Lifecycle Marketing Manager Jobs
Lifecycle Marketing Manager jobs are open across SaaS, e-commerce, fintech, and healthtech, from mid-level to senior and director, with specializations in email marketing, customer retention, and CRM-driven campaign strategy. Find a role that fits from the openings below and apply directly.
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Open roles184+
Top stateCalifornia
Top employerMixam
Top citySan Francisco, CA
Work type46% Remote
Top industryTechnology
Showing 5 of 184+ Lifecycle Marketing Manager jobs
Senior Director of Customer Lifecycle Marketing
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Added 1d ago
Virgin Hotels
Senior Director of Customer Lifecycle Marketing
Miami, Florida
Added 1d ago
Lifecycle Marketing Operations Manager
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Added 2d ago
Hippo Insurance
Lifecycle Marketing Operations Manager
Austin, Texas
Added 2d ago
Senior Manager, Lifecycle Marketing - CONNECT
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Added 3d ago
AVEVA
Senior Manager, Lifecycle Marketing - CONNECT
Houston, Texas
Added 3d ago
Senior Lifecycle Marketing Manager, Activation
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Added 3d ago
Upstart
Senior Lifecycle Marketing Manager, Activation
Remote
Added 3d ago
Customer Lifecycle Marketing Specialist
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Added 3d ago
Fox Pest Control
Customer Lifecycle Marketing Specialist
Logan, Utah
Added 3d ago
Added 1d ago
Senior Director of Customer Lifecycle Marketing
Virgin Hotels·Miami, Florida
Job functions:
Remote (US)
Job Description
Who we are:
We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.
Your mission:
Should you decide to accept it...
Virgin Hotels Collection is embedding IReckonU (IRU), a hospitality Customer Data Platform, as the core of its guest data ecosystem, unifying and connecting guest information across every system so it becomes a single source of truth. A readiness engagement has already produced a customer data landscape assessment, an analytics baseline and an activation plan; this role exists to convert that diagnosis, and the IRU implementation itself, into a live, governed, value-producing capability, not a platform administration exercise.
The Senior Director of Customer Lifecycle Marketing owns that conversion, moving Virgin Hotels Collection from an early-stage data estate to a trusted, governed and activated guest data capability, and turning that foundation into measurable gains in retention, direct revenue, share of wallet, guest recognition and personalization. This is a value-realization leadership role with first-year delivery expectations, leading a small specialist team while influencing the wider activation ecosystem of loyalty, digital, paid media and guest-service teams.
The Nitty-Gritty:
What exactly you will be doing...
Guest Data Foundation & Identity:
- Own the IRU implementation roadmap jointly with IRU and IT/data engineering, covering PMS, POS, booking engine, loyalty, CRM, marketing automation, paid media and reporting integrations.
- Lead data mapping, Match & Merge configuration, the golden record definition, data-quality thresholds, monitoring and customer data issue management.
- Own the guest identity framework across loyalty, authentication, CRM, booking, mobile and on-property systems, including profile matching, account linking, preference management and guest recognition.
- Define decision rights for match confidence, survivorship, suppression and exception handling when data is not safe to activate.
Governance & Segmentation:
- Stand up governance: consent, retention policies, access control and GDPR alignment across connected systems.
- Define the segmentation framework (RFM+, behavioral, event-based, lifecycle and value-based) and own the prioritized use-case backlog.
- Launch the first revenue-relevant use cases and drive adoption of reporting, insight and guest profile usage by loyalty, revenue management, property teams, reservations, guest services, analytics and central marketing.
Lifecycle Activation & Experimentation:
- Translate segments into lifecycle activation through the downstream stack, partnering closely with the owners of marketing automation, loyalty and paid media.
- Run a test-and-learn program across Next Best Offer, churn intervention and lifecycle journeys, measured through incrementality and holdouts wherever possible.
- Evaluate and operationalize predictive and AI-driven capabilities, including propensity modeling, churn prediction, next-best-action recommendations and personalization, as the customer data foundation matures.
Guest Journey & Commercial Growth:
- Extend unified first-party audiences to paid media (for example Meta and Google) for suppression, lookalikes and smarter targeting, improving acquisition efficiency over time.
