Lifecycle Marketing Manager Jobs
Lifecycle Marketing Manager jobs are open across SaaS, e-commerce, fintech, and healthtech, from mid-level to senior and director, with specializations in email marketing, customer retention, and CRM-driven campaign strategy. Find a role that fits from the openings below and apply directly.
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Showing 5 of 54+ Lifecycle Marketing Manager jobs
Position Summary
The Email & Lifecycle Marketing Manager is responsible for building and scaling ProCaps Laboratories' customer retention engine from the ground up. This role owns lifecycle strategy and execution across email and SMS — including Klaviyo architecture, customer segmentation, automated journeys, voice-of-customer programs, and lifecycle reporting. This is a foundational, hands-on build role. The ideal candidate combines strong lifecycle marketing expertise with a builder mentality and genuine customer empathy. They are equally comfortable architecting automation flows in Klaviyo, analyzing customer behavior, and presenting insights to leadership. Over time, this role evolves into the organization's primary steward of customer understanding and retention strategy.
Requirements
WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)
- Bachelor's degree in Marketing, Communications, Business, or related field
- 8+ years of lifecycle marketing, CRM, retention, or email marketing experience
- Demonstrated experience building lifecycle programs and automation frameworks from scratch
- Strong hands-on Klaviyo expertise
- Experience with customer segmentation, lifecycle reporting, and retention analysis
- Proven success improving customer engagement and retention metrics
- Excellent written communication skills; ability to write in an educational, credibility-based brand voice
- Strong analytical and problem-solving abilities
Preferred Qualifications
- Experience in supplements, wellness, nutraceuticals, or DTC e-commerce
- Subscription business experience
- Loyalty program implementation or management experience
- Voice-of-customer or customer research experience
- SMS marketing experience
- Experience following platform migrations or greenfield lifecycle launches
Leadership & Professional Skills
- Builder mentality; comfortable creating systems from scratch
- Strong customer empathy and curiosity
- Strategic thinker with strong hands-on execution skills
- Highly organized and detail-oriented
- Comfortable influencing cross-functional teams without direct authority
- Excellent communication and presentation abilities
WHAT YOU'LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)
Lifecycle Infrastructure & Foundation
- Own Klaviyo platform architecture, setup, and ongoing optimization
- Develop lifecycle marketing framework, segmentation strategy, and measurement approach
- Build email and SMS template systems aligned with ProCaps brand standards
- Establish list growth and subscriber acquisition programs
- Create lifecycle reporting dashboards and performance tracking processes
- Develop lifecycle governance, testing, and optimization cadence
Customer Journey Development
- Design and optimize customer journeys from first purchase through long-term loyalty
- Build and maintain key automated lifecycle programs: welcome series, browse/cart/checkout abandonment, post-purchase onboarding, product education, replenishment, subscription conversion, win-back, and re-engagement
- Map lifecycle touchpoints and identify opportunities to improve retention and customer experience
Email & SMS Execution
- Own lifecycle email and SMS strategy and execution
- Develop campaign calendars aligned with customer lifecycle stages
- Build targeted segmentation and personalization strategies
- Execute structured A/B testing programs to improve engagement, repeat purchase behavior, and LTV
- Ensure all communications reflect ProCaps' educational, founder-led brand voice
Voice of Customer & Customer Insights
- Establish and manage a formal Voice of Customer program
- Collect and analyze customer feedback from surveys, reviews, Customer Care interactions, social listening, and behavioral data
- Maintain customer personas and lifecycle journey maps
- Translate customer insights into actionable recommendations for Marketing, Product, and Customer Care
- Present recurring customer themes and lifecycle findings to cross-functional stakeholders
Loyalty & Retention Strategy
- Develop retention strategies that increase repeat purchase behavior and customer lifetime value
- Evaluate loyalty and rewards platform options and recommend program structure
- Support loyalty program implementation and measure effectiveness
Analytics & Reporting
- Define and monitor lifecycle KPIs including LTV, repeat purchase rate, retention rate, subscription performance, and email/SMS contribution
- Analyze customer cohorts, retention trends, and repeat purchase behavior
- Develop recurring lifecycle performance reporting for marketing leadership
Cross-Functional Collaboration
- Partner with DTC & Performance Marketing Manager to align acquisition and retention strategies
- Coordinate with Customer Care to capture feedback and identify experience opportunities
- Work with Creative to develop lifecycle assets consistent with ProCaps brand standards
- Share customer insights with Social Media, Product, and leadership teams
WORKING CONDITIONS
- Duties are performed primarily in a smoke-free manufacturing environment
- We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space
- Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere
- We are dedicated to professionalism and growth, continually striving to improve and excel in all we do
Physical Requirements
- Frequent sitting, standing, walking
- Able to lift up to 25 lbs
Benefits
ProCaps provide:
- Salary Range: $90,000 - $110,000 annually, depending on experience and qualifications
- Eligible for a discretionary company-wide bonus
- Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
- Paid Time Off, Eight (8) Company Holidays
- 401(k) with Company Match - up to 4.5%
- 100% Company Life Coverage
- 100% Short Term Disability Coverage
- Gym Membership Reimbursement
- Vitamin Allowance + Discounts
- Company-Funded Health Savings Account ($1,600/year)
- Cash Reward Employee Referral Program
- Pet Insurance
- Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
APPLICATION DEADLINE:
This position will remain open until filled. Applications will be reviewed on a rolling basis.
