Vice President Of Marketing Jobs in New York
Vice President Of Marketing jobs in New York represent one of the most active and competitive senior marketing markets in the country, concentrated in financial services, media, technology, and consumer goods across a seniority range from director-level promotions through chief marketing officer adjacency. The heaviest hiring clusters in New York City, particularly Manhattan and Brooklyn, with additional demand in White Plains and Stamford corridor employers who list New York-facing roles. Well-established employers with lasting vice president of marketing presence include Publicis Groupe, NBCUniversal, and JPMorgan Chase. The most in-demand specialties are brand strategy, demand generation, and integrated campaign leadership. Find a role that fits below and apply directly.
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Showing 5 of 21+ Vice President Of Marketing jobs
LOCATION: US – New York
US – Miami
US – Atlanta
TYPE: Full time
WORK SHIFT: Hybrid
POSTED: September 3, 2026
ID: JR0131598
Overview
At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.
Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.
Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.
Join us as we go beyond and be part of a team that’s redefining what’s possible.
The Vice President, North America Growth & Acquisition Marketing will be responsible for accelerating customer growth, revenue, and market share across Western Union's North America business. Reporting into the Digital organization, this leader will own the end-to-end acquisition strategy across digital and offline channels, leveraging performance marketing, analytics, lifecycle marketing, partnerships, and data-driven experimentation to drive measurable business outcomes.
This role is accountable not only for delivering customer acquisition targets, but also for building a world-class, in-house growth marketing capability that increases speed, efficiency, and marketing ROI. The ideal candidate combines deep performance marketing expertise with strong commercial acumen, analytical rigor, and a track record of building high-performing teams and capabilities.
Key Responsibilities
Drive North America Customer Growth
Own customer acquisition, activation, and growth outcomes for the North America Digital business, including new customer acquisition, revenue growth, customer lifetime value, and acquisition efficiency.
Develop and execute the near-, mid-, and long-term growth strategy to accelerate customer growth while optimizing acquisition costs and marketing ROI.
Establish a scalable growth framework that combines performance marketing, lifecycle marketing, product-led growth, partnerships, and experimentation.
Identify and unlock new customer segments, acquisition channels, and growth opportunities across the market.
Partner closely with Product, Analytics, CRM, Brand, and Regional teams to improve conversion, engagement, retention, and customer lifetime value.
Build a Best-in-Class In-House Performance Marketing Capability
Create and scale a high-performing in-house growth and performance marketing organization, reducing dependency on agencies while increasing execution speed and accountability.
Develop best-in-class capabilities across paid search, paid social, programmatic/display, affiliate marketing, influencer marketing, app marketing, SEO/ASO, and emerging acquisition channels.
Establish rigorous testing, attribution, measurement, and optimization practices to ensure efficient deployment of marketing investment.
Build advanced analytics capabilities that provide actionable insights and continuously improve acquisition performance and ROI.
Implement modern marketing technology, automation, and AI-driven optimization capabilities to improve effectiveness and efficiency.
Marketing Strategy & Execution
Lead the development and execution of integrated acquisition plans aligned with business objectives and brand strategy.
Drive coordinated digital and offline marketing efforts that increase both customer acquisition and brand awareness.
Partner with CRM and lifecycle marketing teams to optimize customer journeys across acquisition, activation, and engagement.
Evaluate, negotiate, and manage marketing partnerships and strategic business development opportunities that drive incremental growth.
Leverage market intelligence, customer insights, and competitive analysis to inform strategy and investment decisions.
Performance Management & Leadership
Establish clear KPIs, dashboards, and reporting cadences across all acquisition channels.
Own marketing investment allocation and continuously optimize spend to maximize growth and efficiency.
Track and communicate performance against acquisition, revenue, and profitability goals.
Build, develop, and lead a high-performing team while fostering a culture of accountability, experimentation, innovation, and continuous learning.
Serve as the company's thought leader and subject matter expert on growth marketing and customer acquisition.
Candidate Profile
12+ years of experience leading growth marketing, performance marketing, or customer acquisition functions for a scaled digital, fintech, e-commerce, or consumer technology business.
Proven track record of driving significant customer and revenue growth at scale.
Demonstrated experience building and scaling in-house performance marketing organizations and capabilities.
Deep expertise across paid search, paid social, programmatic, affiliates, mobile acquisition, attribution, experimentation, and marketing analytics.
