Demand Generation Specialist Jobs in Illinois
Demand Generation Specialist jobs in Illinois are among the most active in the Midwest, concentrated in B2B technology, financial services, and healthcare software sectors with openings from coordinator to senior director level. Chicago anchors the market and draws the deepest hiring volume, with suburban corridors around Downers Grove and Schaumburg also generating consistent demand. Well-established Illinois employers such as Salesforce's Chicago hub, Morningstar, and Zebra Technologies regularly fill demand generation roles focused on marketing automation, account-based marketing, and pipeline analytics. Find a role that fits below and apply directly.
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Showing 5 of 13+ Demand Generation Specialist jobs
Job Description
About Acrisure
A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more.
In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.
Job Summary
Acrisure is seeking a Demand Generation Manager to develop and execute marketing campaigns that drive engagement, accelerate pipeline, and support revenue growth. This role is responsible for creating multi-channel campaigns end to end from audience insight and campaign strategy through activation, optimization, measurement and iteration.
As the lead demand generation marketer for an assigned portfolio, the Demand Generation Manager owns demand creation strategy across the buyer journey and partners closely with Product Marketing, Content, Digital, Performance Marketing, Revenue Operations, Sales Enablement, and Sales leaders to design and execute programs that generate demand and improve conversion rates.
This is a builder role. It combines analytical rigor with strong execution capabilities and serves as a key partner in forecasting, attribution, marketing technology optimization, and performance measurement. The ideal candidate understands how to reach and engage small business audiences, knows how to orchestrate multiple marketing channels around a customer journey, and is highly focused on translating marketing activity into measurable pipeline growth.
Why This Role Matters: Demand generation is essential to accelerating growth across Acrisure's portfolio of solutions. This role serves as the primary demand generation leader for key products and solutions, creating the programs, insights, and performance strategies that drive pipeline creation and fuel revenue growth.
Responsibilities
Demand Generation Strategy & Planning
- Develop and execute demand generation strategies aligned to business goals, revenue targets, and growth priorities.
- Own demand generation plans from initial strategy and planning through to activation and optimization for an assigned portfolio and target audiences.
- Translate business objectives into clear campaign strategies, measurable marketing goals, and performance plans.
- Establish campaign processes, templates, operating rhythms, and best practices that enable demand generation programs to scale.
Funnel Management & Optimization
- Manage performance across the marketing funnel, identifying opportunities to improve conversion rates and accelerate pipeline progression.
- Partner with Revenue Operations and Sales to define funnel stages, service level agreements, and measurement frameworks.
- Continuously optimize buyer acquisition and conversion strategies.
Channel Optimization
- Lead digital demand generation efforts across paid, owned, and earned channels.
- Optimize channel mix and investment strategies based on performance and business impact.
- Evaluate and test new tactics, channels, and approaches to improve results.
Analytics, Attribution & Forecasting
- Establish performance benchmarks, reporting frameworks, and forecasting models.
- Analyze campaign and funnel performance to identify trends, risks, and opportunities.
- Partner with Revenue Operations to ensure accurate attribution, pipeline measurement, and revenue reporting.
- Deliver actionable insights and recommendations to marketing and business leadership.
Marketing Technology & Operations
- Act as a power user of marketing technology platforms and automation tools.
- Partner with Digital and Revenue Operations to improve data quality, campaign execution, lead management, and reporting.
- Identify opportunities to improve efficiency through automation and AI.
Cross-Functional Collaboration
- Partner closely with Product Marketing, Content, Integrated Marketing, Sales Enablement, Digital, and Revenue Operations.
- Ensure demand generation programs support go-to-market priorities and business outcomes.
Requirements
- Proven experience building and scaling demand generation programs in B2B environments.
- Strong understanding of funnel management, performance marketing, attribution, and revenue measurement.
- Experience using marketing automation, CRM, analytics, and reporting platforms.
- Strong analytical and quantitative skills with the ability to translate data into action.
- Demonstrated success influencing pipeline and revenue outcomes.
- Experience leveraging AI tools to improve marketing performance and efficiency.
- Excellent collaboration and communication skills.
- Builder-mentality, comfortable navigating ambiguity, and able to adjust quickly and create structure where none exists.
