Demand Generation Specialist Jobs in California
Demand Generation Specialist jobs in California are concentrated in the San Francisco Bay Area, Los Angeles, and San Diego, where technology, SaaS, and enterprise software companies run large marketing organizations. Employers like Salesforce, Adobe, and Google maintain significant demand generation teams across their California campuses, hiring across seniority levels from coordinator to director. The most in-demand specialties are B2B pipeline strategy, marketing automation, and account-based marketing. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 27+ Demand Generation Specialist jobs
About MISUMI Americas
MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle. With operations in the San Francisco Bay Area and Chicago, the company serves as a vital partner for the most innovative companies in the Americas.
Impact in This Role
As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of Performance Marketing. This leader will report directly to the Vice President of Growth Marketing and will shape the roadmap for generating demand and converting prospects into high-value customers. This role requires a builder who thrives on experimentation, analytical rigor, and cross-functional partnership.
What You'll Be Doing
Acquisition Strategy and Roadmap
- Own lead generation and lead nurturing strategies from first touch to purchase.
- Build and optimize multi-channel acquisition programs across organic and strategic channels, while partnering closely with the Director of Performance Marketing on paid channel strategy and execution.
- Manage, align, and forecast acquisition budgets with a clear ROI framework.
- Develop the acquisition roadmap. Identify new opportunities and scale high-performing channels.
- You will take responsibility for the entire lead generation lifecycle. You will drive top-of-funnel volume through strategic programs, organic channels, and new experiments, while influencing paid channel strategy.
- You will explore and validate new channels. You will develop the assets needed to support these programs, partnering with internal teams to produce content, ads, and other creative work that drive traffic to leads and customers.
Performance Measurement and Leadership
- Partner with sales to maintain quality standards for MQLs and to ensure proper follow-up.
- Own acquisition-sourced pipeline and revenue targets in partnership with Sales.
- Be accountable for lead-to-revenue performance, not just top-of-funnel volume.
- Manage the funnel. Diagnose drop-off points and propose solutions that improve conversion.
- You will work closely with sales leadership to ensure that MQLs are routed and followed through with consistent quality. You will run the process that aligns marketing and sales on targeting, qualification, and revenue goals.
Performance Measurement and Leadership
- Own performance measurement. Track KPIs such as MQLs, signups, new accounts, and revenue.
- Partner with lifecycle and product marketing to improve activation and early customer conversion.
- Optimize signup-to-SQL and signup-to-first-value rates.
- Present insights, forecasts, and recommendations to senior leadership.
- Run multiple campaigns simultaneously with strong prioritization and team coordination.
- Operate as a senior IC with influence across Growth, Sales, and Product.
- You will operate with deep analytical discipline. You will measure channel performance and campaign ROI, and use the insights to improve the system with clear recommendations.
Creative and Vendor Management
- Oversee creation of ads, landing pages, content, and other materials that support demand generation.
- Manage relationships with agencies and vendors as needed.
Desired Traits
- Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments.
- Ownership of multi-channel growth strategies with responsibility for revenue impact.
- Strong analytical ability. Comfortable with experimentation, attribution, and funnel analysis.
- Experience running high-tempo experimentation cycles across channels, messaging, and conversion points.
- Ability to operate independently and in ambiguity, prioritizing speed and learning over perfection.
- Ability to partner effectively with sales and build alignment across teams.
- Ability to tailor acquisition strategies by ICP, industry, and buying persona.
- Experience developing creative assets and working with content and design partners.
- Strong communication skills.
- A mindset focused on iteration and measurable impact.
Perks and Benefits
- Competitive medical, dental, and vision insurance
- 401K plan
- Parental leave programs
- Paid volunteer days
- And much, much more!
Salary Range: $155,000 to $185,000 per year, depending upon experience
Interested in learning more? We look forward to hearing from you soon.
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
We're actively seeking teammates who:
- Bring diverse perspectives and experience to our culture and company.
- Excel at being part of a strong, empathetic team.
- Thrive in an environment emphasizing respect, honesty, collaboration, and growth.
- Have an 'always learning' mindset that celebrates learning, not just wins.
- Help us continue to build a world-class organization that values the contributions of all of our teammates
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
About MISUMI Americas
MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle. With operations in the San Francisco Bay Area and Chicago, the company serves as a vital partner for the most innovative companies in the Americas.
Impact in This Role
As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of Performance Marketing. This leader will report directly to the Vice President of Growth Marketing and will shape the roadmap for generating demand and converting prospects into high-value customers. This role requires a builder who thrives on experimentation, analytical rigor, and cross-functional partnership.
What You'll Be Doing
Acquisition Strategy and Roadmap
- Own lead generation and lead nurturing strategies from first touch to purchase.
- Build and optimize multi-channel acquisition programs across organic and strategic channels, while partnering closely with the Director of Performance Marketing on paid channel strategy and execution.
- Manage, align, and forecast acquisition budgets with a clear ROI framework.
- Develop the acquisition roadmap. Identify new opportunities and scale high-performing channels.
- You will take responsibility for the entire lead generation lifecycle. You will drive top-of-funnel volume through strategic programs, organic channels, and new experiments, while influencing paid channel strategy.
- You will explore and validate new channels. You will develop the assets needed to support these programs, partnering with internal teams to produce content, ads, and other creative work that drive traffic to leads and customers.
Performance Measurement and Leadership
- Partner with sales to maintain quality standards for MQLs and to ensure proper follow-up.