Strong analytical foundation with experience leveraging data to make investment and growth decisions.
Exceptional leadership, influence, and cross-functional collaboration skills.
Work Shift
HYBRID – Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your United States specific benefits include:
Paid Time Off
Medical, Dental and Life Insurance
Tuition Assistance Program
Student Loan Repayment (below manager level only)
Parental Leave
One day volunteer time off
$0 Money Transfer Fee Discount Code – Quarterly
Recognition Program “Game Changers”
Employee Discount Program
Global Adoption Assistance
Global Scholarship Awards Program
401K plan
For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
Salary
The on-target earnings range is $480,000-$510,000 per year, which includes a base salary and short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.
Other Details
As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to careers@westernunion.com.
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
#LI-KS1 #LI-Hybrid
Estimated Job Posting End Date:
10-31-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
LOCATION: US – New York
US – Miami
US – Atlanta
TYPE: Full time
WORK SHIFT: Hybrid
POSTED: September 3, 2026
ID: JR0131598
Overview
At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.
Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.
Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.
Join us as we go beyond and be part of a team that’s redefining what’s possible.
The Vice President, North America Growth & Acquisition Marketing will be responsible for accelerating customer growth, revenue, and market share across Western Union's North America business. Reporting into the Digital organization, this leader will own the end-to-end acquisition strategy across digital and offline channels, leveraging performance marketing, analytics, lifecycle marketing, partnerships, and data-driven experimentation to drive measurable business outcomes.
This role is accountable not only for delivering customer acquisition targets, but also for building a world-class, in-house growth marketing capability that increases speed, efficiency, and marketing ROI. The ideal candidate combines deep performance marketing expertise with strong commercial acumen, analytical rigor, and a track record of building high-performing teams and capabilities.
Key Responsibilities
Drive North America Customer Growth
Own customer acquisition, activation, and growth outcomes for the North America Digital business, including new customer acquisition, revenue growth, customer lifetime value, and acquisition efficiency.
Develop and execute the near-, mid-, and long-term growth strategy to accelerate customer growth while optimizing acquisition costs and marketing ROI.
Establish a scalable growth framework that combines performance marketing, lifecycle marketing, product-led growth, partnerships, and experimentation.
Identify and unlock new customer segments, acquisition channels, and growth opportunities across the market.
Partner closely with Product, Analytics, CRM, Brand, and Regional teams to improve conversion, engagement, retention, and customer lifetime value.
Build a Best-in-Class In-House Performance Marketing Capability
Create and scale a high-performing in-house growth and performance marketing organization, reducing dependency on agencies while increasing execution speed and accountability.
Develop best-in-class capabilities across paid search, paid social, programmatic/display, affiliate marketing, influencer marketing, app marketing, SEO/ASO, and emerging acquisition channels.
Establish rigorous testing, attribution, measurement, and optimization practices to ensure efficient deployment of marketing investment.
Build advanced analytics capabilities that provide actionable insights and continuously improve acquisition performance and ROI.
Implement modern marketing technology, automation, and AI-driven optimization capabilities to improve effectiveness and efficiency.
Marketing Strategy & Execution
Lead the development and execution of integrated acquisition plans aligned with business objectives and brand strategy.
Drive coordinated digital and offline marketing efforts that increase both customer acquisition and brand awareness.
Partner with CRM and lifecycle marketing teams to optimize customer journeys across acquisition, activation, and engagement.
Evaluate, negotiate, and manage marketing partnerships and strategic business development opportunities that drive incremental growth.
Leverage market intelligence, customer insights, and competitive analysis to inform strategy and investment decisions.
Performance Management & Leadership
Establish clear KPIs, dashboards, and reporting cadences across all acquisition channels.
Own marketing investment allocation and continuously optimize spend to maximize growth and efficiency.
Track and communicate performance against acquisition, revenue, and profitability goals.
Build, develop, and lead a high-performing team while fostering a culture of accountability, experimentation, innovation, and continuous learning.
Serve as the company's thought leader and subject matter expert on growth marketing and customer acquisition.
Candidate Profile
12+ years of experience leading growth marketing, performance marketing, or customer acquisition functions for a scaled digital, fintech, e-commerce, or consumer technology business.
Proven track record of driving significant customer and revenue growth at scale.
