Digital Marketing Director Jobs in Texas
Digital Marketing Director jobs in Texas are among the most active in the country, concentrated heavily in technology, retail, healthcare, and financial services sectors and open to candidates from senior managers stepping up to veteran directors. Austin, Dallas, and Houston drive the bulk of hiring, with companies like Dell Technologies, American Airlines, and H-E-B regularly seeking digital marketing directors to lead integrated campaigns. The most in-demand specialties are paid media strategy, marketing automation, and data-driven brand growth. Find a role that fits below and apply directly.
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See related jobsPosition Type:
Leading District Professional/Director
Date Posted:
5/12/2026
Location:
District Service Center
Closing Date:
Open Until Filled
Director II – Digital Content and Marketing
Reports to: Senior Executive Director of Communications
Pay Grade: 405
Days: 239 Days
FSLA Status: Exempt
Position Purpose
The Director of Digital Content and Marketing supports the creative strategy and marketing efforts for Fort Worth ISD, ensuring consistent, compelling, and brand-aligned communications across all platforms, including live school board meeting broadcasts streamed to the public; directs resources for studio and remote video production; manages the operation, programming, and scheduling of cable TV channel and web stream; oversees the district's video on demand.
ESSENTIAL JOB FUNCTIONS
Marketing
- Designs and successfully executes an ambitious program that utilizes all forms of visual media and emerging digital content technology.
- Organizes and manages teams to carry out project objectives.
- Retrieves, researches, and analyzes metrics.
- Collaborates with internal and external customers on projects and initiatives.
Production
- Performs shooting, editing, lighting, and producing for video projects.
- Creates, uploads, converts and posts video files to multiple delivery platforms.
- Operates TV control room equipment during live board meetings/events.
- Oversees EDTV channels with programming and scheduling.
- Works with Communications staff to implement an online newsroom featuring Fort Worth ISD-specific content and promotional material.
- Facilitates and provides tech and professional support for Advanced Media Programs in the District studio.
Personnel Management
- Develops work plans and schedules for assigned staff.
- Selects, trains, supervises, and evaluates assigned staff and makes recommendations relative to assignment, retention, discipline, and dismissal.
- Develops training options and/or improvement plans to ensure exemplary operation of the communications function.
Websites
- Supports the strategy, design, and continuous improvement of all public-facing Fort Worth ISD websites to ensure they are easy to navigate, forward-thinking, and responsive to the needs of staff, current families, and prospective families.
- Monitors social media trends and analytics to inform strategy, improve engagement, and stay ahead of digital communication best practices.
- Collaborates with departments and campuses to amplify important messages, events, and achievements through consistent, high-quality social media storytelling.
- Collaborates with district leadership to ensure accurate, respectful, and timely communication that supports transparency, protects the district's reputation, and fosters trust within the community.
Safety
- Performs preventive maintenance on tools and equipment and ensures equipment is in safe operating condition.
- Follows established safety procedures and techniques to perform job duties including lifting and climbing; operates tools and equipment according to established safety procedures.
- Corrects unsafe conditions in work area and promptly reports any conditions that are not immediately correctable to supervisor and appropriate authorities who can rectify issues.
Supervisory Responsibilities
- Selects, trains, supervises, and evaluates staff, and makes recommendations relative to assignment, retention, discipline, and dismissal.
Personal Work Relationships
- All Fort Worth ISD employees must maintain a commitment to the District's mission, vision, and strategic goals.
- Exhibits high professionalism, standards of conduct and work ethic.
- Demonstrates high quality customer service; builds rapport/relationship with the consumer.
- Demonstrates cultural competence in interactions with others; is respectful of co-workers; communicates and acts as a team player; promotes teamwork. Responds and acts appropriately in confrontational situations.
Other Duties as Assigned
- Performs all job related duties as assigned and in accordance to the Board rules, policies and regulations. All employees are expected to comply with lawful directives in rare situations driven by need where a team effort is required.
Knowledge, Skills and Abilities
- Knowledge of ASCAP/BMI licensing procedures and music packages and how they can be used in multimedia presentations.
- Knowledge of utilizing presentations on the Internet and understanding the strategic use of podcasting.
- Knowledge of the use RSS and how to market the concept of both professional new operations and school district stakeholders.
- Knowledge of evolving platforms, algorithms, and content strategies to maximize engagement and visibility.
- Ability to produce live presentations from a remote truck in "breaking news" situations or orchestrate multi-camera productions from a major event.
- Ability to shoot video, edit and produce and supervise and evaluate others who do same.
- Ability to use software to create spreadsheets, databases, and do word processing.
- Ability to organize and coordinate work.
- Ability to communicate effectively, both oral and written forms.
- Ability to engage in self-evaluation with regard to performance and professional growth.
- Ability to establish and maintain cooperative working relationships with others contacted in the course of work.
Travel Requirements
- Travels to school district buildings and professional meetings as required.
