Lifecycle Marketing Manager Jobs
Lifecycle Marketing Manager jobs are open across SaaS, e-commerce, fintech, and healthtech, from mid-level to senior and director, with specializations in email marketing, customer retention, and CRM-driven campaign strategy. Find a role that fits from the openings below and apply directly.
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Showing 5 of 176+ Lifecycle Marketing Manager jobs
Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by bringing voice, SMS, WhatsApp, and AI together into one seamless workspace.
Our momentum comes from a simple idea: help teams work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call work, and AI Assist Pro delivers real-time guidance so people can do their best work. The result is higher revenue, faster resolutions, and teams that scale with confidence.
Aircall is headquartered in Paris, our European HQ, with a strong North American presence anchored in Seattle, our North American HQ, and teams across Madrid, London, Berlin, San Francisco, New York City, Sydney, and Mexico City. We’ve built a product customers love and a business that’s scaling quickly, backed by world-class investors and driven by rapid AI innovation across multiple product lines.
At Aircall, you’ll join a company in motion. We’re ambitious, product-driven, and execution-focused, with visible impact, fast decisions, and real growth.
How we work at Aircall: We’re customer-obsessed, data-driven, and focused on delivering meaningful outcomes. We value ownership, continuous learning, and thoughtful speed. If you thrive in a collaborative, fast-moving environment where trust and impact matter, you’ll feel at home here.
As Senior Lifecycle Marketing Manager, you own how Aircall talks to prospects and customers by email and in-app message. You build nurture series that move prospects toward conversion, run the engagement programs that keep existing customers active, and manage the calendar and intake process that keep every team's sends coordinated. You report into Product Marketing and work closely with Marketing, Sales, Customer Success, and Product Management.
Key Responsibilities:
- Plan and execute campaigns across email and in-app messaging for prospects and customers, including nurture series, activation programs, and retention campaigns.
- Own the campaign intake process and lifecycle marketing calendar, coordinating sends across teams so customers and prospects do not receive conflicting or duplicate messages.
- Partner with Marketing, Sales, and Customer Success to align nurture and prospect campaigns with pipeline and retention goals.
- Develop campaign briefs, audience segmentation, targeting strategy, and testing plans for each send.
- Collaborate with Designers to build and maintain an approved email template library
- Design and run A/B tests on subject lines, content, and timing to improve engagement across the lifecycle program.
- Set governance for email and in-app messaging, including frequency caps, approval steps, and review checkpoints.
- Own the NPS program and Trustpilot review strategy end to end, and route customer feedback to Product and Customer Success.
- Set KPIs for each campaign, track performance against goals, and use results to guide improvements.
Qualifications:
- 4+ years of experience in lifecycle, CRM, or email marketing, ideally at a B2B SaaS company.
- Hands-on experience with HubSpot
- Experience building nurture series and prospect campaigns, not just post-sale lifecycle programs.
- Experience running A/B tests and turning results into recommendations.
- Strong project management skills, comfortable owning a shared calendar and intake process across teams.
- Clear, direct writing skills and comfort working cross-functionally with Marketing, Sales, Product, and Customer Success.
- Strong AI fluency, with practical experience using AI to improve lifecycle strategy, personalization, content creation, or execution.
- A test-and-learn mindset, with a habit of reviewing live campaigns regularly and iterating quickly based on results.
- Experience owning an NPS or customer review program.
- Familiarity with in-app messaging, push, or SMS tools.
- Comfortable with spreadsheet analysis of campaign performance data.
Base salary range:
$107,500 - $132,400 USD
Why join us?
Key moment to join Aircall in terms of growth and opportunities
- ️ Our people matter, work-life balance is important at Aircall
Fast-learning environment, entrepreneurial and strong team spirit
45+ Nationalities: cosmopolite & multi-cultural mindset
Competitive salary package & benefits
DE&I Statement:
At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.
We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.
We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.
Want to know more about candidate privacy? Find our Candidate Privacy Notice
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by bringing voice, SMS, WhatsApp, and AI together into one seamless workspace.
Our momentum comes from a simple idea: help teams work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call work, and AI Assist Pro delivers real-time guidance so people can do their best work. The result is higher revenue, faster resolutions, and teams that scale with confidence.
Aircall is headquartered in Paris, our European HQ, with a strong North American presence anchored in Seattle, our North American HQ, and teams across Madrid, London, Berlin, San Francisco, New York City, Sydney, and Mexico City. We’ve built a product customers love and a business that’s scaling quickly, backed by world-class investors and driven by rapid AI innovation across multiple product lines.
At Aircall, you’ll join a company in motion. We’re ambitious, product-driven, and execution-focused, with visible impact, fast decisions, and real growth.
How we work at Aircall: We’re customer-obsessed, data-driven, and focused on delivering meaningful outcomes. We value ownership, continuous learning, and thoughtful speed. If you thrive in a collaborative, fast-moving environment where trust and impact matter, you’ll feel at home here.
As Senior Lifecycle Marketing Manager, you own how Aircall talks to prospects and customers by email and in-app message. You build nurture series that move prospects toward conversion, run the engagement programs that keep existing customers active, and manage the calendar and intake process that keep every team's sends coordinated. You report into Product Marketing and work closely with Marketing, Sales, Customer Success, and Product Management.
Key Responsibilities:
- Plan and execute campaigns across email and in-app messaging for prospects and customers, including nurture series, activation programs, and retention campaigns.
- Own the campaign intake process and lifecycle marketing calendar, coordinating sends across teams so customers and prospects do not receive conflicting or duplicate messages.
- Partner with Marketing, Sales, and Customer Success to align nurture and prospect campaigns with pipeline and retention goals.
- Develop campaign briefs, audience segmentation, targeting strategy, and testing plans for each send.
