Senior Marketing Strategist Jobs in California
Senior Marketing Strategist jobs in California are among the most active in the country, concentrated in technology, entertainment, consumer brands, and financial services, with demand at every level from associate strategist through VP-track senior roles. The largest hiring markets are Los Angeles, San Francisco, and San Diego, where companies like Google, Meta, and Salesforce maintain major marketing operations and consistently recruit experienced strategists. The most in-demand specialties right now are integrated digital strategy, brand positioning, and performance marketing. Find a role that fits below and apply directly.
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Showing 5 of 28+ Senior Marketing Strategist jobs
This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in social media marketing.
- Experience working cross-functionally with various stakeholders and teams.
- Experience developing and executing social media strategies.
- Experience with video hosting, live streaming or social media platforms.
- Experience with YouTube, Search, or Video Advertising.
Preferred qualifications:
- Experience with large-scale projects, including relationships, change management, and utilizing AI productivity tools to solve problems and streamline workflows.
- Experience driving organic channel growth for video platforms, creator-led studios, or online video networks as well as experience in video platform mechanics (analytics, title iteration, thumbnail testing, and performance).
- Experience diagnosing video platform algorithmic performance across discovery features and reviving back-catalog libraries.
- Experience translating platform metrics into briefs and pre-production feedback for creative teams.
- Experience with online video features across long-form content, short-form linking, collaborative tools, and playlists.
- Ability to interact with technical and business stakeholders, at all levels.
About the job
As a YouTube Social Strategist, Marketing, you will be dedicated to YouTube as a platform, and will serve as the strategic operator behind the official/YouTube flagship channel and its 45M+ subscriber community. Representing the YouTube Brand and Social team, you will lead day-to-day channel optimization, audience development, and data-driven programming strategy representing YouTube the brand natively to viewers and creators worldwide on our own platform.
We are looking for a hungry, platform-obsessed practitioner who treats YouTube channel growth as a craft and lives inside YouTube Studio. You will bring creator-forward excellence to our flagship channel by dissecting retention curves, browse and suggested traffic patterns, click-through rates, and returning-viewer cohorts to unlock organic momentum across the YouTube platform. You will own the channel's programming rhythm and post-publish optimization loops while partnering closely with internal teams and external production partners. You will serve as the analytical architect at the pre-greenlight and pre-upload gates, shaping title and thumbnail packaging, diagnosing hook pacing, linking Shorts to long-form VODs, and compounding back-catalog viewership. You will also actively test and apply AI tools built into YouTube Studio and Google Workspace to sharpen insights, speed up packaging and research workflows, and keep execution optimized toward team goals.
You have earned your stripes scaling YouTube channels inside fast-paced creator teams, digital-first studios, or YouTube growth consultancies. You will combine relentless curiosity with deep technical command of how content earns discovery, watch time, and fandom natively on YouTube as YouTube.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Own daily YouTube Studio channel management and optimization for YouTube on the YouTube platform, running thumbnail test and compare experiments, title pivots, metadata updates, and channel storefront curation.
- Develop and manage the YouTube programming calendar on YouTube, orchestrating publishing cadence and native platform cross-linking across long-form VOD (Video on Demand), shorts, collabs, and posts.
- Analyze YouTube Analytics retention curves, CTR, browse and suggested discovery, and viewer cohorts to diagnose platform performance drivers and guide programming decisions.
- Partner with internal producers and creative studios to enforce data-backed greenlight gates, supplying YouTube packaging briefs and feedback without leading video production.
- Execute ongoing YouTube back-catalog audits, packaging refreshes, and creator-ecosystem benchmarks, delivering organic channel performance readouts to editorial leadership and cross-functional partners.
This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in social media marketing.
- Experience working cross-functionally with various stakeholders and teams.
- Experience developing and executing social media strategies.
- Experience with video hosting, live streaming or social media platforms.
- Experience with YouTube, Search, or Video Advertising.
Preferred qualifications:
- Experience with large-scale projects, including relationships, change management, and utilizing AI productivity tools to solve problems and streamline workflows.
- Experience driving organic channel growth for video platforms, creator-led studios, or online video networks as well as experience in video platform mechanics (analytics, title iteration, thumbnail testing, and performance).
- Experience diagnosing video platform algorithmic performance across discovery features and reviving back-catalog libraries.
- Experience translating platform metrics into briefs and pre-production feedback for creative teams.
- Experience with online video features across long-form content, short-form linking, collaborative tools, and playlists.
- Ability to interact with technical and business stakeholders, at all levels.
About the job
As a YouTube Social Strategist, Marketing, you will be dedicated to YouTube as a platform, and will serve as the strategic operator behind the official/YouTube flagship channel and its 45M+ subscriber community. Representing the YouTube Brand and Social team, you will lead day-to-day channel optimization, audience development, and data-driven programming strategy representing YouTube the brand natively to viewers and creators worldwide on our own platform.
