Lifecycle Marketing Manager Jobs in New York
Lifecycle Marketing Manager jobs in New York are among the most active in the country, concentrated in fintech, media, direct-to-consumer e-commerce, and enterprise SaaS, with openings at every level from associate through senior director. The heaviest hiring is in New York City, with meaningful activity in Brooklyn's tech corridor and White Plains for regional headquarters roles. Large employers with a lasting New York presence include JPMorgan Chase, Spotify, and Peloton, and the most in-demand specialties are CRM strategy, email and push automation, and customer retention programs. Find a role that fits below and apply directly.
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Showing 5 of 9+ Lifecycle Marketing Manager jobs
About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
About The Role
As Rippling’s Senior Lifecycle Marketing Manager, you’ll design and execute programs that move prospects seamlessly through every stage of the journey. You’ll own the strategy and execution of lifecycle programs across email, paid, and owned channels that drive conversion, product adoption, and long-term engagement. As our Senior Cross-Sell Lifecycle Marketing Manager, you'll own the infrastructure and programs that turn existing customers into multi-product buyers. This role sits at the center of everything: marketing automation, sales orchestration, product signals, and data infrastructure. You'll work shoulder-to-shoulder with sellers, MOps, RevOps and Product. We’re looking for candidates that can move fast, prioritize ruthlessly, and leave the system better than they found it. Rippling’s marketing engine has always been a growth lever - Kleiner Perkins partner Mamoon Hamid calls Rippling “the 1% of the 1%” - and lifecycle is central to unlocking our next phase of scale.
What You Will Do
- Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
- Analyze lifecycle performance across touchpoints; kill what isn't working, double down on what is, and write the Snowflake queries to prove it either way.
- Build and scale customer journeys in Iterable that move customers from awareness to demo booked to closed. Implement lifecycle hierarchy logic with MOps, enforce accurate entry/exit criteria, and expand journeys across the multi-product suite.
- Drive product launches through GA comms, vertical-specific messaging plays, and PLG sequences that convert engagement into pipeline.
- Identify and activate behavioral and firmographic triggers — funding rounds, headcount changes, product usage signals — and build campaigns that turn them into SQOs.
- Expand on existing engagement signals by cleaning up unused sequences, testing new signals and implementing corresponding campaigns to support e.g. customer raises new funding round.
- Be the connective tissue between marketing, sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly.
What You Will Need
- 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
- Proven track record of using lifecycle marketing to improve activation, retention, and customer LTV.
- Fluency in Salesforce data model: campaign members, lead/contact records, MQL routing logic — you can self-serve on SFDC reports and spot data problems before they become seller complaints.
- Experience with marketing automation/ email marketing software (Iterable) specifically building multi-step nurture campaigns.
- Strong project management instincts - you track your own work, hit deadlines without being chased, and know when to escalate vs. resolve independently.
- Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact.
- Comfortable operating at the intersection of sales and marketing - you understand that sellers have commercial relationships to protect and you coordinate accordingly.
- Experience with Outreach or similar sales sequencing tools is a plus.
- Sharp communicator; you can synthesize a complicated ops issue into a one-line Slack for a sales leader.
- Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration.
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is: 156,000 - 195,000 USD per year (US)
About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
About The Role
As Rippling’s Senior Lifecycle Marketing Manager, you’ll design and execute programs that move prospects seamlessly through every stage of the journey. You’ll own the strategy and execution of lifecycle programs across email, paid, and owned channels that drive conversion, product adoption, and long-term engagement. As our Senior Cross-Sell Lifecycle Marketing Manager, you'll own the infrastructure and programs that turn existing customers into multi-product buyers. This role sits at the center of everything: marketing automation, sales orchestration, product signals, and data infrastructure. You'll work shoulder-to-shoulder with sellers, MOps, RevOps and Product. We’re looking for candidates that can move fast, prioritize ruthlessly, and leave the system better than they found it. Rippling’s marketing engine has always been a growth lever - Kleiner Perkins partner Mamoon Hamid calls Rippling “the 1% of the 1%” - and lifecycle is central to unlocking our next phase of scale.
What You Will Do
- Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
- Analyze lifecycle performance across touchpoints; kill what isn't working, double down on what is, and write the Snowflake queries to prove it either way.
- Build and scale customer journeys in Iterable that move customers from awareness to demo booked to closed. Implement lifecycle hierarchy logic with MOps, enforce accurate entry/exit criteria, and expand journeys across the multi-product suite.
- Drive product launches through GA comms, vertical-specific messaging plays, and PLG sequences that convert engagement into pipeline.
- Identify and activate behavioral and firmographic triggers — funding rounds, headcount changes, product usage signals — and build campaigns that turn them into SQOs.