Physical & Mental Demands, Work Hazards
Tools/Equipment Used: Standard office equipment, including computer and peripherals; communications and marketing equipment including digital/video camera microphones/speakers, and props for events.
Posture: Prolonged sitting and standing; occasional stooping, squatting, kneeling, bending, pushing/pulling, and twisting.
Motion: Frequent repetitive hand motions, including keyboarding and use of mouse; occasional reaching; frequent walking.
Lifting: Occasional light lifting and carrying (less than 15 pounds).
Environment: Works in an office setting; may require occasional irregular and/or prolonged hours.
Attendance: Regular and punctual attendance at the worksite is required for this position.
Mental Demands: Maintains emotional control under stress; works with frequent interruptions.
Minimum Required Qualifications
Education: Bachelor's degree from an accredited college or university in Marketing, Public Relations, Communications, Advertising, or a related field required.
Certification/License: None.
Experience: 6 years' work-related experience in project management, advertising, creative direction, website design, and organic and paid social media management.
This document is intended to describe the general nature and level of work being performed by people assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.
Position Type:
Leading District Professional/Director
Date Posted:
5/12/2026
Location:
District Service Center
Closing Date:
Open Until Filled
Director II – Digital Content and Marketing
Reports to: Senior Executive Director of Communications
Pay Grade: 405
Days: 239 Days
FSLA Status: Exempt
Position Purpose
The Director of Digital Content and Marketing supports the creative strategy and marketing efforts for Fort Worth ISD, ensuring consistent, compelling, and brand-aligned communications across all platforms, including live school board meeting broadcasts streamed to the public; directs resources for studio and remote video production; manages the operation, programming, and scheduling of cable TV channel and web stream; oversees the district's video on demand.
ESSENTIAL JOB FUNCTIONS
Marketing
- Designs and successfully executes an ambitious program that utilizes all forms of visual media and emerging digital content technology.
- Organizes and manages teams to carry out project objectives.
- Retrieves, researches, and analyzes metrics.
- Collaborates with internal and external customers on projects and initiatives.
Production
- Performs shooting, editing, lighting, and producing for video projects.
- Creates, uploads, converts and posts video files to multiple delivery platforms.
- Operates TV control room equipment during live board meetings/events.
- Oversees EDTV channels with programming and scheduling.
- Works with Communications staff to implement an online newsroom featuring Fort Worth ISD-specific content and promotional material.
- Facilitates and provides tech and professional support for Advanced Media Programs in the District studio.
Personnel Management
- Develops work plans and schedules for assigned staff.
- Selects, trains, supervises, and evaluates assigned staff and makes recommendations relative to assignment, retention, discipline, and dismissal.
- Develops training options and/or improvement plans to ensure exemplary operation of the communications function.
Websites
- Supports the strategy, design, and continuous improvement of all public-facing Fort Worth ISD websites to ensure they are easy to navigate, forward-thinking, and responsive to the needs of staff, current families, and prospective families.
- Monitors social media trends and analytics to inform strategy, improve engagement, and stay ahead of digital communication best practices.
- Collaborates with departments and campuses to amplify important messages, events, and achievements through consistent, high-quality social media storytelling.
- Collaborates with district leadership to ensure accurate, respectful, and timely communication that supports transparency, protects the district's reputation, and fosters trust within the community.
Safety
- Performs preventive maintenance on tools and equipment and ensures equipment is in safe operating condition.
- Follows established safety procedures and techniques to perform job duties including lifting and climbing; operates tools and equipment according to established safety procedures.
- Corrects unsafe conditions in work area and promptly reports any conditions that are not immediately correctable to supervisor and appropriate authorities who can rectify issues.
Supervisory Responsibilities
- Selects, trains, supervises, and evaluates staff, and makes recommendations relative to assignment, retention, discipline, and dismissal.
Personal Work Relationships
- All Fort Worth ISD employees must maintain a commitment to the District's mission, vision, and strategic goals.
- Exhibits high professionalism, standards of conduct and work ethic.
- Demonstrates high quality customer service; builds rapport/relationship with the consumer.
- Demonstrates cultural competence in interactions with others; is respectful of co-workers; communicates and acts as a team player; promotes teamwork. Responds and acts appropriately in confrontational situations.
Other Duties as Assigned
- Performs all job related duties as assigned and in accordance to the Board rules, policies and regulations. All employees are expected to comply with lawful directives in rare situations driven by need where a team effort is required.
Knowledge, Skills and Abilities
- Knowledge of ASCAP/BMI licensing procedures and music packages and how they can be used in multimedia presentations.
- Knowledge of utilizing presentations on the Internet and understanding the strategic use of podcasting.
- Knowledge of the use RSS and how to market the concept of both professional new operations and school district stakeholders.
- Knowledge of evolving platforms, algorithms, and content strategies to maximize engagement and visibility.
- Ability to produce live presentations from a remote truck in "breaking news" situations or orchestrate multi-camera productions from a major event.
