Lifecycle Marketing Manager Jobs in New York
Lifecycle Marketing Manager jobs in New York are among the most active in the country, concentrated in fintech, media, direct-to-consumer e-commerce, and enterprise SaaS, with openings at every level from associate through senior director. The heaviest hiring is in New York City, with meaningful activity in Brooklyn's tech corridor and White Plains for regional headquarters roles. Large employers with a lasting New York presence include JPMorgan Chase, Spotify, and Peloton, and the most in-demand specialties are CRM strategy, email and push automation, and customer retention programs. Find a role that fits below and apply directly.
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LOCATION: This is a hybrid position. The preferred candidate should be based in (or within a location commutable to) New York, NY, working in hours that align with the Eastern Time Zone.
THE ROLE
As a Senior Marketing Strategist, you'll play a critical role in providing strategic direction and growth marketing support for our top-tier clients. Reporting into the Marketing Services team, you will be responsible for developing and optimizing cross-channel marketing strategies across email, web, push, social, and SMS, with a primary focus on lifecycle and retention programs. You will help translate complex client objectives into measurable, high-impact marketing programs that drive growth and long-term engagement.
RESPONSIBILITIES
Strategic Planning & Ideation
Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs.
Write briefs and approve all created assets.
Ensure all recommendations have a clear and concise methodology, are appropriately sized to maximize impact and ease of execution, and instill confidence in the results.
Analytics & Optimization
Provide ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots.
Continually track and develop a clear record of incremental revenue sourced from owned initiatives.
Client Relationship Management
Develop strong relationships and rapport with clients, instilling confidence in agency work and fostering advocacy and referrals.
Sales & Growth Support
Participate in sales pitches and scoping conversations as a multi-channel growth subject matter expert.
Help identify the appropriate level of effort required to support new projects, extensions, renewals, and expanded scopes.
REQUIREMENTS
8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred).
Extensive knowledge of email, SMS, and push channels, as well as top-of-funnel marketing.
Solid track record of growth marketing successes, with hands-on platform experience in automation tools such as Iterable, Braze, Segment, Klaviyo, or Customer.io.
Direct experience leveraging data for complex personalization marketing programs.
Direct experience providing marketing campaign and program analysis using BI tools (Looker, Tableau) or analytics tools (Mixpanel, Amplitude).
Demonstrated ability to manage multiple workstreams and stakeholders simultaneously.
Hands-on approach that delivers sharp strategic insights for clients.
Strong technical edge with current knowledge of consumer behavior trends, cross-channel marketing, and digital growth strategies.
Nice to Have
Understanding of AI decisioning tools with current practical application.
Superior written and communication skills with strong organizational abilities.
Excellent attention to detail, with the ability to synthesize information from emails and documents into actionable tasks.
Experience with project management tools.
Great intuition and a proactive nature.
Ability to manage multiple projects and clients simultaneously in a fast-paced environment.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
LOCATION: This is a hybrid position. The preferred candidate should be based in (or within a location commutable to) New York, NY, working in hours that align with the Eastern Time Zone.
THE ROLE
As a Senior Marketing Strategist, you'll play a critical role in providing strategic direction and growth marketing support for our top-tier clients. Reporting into the Marketing Services team, you will be responsible for developing and optimizing cross-channel marketing strategies across email, web, push, social, and SMS, with a primary focus on lifecycle and retention programs. You will help translate complex client objectives into measurable, high-impact marketing programs that drive growth and long-term engagement.
RESPONSIBILITIES
Strategic Planning & Ideation
Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs.
Write briefs and approve all created assets.
Ensure all recommendations have a clear and concise methodology, are appropriately sized to maximize impact and ease of execution, and instill confidence in the results.
Analytics & Optimization
Provide ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots.
Continually track and develop a clear record of incremental revenue sourced from owned initiatives.
Client Relationship Management
Develop strong relationships and rapport with clients, instilling confidence in agency work and fostering advocacy and referrals.
Sales & Growth Support
Participate in sales pitches and scoping conversations as a multi-channel growth subject matter expert.
Help identify the appropriate level of effort required to support new projects, extensions, renewals, and expanded scopes.
REQUIREMENTS
8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred).
Extensive knowledge of email, SMS, and push channels, as well as top-of-funnel marketing.
Solid track record of growth marketing successes, with hands-on platform experience in automation tools such as Iterable, Braze, Segment, Klaviyo, or Customer.io.
