Email Marketing Specialist Jobs
Email Marketing Specialist jobs are open across e-commerce, SaaS, retail, healthcare, and media, from coordinator to senior and lead levels, with specializations in lifecycle marketing, automation, and segmentation and personalization. Find a role that fits from the openings below and apply directly.
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Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview
We are seeking a detail-oriented and data-driven Email & App Marketing Specialist to drive customer engagement, retention, and revenue growth across TP-Link's US market. This role will be responsible for planning and executing email marketing campaigns, managing CRM initiatives, and developing targeted in-app marketing experiences within the Tether and Deco app ecosystems.
The ideal candidate has hands-on experience with lifecycle marketing, email automation, audience segmentation, and mobile app engagement strategies. Working closely with cross-functional teams, they will create compelling customer journeys, optimize campaign performance through data analysis, and drive adoption of new products, Wi-Fi upgrades, firmware updates, and subscription services. Success in this role requires strong CRM platform expertise, excellent copywriting skills, and a passion for leveraging customer insights to improve engagement, increase customer lifetime value, and reduce churn.
Responsibilities
1. US Email Marketing & CRM Calendar
Calendar Execution: Plan, schedule, and send promotional and lifecycle email campaigns tailored to the US market, key shopping events (e.g., Black Friday/Cyber Monday, Back-to-School, Prime Day), and product launch timelines.
Copywriting & Messaging: Craft high-converting email subject lines, preview text, body copy, and calls-to-action (CTAs) optimized for US consumer preferences.
Audience Segmentation: Segment US subscribers based on hardware purchase history (Deco, Arche) , active app usage, customer lifecycle stage, and behavioral engagement.
Technical Setup & QA: Configure campaigns, build dynamic product blocks, test links/landing pages, and deploy error-free broadcasts using CRM platforms
2. App Marketing Ownership (Tether & Deco Apps - US Market)
In-App Campaigns: Design and deploy targeted in-app messages, push notifications, and banner promotions within TP-Link’s mobile app ecosystems (Tether & Deco) specifically for US users.
Upselling & Feature Adoption: Drive awareness of app-exclusive features, highlight firmware updates, and run targeted campaigns to cross-sell Wi-Fi 7 upgrades and paid subscription services (e.g., HomeShield)
Requirements
- Bachelors degree required.
- 3+ years of experience in lifecycle marketing, email marketing, or CRM management within the US market (consumer electronics or DTC e-commerce preferred).
- App Marketing & Push Experience: Hands-on experience creating in-app messages, push notifications, and lifecycle triggers within native iOS/Android apps.
- Hands-on CRM Mastery: Proficiency with modern email/CRM platforms (Klaviyo, HubSpot, Braze, or equivalent) and advanced segmentation logic. Data-Driven Mindset: Ability to analyze campaign data to refine segmentation, increase customer lifetime value (LTV), and lower churn
Benefits
Salary range: $73,500 - $100,00 annually
- Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview
We are seeking a detail-oriented and data-driven Email & App Marketing Specialist to drive customer engagement, retention, and revenue growth across TP-Link's US market. This role will be responsible for planning and executing email marketing campaigns, managing CRM initiatives, and developing targeted in-app marketing experiences within the Tether and Deco app ecosystems.
The ideal candidate has hands-on experience with lifecycle marketing, email automation, audience segmentation, and mobile app engagement strategies. Working closely with cross-functional teams, they will create compelling customer journeys, optimize campaign performance through data analysis, and drive adoption of new products, Wi-Fi upgrades, firmware updates, and subscription services. Success in this role requires strong CRM platform expertise, excellent copywriting skills, and a passion for leveraging customer insights to improve engagement, increase customer lifetime value, and reduce churn.
Responsibilities
1. US Email Marketing & CRM Calendar
Calendar Execution: Plan, schedule, and send promotional and lifecycle email campaigns tailored to the US market, key shopping events (e.g., Black Friday/Cyber Monday, Back-to-School, Prime Day), and product launch timelines.
Copywriting & Messaging: Craft high-converting email subject lines, preview text, body copy, and calls-to-action (CTAs) optimized for US consumer preferences.
Audience Segmentation: Segment US subscribers based on hardware purchase history (Deco, Arche) , active app usage, customer lifecycle stage, and behavioral engagement.
Technical Setup & QA: Configure campaigns, build dynamic product blocks, test links/landing pages, and deploy error-free broadcasts using CRM platforms
2. App Marketing Ownership (Tether & Deco Apps - US Market)
In-App Campaigns: Design and deploy targeted in-app messages, push notifications, and banner promotions within TP-Link’s mobile app ecosystems (Tether & Deco) specifically for US users.
Upselling & Feature Adoption: Drive awareness of app-exclusive features, highlight firmware updates, and run targeted campaigns to cross-sell Wi-Fi 7 upgrades and paid subscription services (e.g., HomeShield)
Requirements
- Bachelors degree required.
