Marketing Specialist Jobs in New York
Marketing Specialist jobs in New York are among the most active in the country, with strong demand concentrated in advertising, media, financial services, consumer goods, and technology, at every level from entry-level coordinator to senior strategist. The heaviest hiring is in New York City, with secondary markets in Albany and Buffalo adding steady volume. Major employers with lasting footprints in the state include NBCUniversal, JPMorgan Chase, and Estee Lauder. Content marketing, digital advertising, and brand management are the most consistently sought specialties. Find a role that fits below and apply directly.
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DESCRIPTION
The Content Specialist helps execute content strategies that guide customers through a cohesive AWS narrative across touchpoints of their journey. Using our standardized messaging hierarchy and the direction set by senior strategists, this role helps keep messaging, audience needs, and business objectives aligned while maintaining consistency in brand voice and customer experience. The Content Specialist does not own the content strategy or the messaging within the content; they apply the strategic direction provided to them to help content creators deliver consistent, personalized content experiences that educate, engage, and empower customers.
Key job responsibilities
With a focus on audience engagement and consistent storytelling, the Content Specialist’s key responsibilities include assisting with audience and content audits, maintaining content calendars, helping coordinate content creation (though not producing it), and gathering content performance metrics to support continuous improvement. The role involves collaborating with Content Studio, Digital Strategy, Campaign teams, and subject matter experts to help deliver high-quality content across various platforms and formats, ensuring the strategic direction and messaging provided is executed consistently in each content piece—whether blogs, infographics, or videos, etc. The Content Specialist works with the Channels team, Digital Strategists, and Content Studio to apply recommended content formats based on persona, customer journey stage, and content placement.
Key Responsibilities
- Support the execution of content strategies aligned with AWS goals and target audiences
- Assist with audience and content audits to inform strategy
- Help maintain content calendars and information architecture
- Coordinate content creation across various formats (blogs, infographics, videos, etc.) under guidance
- Apply SEO best practices and support multi-platform distribution
- Compile performance metrics and surface observations for review
- Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc.) to support alignment across execution touchpoints
- Help ensure brand and messaging consistency across all content
- Apply recommended content formats based on persona to support engagement, lead generation, and brand loyalty
A day in the life
Your Day-to-Day
- Help maintain the content calendar from ideation to publication
- Coordinate with content creators and designers to produce various content formats
- Help identify trends, content gaps, and audience preferences
- Work with data and analytics teams to gather and track KPIs
- Work with peer teams to support SEO optimization and user-friendly formats
- Stay informed on industry trends and algorithm changes affecting content marketing
- Help maintain relationships with internal and external subject matter experts
About the team
The Integrated Demand Center (IDC) Content Strategy team shapes how AWS tells its story across the customer journey. We're the connective tissue between messaging, audience insight, and campaign execution — making sure the right content reaches the right customer, in the right format, at the right moment. Our work spans the full content lifecycle, from strategy and planning through creation and performance, in close partnership with Content Studio, Digital Strategy, Campaign teams, and subject matter experts across AWS Marketing.
We're a collaborative, curious group that cares as much about craft as about outcomes. We dive deep on our audiences, challenge each other's thinking, and keep a cohesive AWS narrative at the center of everything we build. For someone early in their content career, this is a place to learn from experienced strategists, develop your craft on high-visibility work, and see the direct impact of great content on how customers discover, evaluate, and adopt AWS.
BASIC QUALIFICATIONS
- 2+ years of professional non-internship marketing experience
- 1+ years of Salesforce, Tableau, Vidyard, and Excel experience
- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
PREFERRED QUALIFICATIONS
- Experience working with a major brand or entertainment company in project/production management
- Experience in e-commerce, start ups, advertising, commercial
- Experience using data visualization tools
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Clara - 70,400.00 - 113,700.00 USD annually
USA, NY, New York - 66,300.00 - 113,700.00 USD annually
USA, VA, Arlington - 59,100.00 - 103,400.00 USD annually
USA, WA, Seattle - 80,200.00 - 103,400.00 USD annually
DESCRIPTION
The Content Specialist helps execute content strategies that guide customers through a cohesive AWS narrative across touchpoints of their journey. Using our standardized messaging hierarchy and the direction set by senior strategists, this role helps keep messaging, audience needs, and business objectives aligned while maintaining consistency in brand voice and customer experience. The Content Specialist does not own the content strategy or the messaging within the content; they apply the strategic direction provided to them to help content creators deliver consistent, personalized content experiences that educate, engage, and empower customers.
Key job responsibilities
With a focus on audience engagement and consistent storytelling, the Content Specialist’s key responsibilities include assisting with audience and content audits, maintaining content calendars, helping coordinate content creation (though not producing it), and gathering content performance metrics to support continuous improvement. The role involves collaborating with Content Studio, Digital Strategy, Campaign teams, and subject matter experts to help deliver high-quality content across various platforms and formats, ensuring the strategic direction and messaging provided is executed consistently in each content piece—whether blogs, infographics, or videos, etc. The Content Specialist works with the Channels team, Digital Strategists, and Content Studio to apply recommended content formats based on persona, customer journey stage, and content placement.
