Marketing Specialist Jobs in Florida
Marketing Specialist jobs in Florida are among the most active in the Southeast, with strong demand across tourism and hospitality, healthcare, financial services, and real estate from entry-level coordinators through senior strategists. The heaviest hiring is in Miami, Tampa, and Orlando, where major employers like Carnival Corporation, AdventHealth, and Darden Restaurants consistently seek marketing talent. Digital marketing, content strategy, and brand management are the specialties drawing the most consistent interest from Florida employers. Find a role that fits below and apply directly.
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The Field Marketing Specialist will serve as a key liaison between marketing and sales, ensuring programs, campaigns, events, and content strategies align to regional business priorities, pipeline growth objectives, and revenue targets.
This position will be involved in many elements of marketing and although the primary focus is field marketing, this role will work on wider marketing projects & activities, sales alignment, and campaign execution in a collaborative team environment.
Success in this role depends on building strong partnerships with sales leaders and sellers to identify opportunities, align marketing investments to business goals, and drive measurable business outcomes.
Essential Duties
- Partner closely with regional sales leaders and account teams to align marketing programs and investments with territory priorities, target accounts, pipeline objectives, and revenue goals.
Develop and maintain strong relationships with sellers, proactively identifying opportunities where marketing can accelerate demand generation, customer engagement, and pipeline growth.
Facilitate regular planning and alignment sessions with sales stakeholders to ensure marketing activities support business priorities and market needs.
Leverage sales feedback, pipeline insights, and business performance data to refine marketing strategies and improve program effectiveness.
- Play a foundational role in the development and execution of AVI-SPL’s field marketing strategy.
- Plan, coordinate, and execute high-impact events, including owned and sponsored virtual and in-person events aimed at driving demand and brand awareness for the company.
- Collaborate with various marketing team members to create and execute campaigns driving event attendance through email, social media, digital ads, and targeted outreach.
- Assist sales enablement efforts to create initiatives with the necessary tools, content, processes, and best practices to streamline sales efforts, build pipeline, and support revenue objectives.
- Monitor market trends and activity to implement initiatives to drive measurable results.
- Communicate to and educate the sales team about new and planned marketing activities, including global, regional, and local programs.
- Measure success by reporting on leads generated, contribution to sales pipeline, and revenue growth attributed to field marketing programs.
- Participate in quarterly business reviews with local sales manager and marketing lead development team to review lead quality, pipeline, and sales; recommend local marketing approaches to optimize results.
- Travel to event locations and other conferences/tradeshows as needed (Approximately 25% of work time.)
Other duties assigned as needed.
Location Preference: Tampa, FL. We prefer a candidate based in the Tampa area, but will consider alternate locations for the right candidate whose experience and qualifications align with the needs of the role.
WHY YOU’LL LIKE WORKING HERE
- Medical benefits, including vision and dental
- Paid holidays and PTO
- Enjoyable and dynamic company culture
- Training and professional development opportunities
MORE ABOUT US
AVI-SPL reserves the right to alter work hours and work location as necessary. Work hours may vary based on client requirements and may include travel to various locations in support of the account.
The Field Marketing Specialist will serve as a key liaison between marketing and sales, ensuring programs, campaigns, events, and content strategies align to regional business priorities, pipeline growth objectives, and revenue targets.
This position will be involved in many elements of marketing and although the primary focus is field marketing, this role will work on wider marketing projects & activities, sales alignment, and campaign execution in a collaborative team environment.
Success in this role depends on building strong partnerships with sales leaders and sellers to identify opportunities, align marketing investments to business goals, and drive measurable business outcomes.
Essential Duties
- Partner closely with regional sales leaders and account teams to align marketing programs and investments with territory priorities, target accounts, pipeline objectives, and revenue goals.
Develop and maintain strong relationships with sellers, proactively identifying opportunities where marketing can accelerate demand generation, customer engagement, and pipeline growth.
Facilitate regular planning and alignment sessions with sales stakeholders to ensure marketing activities support business priorities and market needs.
Leverage sales feedback, pipeline insights, and business performance data to refine marketing strategies and improve program effectiveness.
- Play a foundational role in the development and execution of AVI-SPL’s field marketing strategy.
- Plan, coordinate, and execute high-impact events, including owned and sponsored virtual and in-person events aimed at driving demand and brand awareness for the company.