- Identify and prioritize high-value guest journeys across acquisition, booking, pre-arrival, on-property, post-stay and re-engagement, translating data capabilities into measurable guest experience and commercial outcomes.
- Partner with brand, loyalty, commercial, revenue management, property and guest-service teams to support distinct brand, guest segment and journey needs while maintaining a unified guest view.
- Manage the IRU commercial relationship, roadmap influence, service levels and vendor accountability, ensuring the capability is not dependent on a single tool or vendor.
Leadership & Mindset:
- Thrive doing foundational work in Year 1 without disengaging, while holding the Year-2 commercial endgame in view.
- Treat data quality and adoption as your own problem, not the vendor's or IT's.
- Define crisp success metrics rather than hiding behind a vague onboarding mandate.
- Translate technical data issues into business decisions for Marketing and customer value for IT, making progress even with imperfect data.
- Lead a small specialist team of two to three, spanning CRM/lifecycle, data & analytics, and loyalty or campaign operations.
What qualities are we looking for?
You’ve got skills? If you can perform the following, then you have come to the right place...
- Priority integrations live against an agreed sequence.
- Golden guest profile defined and populated, with duplicate profile rate reduced to an agreed threshold.
- Guest identity decision rights documented, including match confidence, merge rules, survivorship, suppression and exception handling.
- Data-quality score baselined and under active monitoring with stakeholder alerting.
- Governance live: consent, retention, access control, GDPR alignment and appropriate use of customer data.
- Segmentation framework and value roadmap defined, with two to three revenue-relevant use cases launched and measured.
- Reporting and guest-profile insight in active use by loyalty, revenue management, analytics, guest services and pilot properties.
- Real lifecycle journeys live across acquisition, booking, pre-arrival, on-property, post-stay, loyalty, reactivation and paid media, driving incrementality, retention, share of wallet, direct bookings, ancillary revenue and LTV.
Background must-have:
- Current, legal and unrestricted ability to work in the United States.
- 10-12+ years in CRM, lifecycle marketing, customer data or marketing technology, including at least 3-5 years in a role that owned a CDP, data-unification, or guest/customer identity build end to end is a must have.
- Background in hospitality, travel, or another multi-property, high-frequency, loyalty-driven consumer business, with exposure to operational data (PMS/POS-type) and multi-property identity resolution is strongly preferred.
- Salesforce or similar CRM, CDP, customer data, loyalty or activation experience is essential; direct IRU experience is a plus.
- Demonstrable revenue outcomes from data (retention, lifetime value, upsell), not campaign-volume metrics.
- Proven track record of co-delivering integrations across the marketing and IT boundary.
- Experience with Data governance and privacy fluency (GDPR and consent), given UK and EU operations.
- Hybrid commercial and technical fluency: deep enough to challenge a data model, interrogate Match & Merge logic and sequence integrations, and commercial enough to turn a segment into a profit-and-loss hypothesis and an incrementality test.
Virgin Hotels
Senior Director of Customer Lifecycle Marketing
Miami, Florida
Added 1d ago
Job functions:
Remote (US)
Job Description
Who we are:
We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.
Your mission:
Should you decide to accept it...
Virgin Hotels Collection is embedding IReckonU (IRU), a hospitality Customer Data Platform, as the core of its guest data ecosystem, unifying and connecting guest information across every system so it becomes a single source of truth. A readiness engagement has already produced a customer data landscape assessment, an analytics baseline and an activation plan; this role exists to convert that diagnosis, and the IRU implementation itself, into a live, governed, value-producing capability, not a platform administration exercise.
The Senior Director of Customer Lifecycle Marketing owns that conversion, moving Virgin Hotels Collection from an early-stage data estate to a trusted, governed and activated guest data capability, and turning that foundation into measurable gains in retention, direct revenue, share of wallet, guest recognition and personalization. This is a value-realization leadership role with first-year delivery expectations, leading a small specialist team while influencing the wider activation ecosystem of loyalty, digital, paid media and guest-service teams.
The Nitty-Gritty:
What exactly you will be doing...
Guest Data Foundation & Identity:
- Own the IRU implementation roadmap jointly with IRU and IT/data engineering, covering PMS, POS, booking engine, loyalty, CRM, marketing automation, paid media and reporting integrations.