Demonstrated experience building and scaling in-house performance marketing organizations and capabilities.
Deep expertise across paid search, paid social, programmatic, affiliates, mobile acquisition, attribution, experimentation, and marketing analytics.
Strong analytical foundation with experience leveraging data to make investment and growth decisions.
Exceptional leadership, influence, and cross-functional collaboration skills.
Work Shift
HYBRID – Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your United States specific benefits include:
Paid Time Off
Medical, Dental and Life Insurance
Tuition Assistance Program
Student Loan Repayment (below manager level only)
Parental Leave
One day volunteer time off
$0 Money Transfer Fee Discount Code – Quarterly
Recognition Program “Game Changers”
Employee Discount Program
Global Adoption Assistance
Global Scholarship Awards Program
401K plan
For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
Salary
The on-target earnings range is $480,000-$510,000 per year, which includes a base salary and short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.
Other Details
As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to careers@westernunion.com.
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
#LI-KS1 #LI-Hybrid
Estimated Job Posting End Date:
10-31-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
See All 21 Vice President Of Marketing Jobs in New York
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Find JobsVice President Of Marketing Jobs by City in New York
Where New York roles are concentrated, by current openings.
Vice President Of Marketing Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Insurance
- Banking & Financial Services
- Technology & Software
- Marketing & Advertising
What New York Employers Look For
The qualifications that appear most often in vice president of marketing jobs across New York.
- Bachelor's degree in marketing, business, or a related field required by most New York employers
- Ten or more years of progressive marketing experience with at least five in leadership roles
- Demonstrated ability to lead cross-functional teams and manage large marketing budgets
- Expertise in digital marketing platforms, marketing automation, and data-driven campaign strategy
- Experience presenting to C-suite stakeholders and board members in a corporate environment
- Strong background in brand positioning within competitive New York consumer or B2B markets
Vice President Of Marketing Jobs in New York: Frequently Asked Questions
How do you become a vice president of marketing in New York?
Reaching a vice president of marketing role in New York typically requires a bachelor's degree in marketing or business, often supplemented by an MBA from a program with strong New York industry ties. No state-issued license governs the role, so advancement is credential-driven and experience-driven. Most candidates build toward VP-level positions through director roles at New York agencies, media companies, or large consumer brands, accumulating a portfolio that demonstrates measurable revenue impact.
How much do vice president of marketings make in New York?
Vice president of marketings in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire vice president of marketings in New York?
Employers hiring vice president of marketings in New York right now include New York Life, Bank of China USA, and Citi, based on current listings on Migrate Mate as of September 2026. New York's density of global headquarters in finance, media, and consumer goods means demand for senior marketing leadership stays consistent across economic cycles, with both corporate in-house teams and holding-company agencies competing for the same candidates.
Which New York cities have the most vice president of marketing jobs?
New York, Purchase, and Manhattan account for the largest share of vice president of marketing openings in New York. Manhattan drives the majority of demand given its concentration of corporate headquarters in financial services, media, and technology, while Brooklyn's growing startup and creative economy adds to New York City volume, and White Plains attracts roles from Fortune 500 companies headquartered in Westchester County.
Are there remote vice president of marketing jobs in New York?
Yes, and more than many senior leadership roles, since vice president of marketing work centers on strategy, communication, and digital oversight rather than physical presence. About 77% of vice president of marketing openings tied to New York are remote or hybrid as of September 2026, reflecting broad adoption across the industry. Brand strategy, digital acquisition, and content leadership are the sub-functions most frequently structured for full or partial remote arrangements.
How can I get hired as a vice president of marketing in New York with little or no experience?
The most realistic entry path is through a senior manager or director of marketing role at a New York agency or mid-size brand, building toward VP-level promotion rather than applying directly. Large New York employers such as Publicis Groupe and Omnicom run associate director programs that advance high-performing managers, and lateral moves from product management or strategy consulting roles are recognized pathways. A strong portfolio showing measurable campaign results or brand growth gives candidates the clearest edge in New York hiring decisions.
Where can I find and apply to vice president of marketing jobs in New York?
You can find and apply to vice president of marketing jobs in New York on Migrate Mate, which lists current New York openings updated regularly. Search the listings for roles that match your experience level and specialization, then apply directly to the ones that fit.
See All 21 Vice President Of Marketing Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
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