- 3+ years of experience in lifecycle marketing, email marketing, or CRM management within the US market (consumer electronics or DTC e-commerce preferred).
- App Marketing & Push Experience: Hands-on experience creating in-app messages, push notifications, and lifecycle triggers within native iOS/Android apps.
- Hands-on CRM Mastery: Proficiency with modern email/CRM platforms (Klaviyo, HubSpot, Braze, or equivalent) and advanced segmentation logic. Data-Driven Mindset: Ability to analyze campaign data to refine segmentation, increase customer lifetime value (LTV), and lower churn
Benefits
Salary range: $73,500 - $100,00 annually
- Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
Email Marketing Specialist Jobs by Experience Level
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Who's Hiring
Top Industries Hiring
- Technology & Software
- Retail
- Insurance
- Telecommunications
- Sports & Recreation
What Employers Look For
The qualifications that appear most often in email marketing specialist jobs.
- Hands-on experience with at least one major email service platform such as Klaviyo, HubSpot, or Salesforce Marketing Cloud
- Ability to write, edit, and optimize email copy including subject lines and preview text
- Proficiency in A/B testing email variables and interpreting open rate, CTR, and conversion data
- Experience building and maintaining automated drip sequences, lifecycle flows, or triggered campaigns
- Familiarity with audience segmentation, list management, and CRM integration
- Bachelor's degree in marketing, communications, or a related field, or equivalent work experience
Tips for Your Email Marketing Specialist Job Search
Quantify your campaign results clearly
Hiring managers want numbers, not descriptions. Pull open rates, click-through rates, revenue attributed, and list growth figures from your past campaigns and put them on your resume. Generic phrases like 'improved engagement' won't move you forward.
List every ESP you have worked in
Email service platform experience is one of the first filters recruiters apply. Name every platform you've used, including Klaviyo, Salesforce Marketing Cloud, HubSpot, Braze, and Iterable, even if your experience in some is limited. Omitting tools costs you keyword matches.
Build a portfolio of live email examples
A link to a curated folder of screenshots showing your actual sent campaigns, including subject lines, preview text, and layout, is more persuasive than any resume bullet. Annotate two or three examples with the goal and the result.
Apply early to roles that fit
Migrate Mate lists email marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Filter openings by the stack, not just the title
Email marketing specialist roles vary widely by the tools and channels involved. When reviewing job descriptions, prioritize roles that name the exact ESP, CRM, and analytics tools you already know. Mismatched tech stacks lead to slow ramp times and shorter tenures.
Prepare a deliverability answer before interviews
Interviewers at growth-stage companies and high-volume senders often ask how you manage sender reputation, list hygiene, and bounce rates. Having a concrete example of diagnosing and fixing a deliverability problem sets you apart from candidates who only discuss content and design.
Email Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most email marketing specialists?
The companies hiring the most email marketing specialists right now include ServiceNow, Katten, and Online Fabric Company, with the largest share of openings in California, New York, and Texas, based on current listings on Migrate Mate as of September 2026. Demand is strongest at e-commerce brands and SaaS companies with large subscriber bases.
How many email marketing specialist jobs are remote?
About 77% of email marketing specialist openings are fully remote or hybrid as of September 2026, making it one of the more flexible roles in digital marketing. Positions focused on automation, lifecycle strategy, and analytics tend to skew remote, while roles tied to in-house creative production or agency teams are more likely to require on-site presence.
How do you become an email marketing specialist?
Start by learning the fundamentals of email marketing through hands-on practice, including building segmented lists, writing and testing subject lines, and setting up automated flows. Get familiar with at least one major email service platform. Build a portfolio of real or practice campaigns with documented results. Roles in marketing coordination or digital marketing generalist positions are common entry points that lead into a specialist track.
Can you get hired as an email marketing specialist with little experience?
Yes, entry-level email marketing specialist roles exist, but you'll need to show practical skills rather than just coursework. Volunteer to run email campaigns for a nonprofit, freelance for a small business, or build a mock campaign with real copy and documented strategy. Demonstrating that you can operate inside an ESP, write compelling subject lines, and interpret basic performance data matters more than years of experience at the junior level.
What does the email marketing specialist interview process look like?
Most email marketing specialist interviews include an initial recruiter screen focused on your background and tool experience, followed by a hiring manager interview covering campaign strategy, segmentation approach, and how you measure success. Many employers add a take-home exercise asking you to draft a campaign concept or audit an existing email flow. Final rounds often involve a presentation of that exercise to the broader marketing team.
Where can I find and apply to email marketing specialist jobs?
You can find and apply to email marketing specialist jobs on Migrate Mate, which lists current openings from companies across the United States. The listings are updated regularly and cover roles at a range of seniority levels and industries. Find roles that fit your background and apply directly to each listing from the page.
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