- Lead data mapping, Match & Merge configuration, the golden record definition, data-quality thresholds, monitoring and customer data issue management.
- Own the guest identity framework across loyalty, authentication, CRM, booking, mobile and on-property systems, including profile matching, account linking, preference management and guest recognition.
- Define decision rights for match confidence, survivorship, suppression and exception handling when data is not safe to activate.
Governance & Segmentation:
- Stand up governance: consent, retention policies, access control and GDPR alignment across connected systems.
- Define the segmentation framework (RFM+, behavioral, event-based, lifecycle and value-based) and own the prioritized use-case backlog.
- Launch the first revenue-relevant use cases and drive adoption of reporting, insight and guest profile usage by loyalty, revenue management, property teams, reservations, guest services, analytics and central marketing.
Lifecycle Activation & Experimentation:
- Translate segments into lifecycle activation through the downstream stack, partnering closely with the owners of marketing automation, loyalty and paid media.
- Run a test-and-learn program across Next Best Offer, churn intervention and lifecycle journeys, measured through incrementality and holdouts wherever possible.
- Evaluate and operationalize predictive and AI-driven capabilities, including propensity modeling, churn prediction, next-best-action recommendations and personalization, as the customer data foundation matures.
Guest Journey & Commercial Growth:
- Extend unified first-party audiences to paid media (for example Meta and Google) for suppression, lookalikes and smarter targeting, improving acquisition efficiency over time.
- Identify and prioritize high-value guest journeys across acquisition, booking, pre-arrival, on-property, post-stay and re-engagement, translating data capabilities into measurable guest experience and commercial outcomes.
- Partner with brand, loyalty, commercial, revenue management, property and guest-service teams to support distinct brand, guest segment and journey needs while maintaining a unified guest view.
- Manage the IRU commercial relationship, roadmap influence, service levels and vendor accountability, ensuring the capability is not dependent on a single tool or vendor.
Leadership & Mindset:
- Thrive doing foundational work in Year 1 without disengaging, while holding the Year-2 commercial endgame in view.
- Treat data quality and adoption as your own problem, not the vendor's or IT's.
- Define crisp success metrics rather than hiding behind a vague onboarding mandate.
- Translate technical data issues into business decisions for Marketing and customer value for IT, making progress even with imperfect data.
- Lead a small specialist team of two to three, spanning CRM/lifecycle, data & analytics, and loyalty or campaign operations.
What qualities are we looking for?
You’ve got skills? If you can perform the following, then you have come to the right place...
- Priority integrations live against an agreed sequence.
- Golden guest profile defined and populated, with duplicate profile rate reduced to an agreed threshold.
- Guest identity decision rights documented, including match confidence, merge rules, survivorship, suppression and exception handling.
- Data-quality score baselined and under active monitoring with stakeholder alerting.
- Governance live: consent, retention, access control, GDPR alignment and appropriate use of customer data.
- Segmentation framework and value roadmap defined, with two to three revenue-relevant use cases launched and measured.
- Reporting and guest-profile insight in active use by loyalty, revenue management, analytics, guest services and pilot properties.
- Real lifecycle journeys live across acquisition, booking, pre-arrival, on-property, post-stay, loyalty, reactivation and paid media, driving incrementality, retention, share of wallet, direct bookings, ancillary revenue and LTV.
Background must-have:
- Current, legal and unrestricted ability to work in the United States.
- 10-12+ years in CRM, lifecycle marketing, customer data or marketing technology, including at least 3-5 years in a role that owned a CDP, data-unification, or guest/customer identity build end to end is a must have.
- Background in hospitality, travel, or another multi-property, high-frequency, loyalty-driven consumer business, with exposure to operational data (PMS/POS-type) and multi-property identity resolution is strongly preferred.
- Salesforce or similar CRM, CDP, customer data, loyalty or activation experience is essential; direct IRU experience is a plus.
- Demonstrable revenue outcomes from data (retention, lifetime value, upsell), not campaign-volume metrics.
- Proven track record of co-delivering integrations across the marketing and IT boundary.
- Experience with Data governance and privacy fluency (GDPR and consent), given UK and EU operations.