- Ability to shoot video, edit and produce and supervise and evaluate others who do same.
- Ability to use software to create spreadsheets, databases, and do word processing.
- Ability to organize and coordinate work.
- Ability to communicate effectively, both oral and written forms.
- Ability to engage in self-evaluation with regard to performance and professional growth.
- Ability to establish and maintain cooperative working relationships with others contacted in the course of work.
Travel Requirements
- Travels to school district buildings and professional meetings as required.
Physical & Mental Demands, Work Hazards
Tools/Equipment Used: Standard office equipment, including computer and peripherals; communications and marketing equipment including digital/video camera microphones/speakers, and props for events.
Posture: Prolonged sitting and standing; occasional stooping, squatting, kneeling, bending, pushing/pulling, and twisting.
Motion: Frequent repetitive hand motions, including keyboarding and use of mouse; occasional reaching; frequent walking.
Lifting: Occasional light lifting and carrying (less than 15 pounds).
Environment: Works in an office setting; may require occasional irregular and/or prolonged hours.
Attendance: Regular and punctual attendance at the worksite is required for this position.
Mental Demands: Maintains emotional control under stress; works with frequent interruptions.
Minimum Required Qualifications
Education: Bachelor's degree from an accredited college or university in Marketing, Public Relations, Communications, Advertising, or a related field required.
Certification/License: None.
Experience: 6 years' work-related experience in project management, advertising, creative direction, website design, and organic and paid social media management.
This document is intended to describe the general nature and level of work being performed by people assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.
See All 5 Digital Marketing Director Jobs in Texas
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Find JobsDigital Marketing Director Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Digital Marketing Director Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- Fort Worth Independent School District1
- Lucchese Bootmaker1
- Sysco1
- Texas Children's Hospital1
- The University of Texas at Austin1
Top Industries Hiring
- Education2
- Fashion & Apparel1
- Food & Beverage1
- Insurance1
What Texas Employers Look For
The qualifications that appear most often in digital marketing director jobs across Texas.
- Bachelor's degree in marketing, communications, business, or a related field required
- Seven or more years of progressive digital marketing experience including leadership roles
- Proven experience managing paid search, SEO, social media, and email marketing programs
- Proficiency with marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud
- Experience leading cross-functional teams and managing agency or vendor relationships
- Strong command of analytics tools including Google Analytics and data visualization platforms
Digital Marketing Director Jobs in Texas: Frequently Asked Questions
How do you become a digital marketing director in Texas?
Digital marketing directors in Texas are not required to hold a state-issued license, so the path runs through education and experience. Most employers expect a bachelor's degree in marketing, business, or communications, followed by progressive roles in digital marketing, typically moving from coordinator to manager to director. Texas's dense tech and retail sectors in Austin and Dallas offer strong upward paths, and earning platform certifications from Google, HubSpot, or Meta strengthens a candidacy considerably.
How much do digital marketing directors make in Texas?
Digital marketing directors in Texas earn a median of about $147,880 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $81,820 for the lowest 10% to over $259,200 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire digital marketing directors in Texas?
Employers hiring digital marketing directors in Texas right now include Fort Worth Independent School District, Lucchese Bootmaker, and Sysco, based on current listings on Migrate Mate as of June 2026. Texas's mix of Fortune 500 headquarters, fast-growing tech firms, and major retail and healthcare brands creates consistent, year-round demand for senior digital marketing leadership.
Which Texas cities have the most digital marketing director jobs?
Houston, Austin, and Dallas hold the most digital marketing director openings in Texas. Dallas leads because of its dense concentration of corporate headquarters and financial services firms, Austin's tech sector drives steady demand, and Houston's energy, healthcare, and retail industries sustain a strong base of senior marketing roles across the metro.
Are there remote digital marketing director jobs in Texas?
Yes, and more than most fields, since digital marketing director work is inherently desk-based and output-driven. About 20% of digital marketing director openings tied to Texas are remote or hybrid as of June 2026, reflecting how well the role translates to distributed teams. Strategy, campaign oversight, and analytics functions are the most commonly offered remotely, while roles requiring close collaboration with local creative or sales teams tend to stay hybrid or on-site.
How can I get hired as a digital marketing director in Texas with little or no experience?
The most realistic entry path is through a digital marketing manager or senior specialist role, then building toward a director title once you have team leadership experience. Large Texas employers in retail and technology, including grocery chains and regional banks, regularly hire marketing coordinators and associates into rotational or growth-track programs. Building a portfolio of measurable campaign results and earning certifications in Google Ads or HubSpot gives candidates a meaningful edge when applying to Texas companies for the first time.
Where can I find and apply to digital marketing director jobs in Texas?
You can find and apply to digital marketing director jobs in Texas on Migrate Mate, which lists current Texas openings from employers actively hiring. Find roles that fit your experience and location, then apply directly to each one.
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