Demand Generation Specialist Jobs in Texas
Demand Generation Specialist jobs in Texas are among the most active in the country, concentrated in B2B technology, enterprise software, financial services, and healthcare IT, with openings at every level from coordinator to director. Austin, Dallas, and Houston anchor the market, where companies like Dell Technologies, Oracle, and Salesforce maintain large commercial operations and marketing teams. The most in-demand specialties are paid media strategy, marketing automation, and account-based marketing programs. Find a role that fits below and apply directly.
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Wallarm is an enterprise security company that helps organizations secure their APIs and AI applications. Security teams use our platform to see what their AI and APIs are doing and to block attacks in real time. Wallarm is headquartered in Austin, Texas and is backed by Toba Capital, Y Combinator, Partech and other investors.
We’re an AI-first company. AI shapes both what we build and how we work every day, from engineering to marketing. In this role, you’ll use AI tools to move faster, test ideas and scale what works.
We're a small, close-knit marketing team. You'll partner with our VP Product & Marketing and a Product Marketing Manager to grow pipeline, working mainly through events, webinars and our owned channels.
Most of our pipeline today comes from events, and webinars, followed by inbound and sales-sourced opportunities. Leads are routed directly to account executives (AEs), who use a variety of tools, including a virtual SDR, for follow-up. You’ll work with them closely to support effective conversion to opportunities.
What you'll do
- Lead our webinar program. The Product Marketing Manager leads content and speakers; you'll guide promotion, registration, production, on-demand distribution and follow-up.
- Turn events into pipeline. Partner with AEs to set meetings before events, provide timely, tailored follow-up afterward, and help us understand the return on each event.
- Shape lead management. Refine our lead scoring and routing, and work with sales on a shared agreement for how leads are handed off and followed up.
- Build nurture programs. Create and test email journeys for contacts who aren't ready to talk with sales yet, using messaging developed with the Product Marketing Manager.
- Grow our owned channels. Email, landing pages, website conversion paths, organic social and search fundamentals for what we publish.
- Care for our marketing systems. Manage our marketing automation platform, its connection to our CRM, campaign tracking and data quality.
- Share what's working. Report on pipeline by source and program, with a monthly update for marketing and sales leadership.
What success looks like in your first 6 months
- Event and webinar leads reach the right AE quickly, with high-intent leads followed up within a day.
- Marketing and sales share a clear, trusted view of which programs create pipeline.
- Marketing-sourced pipeline reaches 50% of new pipeline.
- The webinar program runs on a steady rhythm, with more attendees becoming opportunities over time.
- Nurture programs bring contacts back into sales conversations.
- Event investments are guided by pipeline data.
We believe that great candidates come from many backgrounds and career paths. If this role excites you but your experience doesn't match every point below, we'd still love to hear from you.
- Experience in B2B demand generation, campaign or marketing programs roles, typically around five years, ideally with technical audiences in security, infrastructure or developer tools
- Hands-on experience using AI tools in your day-to-day work
- A track record of running recurring webinars or events and connecting them to pipeline
- Comfort working in a marketing automation platform (HubSpot, Marketo or Pardot) and Salesforce, including lead scoring, routing and campaign tracking
- Experience working toward pipeline or opportunity goals
- A collaborative approach to working with sales and building shared processes across teams
- Creativity in reaching audiences through owned channels, partners, co-hosted webinars and colleagues' networks
- Clear, engaging writing for email and landing pages
- Ability to travel to conferences and events as needed
Bonus points
- Security or infrastructure industry experience
- Familiarity with webinar platforms such as ON24, Goldcast or Zoom Webinars
- Experience planning events
- Co-marketing with cloud providers or channel partners
What we offer
- Remote work anywhere in the US
- Competitive salary.
- Paid time off.
- Health insurance.
- Work equipment provided.
- The opportunity to shape a growing marketing function and see the direct impact of your work
Wallarm is an enterprise security company that helps organizations secure their APIs and AI applications. Security teams use our platform to see what their AI and APIs are doing and to block attacks in real time. Wallarm is headquartered in Austin, Texas and is backed by Toba Capital, Y Combinator, Partech and other investors.
We’re an AI-first company. AI shapes both what we build and how we work every day, from engineering to marketing. In this role, you’ll use AI tools to move faster, test ideas and scale what works.
We're a small, close-knit marketing team. You'll partner with our VP Product & Marketing and a Product Marketing Manager to grow pipeline, working mainly through events, webinars and our owned channels.
Most of our pipeline today comes from events, and webinars, followed by inbound and sales-sourced opportunities. Leads are routed directly to account executives (AEs), who use a variety of tools, including a virtual SDR, for follow-up. You’ll work with them closely to support effective conversion to opportunities.
What you'll do
- Lead our webinar program. The Product Marketing Manager leads content and speakers; you'll guide promotion, registration, production, on-demand distribution and follow-up.
- Turn events into pipeline. Partner with AEs to set meetings before events, provide timely, tailored follow-up afterward, and help us understand the return on each event.
- Shape lead management. Refine our lead scoring and routing, and work with sales on a shared agreement for how leads are handed off and followed up.
