Vice President Of Marketing Jobs in California
Vice President Of Marketing jobs in California rank among the most competitive and active in the nation, concentrated in technology, entertainment, consumer goods, and financial services across a market where brand leadership and growth strategy command serious demand at every level from director-track candidates through seasoned C-suite executives. The largest hiring hubs are Los Angeles, San Francisco, and San Diego, where companies like Apple, Netflix, and Salesforce maintain significant marketing leadership teams and recruit continuously for vice president of marketing talent. The most sought-after specialties include performance marketing, brand strategy, and product marketing for enterprise and consumer tech. Find a role that fits below and apply directly.
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Showing 5 of 20+ Vice President Of Marketing jobs
Overview
At Intuit we believe everyone has the right to prosper, which is why our mission is ‘Powering Prosperity Around the World’. Being a mission-driven company includes living our values every day. That means integrity is at the foundation of everything we do, including the products we design, the role we play in the communities we are part of, and the way we treat every person that is a part of the Intuit family.
Our products, including TurboTax, QuickBooks, CreditKarma and MailChimp help solve our customers’ most important problems to help them make more money, save time, and make financial decisions with confidence.
We’re proud to have a culture that attracts top talent and empowers them to do the best work of their lives. When employees know they can bring their whole selves to work – that translates into an environment that has been recognized as one of the world’s best and most innovative places to work year upon year
Intuit is looking for a Vice President of Product Development, Marketing Technologies to lead the platform organization that powers how we acquire, engage, personalize, and retain customers across our product portfolio. This executive will unify teams spanning marketing data and audience management, and personalization, experimentation, and customer-facing content and communications into one cohesive, AI-native platform organization.
The ideal candidate combines technical depth, business acumen, and a passion for building intelligent, AI-powered marketing platforms at scale to create delight in every customer experience. S/he will have a passion for driving technical product direction, leading and inspiring cross-functional teams, and influencing executives as well as engineers.
The ideal candidate’s experience encompasses technical architecture and/or software development, business strategy, and people management experience. This executive will have an ability to leverage prior success building and re-architecting products and platforms that run at scale. You will lead a large, globally distributed engineering organization through a team of directors, influence executives across Marketing, Product, and Engineering, and shape the technology strategy that determines how our products are discovered, personalized, and grown in an AI-first world.
Responsibilities
Technology Strategy: Own and evolve the technical strategy across data, audience, experimentation, personalization, and content platforms. Bring strong AI/ML expertise and drive adoption of GenAI and agentic systems to improve speed and efficiency.
Organizational Leadership: Lead multiple teams and senior leaders across a complex, global domain. Partner with senior engineering and business leaders to drive organizational change, and manage stakeholders across US and international time zones.
Cross-Functional Leadership: Partner closely with Product, Design, Marketing, and Customer Support to deliver customer outcomes, bringing an outside-in perspective to shape strategy 1–3 years out.
Platform Mindset: Drive open, reusable platform architecture and company-wide initiatives spanning data architecture, engineering standards, and technical career development.
Operational Excellence: Ensure platforms are secure, available, scalable, and resilient, while delivering quality at speed.
People Leadership: Coach and develop senior technology leaders; attract, retain, and grow top engineering talent.
Speed as a Habit: Operate effectively in a fast-moving environment, making quick, well-informed decisions.
Qualifications
Bachelor's degree in Computer Science or related field (or equivalent experience); 15+ years in the software industry in senior architecture, engineering, and leadership roles.
Demonstrated success building and scaling SaaS/platform products serving millions of customers and high transaction volumes.
Proven experience leading large, globally distributed engineering organizations, including managing and developing senior directors and their leadership teams.
Deep knowledge of marketing-technology domains: data platforms, audience and lead management, monetization, experimentation, personalization, content management, and customer communications, with a clear build-vs-buy point of view.
Strong AI/ML and GenAI fluency, including experience scaling AI-native and agentic systems (e.g., AI-driven content discovery, recommendation systems) in production.
Experience with account-based B2B marketing and sales motions and enterprise experimentation platforms is a strong plus.
Track record of leading change management toward a unified platform model, and driving strong business outcomes through fast, balanced decision-making.
Experience using Agile methods to accelerate delivery while managing risk.
Proficiency with modern web and data technologies (e.g., React, Java, JavaScript, NoSQL) and strong front-end/back-end architectural judgment.
A data-driven leader and strong coach who builds high-performing teams and attracts top talent.
Comfort operating through ambiguity, with the confidence to make tough calls and communicate effectively with senior leadership.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Mountain View $384,500 - $520,500
Overview
At Intuit we believe everyone has the right to prosper, which is why our mission is ‘Powering Prosperity Around the World’. Being a mission-driven company includes living our values every day. That means integrity is at the foundation of everything we do, including the products we design, the role we play in the communities we are part of, and the way we treat every person that is a part of the Intuit family.
Our products, including TurboTax, QuickBooks, CreditKarma and MailChimp help solve our customers’ most important problems to help them make more money, save time, and make financial decisions with confidence.
We’re proud to have a culture that attracts top talent and empowers them to do the best work of their lives. When employees know they can bring their whole selves to work – that translates into an environment that has been recognized as one of the world’s best and most innovative places to work year upon year
Intuit is looking for a Vice President of Product Development, Marketing Technologies to lead the platform organization that powers how we acquire, engage, personalize, and retain customers across our product portfolio. This executive will unify teams spanning marketing data and audience management, and personalization, experimentation, and customer-facing content and communications into one cohesive, AI-native platform organization.
The ideal candidate combines technical depth, business acumen, and a passion for building intelligent, AI-powered marketing platforms at scale to create delight in every customer experience. S/he will have a passion for driving technical product direction, leading and inspiring cross-functional teams, and influencing executives as well as engineers.