HOW TO APPLY:
Click below to apply directly through our career portal.
Position Summary
The Email & Lifecycle Marketing Manager is responsible for building and scaling ProCaps Laboratories' customer retention engine from the ground up. This role owns lifecycle strategy and execution across email and SMS — including Klaviyo architecture, customer segmentation, automated journeys, voice-of-customer programs, and lifecycle reporting. This is a foundational, hands-on build role. The ideal candidate combines strong lifecycle marketing expertise with a builder mentality and genuine customer empathy. They are equally comfortable architecting automation flows in Klaviyo, analyzing customer behavior, and presenting insights to leadership. Over time, this role evolves into the organization's primary steward of customer understanding and retention strategy.
Requirements
WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)
- Bachelor's degree in Marketing, Communications, Business, or related field
- 8+ years of lifecycle marketing, CRM, retention, or email marketing experience
- Demonstrated experience building lifecycle programs and automation frameworks from scratch
- Strong hands-on Klaviyo expertise
- Experience with customer segmentation, lifecycle reporting, and retention analysis
- Proven success improving customer engagement and retention metrics
- Excellent written communication skills; ability to write in an educational, credibility-based brand voice
- Strong analytical and problem-solving abilities
Preferred Qualifications
- Experience in supplements, wellness, nutraceuticals, or DTC e-commerce
- Subscription business experience
- Loyalty program implementation or management experience
- Voice-of-customer or customer research experience
- SMS marketing experience
- Experience following platform migrations or greenfield lifecycle launches
Leadership & Professional Skills
- Builder mentality; comfortable creating systems from scratch
- Strong customer empathy and curiosity
- Strategic thinker with strong hands-on execution skills
- Highly organized and detail-oriented
- Comfortable influencing cross-functional teams without direct authority
- Excellent communication and presentation abilities
WHAT YOU'LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)
Lifecycle Infrastructure & Foundation
- Own Klaviyo platform architecture, setup, and ongoing optimization
- Develop lifecycle marketing framework, segmentation strategy, and measurement approach
- Build email and SMS template systems aligned with ProCaps brand standards
- Establish list growth and subscriber acquisition programs
- Create lifecycle reporting dashboards and performance tracking processes
- Develop lifecycle governance, testing, and optimization cadence
Customer Journey Development
- Design and optimize customer journeys from first purchase through long-term loyalty
- Build and maintain key automated lifecycle programs: welcome series, browse/cart/checkout abandonment, post-purchase onboarding, product education, replenishment, subscription conversion, win-back, and re-engagement
- Map lifecycle touchpoints and identify opportunities to improve retention and customer experience
Email & SMS Execution
- Own lifecycle email and SMS strategy and execution
- Develop campaign calendars aligned with customer lifecycle stages
- Build targeted segmentation and personalization strategies
- Execute structured A/B testing programs to improve engagement, repeat purchase behavior, and LTV
- Ensure all communications reflect ProCaps' educational, founder-led brand voice
Voice of Customer & Customer Insights
- Establish and manage a formal Voice of Customer program
- Collect and analyze customer feedback from surveys, reviews, Customer Care interactions, social listening, and behavioral data
- Maintain customer personas and lifecycle journey maps
- Translate customer insights into actionable recommendations for Marketing, Product, and Customer Care
- Present recurring customer themes and lifecycle findings to cross-functional stakeholders
Loyalty & Retention Strategy
- Develop retention strategies that increase repeat purchase behavior and customer lifetime value
- Evaluate loyalty and rewards platform options and recommend program structure
- Support loyalty program implementation and measure effectiveness
Analytics & Reporting
- Define and monitor lifecycle KPIs including LTV, repeat purchase rate, retention rate, subscription performance, and email/SMS contribution
- Analyze customer cohorts, retention trends, and repeat purchase behavior
- Develop recurring lifecycle performance reporting for marketing leadership
Cross-Functional Collaboration
- Partner with DTC & Performance Marketing Manager to align acquisition and retention strategies
- Coordinate with Customer Care to capture feedback and identify experience opportunities
- Work with Creative to develop lifecycle assets consistent with ProCaps brand standards
- Share customer insights with Social Media, Product, and leadership teams
WORKING CONDITIONS
- Duties are performed primarily in a smoke-free manufacturing environment
- We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space
- Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere
- We are dedicated to professionalism and growth, continually striving to improve and excel in all we do
Physical Requirements
- Frequent sitting, standing, walking
- Able to lift up to 25 lbs
Benefits
ProCaps provide:
- Salary Range: $90,000 - $110,000 annually, depending on experience and qualifications
- Eligible for a discretionary company-wide bonus
- Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
- Paid Time Off, Eight (8) Company Holidays
- 401(k) with Company Match - up to 4.5%
- 100% Company Life Coverage
- 100% Short Term Disability Coverage
- Gym Membership Reimbursement
- Vitamin Allowance + Discounts
- Company-Funded Health Savings Account ($1,600/year)
- Cash Reward Employee Referral Program
- Pet Insurance
- Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
APPLICATION DEADLINE:
This position will remain open until filled. Applications will be reviewed on a rolling basis.