- Own acquisition-sourced pipeline and revenue targets in partnership with Sales.
- Be accountable for lead-to-revenue performance, not just top-of-funnel volume.
- Manage the funnel. Diagnose drop-off points and propose solutions that improve conversion.
- You will work closely with sales leadership to ensure that MQLs are routed and followed through with consistent quality. You will run the process that aligns marketing and sales on targeting, qualification, and revenue goals.
Performance Measurement and Leadership
- Own performance measurement. Track KPIs such as MQLs, signups, new accounts, and revenue.
- Partner with lifecycle and product marketing to improve activation and early customer conversion.
- Optimize signup-to-SQL and signup-to-first-value rates.
- Present insights, forecasts, and recommendations to senior leadership.
- Run multiple campaigns simultaneously with strong prioritization and team coordination.
- Operate as a senior IC with influence across Growth, Sales, and Product.
- You will operate with deep analytical discipline. You will measure channel performance and campaign ROI, and use the insights to improve the system with clear recommendations.
Creative and Vendor Management
- Oversee creation of ads, landing pages, content, and other materials that support demand generation.
- Manage relationships with agencies and vendors as needed.
Desired Traits
- Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments.
- Ownership of multi-channel growth strategies with responsibility for revenue impact.
- Strong analytical ability. Comfortable with experimentation, attribution, and funnel analysis.
- Experience running high-tempo experimentation cycles across channels, messaging, and conversion points.
- Ability to operate independently and in ambiguity, prioritizing speed and learning over perfection.
- Ability to partner effectively with sales and build alignment across teams.
- Ability to tailor acquisition strategies by ICP, industry, and buying persona.
- Experience developing creative assets and working with content and design partners.
- Strong communication skills.
- A mindset focused on iteration and measurable impact.
Perks and Benefits
- Competitive medical, dental, and vision insurance
- 401K plan
- Parental leave programs
- Paid volunteer days
- And much, much more!
Salary Range: $155,000 to $185,000 per year, depending upon experience
Interested in learning more? We look forward to hearing from you soon.
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
We're actively seeking teammates who:
- Bring diverse perspectives and experience to our culture and company.
- Excel at being part of a strong, empathetic team.
- Thrive in an environment emphasizing respect, honesty, collaboration, and growth.
- Have an 'always learning' mindset that celebrates learning, not just wins.
- Help us continue to build a world-class organization that values the contributions of all of our teammates
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
See All 27 Demand Generation Specialist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsDemand Generation Specialist Jobs by City in California
Where California roles are concentrated, by current openings.
Demand Generation Specialist Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Manufacturing
- Electronics & Hardware
- Government & Public Sector
- Consulting & Professional Services
What California Employers Look For
The qualifications that appear most often in demand generation specialist jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of B2B demand generation or growth marketing experience
- Hands-on experience with marketing automation platforms such as Marketo or HubSpot
- Proven ability to build and manage paid media campaigns across digital channels
- Experience with CRM systems, especially Salesforce, for pipeline tracking and reporting
- Strong analytical skills with experience in campaign attribution and performance reporting
Demand Generation Specialist Jobs in California: Frequently Asked Questions
How do you become a demand generation specialist in California?
Most demand generation specialists in California start with a bachelor's degree in marketing, business, communications, or a related field. California has no state-issued license for this role, so hiring managers weigh certifications from platforms like Marketo, HubSpot, or Google instead. Building a portfolio of campaigns with measurable pipeline results is often the deciding factor, particularly at the technology and SaaS companies that dominate California's market.
Which companies hire demand generation specialists in California?
Employers hiring demand generation specialists in California right now include Intuit, Tesla, and Rippling, based on current listings on Migrate Mate as of September 2026. California's concentration of enterprise technology and cloud software headquarters means many of these roles sit inside large, well-funded marketing organizations with dedicated demand generation functions.
Which California cities have the most demand generation specialist jobs?
San Francisco, Mountain View, and Palo Alto have the most demand generation specialist openings in California. The Bay Area leads because of its density of SaaS, cloud, and enterprise software headquarters, while Los Angeles draws openings from media technology and direct-to-consumer brands, and San Diego's growing biotech and cybersecurity sectors add consistent hiring outside the two major metros.
Are there remote demand generation specialist jobs in California?
Yes, and more than most fields. About 75% of demand generation specialist openings tied to California are remote or hybrid as of September 2026, reflecting the desk-based, software-driven nature of the work. Campaign strategy, marketing automation management, and performance reporting are the functions most likely to be offered fully remote, while roles involving close collaboration with sales teams often require at least a hybrid schedule.
How can I get hired as a demand generation specialist in California with little or no experience?
The most realistic entry path is a marketing coordinator or marketing operations associate role at a mid-size California technology company, where you gain hands-on exposure to automation tools and campaign workflows. Large employers like Salesforce and Adobe run marketing associate programs suited to recent graduates. Earning a Marketo Certified Associate or HubSpot Marketing Certification demonstrates platform competency, and building a portfolio of even small, self-managed campaigns gives California hiring managers a concrete reason to take a chance on an early-career candidate.
Where can I find and apply to demand generation specialist jobs in California?
You can find and apply to demand generation specialist jobs in California on Migrate Mate, which lists current California openings. Search the listings to find roles that match your experience and target location, then apply directly to the ones that fit.
See All 27 Demand Generation Specialist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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