Demand Generation Specialist Jobs in Illinois
Demand Generation Specialist jobs in Illinois are among the most active in the Midwest, concentrated in B2B technology, financial services, and healthcare software sectors with openings from coordinator to senior director level. Chicago anchors the market and draws the deepest hiring volume, with suburban corridors around Downers Grove and Schaumburg also generating consistent demand. Well-established Illinois employers such as Salesforce's Chicago hub, Morningstar, and Zebra Technologies regularly fill demand generation roles focused on marketing automation, account-based marketing, and pipeline analytics. Find a role that fits below and apply directly.
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Showing 5 of 13+ Demand Generation Specialist jobs
Posting Type
Hybrid
Job Overview
Gavel has been acquired by Relativity, the leading legal data intelligence company. Gavel currently operates as a standalone product line within Relativity, with two products: Gavel Workflows, a legal document automation platform for law firms, and Gavel Exec, an AI contract review and drafting tool for in-house legal teams and transactional attorneys.This role owns all inbound demand generation and marketing-led outbound for both products, driving free trials and demo requests across the full funnel. In the near-term, you will be the only dedicated marketer on the Gavel team: building and running the playbook. You will own the strategy, the tech stack, the channels, and the reporting, and you will advise the CEO and cross-functional leadership on where to invest and why.
This is a high-autonomy role for someone who has operated as a solo marketing function before, thinks in systems, and holds themselves accountable to pipeline and revenue outcomes.
Job Description and Requirements
Role Responsibilities
Demand Generation and Pipeline
Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV
Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI
Advise leadership on funnel health, channel ROI, and investment prioritization
Identify , build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting
Website, Content, and SEO
Own our Webflow site: strategy, page edits, CMS updates, and new page launches
Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program
Run editorial operations for two founder Substacks and bi-weekly newsletters
Oversee contractors for SEO/AEO execution and social content production
CRM, Email, and Lifecycle
Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow
Design and build onboarding, nurture, sales, and marketing email sequences across both products
Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications
Analytics, Attribution, and Operations
Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes
Translate data from BigQuery , Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership
Own the full martech stack and build AI workflows and automations across your workflow
What We Are Looking For
7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company
Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes, not just execution
Hands-on paid ownership: you have managed campaigns, made budget and bid decisions, and understood conversion tracking at a technical level
Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting
Experience designing and executing SEO or content programs with measurable pipeline impact
Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data from BigQuery , Looker, HubSpot, GA4, and spreadsheets into investment recommendations
AI fluency: you use AI tools as a core part of how you work to build automations, produce content, analyze data, and move faster than a team of one should be able to
Strong written communication: you write copy, briefs, and strategic recommendations regularly and well
Preferred Qualifications
Experience with AEO, LLM citation optimization, or AI-driven search visibility programs
Familiarity with BigQuery or data warehouse tools for marketing attribution
Experience in legaltech , legal operations, or selling to law firms or in-house legal teams
Experience building and owning a martech stack from the ground up
Relativity is committed to competitive, fair, and equitable compensation practices.
This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.
The expected salary range for this role is between following values:
$128,000 and $192,000The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.
Required Skills:
Content Strategy, Demand Generation Strategy, HubSpot CMS, Marketing Attribution, Marketing Research Strategy, Paid Search Marketing, Sales Enablement, Search Engine Optimization (SEO)Posting Type
Hybrid
Job Overview
Gavel has been acquired by Relativity, the leading legal data intelligence company. Gavel currently operates as a standalone product line within Relativity, with two products: Gavel Workflows, a legal document automation platform for law firms, and Gavel Exec, an AI contract review and drafting tool for in-house legal teams and transactional attorneys.This role owns all inbound demand generation and marketing-led outbound for both products, driving free trials and demo requests across the full funnel. In the near-term, you will be the only dedicated marketer on the Gavel team: building and running the playbook. You will own the strategy, the tech stack, the channels, and the reporting, and you will advise the CEO and cross-functional leadership on where to invest and why.
This is a high-autonomy role for someone who has operated as a solo marketing function before, thinks in systems, and holds themselves accountable to pipeline and revenue outcomes.