- Hybrid commercial and technical fluency: deep enough to challenge a data model, interrogate Match & Merge logic and sequence integrations, and commercial enough to turn a segment into a profit-and-loss hypothesis and an incrementality test.
Lifecycle Marketing Manager Jobs by Experience Level
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Find JobsLifecycle Marketing Manager Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software11
- Banking & Financial Services6
- Non-Profit & Social Services4
- Retail3
- Insurance3
What Employers Look For
The qualifications that appear most often in lifecycle marketing manager jobs.
- 3 to 5 years of experience building and optimizing lifecycle or email marketing programs
- Hands-on proficiency with a major marketing automation or CRM platform such as Braze, Iterable, or Klaviyo
- Demonstrated ability to improve customer retention, LTV, or conversion through segmentation and personalization
- Experience designing and analyzing A/B tests to optimize messaging, timing, and audience targeting
- Ability to collaborate cross-functionally with product, data, and creative teams on campaign execution
- Bachelor's degree in marketing, communications, business, or a related field
Tips for Your Lifecycle Marketing Manager Job Search
Quantify retention impact on your resume
Hiring managers for lifecycle roles want to see churn reduction, repeat purchase rates, or LTV improvements you drove. Replace vague phrases like 'managed email campaigns' with specific outcomes tied to retention or conversion metrics you owned.
Highlight your CRM platform depth
Lifecycle roles almost always require hands-on experience in tools like Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud. List the platforms you've built automations in, not just ones you've used, so recruiters can gauge your technical fluency quickly.
Target companies by their growth stage
Early-stage companies want lifecycle managers who can build programs from scratch. Growth-stage and enterprise roles expect you to optimize existing journeys. Tailor your application angle and resume framing to match where the company actually is.
Apply early to roles that fit
Migrate Mate lists lifecycle marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a customer journey walkthrough
Most lifecycle interviews include a case study or whiteboard where you map a onboarding, win-back, or upsell flow. Practice walking through trigger logic, segmentation decisions, and the success metrics you'd track before your first interview.
Negotiate scope before you negotiate salary
Lifecycle manager roles vary widely in ownership, some own channels, some own full funnel strategy. Before accepting an offer, clarify which segments, channels, and revenue goals you'll own, since scope determines both your leverage and your career trajectory.
Lifecycle Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most lifecycle marketing managers?
The companies hiring the most lifecycle marketing managers right now include Mixam, Rippling, and Marrina Decisions, with the largest share of openings in California, New York, and Texas, based on current listings on Migrate Mate as of August 2026. Demand is especially concentrated in SaaS, e-commerce, and fintech companies that rely heavily on retention-driven revenue models.
How many lifecycle marketing manager jobs are remote?
About 79% of lifecycle marketing manager openings are fully remote or hybrid as of August 2026, reflecting the broadly digital nature of the work. Roles focused on email strategy and CRM automation tend to be the most remote-friendly, while positions tied closely to product teams or in-person creative collaboration more often require some on-site presence.
How do you become a lifecycle marketing manager?
Start by building hands-on experience in email marketing, marketing automation, or a CRM platform through a coordinator or specialist role. Develop skills in segmentation, A/B testing, and customer journey mapping, then take ownership of a full lifecycle program, such as onboarding or win-back flows. A portfolio showing measurable retention or conversion outcomes is what moves candidates into manager-level roles.
Can you get a lifecycle marketing manager job without much experience?
Yes, but you'll need to show initiative beyond your job title. Candidates who break in from email marketing coordinator or CRM analyst roles by self-initiating a full journey redesign, even on a small segment, stand out. Certifications in platforms like Klaviyo or HubSpot signal technical readiness, and a documented case study of a campaign you built and measured goes further than years of vague experience.
What does the lifecycle marketing manager interview process look like?
Most processes include an initial recruiter screen, a hiring manager conversation focused on your past campaign ownership, and a take-home or live case study where you design a customer journey or diagnose a retention problem. Final rounds typically involve presenting your case study to a cross-functional panel that may include product, data, or growth stakeholders who will evaluate your strategic reasoning and how you'd collaborate across teams.
Where can I find and apply to lifecycle marketing manager jobs?
You can find and apply to lifecycle marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and specialization, then apply directly to each listing from the page.
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