Marketing Specialist Jobs in Pennsylvania

Marketing Specialist jobs in Pennsylvania are consistently active, with steady demand at every level from entry-level coordinators through senior strategists, concentrated in healthcare marketing, financial services, higher education, and consumer goods. Philadelphia, Pittsburgh, and Harrisburg drive the bulk of hiring, and established employers such as Comcast, Independence Blue Cross, and Penn Medicine regularly post marketing specialist openings. The specialties in highest demand include digital and content marketing, marketing analytics, and B2B demand generation. Find a role that fits below and apply directly.

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Overview

Open roles90
Top employerWebFX
Top cityHarrisburg, PA
Cities hiring44
Work type61% Hybrid
Top industryAutomotive

Showing 5 of 90+ Marketing Specialist jobs

Field Marketing Specialist
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Added 2d ago
Field Marketing Specialist
Vault Roofing
King of Prussia, Pennsylvania
Content Marketing
Growth Marketing
Marketing
SEO & SEM
$80k - $100k/yr
11-50

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Marketing Communications Specialist
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Added 3d ago
Marketing Communications Specialist
Federated Hermes
Pittsburgh, Pennsylvania
Growth Marketing
Marketing
Product Marketing
$50k - $85k/yr
Hybrid
Bachelor's degree in communications

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Marketing Specialist
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Added 3d ago
Marketing Specialist
Horizon Farm Credit
Mechanicsburg, Pennsylvania
Content Marketing
Growth Marketing
Marketing
SEO & SEM
$52k - $75k/yr
Hybrid
Bachelor's degree in communications
201-500

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Marketing Specialist
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Added 3d ago
Marketing Specialist
Horizon Farm Credit
Mount Joy, Pennsylvania
Business Operations
Project & Program Management
Project Management
$52k - $75k/yr
Hybrid
Bachelor's degree in communications
201-500

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Marketing Specialist
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Added 3d ago
Marketing Specialist
Horizon Farm Credit
Lewisburg, Pennsylvania
Content Marketing
Growth Marketing
Marketing
SEO & SEM
$52k - $75k/yr
Hybrid
Bachelor's degree in communications
201-500

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See All 90 Marketing Specialist Jobs in Pennsylvania

Find roles in Pennsylvania that match your experience and apply in just a few clicks.

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Marketing Specialist Jobs by City in Pennsylvania

Where Pennsylvania roles are concentrated, by current openings.

Harrisburg
10 jobs
Pittsburgh
10 jobs
Philadelphia
10 jobs
Lancaster
7 jobs
Horsham
5 jobs
King of Prussia
5 jobs
Erie
2 jobs
Oaks
2 jobs
Wayne
2 jobs

Marketing Specialist Job Market in Pennsylvania

A snapshot from current Pennsylvania openings, updated as new roles post.

Who's Hiring

WebFX7 open roles
Sinclair Broadcast6 open roles
Horizon Farm Credit3 open roles

Top Industries Hiring

  • Automotive
  • Sports & Recreation
  • Media & Entertainment
  • Technology & Software

What Pennsylvania Employers Look For

The qualifications that appear most often in marketing specialist jobs across Pennsylvania.

  • Bachelor's degree in marketing, communications, or a closely related field required
  • Demonstrated experience managing digital marketing campaigns across multiple channels
  • Proficiency with marketing automation platforms such as HubSpot or Marketo
  • Strong analytical skills and experience interpreting campaign performance data
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Excellent written and verbal communication skills for internal and external audiences

Marketing Specialist Jobs in Pennsylvania: Frequently Asked Questions

How do you become a marketing specialist in Pennsylvania?

Marketing specialist is not a state-licensed role in Pennsylvania, so no state board exam or registration is required. Most Pennsylvania employers expect a bachelor's degree in marketing, communications, advertising, or business. Building a portfolio of campaign work, earning platform certifications from Google, HubSpot, or Meta, and gaining experience through internships at Philadelphia or Pittsburgh area agencies or corporate marketing departments is the most direct path to your first hired role.

How much do marketing specialists make in Pennsylvania?

Marketing specialists in Pennsylvania earn a median of about $68,760 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $34,160 for the lowest 10% to over $128,810 for the top 10%. Pay rises with experience, specialty, and employer.

Which companies hire marketing specialists in Pennsylvania?

Employers hiring marketing specialists in Pennsylvania right now include WebFX, Sinclair Broadcast, and Horizon Farm Credit, based on current listings on Migrate Mate as of November 2026. Pennsylvania's mix of Fortune 500 headquarters, major health systems, and large regional universities means consistent openings across both corporate and institutional marketing teams throughout the year.

Which Pennsylvania cities have the most marketing specialist jobs?

Harrisburg, Pittsburgh, and Philadelphia are the Pennsylvania cities with the most marketing specialist openings. Philadelphia dominates due to its concentration of corporate headquarters, health systems, and media companies, while Pittsburgh's technology and healthcare sectors generate strong demand, and Harrisburg's government contractors and associations create a steady secondary market for marketing professionals.

Are there remote marketing specialist jobs in Pennsylvania?

Yes, and more than most fields. About 75% of marketing specialist openings tied to Pennsylvania are remote or hybrid as of November 2026, reflecting how much of the role centers on digital tools, content creation, and analytics that travel well outside the office. Digital marketing, content strategy, and marketing analytics positions are the most frequently listed as fully remote or flexible in Pennsylvania postings.

How can I get hired as a marketing specialist in Pennsylvania with little or no experience?

The most realistic entry path is an internship or coordinator role at a Philadelphia or Pittsburgh agency, where you build portfolio work quickly. Large Pennsylvania employers such as Comcast, Penn Medicine, and PNC Financial run structured marketing associate or rotational programs designed for new graduates. Lateral moves from adjacent roles in sales support, communications, or social media management are also common entry points. Earning a Google Analytics or HubSpot certification before applying gives candidates a concrete edge over other entry-level applicants.

Where can I find and apply to marketing specialist jobs in Pennsylvania?

You can find and apply to marketing specialist jobs in Pennsylvania on Migrate Mate, which lists current openings from employers actively hiring in the state. Find roles that fit your experience and location, then apply directly to each one.

See All 90 Marketing Specialist Jobs in Pennsylvania

Find roles in Pennsylvania that match your experience and apply in just a few clicks.

Find Marketing Specialist Jobs