Job Description and Requirements
Role Responsibilities
Demand Generation and Pipeline
Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV
Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI
Advise leadership on funnel health, channel ROI, and investment prioritization
Identify , build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting
Website, Content, and SEO
Own our Webflow site: strategy, page edits, CMS updates, and new page launches
Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program
Run editorial operations for two founder Substacks and bi-weekly newsletters
Oversee contractors for SEO/AEO execution and social content production
CRM, Email, and Lifecycle
Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow
Design and build onboarding, nurture, sales, and marketing email sequences across both products
Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications
Analytics, Attribution, and Operations
Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes
Translate data from BigQuery , Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership
Own the full martech stack and build AI workflows and automations across your workflow
What We Are Looking For
7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company
Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes, not just execution
Hands-on paid ownership: you have managed campaigns, made budget and bid decisions, and understood conversion tracking at a technical level
Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting
Experience designing and executing SEO or content programs with measurable pipeline impact
Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data from BigQuery , Looker, HubSpot, GA4, and spreadsheets into investment recommendations
AI fluency: you use AI tools as a core part of how you work to build automations, produce content, analyze data, and move faster than a team of one should be able to
Strong written communication: you write copy, briefs, and strategic recommendations regularly and well
Preferred Qualifications
Experience with AEO, LLM citation optimization, or AI-driven search visibility programs
Familiarity with BigQuery or data warehouse tools for marketing attribution
Experience in legaltech , legal operations, or selling to law firms or in-house legal teams
Experience building and owning a martech stack from the ground up
Relativity is committed to competitive, fair, and equitable compensation practices.
This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.
The expected salary range for this role is between following values:
$128,000 and $192,000The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.
Required Skills:
Content Strategy, Demand Generation Strategy, HubSpot CMS, Marketing Attribution, Marketing Research Strategy, Paid Search Marketing, Sales Enablement, Search Engine Optimization (SEO)See All 13 Demand Generation Specialist Jobs in Illinois
Find roles in Illinois that match your experience and apply in just a few clicks.
Find JobsDemand Generation Specialist Jobs by City in Illinois
Where Illinois roles are concentrated, by current openings.
Demand Generation Specialist Job Market in Illinois
A snapshot from current Illinois openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Automotive
- Banking & Financial Services
What Illinois Employers Look For
The qualifications that appear most often in demand generation specialist jobs across Illinois.
- Bachelor's degree in marketing, communications, or a related business field
- Hands-on experience with marketing automation platforms such as HubSpot or Marketo
- Demonstrated ability to build and manage multi-channel demand generation campaigns
- Proficiency in CRM systems, particularly Salesforce, for pipeline tracking and reporting
- Strong analytical skills with experience interpreting campaign performance and attribution data
- Familiarity with account-based marketing strategies and B2B buyer journey frameworks
Demand Generation Specialist Jobs in Illinois: Frequently Asked Questions
How do you become a demand generation specialist in Illinois?
Most Illinois demand generation specialist roles require a bachelor's degree in marketing, business, or communications, and the field has no state-issued license or exam. The practical path is building hands-on experience with marketing automation tools and CRM platforms, which Chicago-area employers consistently prioritize over certifications alone. Vendor credentials from HubSpot, Marketo, or Salesforce carry real weight with Illinois hiring managers and serve as the closest equivalent to a formal credential in this field.
Which companies hire demand generation specialists in Illinois?
Illinois demand generation specialist roles are posted by onbe, Eckoh, and Motus and others right now, based on current listings on Migrate Mate as of July 2026. Illinois's deep concentration of B2B technology, financial services, and healthcare IT companies means demand generation specialists find a wide range of employer types and deal sizes to choose from.
Which Illinois cities have the most demand generation specialist jobs?
Chicago, Buffalo Grove, and Illinois account for the most demand generation specialist openings in Illinois. Chicago drives the majority of volume because it is home to the state's largest concentration of B2B software companies, financial services firms, and corporate headquarters, while suburban hubs like Schaumburg and Downers Grove add meaningful hiring from established technology and manufacturing companies with in-house marketing teams.
Are there remote demand generation specialist jobs in Illinois?
Yes, and more than most fields, since demand generation work is desk-based and built around digital tools that function equally well off-site. About 100% of demand generation specialist openings tied to Illinois are remote or hybrid as of July 2026, reflecting how broadly the role has shifted away from mandatory in-office presence. Campaign management, marketing automation, and reporting functions are the sub-areas most consistently offered with remote flexibility by Illinois employers.
How can I get hired as a demand generation specialist in Illinois with little or no experience?
The most realistic entry path is a marketing coordinator or digital marketing associate role at a Chicago-area B2B technology or financial services company, where you can build hands-on exposure to marketing automation and campaign reporting. Large Illinois employers including Morningstar and Zebra Technologies hire marketing associates who grow into demand generation functions. Completing a HubSpot or Marketo certification before applying gives candidates with limited work history a concrete, recognizable credential that Illinois hiring managers treat as evidence of practical readiness.
Where can I find and apply to demand generation specialist jobs in Illinois?
You can find and apply to demand generation specialist jobs in Illinois on Migrate Mate, which lists current Illinois openings across Chicago and the surrounding metro areas. Search the available roles, find the ones that fit your experience and target industry, and apply directly to each employer.
See All 13 Demand Generation Specialist Jobs in Illinois
Find roles in Illinois that match your experience and apply in just a few clicks.
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