- Build nurture programs. Create and test email journeys for contacts who aren't ready to talk with sales yet, using messaging developed with the Product Marketing Manager.
- Grow our owned channels. Email, landing pages, website conversion paths, organic social and search fundamentals for what we publish.
- Care for our marketing systems. Manage our marketing automation platform, its connection to our CRM, campaign tracking and data quality.
- Share what's working. Report on pipeline by source and program, with a monthly update for marketing and sales leadership.
What success looks like in your first 6 months
- Event and webinar leads reach the right AE quickly, with high-intent leads followed up within a day.
- Marketing and sales share a clear, trusted view of which programs create pipeline.
- Marketing-sourced pipeline reaches 50% of new pipeline.
- The webinar program runs on a steady rhythm, with more attendees becoming opportunities over time.
- Nurture programs bring contacts back into sales conversations.
- Event investments are guided by pipeline data.
We believe that great candidates come from many backgrounds and career paths. If this role excites you but your experience doesn't match every point below, we'd still love to hear from you.
- Experience in B2B demand generation, campaign or marketing programs roles, typically around five years, ideally with technical audiences in security, infrastructure or developer tools
- Hands-on experience using AI tools in your day-to-day work
- A track record of running recurring webinars or events and connecting them to pipeline
- Comfort working in a marketing automation platform (HubSpot, Marketo or Pardot) and Salesforce, including lead scoring, routing and campaign tracking
- Experience working toward pipeline or opportunity goals
- A collaborative approach to working with sales and building shared processes across teams
- Creativity in reaching audiences through owned channels, partners, co-hosted webinars and colleagues' networks
- Clear, engaging writing for email and landing pages
- Ability to travel to conferences and events as needed
Bonus points
- Security or infrastructure industry experience
- Familiarity with webinar platforms such as ON24, Goldcast or Zoom Webinars
- Experience planning events
- Co-marketing with cloud providers or channel partners
What we offer
- Remote work anywhere in the US
- Competitive salary.
- Paid time off.
- Health insurance.
- Work equipment provided.
- The opportunity to shape a growing marketing function and see the direct impact of your work
See All 56 Demand Generation Specialist Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find JobsDemand Generation Specialist Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Demand Generation Specialist Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- Clients Blackbox45
- Visa1
- Osano1
- Wallarm1
- CivicEye1C
What Texas Employers Look For
The qualifications that appear most often in demand generation specialist jobs across Texas.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of B2B demand generation or growth marketing experience
- Hands-on proficiency with marketing automation platforms such as Marketo or HubSpot
- Proven experience managing paid media campaigns across search and social channels
- Strong analytical skills with experience using CRM data, typically Salesforce
- Familiarity with account-based marketing strategies and ABM technology platforms
Demand Generation Specialist Jobs in Texas: Frequently Asked Questions
How do you become a demand generation specialist in Texas?
A bachelor's degree in marketing, business, communications, or a related field is the standard starting point for this role in Texas. There is no state-issued license required to work as a demand generation specialist. Texas employers place heavy emphasis on hands-on platform experience, particularly with marketing automation and CRM tools, and a portfolio demonstrating campaign results accelerates hiring at both mid-market and enterprise companies across Austin, Dallas, and Houston.
Which companies hire demand generation specialists in Texas?
Companies currently hiring demand generation specialists in Texas include Clients Blackbox, Visa, and Osano, per current listings on Migrate Mate as of November 2026. Texas's dense concentration of technology companies, financial services firms, and healthcare organizations creates consistent year-round demand for this role across multiple industries.
Which Texas cities have the most demand generation specialist jobs?
Austin, Dallas, and College Station have the most demand generation specialist openings in Texas. Austin's technology sector and startup ecosystem drive the highest concentration of B2B marketing roles, while Dallas's enterprise software and financial services headquarters and Houston's energy and healthcare IT companies sustain strong and ongoing demand in those metros.
Are there remote demand generation specialist jobs in Texas?
Yes, and more than most fields, because demand generation work is fundamentally digital and does not require a physical presence. About 100% of demand generation specialist openings tied to Texas are remote or hybrid as of November 2026, reflecting how broadly distributed the role's tools and workflows are. Campaign management, marketing automation, and analytics tasks are the most consistently performed remotely across Texas-based teams.
How can I get hired as a demand generation specialist in Texas with little or no experience?
The most realistic entry path is a marketing coordinator or marketing operations associate role at a mid-size Texas technology or SaaS company, where exposure to automation platforms and paid campaigns builds the core skill set quickly. Large Texas employers like Dell Technologies and Oracle run structured marketing rotational programs that accept recent graduates. A HubSpot or Marketo certification strengthens any entry-level application, and lateral moves from inside sales or marketing analytics roles are common stepping stones into demand generation in Texas.
Where can I find and apply to demand generation specialist jobs in Texas?
You can find and apply to demand generation specialist jobs in Texas on Migrate Mate, which lists current Texas openings across Austin, Dallas, Houston, and other markets. Find roles that fit your experience and apply directly to the ones that match.
See All 56 Demand Generation Specialist Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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