Demand Generation Specialist Jobs in Texas
Demand Generation Specialist jobs in Texas are among the most active in the country, concentrated in B2B technology, enterprise software, financial services, and healthcare IT, with openings at every level from coordinator to director. Austin, Dallas, and Houston anchor the market, where companies like Dell Technologies, Oracle, and Salesforce maintain large commercial operations and marketing teams. The most in-demand specialties are paid media strategy, marketing automation, and account-based marketing programs. Find a role that fits below and apply directly.
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Showing 5 of 7+ Demand Generation Specialist jobs
Director of Marketing (Demand Generation & GTM)
Hybrid role in the Dallas, TX area.
About Aloha Practice Management:
Aloha Practice Management (AlohaABA) is a leading provider of practice management and revenue cycle solutions built specifically for ABA and healthcare organizations. Our mission is simple: help providers spend less time on operations and more time delivering exceptional care.
Today, hundreds of organizations trust Aloha to manage scheduling, billing, authorizations, reporting, and business operations. As we continue to grow, we are investing heavily in product innovation, go-to-market execution, and customer experience.
We are looking for a strategic and execution-oriented Director of Marketing to help lead our next phase of growth.
Position Overview:
The Director of Marketing will own Aloha’s overall marketing strategy and be responsible for building predictable pipeline generation, strengthening brand positioning, and driving revenue growth.
This is not a traditional hands-on content or social media role.
You will own the strategy, prioritization, performance, and execution framework while leveraging internal stakeholders, external vendors, and offshore resources to scale efficiently.
This role works closely with executive leadership, product, sales, customer success, and recruiting.
What You'll Own:
Go-To-Market Strategy
- Develop and execute Aloha’s marketing and GTM strategy aligned to company growth goals.
- Create quarterly and annual marketing plans tied to measurable business outcomes.
- Identify growth opportunities across demand generation, product marketing, partnerships, events, and customer marketing.
Demand Generation & Pipeline Growth
- Own marketing-generated pipeline and influence revenue outcomes.
- Develop integrated campaigns across paid, organic, events, email, content, and partner channels.
- Improve website conversion rates and lead-to-demo performance.
- Establish attribution and ROI reporting.
Product Marketing
- Build positioning, messaging, and launch plans for product releases and new offerings.
- Partner with Product and Sales to ensure clear market differentiation.
- Develop competitive intelligence and market insights.
Vendor & Team Leadership
- Lead and coordinate offshore marketing execution resources and external agencies.
- Build campaign calendars, workflows, SLAs, and quality expectations.
- Establish operating cadence and accountability across marketing initiatives.
Analytics & Performance
- Define KPIs and dashboards for marketing performance.
- Track funnel performance and optimize based on data.
- Report progress and recommendations directly to executive leadership.
Success Metrics (First 12 Months)
- Marketing sourced pipeline growth
- Website conversion improvement
- Demo volume and quality
- Campaign ROI
- Product launch adoption
- Content production velocity
- Lead → Opportunity conversion
Qualifications
- 7+ years in B2B SaaS, healthcare technology, or high-growth marketing environments.
- Experience owning marketing strategy and measurable pipeline outcomes.
- Experience managing agencies, contractors, or offshore execution teams.
- Strong understanding of demand generation, product marketing, lifecycle marketing, and digital channels.
- Strong analytical and financial decision-making skills.
- Comfortable operating in a fast-moving environment with competing priorities.
- Exceptional communication and project leadership skills.
Preferred Experience
- Healthcare SaaS, Practice Management, RCM, or ABA experience.
- Experience supporting founder-led organizations.
- Experience building GTM systems and processes from growth stage to scale.
- Familiarity with Zoho, Google Analytics, SEO tools, and marketing automation.
Pay: $100,000.00 - $130,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- How many years of experience do you have in SaaS marketing?
- Have you owned a marketing-generated pipeline or revenue target?
- Do you have experience marketing Practice Management, Revenue Cycle Management (RCM), or healthcare operations software?
- Do you have experience establishing marketing attribution and ROI reporting?
- Do you have at least 7 years of experience in B2B marketing?
- Have you managed external agencies, contractors, or offshore marketing resources?
- Have you been directly responsible for marketing strategy and GTM planning?
- Do you live and work near Dallas-Frisco, TX?
Work Location: Hybrid remote in Frisco, TX 75033
Director of Marketing (Demand Generation & GTM)
Hybrid role in the Dallas, TX area.
About Aloha Practice Management:
Aloha Practice Management (AlohaABA) is a leading provider of practice management and revenue cycle solutions built specifically for ABA and healthcare organizations. Our mission is simple: help providers spend less time on operations and more time delivering exceptional care.
Today, hundreds of organizations trust Aloha to manage scheduling, billing, authorizations, reporting, and business operations. As we continue to grow, we are investing heavily in product innovation, go-to-market execution, and customer experience.
We are looking for a strategic and execution-oriented Director of Marketing to help lead our next phase of growth.
Position Overview:
The Director of Marketing will own Aloha’s overall marketing strategy and be responsible for building predictable pipeline generation, strengthening brand positioning, and driving revenue growth.
This is not a traditional hands-on content or social media role.
You will own the strategy, prioritization, performance, and execution framework while leveraging internal stakeholders, external vendors, and offshore resources to scale efficiently.
This role works closely with executive leadership, product, sales, customer success, and recruiting.
What You'll Own:
Go-To-Market Strategy
- Develop and execute Aloha’s marketing and GTM strategy aligned to company growth goals.
