Marketing Specialist Jobs in Florida

About Granny NANNIES:

We are a highly respected state-licensed nursing registry providing compassionate, quality in-home care services at an affordable price, serving communities across Florida since 1990. The organization is committed to supporting individuals and families with personalized care solutions.

The Role:

We are seeking a dynamic and strategic Community Marketing Specialist to enhance our outreach efforts within Citrus and Hernando Counties. Citrus is in a high-growth period — and a marketer who already knows that medical and referral landscape will travel less and open doors faster. You'll work exclusively out of our Crystal River office, with regular field presence required. You'll partner with our Client Service Coordinator and Assistant Administrator.

This role requires a passionate marketing professional with expertise in multichannel marketing, content creation, and digital advertising. The ideal candidate will develop targeted campaigns to raise awareness of our services, foster community engagement, and drive demand for our home care offerings through innovative marketing strategies.

What you'll do:

• Build and maintain relationships with referral partners — skilled nursing facilities, rehab centers, physician offices, and others — with ongoing presence, not one-time brochure drops.
• Run and improve local digital advertising, including Meta, Facebook, and Instagram, keeping messaging consistent with our print, billboard, and TV creative.
• Plan and help staff caregiver job fairs near each county office.
• Invite happy clients and caregivers to share short stories about how they work together; prepare those for social media and print magazine editorials.
• Draft posts, ad copy, and campaign updates; coordinate with our existing media and magazine vendors.
• Know the local Citrus and Hernando markets; self-directed field schedule with clear weekly goals.
• Light backup support for the office when needed.

Who you are:

• Proven relationship or community eoutreach experience- healthcare, senior services, or local B2B preferred
• Go-getter who can open doors at SNF's, rehabs, and offices without daily hand-holding
• PC & social media literate- comfortable on a computer, can work Meta and common social media platforms.
• Detailed-oriented and organized, following through and keeping clean records of visits, follow-ups and campaigns.
• Professional appearance for field visits and office
• Clear writer with strong phone and in-person manners; upbeat, polite, low ego; fits a small fait-friendly, team-section office.
• Not an entry-level "train me from zero" role. We provide brand direction and priorities; you bring the outreach craft and local drive.

Schedule and pay:

• Hourly, about 35 hours per week, flexible around field days.
• Typical hours 9:00 a.m. - 5:00 p.m., unpaid lunch from 12 p.m. - 1 p.m.
• Base: $20-$22 per hour
• Commission on top: $100 per new referral partner signed, $50 per new client attributed to your established relationships, plus a $500 quarterly bonus for hitting partner targets
• Strong performers can reach $26 - $28/ hr., equivalent; slower months wtill pay livable base.
• Room for growth as marketing results and company growth allow.
• Commission details explained in the interview and confirmed in writing with the offer letter.

What we provide:

• Work base: Crystal River office
• Office Desktop, VOIP phone system
• Company tablet (on an as needed basis, when office)
• Company Cell phone
• Company gas card for approved field travel
• GPS-tracked office and field work schedule through Generations mobile app, where electronic visit notes document interactions, encounters, and task completion.

Benefits:

• Flexible schedule
• Vision and dental coverage after 90- day probationary period
• Commision and quartly bonus opportunities in addtion to the hourly rate.
• Oppurtunity for growth and advancement

Apply through the posting with your resume. Selected candidates will be contact through the onboarding dashboard to schedule a virtual interview, with in-person interviews for finalists.

Join us as we elevate our community outreach efforts through innovative marketing initiatives that connect individuals with compassionate home care services!

Pay: $20.00 - $22.00 per hour

Expected hours: 35.0 per week

Benefits:

• Dental insurance
• Flexible schedule
• Vision insurance

Application Question(s):

• Are you a smoker?
• Do you have reliable transportation?
• Are you comfortable with $20 - $22 base plus commission Structure?

Education:

• High school or equivalent (Required)

Experience:

• Relationship Marketing in the Healthcare ?: 3 years (Required)
• B2B community outreach, healthcare senior-services ?: 2 years (Preferred)
• Social Media Marketing: 3 years (Required)
• Windows: 5 years (Required)
• Facebook Advertising: 3 years (Required)

Language:

• English (Required)

Location:

• Crystal River, FL 34429 (Preferred)

Ability to Commute:

• Crystal River, FL 34429 (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person