Direct experience leveraging data for complex personalization marketing programs.
Direct experience providing marketing campaign and program analysis using BI tools (Looker, Tableau) or analytics tools (Mixpanel, Amplitude).
Demonstrated ability to manage multiple workstreams and stakeholders simultaneously.
Hands-on approach that delivers sharp strategic insights for clients.
Strong technical edge with current knowledge of consumer behavior trends, cross-channel marketing, and digital growth strategies.
Nice to Have
Understanding of AI decisioning tools with current practical application.
Superior written and communication skills with strong organizational abilities.
Excellent attention to detail, with the ability to synthesize information from emails and documents into actionable tasks.
Experience with project management tools.
Great intuition and a proactive nature.
Ability to manage multiple projects and clients simultaneously in a fast-paced environment.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
See All 23 Lifecycle Marketing Manager Jobs in New York
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Find JobsLifecycle Marketing Manager Jobs by City in New York
Where New York roles are concentrated, by current openings.
Lifecycle Marketing Manager Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Retail
- Insurance
- Food & Beverage
- Technology & Software
- Banking & Financial Services
What New York Employers Look For
The qualifications that appear most often in lifecycle marketing manager jobs across New York.
- Bachelor's degree in marketing, communications, or a related field
- Hands-on experience with CRM or marketing automation platforms such as Salesforce or Braze
- Demonstrated ability to build and optimize multi-channel lifecycle or retention programs
- Strong analytical skills with proficiency in customer segmentation and A/B testing
- Experience collaborating with product, data, and creative teams in a cross-functional environment
- Familiarity with compliance requirements for email marketing including CAN-SPAM and CCPA
Lifecycle Marketing Manager Jobs in New York: Frequently Asked Questions
How do you become a lifecycle marketing manager in New York?
There is no state-issued license required to work as a lifecycle marketing manager in New York. The typical path starts with a bachelor's degree in marketing, communications, or a related field, followed by roles in email marketing, CRM coordination, or growth marketing at New York-based companies. Building proficiency in platforms like Salesforce Marketing Cloud or Klaviyo and assembling a portfolio of retention or engagement campaigns makes candidates competitive with New York employers across fintech, media, and consumer tech.
How much do lifecycle marketing managers make in New York?
Lifecycle marketing managers in New York earn a median of about $181,200 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,140 for the lowest 10% to over $324,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire lifecycle marketing managers in New York?
Employers hiring lifecycle marketing managers in New York right now include DoorDash, Lyft, and Anrok, based on current listings on Migrate Mate as of September 2026. New York's dense concentration of fintech firms, streaming platforms, and direct-to-consumer brands means the role appears consistently across industries that depend on subscriber retention and repeat purchase cycles.
Which New York cities have the most lifecycle marketing manager jobs?
New York have the most lifecycle marketing manager openings in New York. New York City dominates because it is home to the headquarters and major offices of the media, finance, and consumer tech companies that rely most heavily on retention marketing, while smaller markets in the list typically reflect regional office locations for national brands or fast-growing e-commerce operators based outside Manhattan.
Are there remote lifecycle marketing manager jobs in New York?
Yes, and more than most fields. About 81% of lifecycle marketing manager openings tied to New York are remote or hybrid as of September 2026, reflecting the fully digital nature of the work. The tasks most commonly done remotely include campaign strategy, email build and QA, and reporting, while in-person attendance tends to be required for cross-functional planning sessions or roles at companies with strong on-site collaboration cultures.
How can I get hired as a lifecycle marketing manager in New York with little or no experience?
The most realistic entry path is through an email marketing coordinator or CRM specialist role at a New York-based consumer brand, media company, or fintech startup, then moving into lifecycle strategy after proving campaign ownership. Large New York employers in e-commerce and media regularly hire marketing associates or rotational marketing program participants without deep prior experience. Building a practical portfolio using free tiers of Klaviyo or Mailchimp, earning a platform certification, and targeting growth-stage New York companies that lack a dedicated retention function gives candidates a clear edge.
Where can I find and apply to lifecycle marketing manager jobs in New York?
You can find and apply to lifecycle marketing manager jobs in New York on Migrate Mate, which lists current New York openings. Search the listings, find roles that fit your background and target companies, and apply directly to the ones that match.
See All 23 Lifecycle Marketing Manager Jobs in New York
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