- Create quarterly and annual marketing plans tied to measurable business outcomes.
- Identify growth opportunities across demand generation, product marketing, partnerships, events, and customer marketing.
Demand Generation & Pipeline Growth
- Own marketing-generated pipeline and influence revenue outcomes.
- Develop integrated campaigns across paid, organic, events, email, content, and partner channels.
- Improve website conversion rates and lead-to-demo performance.
- Establish attribution and ROI reporting.
Product Marketing
- Build positioning, messaging, and launch plans for product releases and new offerings.
- Partner with Product and Sales to ensure clear market differentiation.
- Develop competitive intelligence and market insights.
Vendor & Team Leadership
- Lead and coordinate offshore marketing execution resources and external agencies.
- Build campaign calendars, workflows, SLAs, and quality expectations.
- Establish operating cadence and accountability across marketing initiatives.
Analytics & Performance
- Define KPIs and dashboards for marketing performance.
- Track funnel performance and optimize based on data.
- Report progress and recommendations directly to executive leadership.
Success Metrics (First 12 Months)
- Marketing sourced pipeline growth
- Website conversion improvement
- Demo volume and quality
- Campaign ROI
- Product launch adoption
- Content production velocity
- Lead → Opportunity conversion
Qualifications
- 7+ years in B2B SaaS, healthcare technology, or high-growth marketing environments.
- Experience owning marketing strategy and measurable pipeline outcomes.
- Experience managing agencies, contractors, or offshore execution teams.
- Strong understanding of demand generation, product marketing, lifecycle marketing, and digital channels.
- Strong analytical and financial decision-making skills.
- Comfortable operating in a fast-moving environment with competing priorities.
- Exceptional communication and project leadership skills.
Preferred Experience
- Healthcare SaaS, Practice Management, RCM, or ABA experience.
- Experience supporting founder-led organizations.
- Experience building GTM systems and processes from growth stage to scale.
- Familiarity with Zoho, Google Analytics, SEO tools, and marketing automation.
Pay: $100,000.00 - $130,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- How many years of experience do you have in SaaS marketing?
- Have you owned a marketing-generated pipeline or revenue target?
- Do you have experience marketing Practice Management, Revenue Cycle Management (RCM), or healthcare operations software?
- Do you have experience establishing marketing attribution and ROI reporting?
- Do you have at least 7 years of experience in B2B marketing?
- Have you managed external agencies, contractors, or offshore marketing resources?
- Have you been directly responsible for marketing strategy and GTM planning?
- Do you live and work near Dallas-Frisco, TX?
Work Location: Hybrid remote in Frisco, TX 75033
See All 7 Demand Generation Specialist Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find JobsDemand Generation Specialist Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Demand Generation Specialist Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- News & Publishing
What Texas Employers Look For
The qualifications that appear most often in demand generation specialist jobs across Texas.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of B2B demand generation or growth marketing experience
- Hands-on proficiency with marketing automation platforms such as Marketo or HubSpot
- Proven experience managing paid media campaigns across search and social channels
- Strong analytical skills with experience using CRM data, typically Salesforce
- Familiarity with account-based marketing strategies and ABM technology platforms
Demand Generation Specialist Jobs in Texas: Frequently Asked Questions
How do you become a demand generation specialist in Texas?
A bachelor's degree in marketing, business, communications, or a related field is the standard starting point for this role in Texas. There is no state-issued license required to work as a demand generation specialist. Texas employers place heavy emphasis on hands-on platform experience, particularly with marketing automation and CRM tools, and a portfolio demonstrating campaign results accelerates hiring at both mid-market and enterprise companies across Austin, Dallas, and Houston.
Which companies hire demand generation specialists in Texas?
Companies currently hiring demand generation specialists in Texas include Auctane, AlohaABA, and Silktide, per current listings on Migrate Mate as of September 2026. Texas's dense concentration of technology companies, financial services firms, and healthcare organizations creates consistent year-round demand for this role across multiple industries.
Which Texas cities have the most demand generation specialist jobs?
Austin, Dallas, and Frisco have the most demand generation specialist openings in Texas. Austin's technology sector and startup ecosystem drive the highest concentration of B2B marketing roles, while Dallas's enterprise software and financial services headquarters and Houston's energy and healthcare IT companies sustain strong and ongoing demand in those metros.
Are there remote demand generation specialist jobs in Texas?
Yes, and more than most fields, because demand generation work is fundamentally digital and does not require a physical presence. About 100% of demand generation specialist openings tied to Texas are remote or hybrid as of September 2026, reflecting how broadly distributed the role's tools and workflows are. Campaign management, marketing automation, and analytics tasks are the most consistently performed remotely across Texas-based teams.
How can I get hired as a demand generation specialist in Texas with little or no experience?
The most realistic entry path is a marketing coordinator or marketing operations associate role at a mid-size Texas technology or SaaS company, where exposure to automation platforms and paid campaigns builds the core skill set quickly. Large Texas employers like Dell Technologies and Oracle run structured marketing rotational programs that accept recent graduates. A HubSpot or Marketo certification strengthens any entry-level application, and lateral moves from inside sales or marketing analytics roles are common stepping stones into demand generation in Texas.
Where can I find and apply to demand generation specialist jobs in Texas?
You can find and apply to demand generation specialist jobs in Texas on Migrate Mate, which lists current Texas openings across Austin, Dallas, Houston, and other markets. Find roles that fit your experience and apply directly to the ones that match.
See All 7 Demand Generation Specialist Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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