Education and Experience
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
- 7+ years of experience in demand generation, growth marketing, digital marketing, revenue marketing, or related disciplines.
- Experience supporting complex B2B, fintech, SaaS, financial services, insurance, or technology organizations is preferred.
- Understanding of small business audiences and experience marketing products and services to small and midsized businesses is a plus, but not required.
#LI-LR1
Pay Details:
The base compensation range for this position is $95,000 - $115,000. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.
Why Join Us:
At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.
Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.
Employee Benefits
We also offer our employees a comprehensive suite of benefits and perks, including:
Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
… and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws.
California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.
Welcome, your new opportunity awaits you.
Job Description
About Acrisure
A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more.
In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.
Job Summary
Acrisure is seeking a Demand Generation Manager to develop and execute marketing campaigns that drive engagement, accelerate pipeline, and support revenue growth. This role is responsible for creating multi-channel campaigns end to end from audience insight and campaign strategy through activation, optimization, measurement and iteration.
As the lead demand generation marketer for an assigned portfolio, the Demand Generation Manager owns demand creation strategy across the buyer journey and partners closely with Product Marketing, Content, Digital, Performance Marketing, Revenue Operations, Sales Enablement, and Sales leaders to design and execute programs that generate demand and improve conversion rates.
This is a builder role. It combines analytical rigor with strong execution capabilities and serves as a key partner in forecasting, attribution, marketing technology optimization, and performance measurement. The ideal candidate understands how to reach and engage small business audiences, knows how to orchestrate multiple marketing channels around a customer journey, and is highly focused on translating marketing activity into measurable pipeline growth.
Why This Role Matters: Demand generation is essential to accelerating growth across Acrisure's portfolio of solutions. This role serves as the primary demand generation leader for key products and solutions, creating the programs, insights, and performance strategies that drive pipeline creation and fuel revenue growth.
Responsibilities
Demand Generation Strategy & Planning
- Develop and execute demand generation strategies aligned to business goals, revenue targets, and growth priorities.
- Own demand generation plans from initial strategy and planning through to activation and optimization for an assigned portfolio and target audiences.
- Translate business objectives into clear campaign strategies, measurable marketing goals, and performance plans.
- Establish campaign processes, templates, operating rhythms, and best practices that enable demand generation programs to scale.
Funnel Management & Optimization
- Manage performance across the marketing funnel, identifying opportunities to improve conversion rates and accelerate pipeline progression.
- Partner with Revenue Operations and Sales to define funnel stages, service level agreements, and measurement frameworks.
- Continuously optimize buyer acquisition and conversion strategies.
Channel Optimization
- Lead digital demand generation efforts across paid, owned, and earned channels.
- Optimize channel mix and investment strategies based on performance and business impact.
- Evaluate and test new tactics, channels, and approaches to improve results.
Analytics, Attribution & Forecasting
- Establish performance benchmarks, reporting frameworks, and forecasting models.
- Analyze campaign and funnel performance to identify trends, risks, and opportunities.
- Partner with Revenue Operations to ensure accurate attribution, pipeline measurement, and revenue reporting.
- Deliver actionable insights and recommendations to marketing and business leadership.
Marketing Technology & Operations
- Act as a power user of marketing technology platforms and automation tools.
- Partner with Digital and Revenue Operations to improve data quality, campaign execution, lead management, and reporting.
- Identify opportunities to improve efficiency through automation and AI.
Cross-Functional Collaboration
- Partner closely with Product Marketing, Content, Integrated Marketing, Sales Enablement, Digital, and Revenue Operations.
- Ensure demand generation programs support go-to-market priorities and business outcomes.
Requirements
- Proven experience building and scaling demand generation programs in B2B environments.
- Strong understanding of funnel management, performance marketing, attribution, and revenue measurement.
- Experience using marketing automation, CRM, analytics, and reporting platforms.
- Strong analytical and quantitative skills with the ability to translate data into action.
- Demonstrated success influencing pipeline and revenue outcomes.
- Experience leveraging AI tools to improve marketing performance and efficiency.
- Excellent collaboration and communication skills.
- Builder-mentality, comfortable navigating ambiguity, and able to adjust quickly and create structure where none exists.
