You will also have access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan with company match, short & long term disability insurance, life insurance, and flexible PTO along with many other benefits and perks.
Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.
Compensation Range: $185K - $205K
See All 89 Marketing Lead Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Marketing Lead JobsMarketing Lead Jobs by City in California
Where California roles are concentrated, by current openings.
Marketing Lead Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software10
- Banking & Financial Services3
- Fintech1
- Staffing & Recruiting1
- Electronics & Hardware1
What California Employers Look For
The qualifications that appear most often in marketing lead jobs across California.
- Bachelor's degree in marketing, communications, business, or a closely related field
- Three or more years of experience leading marketing campaigns or managing a marketing function
- Demonstrated ability to own go-to-market strategy and drive measurable pipeline or revenue results
- Proficiency with marketing automation, CRM platforms, and digital analytics tools
- Experience managing cross-functional projects and collaborating with sales, product, and design teams
- Strong written and verbal communication skills for presenting to internal and external stakeholders
Marketing Lead Jobs in California: Frequently Asked Questions
How do you become a marketing lead in California?
A bachelor's degree in marketing, business, communications, or a related field is the standard entry point for a marketing lead role in California. No state-issued license is required. California employers, especially in tech and entertainment, place high value on a portfolio of campaign results, demonstrable channel expertise such as paid search, content, or product marketing, and experience managing at least a small team or a significant program budget before promoting someone to a lead role.
Which companies hire marketing leads in California?
Employers hiring marketing leads in California right now include Apple, Meta, and Amazon, based on current listings on Migrate Mate as of September 2026. California's deep concentration of technology companies, streaming platforms, and consumer brands means demand for marketing leads is distributed broadly, from large enterprise headquarters in the Bay Area to entertainment and lifestyle brands anchored in Los Angeles.
Which California cities have the most marketing lead jobs?
San Francisco, Culver City, and San Jose account for the largest share of marketing lead openings in California. The Bay Area's density of SaaS and enterprise technology headquarters drives volume in San Francisco and San Jose, while Los Angeles pulls from entertainment, direct-to-consumer brands, and a growing tech sector, making those metros consistently the strongest markets for this role.
Are there remote marketing lead jobs in California?
Yes, and more than most fields. About 70% of marketing lead openings tied to California are remote or hybrid as of September 2026, reflecting how much of the work, strategy, content development, and campaign management, can be done without being on-site. The most fully remote positions tend to be in product marketing and demand generation, where deliverables are digital and collaboration happens through shared tools rather than in person.
How can I get hired as a marketing lead in California with little or no experience?
The most realistic path is moving into a lead role from a strong individual contributor position, such as a marketing specialist, content strategist, or marketing coordinator, at a California company large enough to promote from within. Technology companies in the Bay Area and Los Angeles frequently run rotational or associate marketing programs that give early-career candidates exposure to multiple channels before a lead title becomes realistic. Building a measurable portfolio, through internships at California agencies, in-house contract work, or project-based roles, and completing a recognized platform certification in Google Ads, HubSpot, or Salesforce Marketing Cloud gives candidates a concrete edge when applying.
Where can I find and apply to marketing lead jobs in California?
You can find and apply to marketing lead jobs in California on Migrate Mate, which lists current California openings from employers actively hiring for this role. Find roles that fit your experience and location preferences and apply directly to each one.
See All 89 Marketing Lead Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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