We are looking for a hungry, platform-obsessed practitioner who treats YouTube channel growth as a craft and lives inside YouTube Studio. You will bring creator-forward excellence to our flagship channel by dissecting retention curves, browse and suggested traffic patterns, click-through rates, and returning-viewer cohorts to unlock organic momentum across the YouTube platform. You will own the channel's programming rhythm and post-publish optimization loops while partnering closely with internal teams and external production partners. You will serve as the analytical architect at the pre-greenlight and pre-upload gates, shaping title and thumbnail packaging, diagnosing hook pacing, linking Shorts to long-form VODs, and compounding back-catalog viewership. You will also actively test and apply AI tools built into YouTube Studio and Google Workspace to sharpen insights, speed up packaging and research workflows, and keep execution optimized toward team goals.
You have earned your stripes scaling YouTube channels inside fast-paced creator teams, digital-first studios, or YouTube growth consultancies. You will combine relentless curiosity with deep technical command of how content earns discovery, watch time, and fandom natively on YouTube as YouTube.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Own daily YouTube Studio channel management and optimization for YouTube on the YouTube platform, running thumbnail test and compare experiments, title pivots, metadata updates, and channel storefront curation.
- Develop and manage the YouTube programming calendar on YouTube, orchestrating publishing cadence and native platform cross-linking across long-form VOD (Video on Demand), shorts, collabs, and posts.
- Analyze YouTube Analytics retention curves, CTR, browse and suggested discovery, and viewer cohorts to diagnose platform performance drivers and guide programming decisions.
- Partner with internal producers and creative studios to enforce data-backed greenlight gates, supplying YouTube packaging briefs and feedback without leading video production.
- Execute ongoing YouTube back-catalog audits, packaging refreshes, and creator-ecosystem benchmarks, delivering organic channel performance readouts to editorial leadership and cross-functional partners.
See All 28 Senior Marketing Strategist Jobs in California
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Where California roles are concentrated, by current openings.
Senior Marketing Strategist Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
What California Employers Look For
The qualifications that appear most often in senior marketing strategist jobs across California.
- Bachelor's degree in marketing, communications, or a closely related field required
- Five or more years of progressive marketing experience with demonstrated leadership
- Proven expertise in digital marketing channels including paid search, social, and SEO
- Experience developing and executing integrated campaigns across multiple platforms
- Strong data literacy with proficiency in analytics tools such as Google Analytics or Tableau
- Excellent presentation and cross-functional collaboration skills with executive stakeholders
Senior Marketing Strategist Jobs in California: Frequently Asked Questions
How do you become a senior marketing strategist in California?
Most senior marketing strategist roles in California require a bachelor's degree in marketing, communications, or business, followed by several years of progressively responsible marketing experience. There is no state-issued license required for this role in California. Employers in the state strongly favor candidates with demonstrated experience leading campaigns in competitive verticals such as tech, entertainment, or consumer products, and a portfolio of measurable results carries significant weight during hiring.
How much do senior marketing strategists make in California?
Senior marketing strategists in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire senior marketing strategists in California?
Employers hiring senior marketing strategists in California right now include Clients Blackbox, AAA Auto Club Enterprises, and Block, based on current listings on Migrate Mate as of November 2026. California's concentration of technology headquarters, entertainment studios, and direct-to-consumer brands means demand for senior strategists stays consistent across a wide range of industries throughout the year.
Which California cities have the most senior marketing strategist jobs?
San Diego, Los Angeles, and Costa Mesa have the most senior marketing strategist openings in California. Los Angeles draws volume from entertainment, media, and consumer brands, San Francisco and the surrounding Bay Area are anchored by technology and SaaS companies that maintain large in-house marketing teams, and San Diego's life sciences and defense-adjacent industries generate steady demand for strategists who can translate complex offerings to business audiences.
Are there remote senior marketing strategist jobs in California?
Yes, and more than most fields. Senior marketing strategy is primarily a desk-based, analytical, and communications-driven role, which makes it well suited to remote and hybrid arrangements. About 95% of senior marketing strategist openings tied to California are remote or hybrid as of November 2026, reflecting how normalized flexible work has become across California's tech and media employers. Brand strategy development and campaign planning are the functions most commonly performed fully remote.
How can I get hired as a senior marketing strategist in California with little or no experience?
The most realistic entry path is starting as a marketing coordinator or junior digital analyst at a California-based brand, agency, or tech company, then building toward a strategist title over two to four years. Large California employers such as entertainment studios, enterprise software companies, and major retailers run rotational marketing programs and associate strategist tracks for early-career candidates. Earning a Google Analytics certification or a Meta Blueprint credential, and assembling a campaign portfolio with measurable outcomes, gives candidates a clear edge when applying to those programs.
Where can I find and apply to senior marketing strategist jobs in California?
You can find and apply to senior marketing strategist jobs in California on Migrate Mate, which lists current California openings across industries and hiring locations. Search the listings to find roles that match your experience level, specialty, and preferred location, then apply directly to the ones that fit.
See All 28 Senior Marketing Strategist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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