Education and Experience
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
- 7+ years of experience in demand generation, growth marketing, digital marketing, revenue marketing, or related disciplines.
- Experience supporting complex B2B, fintech, SaaS, financial services, insurance, or technology organizations is preferred.
- Understanding of small business audiences and experience marketing products and services to small and midsized businesses is a plus, but not required.
#LI-LR1
Pay Details:
The base compensation range for this position is $95,000 - $115,000. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.
Why Join Us:
At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.
Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.
Employee Benefits
We also offer our employees a comprehensive suite of benefits and perks, including:
Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
… and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws.
California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.
Welcome, your new opportunity awaits you.
See All 13 Demand Generation Specialist Jobs in Illinois
Find roles in Illinois that match your experience and apply in just a few clicks.
Find JobsDemand Generation Specialist Jobs by City in Illinois
Where Illinois roles are concentrated, by current openings.
Demand Generation Specialist Job Market in Illinois
A snapshot from current Illinois openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Accounting & Auditing
- Banking & Financial Services
What Illinois Employers Look For
The qualifications that appear most often in demand generation specialist jobs across Illinois.
- Bachelor's degree in marketing, communications, or a related business field
- Hands-on experience with marketing automation platforms such as HubSpot or Marketo
- Demonstrated ability to build and manage multi-channel demand generation campaigns
- Proficiency in CRM systems, particularly Salesforce, for pipeline tracking and reporting
- Strong analytical skills with experience interpreting campaign performance and attribution data
- Familiarity with account-based marketing strategies and B2B buyer journey frameworks
Demand Generation Specialist Jobs in Illinois: Frequently Asked Questions
How do you become a demand generation specialist in Illinois?
Most Illinois demand generation specialist roles require a bachelor's degree in marketing, business, or communications, and the field has no state-issued license or exam. The practical path is building hands-on experience with marketing automation tools and CRM platforms, which Chicago-area employers consistently prioritize over certifications alone. Vendor credentials from HubSpot, Marketo, or Salesforce carry real weight with Illinois hiring managers and serve as the closest equivalent to a formal credential in this field.
Which companies hire demand generation specialists in Illinois?
Illinois demand generation specialist roles are posted by Motus, VIBES, and Zenobe and others right now, based on current listings on Migrate Mate as of November 2026. Illinois's deep concentration of B2B technology, financial services, and healthcare IT companies means demand generation specialists find a wide range of employer types and deal sizes to choose from.
Which Illinois cities have the most demand generation specialist jobs?
Chicago, Moline, and Naperville account for the most demand generation specialist openings in Illinois. Chicago drives the majority of volume because it is home to the state's largest concentration of B2B software companies, financial services firms, and corporate headquarters, while suburban hubs like Schaumburg and Downers Grove add meaningful hiring from established technology and manufacturing companies with in-house marketing teams.
Are there remote demand generation specialist jobs in Illinois?
Yes, and more than most fields, since demand generation work is desk-based and built around digital tools that function equally well off-site. About 90% of demand generation specialist openings tied to Illinois are remote or hybrid as of November 2026, reflecting how broadly the role has shifted away from mandatory in-office presence. Campaign management, marketing automation, and reporting functions are the sub-areas most consistently offered with remote flexibility by Illinois employers.
How can I get hired as a demand generation specialist in Illinois with little or no experience?
The most realistic entry path is a marketing coordinator or digital marketing associate role at a Chicago-area B2B technology or financial services company, where you can build hands-on exposure to marketing automation and campaign reporting. Large Illinois employers including Morningstar and Zebra Technologies hire marketing associates who grow into demand generation functions. Completing a HubSpot or Marketo certification before applying gives candidates with limited work history a concrete, recognizable credential that Illinois hiring managers treat as evidence of practical readiness.
Where can I find and apply to demand generation specialist jobs in Illinois?
You can find and apply to demand generation specialist jobs in Illinois on Migrate Mate, which lists current Illinois openings across Chicago and the surrounding metro areas. Search the available roles, find the ones that fit your experience and target industry, and apply directly to each employer.
See All 13 Demand Generation Specialist Jobs in Illinois
Find roles in Illinois that match your experience and apply in just a few clicks.
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