Key Responsibilities
- Support the execution of content strategies aligned with AWS goals and target audiences
- Assist with audience and content audits to inform strategy
- Help maintain content calendars and information architecture
- Coordinate content creation across various formats (blogs, infographics, videos, etc.) under guidance
- Apply SEO best practices and support multi-platform distribution
- Compile performance metrics and surface observations for review
- Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc.) to support alignment across execution touchpoints
- Help ensure brand and messaging consistency across all content
- Apply recommended content formats based on persona to support engagement, lead generation, and brand loyalty
A day in the life
Your Day-to-Day
- Help maintain the content calendar from ideation to publication
- Coordinate with content creators and designers to produce various content formats
- Help identify trends, content gaps, and audience preferences
- Work with data and analytics teams to gather and track KPIs
- Work with peer teams to support SEO optimization and user-friendly formats
- Stay informed on industry trends and algorithm changes affecting content marketing
- Help maintain relationships with internal and external subject matter experts
About the team
The Integrated Demand Center (IDC) Content Strategy team shapes how AWS tells its story across the customer journey. We're the connective tissue between messaging, audience insight, and campaign execution — making sure the right content reaches the right customer, in the right format, at the right moment. Our work spans the full content lifecycle, from strategy and planning through creation and performance, in close partnership with Content Studio, Digital Strategy, Campaign teams, and subject matter experts across AWS Marketing.
We're a collaborative, curious group that cares as much about craft as about outcomes. We dive deep on our audiences, challenge each other's thinking, and keep a cohesive AWS narrative at the center of everything we build. For someone early in their content career, this is a place to learn from experienced strategists, develop your craft on high-visibility work, and see the direct impact of great content on how customers discover, evaluate, and adopt AWS.
BASIC QUALIFICATIONS
- 2+ years of professional non-internship marketing experience
- 1+ years of Salesforce, Tableau, Vidyard, and Excel experience
- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
PREFERRED QUALIFICATIONS
- Experience working with a major brand or entertainment company in project/production management
- Experience in e-commerce, start ups, advertising, commercial
- Experience using data visualization tools
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Clara - 70,400.00 - 113,700.00 USD annually
USA, NY, New York - 66,300.00 - 113,700.00 USD annually
USA, VA, Arlington - 59,100.00 - 103,400.00 USD annually
USA, WA, Seattle - 80,200.00 - 103,400.00 USD annually
See All 86 Marketing Specialist Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
Find Marketing Specialist JobsMarketing Specialist Jobs by City in New York
Where New York roles are concentrated, by current openings.
Marketing Specialist Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Insurance
- Staffing & Recruiting
- Investment & Asset Management
What New York Employers Look For
The qualifications that appear most often in marketing specialist jobs across New York.
- Bachelor's degree in marketing, communications, or a related field required
- Demonstrated experience with digital marketing platforms such as Google Ads and Meta
- Proficiency in marketing analytics tools including Google Analytics or Salesforce Marketing Cloud
- Strong written and verbal communication skills for campaign development and stakeholder presentations
- Experience managing multi-channel campaigns across email, social media, and paid search
- Familiarity with CRM systems and marketing automation platforms like HubSpot or Marketo
Marketing Specialist Jobs in New York: Frequently Asked Questions
How do you become a marketing specialist in New York?
Marketing specialist roles in New York do not require a state-issued license or registration. Most employers expect a bachelor's degree in marketing, communications, business, or a related field. New York City's concentration of major agencies, media companies, and corporate headquarters means hiring standards are competitive, so candidates who build a portfolio of campaign work, earn certifications from platforms like Google or Meta, and gain hands-on experience through internships move to the front of the line.
How much do marketing specialists make in New York?
Marketing specialists in New York earn a median of about $98,580 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $56,070 for the lowest 10% to over $165,920 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing specialists in New York?
Employers hiring marketing specialists in New York right now include Cooley LLP, Mastercard, and Qosina, based on current listings on Migrate Mate as of November 2026. New York's density of global brands, financial institutions, and media companies means openings appear at both large corporate headquarters and mid-size agencies across the state.
Which New York cities have the most marketing specialist jobs?
New York, Rochester, and Buffalo have the most marketing specialist openings in New York. New York City dominates the distribution because it is home to the country's largest concentration of advertising agencies, media networks, and Fortune 500 headquarters, while Albany and Buffalo contribute steady volume from regional corporate offices, healthcare systems, and university marketing departments.
Are there remote marketing specialist jobs in New York?
Yes, and more than most fields. About 57% of marketing specialist openings tied to New York are remote or hybrid as of November 2026, reflecting the desk-based, digital-first nature of the work. Content creation, paid media management, and email marketing tend to have the highest concentration of fully remote roles, while positions tied to events, retail, or in-person brand activations are more likely to require on-site presence.
How can I get hired as a marketing specialist in New York with little or no experience?
The most realistic entry path is a marketing coordinator or marketing associate role, which large New York employers regularly fill with recent graduates. Companies like Publicis Groupe, Omnicom, and major financial institutions run structured new-graduate programs and rotational associate tracks in their New York offices. Building a portfolio through freelance projects, student campaigns, or nonprofit work strengthens any application, and earning a Google Ads or HubSpot certification demonstrates practical readiness when work history is thin.
Where can I find and apply to marketing specialist jobs in New York?
You can find and apply to marketing specialist jobs in New York on Migrate Mate, which lists current openings across the state. Search the listings, find roles that fit your background and location, and apply directly.
See All 86 Marketing Specialist Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
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