- Collaborate with various marketing team members to create and execute campaigns driving event attendance through email, social media, digital ads, and targeted outreach.
- Assist sales enablement efforts to create initiatives with the necessary tools, content, processes, and best practices to streamline sales efforts, build pipeline, and support revenue objectives.
- Monitor market trends and activity to implement initiatives to drive measurable results.
- Communicate to and educate the sales team about new and planned marketing activities, including global, regional, and local programs.
- Measure success by reporting on leads generated, contribution to sales pipeline, and revenue growth attributed to field marketing programs.
- Participate in quarterly business reviews with local sales manager and marketing lead development team to review lead quality, pipeline, and sales; recommend local marketing approaches to optimize results.
- Travel to event locations and other conferences/tradeshows as needed (Approximately 25% of work time.)
Other duties assigned as needed.
Location Preference: Tampa, FL. We prefer a candidate based in the Tampa area, but will consider alternate locations for the right candidate whose experience and qualifications align with the needs of the role.
WHY YOU’LL LIKE WORKING HERE
- Medical benefits, including vision and dental
- Paid holidays and PTO
- Enjoyable and dynamic company culture
- Training and professional development opportunities
MORE ABOUT US
AVI-SPL reserves the right to alter work hours and work location as necessary. Work hours may vary based on client requirements and may include travel to various locations in support of the account.
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Find Marketing Specialist JobsMarketing Specialist Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Marketing Specialist Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Agriculture & Farming
- Technology & Software
- Healthcare & Medical Services
What Florida Employers Look For
The qualifications that appear most often in marketing specialist jobs across Florida.
- Bachelor's degree in marketing, communications, or a related business field
- Proven experience with digital marketing platforms such as Google Ads and Meta Ads Manager
- Proficiency in marketing analytics tools including Google Analytics and CRM software
- Experience developing and executing multi-channel marketing campaigns from concept to completion
- Strong written and verbal communication skills for content creation and stakeholder presentations
- Familiarity with SEO principles, email marketing platforms, and social media management tools
Marketing Specialist Jobs in Florida: Frequently Asked Questions
How do you become a marketing specialist in Florida?
Marketing specialists in Florida are not required to hold a state-issued license, so the path centers on education and demonstrated skills. Most Florida employers expect a bachelor's degree in marketing, communications, advertising, or a related field. Building a portfolio of campaign work, earning platform certifications from Google or Meta, and gaining experience through internships with Florida-based agencies or corporate marketing teams significantly strengthens a candidacy.
How much do marketing specialists make in Florida?
Marketing specialists in Florida earn a median of about $75,450 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $38,830 for the lowest 10% to over $130,570 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing specialists in Florida?
Employers hiring marketing specialists in Florida right now include AVI-SPL, Clients Blackbox, and Baptist Health South Florida, based on current listings on Migrate Mate as of November 2026. Florida's mix of tourism, healthcare, and financial services industries means hiring is spread across a wide range of employer types and company sizes.
Which Florida cities have the most marketing specialist jobs?
Tampa, Miami, and Orlando are the Florida cities with the most marketing specialist openings. Miami leads because of its dense concentration of international brands, hospitality companies, and advertising agencies, while Tampa and Orlando draw strong demand from healthcare systems, theme park operators, and regional corporate headquarters anchoring the job market in those metros.
Are there remote marketing specialist jobs in Florida?
Yes, and more than most fields. About 53% of marketing specialist openings tied to Florida are remote or hybrid as of November 2026, reflecting how much of the work involves digital tools, content creation, and campaign management that travels well. Roles focused on digital marketing, SEO, email, and social media are the most likely to be offered on a fully remote basis.
How can I get hired as a marketing specialist in Florida with little or no experience?
The most realistic entry point is landing a marketing coordinator or marketing assistant role, which Florida's healthcare systems, hospitality groups, and real estate companies hire for regularly. Building a portfolio through freelance projects or volunteer work for local nonprofits demonstrates practical ability. Platform certifications from Google, Meta, or HubSpot signal initiative to Florida hiring managers and can offset a thin work history when applying to coordinator and associate-level openings.
Where can I find and apply to marketing specialist jobs in Florida?
You can find and apply to marketing specialist jobs in Florida on Migrate Mate, which lists current Florida openings across industries and metro areas. Find roles that fit your experience and specialization and apply directly to the ones that match.
See All 125+ Marketing Specialist Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
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