Demand Generation Specialist Jobs in Texas
Demand Generation Specialist jobs in Texas are among the most active in the country, concentrated in B2B technology, enterprise software, financial services, and healthcare IT, with openings at every level from coordinator to director. Austin, Dallas, and Houston anchor the market, where companies like Dell Technologies, Oracle, and Salesforce maintain large commercial operations and marketing teams. The most in-demand specialties are paid media strategy, marketing automation, and account-based marketing programs. Find a role that fits below and apply directly.
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Showing 5 of 15+ Demand Generation Specialist jobs
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Overview
We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns designed to capture demand for our Observability business.
You are responsible for mid-to-bottom funnel campaigns that drive net-new customer acquisition pipeline and revenue for SolarWinds Observability — owning campaign planning, program execution, and performance reporting for this solution. You bring strong judgment and initiative, collaborate well across functions, and have a growth and experimentation mindset.
The ideal candidate brings deep expertise that balances a strong understanding of how buyers move through a journey with a strong track record of shaping narratives and translating audience understanding into high-performing demand programs the drive sales-ready leads. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.
Key Responsibilities
- Translate GTM strategy and product priorities into demand generation strategies that generate qualified new business pipeline for SolarWinds Observability.
- Own campaign strategies across mid-to-bottom funnel, from consideration to conversion.
- Support the creation of sales-ready leads through a tightly orchestrated retargeting strategy with conversions across free trial activations, interactive demos, quotes and more.
- Develop and manage a fleet of Al agents, skills, and autonomous workflows that support advanced targeting, multi-channel orchestration and personalization at scale to improve bottom of funnel conversion rates.
- Work closely with SDRs to align on lead follow up to support healthy conversion rates from routed lead to sales opportunity.
- Develop a testing roadmap to capture demand in partnership with the CRO team. Set benchmarks and clear conversion targets.
- Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt observability platforms to shape messaging, content, and campaign strategy.
- Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
- Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
- Use performance data to identify what's working, flag issues early, and recommend optimizations.
Qualifications
- 7+ years of B2B marketing experience, with a focus on demand generation, integrated campaigns ideally within SaaS or enterprise technology.
- Proven track record of driving measurable pipeline and revenue for new business.
- Experience executing campaigns across a variety of channels including paid ads, email, web, social, chatbot, and events.
- Understand how to build AI skills vs AI agents and how to create and map complex workflows and think through automation to augment and develop demand gen programs. Advanced proficiency with marketing automation and CRM platforms (Marketo, Salesforce). Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools.
- Are data-driven: you track what matters, use metrics to optimize, and can clearly connect your programs to pipeline outcomes.
- Collaborate well across functions — product, sales, partners, regional teams — and communicate proactively to keep things moving.
- Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data.
- Are energized by ownership and accountability — you don't wait to be told; you identify what needs to happen and make it happen.
- Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Overview
We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns designed to capture demand for our Observability business.
You are responsible for mid-to-bottom funnel campaigns that drive net-new customer acquisition pipeline and revenue for SolarWinds Observability — owning campaign planning, program execution, and performance reporting for this solution. You bring strong judgment and initiative, collaborate well across functions, and have a growth and experimentation mindset.
The ideal candidate brings deep expertise that balances a strong understanding of how buyers move through a journey with a strong track record of shaping narratives and translating audience understanding into high-performing demand programs the drive sales-ready leads. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.
Key Responsibilities
- Translate GTM strategy and product priorities into demand generation strategies that generate qualified new business pipeline for SolarWinds Observability.
- Own campaign strategies across mid-to-bottom funnel, from consideration to conversion.
- Support the creation of sales-ready leads through a tightly orchestrated retargeting strategy with conversions across free trial activations, interactive demos, quotes and more.
- Develop and manage a fleet of Al agents, skills, and autonomous workflows that support advanced targeting, multi-channel orchestration and personalization at scale to improve bottom of funnel conversion rates.
- Work closely with SDRs to align on lead follow up to support healthy conversion rates from routed lead to sales opportunity.
