Senior Marketing Strategist Jobs in California
Senior Marketing Strategist jobs in California are among the most active in the country, concentrated in technology, entertainment, consumer brands, and financial services, with demand at every level from associate strategist through VP-track senior roles. The largest hiring markets are Los Angeles, San Francisco, and San Diego, where companies like Google, Meta, and Salesforce maintain major marketing operations and consistently recruit experienced strategists. The most in-demand specialties right now are integrated digital strategy, brand positioning, and performance marketing. Find a role that fits below and apply directly.
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Showing 5 of 11+ Senior Marketing Strategist jobs
Why Vagaro? At Vagaro, we believe in fostering a collaborative and inclusive work environment where every team member can thrive. Our culture is built on innovation, continuous learning, and a passion for making a positive impact. We support our employees' growth and vision for themselves, offering opportunities for professional development and career advancement. Join us and be part of a team that values creativity, teamwork, and a commitment to excellence. Plus, we know how to have fun while getting the job done!
What you'll Be Doing: We're looking for a Sr. Creative Strategist to own creative strategy and experimentation across our growth marketing channels. This is a high-impact, cross-functional role that sits at the intersection of performance data, creative direction, and conversion strategy.
Our paid search and paid social channels are growing, and we have a talented creative team ready to execute — what we're missing is the strategic layer in between: someone who can look at what the data is telling us, turn it into sharp creative briefs and hypotheses, and build a testing infrastructure that makes us smarter over time. You'll also bring a CRO lens to how we think about the landing page experience — not building or editing pages, but ensuring our strategy from ad impression to conversion is intentional and informed by where traffic is coming from.
This is a partner role. You'll work closely with our paid channel leads and creative team to elevate the quality and effectiveness of everything we put in market.
*This role is based onsite in Pleasanton, CA Monday through Friday*
Compensation
- Base Annual Salary: $135,000 - $156,000
- Annual Bonus: Up to 10%
Your Impact:
Creative Strategy & Briefing
- Develop insight-driven creative briefs that give our creative team clear direction on concept, message, format, audience, and channel — so they can execute without ambiguity
- Own the creative strategy across paid channels (Meta, TikTok, YouTube, Google, etc.), ensuring every asset has a clear rationale tied to performance goals
- Partner closely with paid search and paid social channel leads to understand performance gaps and translate them into testable creative hypotheses
- Synthesize competitive creative trends, platform-specific best practices, and audience signals to continuously sharpen our creative approach
- Serve as the connective tissue between performance data and creative execution — bridging what the numbers say and what gets made
Experimentation & Testing
- Partner with paid channel leads to build and maintain a structured creative testing roadmap — prioritizing hypotheses, defining success metrics, and translating results into learnings the team can act on
- Design experiments across ad creative variables (copy, hook, format, visual, CTA) with clear A/B or multivariate structures
- Own the creative learnings repository — documenting what works, what doesn't, and why — so institutional knowledge compounds over time
- Collaborate with channel managers to ensure tests are set up cleanly, measured correctly, and applied consistently across campaigns
Landing Page Strategy (CRO)
- Develop LP testing recommendations based on traffic source, audience intent, and funnel stage — without owning page creation or editing
- Identify message-match gaps between ad creative and landing page experience, and surface prioritized CRO opportunities to the right stakeholders
- Apply CRO principles to how we think about the full journey from ad click to conversion, ensuring our strategy accounts for where users are coming from and what they expect to find
Cross-Functional Partnership
- Act as a strategic partner to paid channel managers and the creative team — aligning on priorities, sharing learnings, and moving work forward efficiently
- Present creative strategies, test results, and recommendations clearly to marketing leadership and cross-functional stakeholders
- Contribute to a culture of experimentation and continuous improvement across growth marketing
What you Bring:
- 5+ years of experience in creative strategy for performance or growth marketing, with hands-on experience across paid social and/or paid search
- Proven ability to develop creative briefs and testing frameworks that drive measurable improvements in paid campaign performance
- Strong data fluency — you're comfortable pulling from creative analytics tools and translating performance signals into strategic direction on your own
- Deep familiarity with platform-specific creative best practices across Meta, TikTok, YouTube, and/or Google
- Working knowledge of CRO principles and landing page strategy — you understand how traffic source and audience intent should shape the page experience, even if you're not the one building it
- Excellent communicator who can present findings and recommendations clearly to creative teams and non-marketing stakeholders alike
- A bias for systems and structure — you build processes that make the team smarter over time, not just solve for the immediate problem
- Comfortable operating in a cross-functional environment where influence without direct authority is the norm
- Experience in SaaS, marketplace, or B2B2C environments is a plus
Why You'll Love Working Here:
- Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
- Generous PTO: 15 accrued days, plus 10 company holidays annually.
- Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family.
- Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork.
- Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments.
- Food Perks: $50 monthly stipend for our onsite microkitchen and a complimentary DoorDash DashPass subscription.
- Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account.
- Financial Security: 401k program with 4% matching and optional life/supplemental insurance.
- Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized!
Equal Opportunity Employer:
Vagaro is proud to be an Equal Employment Opportunity and affirmative action employer. We foster an inclusive environment where individuals are evaluated without discrimination based on gender, race, ethnicity, age, disability, religion, sexual orientation, gender identity, veteran status, or any other characteristics protected by law.
Privacy Policy:
Your privacy matters! At Vagaro, we are committed to protecting your personal information. Before proceeding with your application, please review our Employee and Applicant Privacy Notice here (https://www.vagaro.com/pro/vagaro-employee-and-applicant-privacy-notice). By submitting your application, you acknowledge that you have read and understood our Privacy Notice, which outlines how we collect, use, disclose, and protect your information during the recruitment and employment process.
Vagaro is an E-Verify employer. Learn more at www.e-verify.gov (https://www.e-verify.gov/)
Learn More About Vagaro:
Visit us at vagaro.com/pro (https://www.vagaro.com/pro) and vagaro.com (https://www.vagaro.com/) to learn more.]
Why Vagaro? At Vagaro, we believe in fostering a collaborative and inclusive work environment where every team member can thrive. Our culture is built on innovation, continuous learning, and a passion for making a positive impact. We support our employees' growth and vision for themselves, offering opportunities for professional development and career advancement. Join us and be part of a team that values creativity, teamwork, and a commitment to excellence. Plus, we know how to have fun while getting the job done!
What you'll Be Doing: We're looking for a Sr. Creative Strategist to own creative strategy and experimentation across our growth marketing channels. This is a high-impact, cross-functional role that sits at the intersection of performance data, creative direction, and conversion strategy.
Our paid search and paid social channels are growing, and we have a talented creative team ready to execute — what we're missing is the strategic layer in between: someone who can look at what the data is telling us, turn it into sharp creative briefs and hypotheses, and build a testing infrastructure that makes us smarter over time. You'll also bring a CRO lens to how we think about the landing page experience — not building or editing pages, but ensuring our strategy from ad impression to conversion is intentional and informed by where traffic is coming from.
This is a partner role. You'll work closely with our paid channel leads and creative team to elevate the quality and effectiveness of everything we put in market.
*This role is based onsite in Pleasanton, CA Monday through Friday*
Compensation
- Base Annual Salary: $135,000 - $156,000
- Annual Bonus: Up to 10%
Your Impact:
Creative Strategy & Briefing
- Develop insight-driven creative briefs that give our creative team clear direction on concept, message, format, audience, and channel — so they can execute without ambiguity
- Own the creative strategy across paid channels (Meta, TikTok, YouTube, Google, etc.), ensuring every asset has a clear rationale tied to performance goals
- Partner closely with paid search and paid social channel leads to understand performance gaps and translate them into testable creative hypotheses
- Synthesize competitive creative trends, platform-specific best practices, and audience signals to continuously sharpen our creative approach
- Serve as the connective tissue between performance data and creative execution — bridging what the numbers say and what gets made
Experimentation & Testing
- Partner with paid channel leads to build and maintain a structured creative testing roadmap — prioritizing hypotheses, defining success metrics, and translating results into learnings the team can act on
- Design experiments across ad creative variables (copy, hook, format, visual, CTA) with clear A/B or multivariate structures
- Own the creative learnings repository — documenting what works, what doesn't, and why — so institutional knowledge compounds over time
- Collaborate with channel managers to ensure tests are set up cleanly, measured correctly, and applied consistently across campaigns
Landing Page Strategy (CRO)
- Develop LP testing recommendations based on traffic source, audience intent, and funnel stage — without owning page creation or editing
- Identify message-match gaps between ad creative and landing page experience, and surface prioritized CRO opportunities to the right stakeholders
- Apply CRO principles to how we think about the full journey from ad click to conversion, ensuring our strategy accounts for where users are coming from and what they expect to find
Cross-Functional Partnership
- Act as a strategic partner to paid channel managers and the creative team — aligning on priorities, sharing learnings, and moving work forward efficiently
- Present creative strategies, test results, and recommendations clearly to marketing leadership and cross-functional stakeholders
- Contribute to a culture of experimentation and continuous improvement across growth marketing
What you Bring:
- 5+ years of experience in creative strategy for performance or growth marketing, with hands-on experience across paid social and/or paid search
- Proven ability to develop creative briefs and testing frameworks that drive measurable improvements in paid campaign performance
- Strong data fluency — you're comfortable pulling from creative analytics tools and translating performance signals into strategic direction on your own
- Deep familiarity with platform-specific creative best practices across Meta, TikTok, YouTube, and/or Google
- Working knowledge of CRO principles and landing page strategy — you understand how traffic source and audience intent should shape the page experience, even if you're not the one building it
- Excellent communicator who can present findings and recommendations clearly to creative teams and non-marketing stakeholders alike
- A bias for systems and structure — you build processes that make the team smarter over time, not just solve for the immediate problem
- Comfortable operating in a cross-functional environment where influence without direct authority is the norm
- Experience in SaaS, marketplace, or B2B2C environments is a plus
Why You'll Love Working Here:
- Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
- Generous PTO: 15 accrued days, plus 10 company holidays annually.
- Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family.
- Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork.
- Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments.
- Food Perks: $50 monthly stipend for our onsite microkitchen and a complimentary DoorDash DashPass subscription.
- Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account.
- Financial Security: 401k program with 4% matching and optional life/supplemental insurance.
- Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized!
Equal Opportunity Employer:
Vagaro is proud to be an Equal Employment Opportunity and affirmative action employer. We foster an inclusive environment where individuals are evaluated without discrimination based on gender, race, ethnicity, age, disability, religion, sexual orientation, gender identity, veteran status, or any other characteristics protected by law.
Privacy Policy:
Your privacy matters! At Vagaro, we are committed to protecting your personal information. Before proceeding with your application, please review our Employee and Applicant Privacy Notice here (https://www.vagaro.com/pro/vagaro-employee-and-applicant-privacy-notice). By submitting your application, you acknowledge that you have read and understood our Privacy Notice, which outlines how we collect, use, disclose, and protect your information during the recruitment and employment process.
Vagaro is an E-Verify employer. Learn more at www.e-verify.gov (https://www.e-verify.gov/)
Learn More About Vagaro:
Visit us at vagaro.com/pro (https://www.vagaro.com/pro) and vagaro.com (https://www.vagaro.com/) to learn more.]
See All 11 Senior Marketing Strategist Jobs in California
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Find JobsSenior Marketing Strategist Jobs by City in California
Where California roles are concentrated, by current openings.
Senior Marketing Strategist Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
What California Employers Look For
The qualifications that appear most often in senior marketing strategist jobs across California.
- Bachelor's degree in marketing, communications, or a closely related field required
- Five or more years of progressive marketing experience with demonstrated leadership
- Proven expertise in digital marketing channels including paid search, social, and SEO
- Experience developing and executing integrated campaigns across multiple platforms
- Strong data literacy with proficiency in analytics tools such as Google Analytics or Tableau
- Excellent presentation and cross-functional collaboration skills with executive stakeholders
Senior Marketing Strategist Jobs in California: Frequently Asked Questions
How do you become a senior marketing strategist in California?
Most senior marketing strategist roles in California require a bachelor's degree in marketing, communications, or business, followed by several years of progressively responsible marketing experience. There is no state-issued license required for this role in California. Employers in the state strongly favor candidates with demonstrated experience leading campaigns in competitive verticals such as tech, entertainment, or consumer products, and a portfolio of measurable results carries significant weight during hiring.
How much do senior marketing strategists make in California?
Senior marketing strategists in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire senior marketing strategists in California?
Employers hiring senior marketing strategists in California right now include Esri, Vagaro, and Whatnot, based on current listings on Migrate Mate as of September 2026. California's concentration of technology headquarters, entertainment studios, and direct-to-consumer brands means demand for senior strategists stays consistent across a wide range of industries throughout the year.
Which California cities have the most senior marketing strategist jobs?
Los Angeles, Irvine, and Redlands have the most senior marketing strategist openings in California. Los Angeles draws volume from entertainment, media, and consumer brands, San Francisco and the surrounding Bay Area are anchored by technology and SaaS companies that maintain large in-house marketing teams, and San Diego's life sciences and defense-adjacent industries generate steady demand for strategists who can translate complex offerings to business audiences.
Are there remote senior marketing strategist jobs in California?
Yes, and more than most fields. Senior marketing strategy is primarily a desk-based, analytical, and communications-driven role, which makes it well suited to remote and hybrid arrangements. About 100% of senior marketing strategist openings tied to California are remote or hybrid as of September 2026, reflecting how normalized flexible work has become across California's tech and media employers. Brand strategy development and campaign planning are the functions most commonly performed fully remote.
How can I get hired as a senior marketing strategist in California with little or no experience?
The most realistic entry path is starting as a marketing coordinator or junior digital analyst at a California-based brand, agency, or tech company, then building toward a strategist title over two to four years. Large California employers such as entertainment studios, enterprise software companies, and major retailers run rotational marketing programs and associate strategist tracks for early-career candidates. Earning a Google Analytics certification or a Meta Blueprint credential, and assembling a campaign portfolio with measurable outcomes, gives candidates a clear edge when applying to those programs.
Where can I find and apply to senior marketing strategist jobs in California?
You can find and apply to senior marketing strategist jobs in California on Migrate Mate, which lists current California openings across industries and hiring locations. Search the listings to find roles that match your experience level, specialty, and preferred location, then apply directly to the ones that fit.
See All 11 Senior Marketing Strategist Jobs in California
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