- Expand on existing engagement signals by cleaning up unused sequences, testing new signals and implementing corresponding campaigns to support e.g. customer raises new funding round.
- Be the connective tissue between marketing, sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly.
What You Will Need
- 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
- Proven track record of using lifecycle marketing to improve activation, retention, and customer LTV.
- Fluency in Salesforce data model: campaign members, lead/contact records, MQL routing logic — you can self-serve on SFDC reports and spot data problems before they become seller complaints.
- Experience with marketing automation/ email marketing software (Iterable) specifically building multi-step nurture campaigns.
- Strong project management instincts - you track your own work, hit deadlines without being chased, and know when to escalate vs. resolve independently.
- Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact.
- Comfortable operating at the intersection of sales and marketing - you understand that sellers have commercial relationships to protect and you coordinate accordingly.
- Experience with Outreach or similar sales sequencing tools is a plus.
- Sharp communicator; you can synthesize a complicated ops issue into a one-line Slack for a sales leader.
- Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration.
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is: 156,000 - 195,000 USD per year (US)
See All 9 Lifecycle Marketing Manager Jobs in New York
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Find JobsLifecycle Marketing Manager Jobs by City in New York
Where New York roles are concentrated, by current openings.
Lifecycle Marketing Manager Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
- DoorDash2
- Rippling2
- FanDuel1
- Foot Locker1
- Notion1
Top Industries Hiring
- Technology & Software5
- Retail2
- Healthcare & Medical Services1
What New York Employers Look For
The qualifications that appear most often in lifecycle marketing manager jobs across New York.
- Bachelor's degree in marketing, communications, or a related field
- Hands-on experience with CRM or marketing automation platforms such as Salesforce or Braze
- Demonstrated ability to build and optimize multi-channel lifecycle or retention programs
- Strong analytical skills with proficiency in customer segmentation and A/B testing
- Experience collaborating with product, data, and creative teams in a cross-functional environment
- Familiarity with compliance requirements for email marketing including CAN-SPAM and CCPA
Lifecycle Marketing Manager Jobs in New York: Frequently Asked Questions
How do you become a lifecycle marketing manager in New York?
There is no state-issued license required to work as a lifecycle marketing manager in New York. The typical path starts with a bachelor's degree in marketing, communications, or a related field, followed by roles in email marketing, CRM coordination, or growth marketing at New York-based companies. Building proficiency in platforms like Salesforce Marketing Cloud or Klaviyo and assembling a portfolio of retention or engagement campaigns makes candidates competitive with New York employers across fintech, media, and consumer tech.
How much do lifecycle marketing managers make in New York?
Lifecycle marketing managers in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire lifecycle marketing managers in New York?
Employers hiring lifecycle marketing managers in New York right now include DoorDash, Rippling, and FanDuel, based on current listings on Migrate Mate as of June 2026. New York's dense concentration of fintech firms, streaming platforms, and direct-to-consumer brands means the role appears consistently across industries that depend on subscriber retention and repeat purchase cycles.
Which New York cities have the most lifecycle marketing manager jobs?
New York have the most lifecycle marketing manager openings in New York. New York City dominates because it is home to the headquarters and major offices of the media, finance, and consumer tech companies that rely most heavily on retention marketing, while smaller markets in the list typically reflect regional office locations for national brands or fast-growing e-commerce operators based outside Manhattan.
Are there remote lifecycle marketing manager jobs in New York?
Yes, and more than most fields. About 11% of lifecycle marketing manager openings tied to New York are remote or hybrid as of June 2026, reflecting the fully digital nature of the work. The tasks most commonly done remotely include campaign strategy, email build and QA, and reporting, while in-person attendance tends to be required for cross-functional planning sessions or roles at companies with strong on-site collaboration cultures.
How can I get hired as a lifecycle marketing manager in New York with little or no experience?
The most realistic entry path is through an email marketing coordinator or CRM specialist role at a New York-based consumer brand, media company, or fintech startup, then moving into lifecycle strategy after proving campaign ownership. Large New York employers in e-commerce and media regularly hire marketing associates or rotational marketing program participants without deep prior experience. Building a practical portfolio using free tiers of Klaviyo or Mailchimp, earning a platform certification, and targeting growth-stage New York companies that lack a dedicated retention function gives candidates a clear edge.
Where can I find and apply to lifecycle marketing manager jobs in New York?
You can find and apply to lifecycle marketing manager jobs in New York on Migrate Mate, which lists current New York openings. Search the listings, find roles that fit your background and target companies, and apply directly to the ones that match.
See All 9 Lifecycle Marketing Manager Jobs in New York
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