- Develop a testing roadmap to capture demand in partnership with the CRO team. Set benchmarks and clear conversion targets.
- Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt observability platforms to shape messaging, content, and campaign strategy.
- Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
- Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
- Use performance data to identify what's working, flag issues early, and recommend optimizations.
Qualifications
- 7+ years of B2B marketing experience, with a focus on demand generation, integrated campaigns ideally within SaaS or enterprise technology.
- Proven track record of driving measurable pipeline and revenue for new business.
- Experience executing campaigns across a variety of channels including paid ads, email, web, social, chatbot, and events.
- Understand how to build AI skills vs AI agents and how to create and map complex workflows and think through automation to augment and develop demand gen programs. Advanced proficiency with marketing automation and CRM platforms (Marketo, Salesforce). Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools.
- Are data-driven: you track what matters, use metrics to optimize, and can clearly connect your programs to pipeline outcomes.
- Collaborate well across functions — product, sales, partners, regional teams — and communicate proactively to keep things moving.
- Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data.
- Are energized by ownership and accountability — you don't wait to be told; you identify what needs to happen and make it happen.
- Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
See All 15 Demand Generation Specialist Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find JobsDemand Generation Specialist Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Demand Generation Specialist Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- News & Publishing
- Technology & Software
What Texas Employers Look For
The qualifications that appear most often in demand generation specialist jobs across Texas.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of B2B demand generation or growth marketing experience
- Hands-on proficiency with marketing automation platforms such as Marketo or HubSpot
- Proven experience managing paid media campaigns across search and social channels
- Strong analytical skills with experience using CRM data, typically Salesforce
- Familiarity with account-based marketing strategies and ABM technology platforms
Demand Generation Specialist Jobs in Texas: Frequently Asked Questions
How do you become a demand generation specialist in Texas?
A bachelor's degree in marketing, business, communications, or a related field is the standard starting point for this role in Texas. There is no state-issued license required to work as a demand generation specialist. Texas employers place heavy emphasis on hands-on platform experience, particularly with marketing automation and CRM tools, and a portfolio demonstrating campaign results accelerates hiring at both mid-market and enterprise companies across Austin, Dallas, and Houston.
Which companies hire demand generation specialists in Texas?
Companies currently hiring demand generation specialists in Texas include onbe, Integrated Financial Settlements, and DTN, per current listings on Migrate Mate as of July 2026. Texas's dense concentration of technology companies, financial services firms, and healthcare organizations creates consistent year-round demand for this role across multiple industries.
Which Texas cities have the most demand generation specialist jobs?
Austin, Plano, and Texas have the most demand generation specialist openings in Texas. Austin's technology sector and startup ecosystem drive the highest concentration of B2B marketing roles, while Dallas's enterprise software and financial services headquarters and Houston's energy and healthcare IT companies sustain strong and ongoing demand in those metros.
Are there remote demand generation specialist jobs in Texas?
Yes, and more than most fields, because demand generation work is fundamentally digital and does not require a physical presence. About 100% of demand generation specialist openings tied to Texas are remote or hybrid as of July 2026, reflecting how broadly distributed the role's tools and workflows are. Campaign management, marketing automation, and analytics tasks are the most consistently performed remotely across Texas-based teams.
How can I get hired as a demand generation specialist in Texas with little or no experience?
The most realistic entry path is a marketing coordinator or marketing operations associate role at a mid-size Texas technology or SaaS company, where exposure to automation platforms and paid campaigns builds the core skill set quickly. Large Texas employers like Dell Technologies and Oracle run structured marketing rotational programs that accept recent graduates. A HubSpot or Marketo certification strengthens any entry-level application, and lateral moves from inside sales or marketing analytics roles are common stepping stones into demand generation in Texas.
Where can I find and apply to demand generation specialist jobs in Texas?
You can find and apply to demand generation specialist jobs in Texas on Migrate Mate, which lists current Texas openings across Austin, Dallas, Houston, and other markets. Find roles that fit your experience and apply directly to the ones that match.
See All 15 Demand Generation Specialist Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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