Marketing Specialist Jobs in Virginia

• Own the overall product messaging and positioning w.r.t to the overall market and specific industry verticals. BTW, Satya Nadella (CEO of Microsoft) was once a Technical Marketing Manager, a very similar role.

• Extend our core platform vision to target specific personas and industry verticals with inspiring and incisive messaging that showcases our product innovation and thought leadership.

• Own and drive key product marketing initiatives such as competitive analysis, market research, and product releases.

• Present / Communicate these product updates, feature updates, and all the competitive analysis by way of owning the updates on the Product Website, Pages and Sales Collaterals

• Sales enablement – Communicate the value proposition of Muvi products to sales teams and develop sales tools that support the selling process efficiently. Create and help create sales collateral including product landing pages, product brochures and presentations

• Work with the broader marketing team to develop campaigns to carry products to market (e.g., webinars, online branding campaigns, and videos).

• Product launch – plan the communication of new product releases and manage the cross-functional implementation of the product launch plan.

• Analyze user behavior and journey on website and come up with plans and strategies to improve our Onsite Conversions, User retention (Reduce Bounce Rate, Exits), Improve User Engagement (Time on site, pages/session) and improve lead flow (Visitor to lead conversion)

• We have multiple openings at junior and senior level, from 2 to 8 years of experience. You must have experience in a product marketing role for a SaaS product.

• Outstanding communication skills—verbal, writing and collaboration. Writing samples required.

• Hands on experience in writing product marketing briefs and documents

• Hands-on experience in managing wordpress websites will be an added advantage

• Knowledge of analytical tools like Google Analytics, Hotjar, User Behaviour and User Journey analysis

• You should have a sound technical background as we are a B2B/enterprise product.

• Demonstrates strong analytical and strategic thinking skills and the ability to translate those skills into creative, marketable messaging and content

Benefits:

• Work with a B2B SaaS product company building end-to-end streaming solutions.
• Open and flat organizational culture — fewer layers, more ownership for everyone.
• ESOPs for all employees — 10% of the entire company is reserved for employees.
• Gratuity benefits for long-term employees.
• Annual profit-sharing bonus — 10% of yearly profits distributed among employees
• Comprehensive family health insurance coverage.
• No approval required for leaves of up to 2 days.
• Forever remote — a permanent way of working, not a temporary arrangement.
• Flexible working hours.

Work Culture:

• Flat

  We have fewer management layers which improves organisational agility and gives everyone more ownership over their work.

• Transparent

  We strive to be as open as possible, on as many things as possible — across teams, decisions, and direction.

• Trust

  We trust one another completely and unabashedly, without any conditions, doubts, judgments, or preconceived notions.

• Creative

  Thinking creatively helps us find the most effective route. Plus, it's a lot more fun than doing things the obvious way.

• Diverse

  Diversity and equality are at the core of our existence. We believe in a healthy work atmosphere where everyone contributes.