Marketing Lead Jobs in California

Job Summary

As a Performance Marketing Manager, you are responsible for defining and driving data-led, cross-channel marketing strategies that deliver measurable business growth. You own the development and execution of performance marketing strategies, optimizing for customer acquisition, conversion, and revenue growth.

A key focus of this role is establishing the foundational systems, processes, and reporting required to enable effective performance marketing, ensuring the right infrastructure is in place to scale activity over time. You leverage data, experimentation, and insights to continuously refine marketing approaches, while also identifying gaps in tracking, measurement, and tooling, and defining solutions to address them.

You act as a key connector across teams, partnering closely with Product Marketing, Creative Strategy, WW Market Marketing, and agency partners to ensure performance strategies are aligned with product positioning, creative execution, and market needs. This role requires a balance of strategic thinking and hands-on execution, combining deep expertise in performance marketing with the ability to build and operationalize scalable ways of working.

Key Responsibilities

• Define and drive cross-channel performance marketing strategies to support customer acquisition, conversion, and revenue growth
• Own the planning, execution, and optimization of campaigns, ensuring alignment with business objectives
• Develop forecasts, set performance targets, and track progress against key business metrics
• Build business cases for incremental investment, using data and performance insights to justify funding and drive growth
• Establish and scale performance marketing systems, processes, and reporting frameworks to enable effective campaign execution and measurement
• Identify gaps in tracking, data availability, and tooling, and define solutions to improve measurement accuracy and visibility into performance
• Partner with analytics, engineering, and cross-functional teams to implement scalable tracking, reporting, and measurement capabilities
• Leverage advance measurement tooling (MTA, MMM, & Geo Lift Studies) to continuously optimize performance, drive improvements in efficiency, conversion, and ROI
• Develop and implement structured test-and-learn frameworks to refine targeting, messaging, and channel strategies
• Analyze market, customer, and performance data to identify growth opportunities and inform strategy
• Translate data and insights into clear recommendations that influence marketing, product, and customer experience decisions
• Partner closely with Product Marketing and Creative Strategy teams to ensure campaigns are aligned with product positioning and messaging

Qualifications and Requirements

• Bachelor’s degree required (Marketing, Business Administration, or related field); MBA a plus
• 6–8+ years of experience in performance marketing, digital marketing, or growth marketing, ideally within technology or e-commerce environments
• Proven track record of developing and executing performance marketing strategies that drive measurable business outcomes
• Experience operating in environments where systems, processes, or measurement frameworks needed to be built or significantly improved
• Bring deep platform expertise (Retail Media, Meta, Google, Affiliate networks) to inform tactical and strategic decisions
• Strong understanding of key performance metrics, including CAC, LTV, conversion rates, and ROI, and how to optimize against them
• Experience leveraging data, analytics, and testing to drive continuous performance improvement
• Strong understanding of e-commerce environments and user experience optimization
• Excellent cross-functional collaboration skills, with the ability to influence stakeholders across Product Marketing, Creative Strategy, WW Market Marketing, and agency partners
• Strong communication skills, with the ability to present data, insights, and recommendations clearly to stakeholders
• Experience managing agency and vendor relationships
• Ability to manage multiple projects and priorities in a fast-paced, dynamic environment
• Strong analytical mindset, attention to detail, and ability to manage complexity
• Self-starter with a proactive, solutions-oriented mindset and strong sense of ownership

The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including:
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job

Marketing

Schedule

Full time

Shift

No shift premium (United States of America)

Travel

Relocation

Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.