Demand Generation Specialist Jobs in California
Demand Generation Specialist jobs in California are concentrated in the San Francisco Bay Area, Los Angeles, and San Diego, where technology, SaaS, and enterprise software companies run large marketing organizations. Employers like Salesforce, Adobe, and Google maintain significant demand generation teams across their California campuses, hiring across seniority levels from coordinator to director. The most in-demand specialties are B2B pipeline strategy, marketing automation, and account-based marketing. Scan the live roles below and apply to whichever ones fit.
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Be the one building AI-powered experiences where they matter most.
At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.
Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.
Role Overview:
This marketing operations role lives in Demand Generation Operations and supports a range of critical projects, operating cadences, and workstreams across marketing systems, BDR operations, and go-to-market processes, maintaining momentum and performance as priorities shift. At Genesys, we are advancing an AI-powered approach to customer experience, and this role plays a key part in ensuring the operational layer that supports pipeline generation and progression remains scalable, measurable, and reliable. You will partner closely with DG Leaders, DG Ops, Sales Leaders, Sales Operations, and BDR teams to execute high-impact initiatives. This role reports to the VP, Demand Generation Operations and operates as a trusted, high-ownership operator.
Key Responsibilities:
- Execute high-priority Demand Generation Operations initiatives across marketing systems, BDR operations, and go-to-market processes
- Autonomously own demand generation transformation projects across digital, event, field, other marketing and BDR roles at Genesys.
- Be experienced enough to step into and improve existing workstreams or operating cadences such as BDR operations (improving workflows, data quality, routing logic, and pipeline generation and progression across inbound and outbound motions) and MarTech operations (optimize campaign execution, lead management, and system performance)
- Identify operational gaps and inefficiencies, and drive resolution through process improvement, system changes, or cross-functional alignment
- Support execution of cross-functional projects such as lead-to-cash improvements, data and process standardization, and AI-enabled workflow initiatives
Required Qualifications:
- 12+ years of experience in B2B SaaS Marketing Operations, Revenue Operations, Demand Generation or related fields
- Hands-on experience in Marketing Operations, including marketing automation, lead management, and campaign execution processes
- Experience supporting BDR or sales development organizations, including familiarity with prospecting workflows, routing, and pipeline management
- Experience executing cross-functional transformation initiatives (for example, process redesign, system implementation, or workflow optimization)
- Ability to work effectively in a fast-paced, matrixed, global organization with shifting priorities
- Strong communication and stakeholder management skills, with the ability to execute autonomously
- Strong analytical skills with the ability to interpret data and drive operational decisions
Preferred Qualifications:
- Familiarity with CRM, Marketing Automation, ABM and Sales Engagement platforms
- Experience supporting AI-enabled or data-driven GTM workflows
- Demonstrated ability to step into ambiguous situations and drive execution without defined playbooks
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$130,500.00 - $229,500.00Benefits:
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Click here to view a summary overview of our Benefits.
Working at Genesys
- AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
- A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
- Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
- Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
- Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.
Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.
What Happens After You Apply
After you apply, here's what you can typically expect:
- Our Talent Acquisition team reviews your application with the hiring team.
- A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.
- Next, you'll meet the hiring manager and other members of the interview team.
- We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.
- After interviews are complete, our team will follow up with the final steps.
Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.
Stay Connected
Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.
Get notified about relevant opportunities.
Be the one building what's next - where AI, experience and impact come together.
Employee Referral
If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.
This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
See All 26 Demand Generation Specialist Jobs in California
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Find JobsDemand Generation Specialist Jobs by City in California
Where California roles are concentrated, by current openings.
Demand Generation Specialist Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- Technology & Software
- Cybersecurity
- Manufacturing
- Renewable Energy
- Electronics & Hardware
What California Employers Look For
The qualifications that appear most often in demand generation specialist jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of B2B demand generation or growth marketing experience
- Hands-on experience with marketing automation platforms such as Marketo or HubSpot
- Proven ability to build and manage paid media campaigns across digital channels
- Experience with CRM systems, especially Salesforce, for pipeline tracking and reporting
- Strong analytical skills with experience in campaign attribution and performance reporting
Demand Generation Specialist Jobs in California: Frequently Asked Questions
How do you become a demand generation specialist in California?
Most demand generation specialists in California start with a bachelor's degree in marketing, business, communications, or a related field. California has no state-issued license for this role, so hiring managers weigh certifications from platforms like Marketo, HubSpot, or Google instead. Building a portfolio of campaigns with measurable pipeline results is often the deciding factor, particularly at the technology and SaaS companies that dominate California's market.
Which companies hire demand generation specialists in California?
Employers hiring demand generation specialists in California right now include Ci&T, Ordr, and Apple, based on current listings on Migrate Mate as of July 2026. California's concentration of enterprise technology and cloud software headquarters means many of these roles sit inside large, well-funded marketing organizations with dedicated demand generation functions.
Which California cities have the most demand generation specialist jobs?
San Francisco, San Jose, and California have the most demand generation specialist openings in California. The Bay Area leads because of its density of SaaS, cloud, and enterprise software headquarters, while Los Angeles draws openings from media technology and direct-to-consumer brands, and San Diego's growing biotech and cybersecurity sectors add consistent hiring outside the two major metros.
Are there remote demand generation specialist jobs in California?
Yes, and more than most fields. About 81% of demand generation specialist openings tied to California are remote or hybrid as of July 2026, reflecting the desk-based, software-driven nature of the work. Campaign strategy, marketing automation management, and performance reporting are the functions most likely to be offered fully remote, while roles involving close collaboration with sales teams often require at least a hybrid schedule.
How can I get hired as a demand generation specialist in California with little or no experience?
The most realistic entry path is a marketing coordinator or marketing operations associate role at a mid-size California technology company, where you gain hands-on exposure to automation tools and campaign workflows. Large employers like Salesforce and Adobe run marketing associate programs suited to recent graduates. Earning a Marketo Certified Associate or HubSpot Marketing Certification demonstrates platform competency, and building a portfolio of even small, self-managed campaigns gives California hiring managers a concrete reason to take a chance on an early-career candidate.
Where can I find and apply to demand generation specialist jobs in California?
You can find and apply to demand generation specialist jobs in California on Migrate Mate, which lists current California openings. Search the listings to find roles that match your experience and target location, then apply directly to the ones that fit.
See All 26 Demand Generation Specialist Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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