The ideal candidate’s experience encompasses technical architecture and/or software development, business strategy, and people management experience. This executive will have an ability to leverage prior success building and re-architecting products and platforms that run at scale. You will lead a large, globally distributed engineering organization through a team of directors, influence executives across Marketing, Product, and Engineering, and shape the technology strategy that determines how our products are discovered, personalized, and grown in an AI-first world.
Responsibilities
Technology Strategy: Own and evolve the technical strategy across data, audience, experimentation, personalization, and content platforms. Bring strong AI/ML expertise and drive adoption of GenAI and agentic systems to improve speed and efficiency.
Organizational Leadership: Lead multiple teams and senior leaders across a complex, global domain. Partner with senior engineering and business leaders to drive organizational change, and manage stakeholders across US and international time zones.
Cross-Functional Leadership: Partner closely with Product, Design, Marketing, and Customer Support to deliver customer outcomes, bringing an outside-in perspective to shape strategy 1–3 years out.
Platform Mindset: Drive open, reusable platform architecture and company-wide initiatives spanning data architecture, engineering standards, and technical career development.
Operational Excellence: Ensure platforms are secure, available, scalable, and resilient, while delivering quality at speed.
People Leadership: Coach and develop senior technology leaders; attract, retain, and grow top engineering talent.
Speed as a Habit: Operate effectively in a fast-moving environment, making quick, well-informed decisions.
Qualifications
Bachelor's degree in Computer Science or related field (or equivalent experience); 15+ years in the software industry in senior architecture, engineering, and leadership roles.
Demonstrated success building and scaling SaaS/platform products serving millions of customers and high transaction volumes.
Proven experience leading large, globally distributed engineering organizations, including managing and developing senior directors and their leadership teams.
Deep knowledge of marketing-technology domains: data platforms, audience and lead management, monetization, experimentation, personalization, content management, and customer communications, with a clear build-vs-buy point of view.
Strong AI/ML and GenAI fluency, including experience scaling AI-native and agentic systems (e.g., AI-driven content discovery, recommendation systems) in production.
Experience with account-based B2B marketing and sales motions and enterprise experimentation platforms is a strong plus.
Track record of leading change management toward a unified platform model, and driving strong business outcomes through fast, balanced decision-making.
Experience using Agile methods to accelerate delivery while managing risk.
Proficiency with modern web and data technologies (e.g., React, Java, JavaScript, NoSQL) and strong front-end/back-end architectural judgment.
A data-driven leader and strong coach who builds high-performing teams and attracts top talent.
Comfort operating through ambiguity, with the confidence to make tough calls and communicate effectively with senior leadership.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Mountain View $384,500 - $520,500
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Where California roles are concentrated, by current openings.
Vice President Of Marketing Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Music
What California Employers Look For
The qualifications that appear most often in vice president of marketing jobs across California.
- Bachelor's degree in marketing, business, or a related field required by most California employers
- Seven or more years of progressive marketing leadership experience typically required
- Demonstrated experience managing brand strategy and integrated campaigns at scale
- Proficiency with marketing technology platforms including CRM, analytics, and automation tools
- Experience leading cross-functional teams and managing agency and vendor relationships
- Strong background in data-driven decision making and performance marketing measurement
Vice President Of Marketing Jobs in California: Frequently Asked Questions
How do you become a vice president of marketing in California?
The California path to vice president of marketing runs through progressive marketing roles rather than a state-issued license, as the title carries no California-specific credential or licensing requirement. Most candidates build from manager to director to senior director before reaching the VP level, typically within industries like technology, entertainment, or consumer goods where California employers concentrate. An MBA from a California business school can accelerate the timeline, and a portfolio of measurable campaign results or brand growth is what California hiring teams weight most heavily at this level.
How much do vice president of marketings make in California?
Vice president of marketings in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire vice president of marketings in California?
Employers hiring vice president of marketings in California right now include Assured, ORB, and Egnyte, based on current listings on Migrate Mate as of September 2026. California's concentration of technology headquarters, entertainment studios, and consumer brands makes it one of the deepest markets in the country for senior marketing leadership roles.
Which California cities have the most vice president of marketing jobs?
San Francisco, Los Angeles, and Mountain View account for the most vice president of marketing openings in California. Los Angeles leads because of its density of entertainment studios, consumer brands, and agency headquarters, while San Francisco and the broader Bay Area draw volume from technology companies and venture-backed startups that consistently hire at the VP level as they scale their go-to-market functions.
Are there remote vice president of marketing jobs in California?
Yes, and more than most senior roles allow, since vice president of marketing work is largely strategic and desk-based. About 78% of vice president of marketing openings tied to California are remote or hybrid as of September 2026, reflecting the marketing function's strong compatibility with distributed work. Brand strategy, performance marketing oversight, and cross-functional planning are the areas most commonly done fully remote, while roles tied to events, product launches, or studio-based creative tend to require on-site presence.
How can I get hired as a vice president of marketing in California with little or no experience?
The most realistic entry path is securing a marketing coordinator or specialist role at a California technology company or consumer brand and building upward through demonstrated results rather than tenure. Large California employers like those in the Bay Area tech corridor frequently promote from within, so joining at the associate or manager level with a clear growth track is more effective than waiting for VP-level experience. A strong portfolio of measurable outcomes, even from smaller campaigns, combined with exposure to marketing automation platforms and analytics tools, gives candidates a meaningful edge when competing for their first senior role in California's market.
Where can I find and apply to vice president of marketing jobs in California?
You can find and apply to vice president of marketing jobs in California on Migrate Mate, which lists current California openings across industries and hiring levels. Find roles that fit your background and apply directly to the employers posting them.
See All 20 Vice President Of Marketing Jobs in California
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