HOW TO APPLY:
Click below to apply directly through our career portal.
See All 54+ Lifecycle Marketing Manager Jobs
Jump back to the full list of openings and apply to any lifecycle marketing manager role that fits.
Find JobsLifecycle Marketing Manager Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- DoorDash9
- Rippling3
- Crunchyroll2
- Notion2
- airSlate2
Top Industries Hiring
- Technology & Software30
- Consulting & Professional Services4
- Banking & Financial Services3
- Retail3
- Healthcare & Medical Services2
What Employers Look For
The qualifications that appear most often in lifecycle marketing manager jobs.
- 3 to 5 years of experience building and optimizing lifecycle or email marketing programs
- Hands-on proficiency with a major marketing automation or CRM platform such as Braze, Iterable, or Klaviyo
- Demonstrated ability to improve customer retention, LTV, or conversion through segmentation and personalization
- Experience designing and analyzing A/B tests to optimize messaging, timing, and audience targeting
- Ability to collaborate cross-functionally with product, data, and creative teams on campaign execution
- Bachelor's degree in marketing, communications, business, or a related field
Tips for Your Lifecycle Marketing Manager Job Search
Quantify retention impact on your resume
Hiring managers for lifecycle roles want to see churn reduction, repeat purchase rates, or LTV improvements you drove. Replace vague phrases like 'managed email campaigns' with specific outcomes tied to retention or conversion metrics you owned.
Highlight your CRM platform depth
Lifecycle roles almost always require hands-on experience in tools like Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud. List the platforms you've built automations in, not just ones you've used, so recruiters can gauge your technical fluency quickly.
Target companies by their growth stage
Early-stage companies want lifecycle managers who can build programs from scratch. Growth-stage and enterprise roles expect you to optimize existing journeys. Tailor your application angle and resume framing to match where the company actually is.
Apply early to roles that fit
Migrate Mate lists lifecycle marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a customer journey walkthrough
Most lifecycle interviews include a case study or whiteboard where you map a onboarding, win-back, or upsell flow. Practice walking through trigger logic, segmentation decisions, and the success metrics you'd track before your first interview.
Negotiate scope before you negotiate salary
Lifecycle manager roles vary widely in ownership, some own channels, some own full funnel strategy. Before accepting an offer, clarify which segments, channels, and revenue goals you'll own, since scope determines both your leverage and your career trajectory.
Lifecycle Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most lifecycle marketing managers?
The companies hiring the most lifecycle marketing managers right now include DoorDash, Rippling, and Crunchyroll, with the largest share of openings in California, New York, and Illinois, based on current listings on Migrate Mate as of June 2026. Demand is especially concentrated in SaaS, e-commerce, and fintech companies that rely heavily on retention-driven revenue models.
How many lifecycle marketing manager jobs are remote?
About 39% of lifecycle marketing manager openings are fully remote or hybrid as of June 2026, reflecting the broadly digital nature of the work. Roles focused on email strategy and CRM automation tend to be the most remote-friendly, while positions tied closely to product teams or in-person creative collaboration more often require some on-site presence.
How do you become a lifecycle marketing manager?
Start by building hands-on experience in email marketing, marketing automation, or a CRM platform through a coordinator or specialist role. Develop skills in segmentation, A/B testing, and customer journey mapping, then take ownership of a full lifecycle program, such as onboarding or win-back flows. A portfolio showing measurable retention or conversion outcomes is what moves candidates into manager-level roles.
Can you get a lifecycle marketing manager job without much experience?
Yes, but you'll need to show initiative beyond your job title. Candidates who break in from email marketing coordinator or CRM analyst roles by self-initiating a full journey redesign, even on a small segment, stand out. Certifications in platforms like Klaviyo or HubSpot signal technical readiness, and a documented case study of a campaign you built and measured goes further than years of vague experience.
What does the lifecycle marketing manager interview process look like?
Most processes include an initial recruiter screen, a hiring manager conversation focused on your past campaign ownership, and a take-home or live case study where you design a customer journey or diagnose a retention problem. Final rounds typically involve presenting your case study to a cross-functional panel that may include product, data, or growth stakeholders who will evaluate your strategic reasoning and how you'd collaborate across teams.
Where can I find and apply to lifecycle marketing manager jobs?
You can find and apply to lifecycle marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and specialization, then apply directly to each listing from the page.
See All 54+ Lifecycle Marketing Manager Jobs
Jump back to the full list of openings and apply to any lifecycle marketing manager role that fits.
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