- Collaborate with Designers to build and maintain an approved email template library
- Design and run A/B tests on subject lines, content, and timing to improve engagement across the lifecycle program.
- Set governance for email and in-app messaging, including frequency caps, approval steps, and review checkpoints.
- Own the NPS program and Trustpilot review strategy end to end, and route customer feedback to Product and Customer Success.
- Set KPIs for each campaign, track performance against goals, and use results to guide improvements.
Qualifications:
- 4+ years of experience in lifecycle, CRM, or email marketing, ideally at a B2B SaaS company.
- Hands-on experience with HubSpot
- Experience building nurture series and prospect campaigns, not just post-sale lifecycle programs.
- Experience running A/B tests and turning results into recommendations.
- Strong project management skills, comfortable owning a shared calendar and intake process across teams.
- Clear, direct writing skills and comfort working cross-functionally with Marketing, Sales, Product, and Customer Success.
- Strong AI fluency, with practical experience using AI to improve lifecycle strategy, personalization, content creation, or execution.
- A test-and-learn mindset, with a habit of reviewing live campaigns regularly and iterating quickly based on results.
- Experience owning an NPS or customer review program.
- Familiarity with in-app messaging, push, or SMS tools.
- Comfortable with spreadsheet analysis of campaign performance data.
Base salary range:
$107,500 - $132,400 USD
Why join us?
Key moment to join Aircall in terms of growth and opportunities
- ️ Our people matter, work-life balance is important at Aircall
Fast-learning environment, entrepreneurial and strong team spirit
45+ Nationalities: cosmopolite & multi-cultural mindset
Competitive salary package & benefits
DE&I Statement:
At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.
We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.
We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.
Want to know more about candidate privacy? Find our Candidate Privacy Notice
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Lifecycle Marketing Manager Jobs by Experience Level
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Find JobsLifecycle Marketing Manager Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
- Consulting & Professional Services
- Insurance
- Banking & Financial Services
- Investment & Asset Management
What Employers Look For
The qualifications that appear most often in lifecycle marketing manager jobs.
- 3 to 5 years of experience building and optimizing lifecycle or email marketing programs
- Hands-on proficiency with a major marketing automation or CRM platform such as Braze, Iterable, or Klaviyo
- Demonstrated ability to improve customer retention, LTV, or conversion through segmentation and personalization
- Experience designing and analyzing A/B tests to optimize messaging, timing, and audience targeting
- Ability to collaborate cross-functionally with product, data, and creative teams on campaign execution
- Bachelor's degree in marketing, communications, business, or a related field
Tips for Your Lifecycle Marketing Manager Job Search
Quantify retention impact on your resume
Hiring managers for lifecycle roles want to see churn reduction, repeat purchase rates, or LTV improvements you drove. Replace vague phrases like 'managed email campaigns' with specific outcomes tied to retention or conversion metrics you owned.
Highlight your CRM platform depth
Lifecycle roles almost always require hands-on experience in tools like Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud. List the platforms you've built automations in, not just ones you've used, so recruiters can gauge your technical fluency quickly.
Target companies by their growth stage
Early-stage companies want lifecycle managers who can build programs from scratch. Growth-stage and enterprise roles expect you to optimize existing journeys. Tailor your application angle and resume framing to match where the company actually is.
Apply early to roles that fit
Migrate Mate lists lifecycle marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a customer journey walkthrough
Most lifecycle interviews include a case study or whiteboard where you map a onboarding, win-back, or upsell flow. Practice walking through trigger logic, segmentation decisions, and the success metrics you'd track before your first interview.
Negotiate scope before you negotiate salary
Lifecycle manager roles vary widely in ownership, some own channels, some own full funnel strategy. Before accepting an offer, clarify which segments, channels, and revenue goals you'll own, since scope determines both your leverage and your career trajectory.
Lifecycle Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most lifecycle marketing managers?
The companies hiring the most lifecycle marketing managers right now include Intuit, Royal Caribbean, and Lyft, with the largest share of openings in California, New York, and Florida, based on current listings on Migrate Mate as of September 2026. Demand is especially concentrated in SaaS, e-commerce, and fintech companies that rely heavily on retention-driven revenue models.
How many lifecycle marketing manager jobs are remote?
About 80% of lifecycle marketing manager openings are fully remote or hybrid as of September 2026, reflecting the broadly digital nature of the work. Roles focused on email strategy and CRM automation tend to be the most remote-friendly, while positions tied closely to product teams or in-person creative collaboration more often require some on-site presence.
How do you become a lifecycle marketing manager?
Start by building hands-on experience in email marketing, marketing automation, or a CRM platform through a coordinator or specialist role. Develop skills in segmentation, A/B testing, and customer journey mapping, then take ownership of a full lifecycle program, such as onboarding or win-back flows. A portfolio showing measurable retention or conversion outcomes is what moves candidates into manager-level roles.
Can you get a lifecycle marketing manager job without much experience?
Yes, but you'll need to show initiative beyond your job title. Candidates who break in from email marketing coordinator or CRM analyst roles by self-initiating a full journey redesign, even on a small segment, stand out. Certifications in platforms like Klaviyo or HubSpot signal technical readiness, and a documented case study of a campaign you built and measured goes further than years of vague experience.
What does the lifecycle marketing manager interview process look like?
Most processes include an initial recruiter screen, a hiring manager conversation focused on your past campaign ownership, and a take-home or live case study where you design a customer journey or diagnose a retention problem. Final rounds typically involve presenting your case study to a cross-functional panel that may include product, data, or growth stakeholders who will evaluate your strategic reasoning and how you'd collaborate across teams.
Where can I find and apply to lifecycle marketing manager jobs?
You can find and apply to lifecycle marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and specialization, then apply directly to each listing from the page.
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